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		<title>&gt;Tictacbusinisse at 21:05, 4 July 2021</title>
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&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;{{short description|2021 single by Dhee and Arivu}}&lt;br /&gt;
{{Use dmy dates|date=June 2021}}&lt;br /&gt;
{{Infobox song|type=Single|artist= [[Dhee (singer)|Dhee]], [[Arivu]] and [[Santhosh Narayanan]]|cover=Enjoy Enjaami.png|language=[[Tamil language|Tamil]]|released=7 March 2021 (Single)&amp;lt;br/&amp;gt;10 March 2021 (Music video)|recorded=2021|studio=Future Tense Studios&amp;lt;br/&amp;gt;[[AM Studios]]&amp;lt;br/&amp;gt;Krimson Avenue Studios&amp;lt;br/&amp;gt;Resound India&amp;lt;br/&amp;gt;Studio MOCA|genre=* [[Oppari]]&lt;br /&gt;
* [[Pop music|pop]]&lt;br /&gt;
* [[Hip hop music|hip hop]]|length=4:38|label=Maajja|composer=[[Santhosh Narayanan]]|lyricist=[[Arivu]]|producer=[[Santhosh Narayanan]]|misc={{External music video&lt;br /&gt;
| 1 = {{Youtube|eYq7WapuDLU|&amp;quot;Enjoy Enjaami&amp;quot;}}&lt;br /&gt;
}}}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;&amp;#039;&amp;#039;Enjoy Enjaami&amp;#039;&amp;#039;&amp;#039;&amp;#039;&amp;#039; ({{Translation|Enjoy, My dear}}) is a [[Tamil language|Tamil-language]] song recorded by Sri Lankan singer [[Dhee (singer)|Dhee]] featuring Indian rapper [[Arivu]] and Indian producer [[Santhosh Narayanan]]. It is Dhee&amp;#039;s debut [[Single (music)|single]], composed and arranged by Narayanan, with lyrics by Arivu, under the music label/management Maajja, an [[Independent record label|independent platform]] launched by Indian producer [[A. R. Rahman]].&amp;lt;ref&amp;gt;{{Cite web|date=2021-03-19|title=Meet Arivu and Dhee, the duo behind the viral protest song Enjoy Enjaami|url=https://www.hindustantimes.com/lifestyle/art-culture/meet-arivu-and-dhee-the-duo-behind-the-viral-protest-song-enjoy-enjaami-101616153305468.html|access-date=2021-04-06|website=Hindustan Times|language=en}}&amp;lt;/ref&amp;gt; The song was released on 7 March 2021.&lt;br /&gt;
&lt;br /&gt;
&amp;quot;Enjoy Enjaami&amp;quot; is a [[Pop music|pop]] and [[hip hop music|hip hop]] song incorporating elements of [[Contemporary R&amp;amp;B|R&amp;amp;B]] and [[oppari]], a [[Indian folk music|folk music style]] of [[Tamil Nadu]]. Its lyrics discuss civilizations and [[natural resource]]s, inspired by events of [[colonial India]], and is a homage to [[Tamil culture]] and people. The song was met with viral commercial success and widespread acclaim. Music critics praised the song&amp;#039;s production, lyricism and the duo&amp;#039;s vocals.&lt;br /&gt;
&lt;br /&gt;
Its music video was released on [[YouTube]] on 10 March 2021.&amp;lt;ref&amp;gt;{{Cite web|date=2021-03-07|title=Santhosh Narayanan, Arivu and Dhee release &amp;#039;Enjoy Enjaami&amp;#039;|url=https://www.thenewsminute.com/article/santhosh-narayanan-arivu-and-dhee-release-enjoy-enjaami-144674|url-status=live|access-date=2021-03-21|website=The News Minute|language=en}}&amp;lt;/ref&amp;gt; The video has gained more than 4.1 million likes and 275 million views (as of June 2021), becoming the first Tamil independent single to do so.&amp;lt;ref&amp;gt;{{Cite web|title=&amp;#039;Enjoy Enjaami&amp;#039;: Tamil song by Dhee, rapper Arivu goes viral; crosses 25 million views on YouTube|url=https://www.theweek.in/news/entertainment/2021/03/17/enjoy-enjaami-tamil-song-dhee-arivu-goes-viral.html|access-date=2021-03-21|website=The Week|language=en}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|last=Chandran|first=Abhirami|date=2021-03-11|title=Enjoy Enjaami- New Talk of the Town|url=https://fwdlife.in/enjoy-enjaami-new-talk-of-the-town|url-status=live|access-date=2021-06-26|website=FWD Life|language=en-US}}&amp;lt;/ref&amp;gt; The video was lauded for its themes and design. A remixed version of this song performed by [[DJ Snake]] along with Dhee, was released exclusively through [[Spotify]] on 21 June 2021, as a part of [[Spotify Singles]] initiative.&amp;lt;ref&amp;gt;{{Cite news|last=Sudevan|first=Praveen|date=2021-06-21|title=World Music Day: DJ Snake collaborates with Dhee for &amp;#039;Enjoy Enjaami&amp;#039; remix|language=en-IN|work=The Hindu|url=https://www.thehindu.com/entertainment/music/world-music-day-now-a-remixed-version-of-enjoy-enjaami/article34880023.ece|access-date=2021-06-26|issn=0971-751X}}&amp;lt;/ref&amp;gt;&amp;lt;ref name=&amp;quot;:3&amp;quot;&amp;gt;{{Cite web|date=2021-06-21|title=DJ Snake, Dhee remix Enjoy Enjaami to bring Spotify Singles to India|url=https://indianexpress.com/article/entertainment/music/dj-snake-dhee-remix-enjaami-to-bring-spotify-singles-to-india-7368816/|access-date=2021-06-26|website=The Indian Express|language=en}}&amp;lt;/ref&amp;gt; &amp;quot;Enjoy Enjaami&amp;quot; has been regarded as the indicator to the advent of Tamil [[Independent music|indie music]].&lt;br /&gt;
&lt;br /&gt;
== Background ==&lt;br /&gt;
According to the lyricist, [[Arivu]], the song was written as a celebration of his roots, harkening back to a time when humanity was a fledgling civilisation, living in harmony with the turns of the earth and the many lives that shared it with them. His inspiration came from several places.&amp;lt;ref name=&amp;quot;:0&amp;quot;&amp;gt;{{Cite web|title=The Enjaami Intrigue|url=https://www.newindianexpress.com/cities/chennai/2021/mar/13/the-enjaami-intrigue-2275838.html|access-date=2021-03-14|website=The New Indian Express}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|date=2021-03-15|title=&amp;#039;Enjoy Enjaami&amp;#039; is as political as my other works: Singer-lyricist Arivu to TNM|url=https://www.thenewsminute.com/article/enjoy-enjaami-political-my-other-works-singer-lyricist-arivu-tnm-145259|access-date=2021-03-21|website=The News Minute|language=en}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|title=How Arivu of &amp;#039;Enjoy Enjaami&amp;#039; fame is influencing lives of people around him|url=https://www.theweek.in/theweek/leisure/2021/05/13/how-arivu-of-enjoy-enjaami-fame-is-influencing-lives-of-people-around-him.html|access-date=2021-06-26|website=The Week|language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Both, Dhee and Arivu had discussed while working on [[M. Manikandan|Manikandan]]&amp;#039;s &amp;#039;&amp;#039;[[Kadaisi Vivasayi]]&amp;#039;&amp;#039;. Arivu, who has been writing songs for [[The Casteless Collective]], a political folk band, stated that: &amp;quot;They [the songs] are filled with anger which is not something that people would listen to. But, we do it knowing that it’s not a commercial space; Athu Makkalukaana Kural (The People&amp;#039;s Voice).&amp;quot; However, he wanted the song to reach everyone and yet to have a political depth to it, which is according to Arivu, the idea — ulagam naaikum, narikum, punaikum, elikum, pooranukum sontham dhan (The world is for all the living beings) — came up.&amp;lt;ref name=&amp;quot;:0&amp;quot; /&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|title=Director Manikandan&amp;#039;s philosophy is what inspired Enjoy Enjaami: Dhee - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/music/we-shouldnt-measure-a-songs-success-only-based-on-views-rowdy-baby-singer-dhee/articleshow/81437756.cms|access-date=2021-06-26|website=The Times of India|language=en}}&amp;lt;/ref&amp;gt; The team also stated that the song is inspired by [[Pa. Ranjith]]&amp;#039;s work for his band Casteless Collective.&amp;lt;ref&amp;gt;{{Cite web|last=100010509524078|date=2021-03-08|title=Enjoy Enjaami is inspired by Pa Ranjith&amp;#039;s work: Dhee|url=https://www.dtnext.in/News/Cinema/2021/03/08001807/1279366/Enjoy-Enjaami-is-inspired-by-Pa-Ranjiths-work-Dhee.vpf|access-date=2021-03-14|website=dtNext.in|language=en}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|date=2021-04-03|title=Earth song: Arivu and Dhee on &amp;#039;Enjoy Enjaami&amp;#039;|url=https://lifestyle.livemint.com//how-to-lounge/art-culture/earth-song-arivu-and-dhee-on-enjoy-enjaami-111617381446590.html|access-date=2021-06-26|website=Mintlounge|language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
The song is the story of Valliammal, Arivu&amp;#039;s grandmother, who used to call him &amp;#039;Enjaami&amp;#039; (My Lord). It was the story told to him by his grandmother about the [[Tamil settlement of Sri Lanka#British Ceylon period|Tamil migration to Ceylon during the Colonial era]]. During the period of [[Colonial India]], with a poverty-stricken population, it was a market for cheap labour. Hordes of Tamil people were sent to [[Ceylon]] in the 19th century to work on the tea, coffee and rubber plantations, with his grandmother being one of them. This inspired Arivu&amp;#039;s lyrics which alluded to humanity&amp;#039;s relationship to the Earth, with reference to the land, soil, and ancestors. Valliammal makes an appearance at the end of the music video, sat on a throne-esque seat, flanked by Arivu and Dhee to her left and right.&amp;lt;ref&amp;gt;{{Cite web|title=Enjoy Enjaami {{!}} Did The Message Make The Song Go Viral?|url=https://www.moneycontrol.com/news/opinion/enjoy-enjaami-did-the-message-make-the-song-go-viral-6751581.html|access-date=2021-06-26|website=Moneycontrol}}&amp;lt;/ref&amp;gt; Through this song, Arivu hoped to convey the forgotten roots of the Earth and the roots of self as a people.&amp;lt;ref&amp;gt;{{Cite web|last=Subbaian|first=Vignesh|title=Enjoy Enjaami: Background of the song Enjoy En Jaami|url=https://www.newsbricks.com/entertainment/enjoy-enjaami-song-dhee-arivu-amit-background-valiamma/41027|access-date=2021-03-17|website=News Bricks|language=en-us}}&amp;lt;/ref&amp;gt; V Vivek of &amp;#039;&amp;#039;[[Deccan Herald]]&amp;#039;&amp;#039; stated that the song is a tribute to the Tamil plantation house and its workers.&amp;lt;ref&amp;gt;{{Cite web|date=2021-03-13|title=&amp;#039;Enjoy Enjaami&amp;#039;, a tribute to Tamil plantation labour|url=https://www.deccanherald.com/entertainment/arts-books-culture/enjoy-enjaami-a-tribute-to-tamil-plantation-labour-961397.html|access-date=2021-03-14|website=Deccan Herald|language=en}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|last=Saxena|first=Prasanth|date=2021-04-02|title=Method in music: Why &amp;#039;Enjoy Enjaami&amp;#039; stands out in talking about environment|url=https://thefederal.com/opinion/method-in-music-whats-environment-for-to-be-enjoyed-or-conserved/|access-date=2021-06-26|website=The Federal|language=en-US}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Music video ==&lt;br /&gt;
The music video was directed by Amith Krishnan, who previously helmed many independent singles. Balaji Subramanyan filmed the visuals which took place in Arivu&amp;#039;s hometown in [[Tiruvannamalai]] district. It was the first time Dhee has been on a music video for a performance of hers.&amp;lt;ref name=&amp;quot;:0&amp;quot; /&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|date=2021-03-28|title=How the visual aesthetic of Dhee and Arivu&amp;#039;s Enjoy Enjaami falls short of its gutsy politics about Dalit landlessness|url=https://indianexpress.com/article/opinion/how-the-visual-aesthetic-of-dhee-and-arivus-enjoy-enjaami-falls-short-of-its-gutsy-politics-about-dalit-landlessness-7249299/|access-date=2021-06-26|website=The Indian Express|language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
The music video opens with [[Parai]] drummers drumming along with women [[Ululation|ululating]], causing the Earth to shake. The video then cuts to a shot of Dhee uncovering her face, flanked by beautiful dancers all around her. The video mainly alternated between shots of Dhee and/or Arivu in a jungle-like set and in a dry field during the day and night, with the latter night scene being depicted as a celebratory bonfire party scene. Dhee is consistently depicted sitting on and standing beside a throne throughout the video and the video ends with Valliammal on a throne-like seat, alluding to Arivu&amp;#039;s lyrics of celebrating a matriarchal society.&amp;lt;ref&amp;gt;{{Citation|title=ഒരാഴ്ചക്കിടെ 5 കോടി കാഴ്ചക്കാര്‍; തരംഗമായി &amp;#039;എന്‍ജോയ് എന്‍ചാമി&amp;#039;; കഥപറഞ്ഞ് അറിവ് {{!}} Enjoy Ensami {{!}}Arivu|url=https://www.youtube.com/watch?v=NZxkWJrVA7A|language=en|access-date=2021-04-08}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Release ==&lt;br /&gt;
{{Quote box&lt;br /&gt;
| quote = I didn’t expect maajja to release this first. And I haven’t worked with a label before; so, I had no idea about how things will work. But, they have been wellorganised and know how to launch an artiste. I suppose it’s this particular song (its theme) that led them to decide this would go first. I had been wanting to work on a song like this for long. Given the scale of the project, I knew it would work well.&amp;lt;ref name=&amp;quot;:0&amp;quot; /&amp;gt;&lt;br /&gt;
| align = Right&lt;br /&gt;
| width = 35%&lt;br /&gt;
}}&lt;br /&gt;
&amp;quot;Enjoy Enjaami&amp;quot; is the first Tamil-language single to be released under Maajja.&amp;lt;ref&amp;gt;{{Cite web|date=2021-03-11|title=Dhee and Arivu&amp;#039;s ENJOY ENJAAMI in spotlight for this reason|url=https://www.behindwoods.com/tamil-movies-cinema-news-16/dhee-and-arivus-enjoy-enjaami-in-spotlight-for-this-reason.html|access-date=2021-06-26|website=Behindwoods}}&amp;lt;/ref&amp;gt; Arivu stated that the theme of the song the main reason behind the team&amp;#039;s decision to release the single first.&amp;lt;ref name=&amp;quot;:0&amp;quot; /&amp;gt; The song was released as a single through various music streaming platforms ([[Spotify]], [[JioSaavn|Jiosaavn]], [[Gaana.com|Gaana]], [[Apple Music]], [[iTunes]], [[Amazon Music]], [[Hungama Digital Media Entertainment|Hungama]], [[Raaga.com]]) on 7 March 2021.&amp;lt;ref&amp;gt;{{Cite web|last=Butala|first=Tirtha|date=2021-03-14|title=Enjoy Enjaami Lyrics: Dhee and Arivu&amp;#039;s trending song Enjoy Enjaami Lyrics are here|url=https://bigtechnologytrends.com/index.php/2021/03/14/enjoy-enjaami-lyrics-dhee-and-arivus-trending-song-enjoy-enjaami-lyrics-are-here/|access-date=2021-03-14|website=Big Technology Trends|language=en-US}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|title=South Indian music sensation Dhee releases her first independent single, &amp;#039;Enjoy Enjaami&amp;#039;|url=http://www.radioandmusic.com/entertainment/editorial/news/210305-south-indian-music-sensation-dhee-releases|access-date=2021-06-26|website=www.radioandmusic.com|language=en}}&amp;lt;/ref&amp;gt; The same day, both Dhee and Arivu performed the song through the reality show [[Super Singer 8|Super Singer]] telecasted on [[Star Vijay]].&amp;lt;ref&amp;gt;{{Cite web|date=2021-03-07|title=Santhosh narayanan dhee Enjoy Enjaami Vijay TV|url=https://tamil.behindwoods.com/tamil-movies-cinema-news-ta/santhosh-narayanan-dhee-enjoy-enjaami-vijay-tv.html|access-date=2021-03-14|website=Behindwoods}}&amp;lt;/ref&amp;gt; On 10 March 2021, the music video for the song was released through [[YouTube]].&amp;lt;ref name=&amp;quot;:0&amp;quot; /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Reception ==&lt;br /&gt;
&lt;br /&gt;
=== Audience response ===&lt;br /&gt;
The song and its music video received viral response for the picturisation, visuals, direction and for its lyrics and tunes which was touted to be a &amp;quot;fun and inspiring number&amp;quot;.&amp;lt;ref name=&amp;quot;:1&amp;quot;&amp;gt;{{Cite web|title=Santhosh Narayanan: The unconditional support for Enjoy Enjaami is very touching {{!}} Cinemaexpress|url=https://m.cinemaexpress.com/stories/trends/2021/mar/14/santhosh-narayanan-the-unconditional-support-for-enjoy-enjaami-is-very-touching-23329.amp|access-date=2021-03-17|website=m.cinemaexpress.com}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|title=Enjoy Enjaami - The Beginning of A New Era|url=https://www.moviecrow.com/News/27919/enjoy-enjaami---the-beginning-of-a-new-era|access-date=2021-06-26|website=www.moviecrow.com}}&amp;lt;/ref&amp;gt; Many [[internet meme]]s praising the song were circulated through social media.&amp;lt;ref&amp;gt;{{Cite web|title=குக்கூ.. குக்கூ..கம்புளி பூச்சி தங்கச்சி..இணையத்தில் வைரலாகும் என்ஜாய் எஞ்சாமி மீம்ஸ் {{!}} enjoy en jaami lyrics in tamil Tamil Memes viral internet– News18 Tamil|url=https://tamil.news18.com/amp/photogallery/memes/enjoy-en-jaami-lyrics-in-tamil-tamil-memes-viral-internet-skv-428977.html|access-date=2021-03-17|website=tamil.news18.com}}&amp;lt;/ref&amp;gt; It was widely praised by celebrities from the Tamil film industry including [[Dhanush]], [[Sai Pallavi]], [[Siddharth (actor)|Siddharth]], [[Samantha Akkineni]],&amp;lt;ref&amp;gt;{{Cite web|last1=ChennaiApril 10|first1=Janani K.|last2=April 10|first2=2021UPDATED|last3=Ist|first3=2021 13:19|title=Samantha discovers Enjoy Enjaami. Asks fans, have I been living under a rock?|url=https://www.indiatoday.in/movies/regional-cinema/story/samantha-discovers-enjoy-enjaami-asks-fans-have-i-been-living-under-a-rock-1789411-2021-04-10|access-date=2021-06-26|website=India Today|language=en}}&amp;lt;/ref&amp;gt; [[Vignesh Shivan]], [[Dulquer Salmaan]],&amp;lt;ref&amp;gt;{{Cite web|last1=ChennaiMarch 17|first1=Janani K.|last2=March 17|first2=2021UPDATED|last3=Ist|first3=2021 16:05|title=Dulquer Salmaan is obsessed with Enjoy Enjaami, calls it an epic track|url=https://www.indiatoday.in/movies/regional-cinema/story/dulquer-salmaan-is-obsessed-with-enjoy-enjaami-calls-it-an-epic-track-1780335-2021-03-17|access-date=2021-03-21|website=India Today|language=en}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|date=2021-03-17|title=Dulquer praises Dhee and Arivu&amp;#039;s &amp;#039;Enjoy Enjaami&amp;#039;, calls it the &amp;#039;most epic track&amp;#039;|url=https://www.thenewsminute.com/article/dulquer-praises-dhee-and-arivu-s-enjoy-enjaami-calls-it-most-epic-track-145421|access-date=2021-03-21|website=The News Minute|language=en}}&amp;lt;/ref&amp;gt; [[Lokesh Kanagaraj]], [[Pa. Ranjith]], [[Selvaraghavan]]&amp;lt;ref&amp;gt;{{Cite web|title=Selvaraghavan shares his love for Arivu and Dhee&amp;#039;s Enjoy Enjaami|url=https://www.cinemaexpress.com/stories/news/2021/mar/17/selvaraghavan-shares-his-love-forarivu-and-dhees-enjoy-enjaami-23409.html|access-date=2021-04-06|website=The New Indian Express|language=en}}&amp;lt;/ref&amp;gt; and also by the [[Indian cricketer|Indian Cricketer]] [[Ravichandran Ashwin]].&amp;lt;ref name=&amp;quot;:4&amp;quot;&amp;gt;{{Cite web|date=2021-03-24|title=Enjoy Enjaami: Tamil song by Dhee and rapper Arivu goes viral, celebrates our shared existence with nature|url=https://indianexpress.com/article/entertainment/tamil/enjoy-enjaami-tamil-song-viral-dhee-arivu-7230435/|access-date=2021-04-06|website=The Indian Express|language=en}}&amp;lt;/ref&amp;gt; The composer [[Santhosh Narayanan]] praised the audience for their unconditional support towards the song.&amp;lt;ref name=&amp;quot;:1&amp;quot; /&amp;gt; Dairy brand [[Amul]] recreated a poster featuring Dhee and Arivu with their mascots and also referred a pun to its lead singer Dhee, celebrating the song.&amp;lt;ref&amp;gt;{{Cite web|last1=ChennaiMarch 19|first1=Janani K.|last2=March 19|first2=2021UPDATED|last3=Ist|first3=2021 14:27|title=Amul recreates poster of Dhee and Arivu&amp;#039;s Tamil song Enjoy Enjaami. See cute doodle|url=https://www.indiatoday.in/trending-news/story/amul-recreates-poster-of-dhee-and-arivu-s-tamil-song-enjoy-enjaami-see-cute-doodle-1781113-2021-03-19|access-date=2021-03-21|website=India Today|language=en}}&amp;lt;/ref&amp;gt; To raise awareness about [[COVID-19]], [[Railroad police|Chennai Railway Police]] performed to the song at [[Chennai Central railway station|Chennai Central Railway Station]].&amp;lt;ref&amp;gt;{{Cite web|title=Watch: Chennai Cops Dance To &amp;#039;Enjoy Enjaami &amp;#039; For Covid Awareness|url=https://www.ndtv.com/offbeat/watch-chennai-cops-dance-to-enjoy-enjaami-for-covid-awareness-2439425|access-date=2021-06-26|website=NDTV.com}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Critical review ===&lt;br /&gt;
Writing for &amp;#039;&amp;#039;[[The Hindu]]&amp;#039;&amp;#039;, Chennai-based critic Kavitha Muralidharan stated that &amp;quot;the song packs a punch with its vibrant frames and lyrics&amp;quot;, further adding that &amp;quot;the timeless attachment to land, environment issues, the pain of the landless labourers and the love of nature, gives this seemingly easy earworm of a song both its depth and its rich character&amp;quot;.&amp;lt;ref&amp;gt;{{Cite news|last=Muralidharan|first=Kavitha|date=2021-03-18|title=Listen between the lines|language=en-IN|work=The Hindu|url=https://www.thehindu.com/entertainment/music/listen-between-the-lines/article34100794.ece|access-date=2021-06-26|issn=0971-751X}}&amp;lt;/ref&amp;gt; A reviewer from &amp;#039;&amp;#039;[[The Indian Express]]&amp;#039;&amp;#039; called that the song &amp;quot;celebrates our shared existence with nature&amp;quot;.&amp;lt;ref name=&amp;quot;:4&amp;quot; /&amp;gt; Prathyush Parasuraman of &amp;#039;&amp;#039;[[Film Companion South]]&amp;#039;&amp;#039; stat that the song has &amp;quot;a kind of narrative storytelling, similar to Tamil’s Sangam Thinai poetry, where character and thus feeling is reflected in and thus subservient to nature and the landscape&amp;quot;.&amp;lt;ref&amp;gt;{{Cite web|last=Parasuraman|first=Prathyush|date=2021-03-18|title=Can We Also Enjoy The &amp;#039;Enjoy Enjaami&amp;#039; Banger As A Radical Rap?|url=https://www.filmcompanion.in/features/tamil-features/enjoy-enjaami-song-tamil-dee-rapper-arivu-can-we-also-enjoy-the-banger-as-a-radical-rap-dulquer-salmaan/|access-date=2021-06-26|website=Film Companion|language=en-US}}&amp;lt;/ref&amp;gt; Revathi Krishnan of &amp;#039;&amp;#039;[[ThePrint]]&amp;#039;&amp;#039; had called the song &amp;quot;talking about the feudal system, landless farmers and the caste system&amp;quot; had made people move over &amp;quot;[[Why This Kolaveri Di]]&amp;quot;.&amp;lt;ref&amp;gt;{{Cite web|date=2021-03-27|title=Move over Kolaveri Di. Here&amp;#039;s why Tamil song Enjoy Enjaami is creating ripples this poll season|url=https://theprint.in/india/move-over-kolaveri-di-heres-why-tamil-song-enjoy-enjaami-is-creating-ripples-this-poll-season/629778/|url-status=live|access-date=2021-06-26|website=ThePrint}}&amp;lt;/ref&amp;gt; A review from The Humming Heart called that &amp;quot;with this song, Tamil music seems to have begun to make the trudge away from vacuous songs masquerading as entertainment and towards message-driven art, albeit with the same visual adventurousness.&amp;quot;&amp;lt;ref&amp;gt;{{Cite web|date=2021-03-15|title=Watch: Enjoy Enjaami by Dhee feat. Arivu|url=https://ahummingheart.com/fresh/videos/watch-enjoy-enjaami-by-dhee-feat-arivu/|access-date=2021-06-26|website=A Humming Heart|language=en-GB}}&amp;lt;/ref&amp;gt; &amp;#039;&amp;#039;[[The New Indian Express]]&amp;#039;&amp;#039; chief critic Hymathi M, listed it in one of the few songs that &amp;quot;used by listeners to comfort our mind and soul during pandemic times&amp;quot;.&amp;lt;ref&amp;gt;{{Cite web|title=Pandemic playlists are a thing|url=https://www.newindianexpress.com/cities/hyderabad/2021/jun/09/pandemic-playlists-are-a-thing-2313505.html|access-date=2021-06-26|website=The New Indian Express}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Records ===&lt;br /&gt;
The song crossed more than 2 million streams in the music platform [[Spotify]] within two weeks.&amp;lt;ref name=&amp;quot;:2&amp;quot;&amp;gt;{{Cite web|date=2021-03-19|title=Arivu and Dhee&amp;#039;s &amp;#039;Enjoy Enjaami&amp;#039; crosses 2 million streams on Spotify|url=https://www.thenewsminute.com/article/arivu-and-dhees-enjoy-enjaami-crosses-2-million-streams-spotify-145499|url-status=live|access-date=2021-04-06|website=The News Minute|language=en}}&amp;lt;/ref&amp;gt; The video which released on 10 March 2021, had crossed more than 20 million views within the span of a week. It became the first non-film Tamil song to cross more than 100 million views (as of April 2021),&amp;lt;ref&amp;gt;{{Cite web|title=Arivu&amp;#039;s &amp;#039;Enjoy Enjaami&amp;#039; Is a Journey in Discovering Roots and Celebrating Equality|url=https://thewire.in/culture/arivu-enjoy-enjaami-roots-equality|access-date=2021-04-04|website=The Wire}}&amp;lt;/ref&amp;gt; and 4 million likes becoming the second Tamil song to achieve this feat.&amp;lt;ref name=&amp;quot;:1&amp;quot; /&amp;gt; It further crossed 200 million views during the end of May 2021, and 270 million views as of June 2021.&amp;lt;ref&amp;gt;{{Cite web|title=Enjoy Enjaami: 25 கோடி பார்வைகளைக் கடந்த &amp;#039;என்ஜாய் எஞ்சாமி&amp;#039;!|url=https://tamil.news18.com/news/entertainment/cinema-enjoy-enjaami-hits-25-crore-hits-on-youtube-dhee-therukural-arivu-enjoy-enjaami-song-scs-480945.html|access-date=2021-06-26|website=News18 Tamil|language=ta}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Chart performance===&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Weekly charts&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
{| class=&amp;quot;wikitable plainrowheaders&amp;quot;&lt;br /&gt;
! Chart (2021)&lt;br /&gt;
! Peak&amp;lt;br /&amp;gt;position&lt;br /&gt;
|-&lt;br /&gt;
! scope=&amp;quot;row&amp;quot;| [[United Kingdom]] (Asian Music Chart Top 40)&amp;lt;ref&amp;gt;{{cite web|title=Asian Music Chart Top 40: 26 March 2021|url=https://www.officialcharts.com/charts/asian-music-chart/20210326/asian/|url-status=live|access-date=4 April 2021|website=[[Official Charts Company]]|language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
| align=&amp;quot;center&amp;quot;| 5&lt;br /&gt;
|-&lt;br /&gt;
! scope=&amp;quot;row&amp;quot;| [[iTunes]] [[India]] Charts&amp;lt;ref&amp;gt;{{Cite web|title=Enjoy Enjaami|url=https://www.top-charts.com/s/enjoy-enjaami-dhee-arivu-santhosh-narayanan|access-date=2021-06-26|website=www.top-charts.com|language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
| align=&amp;quot;center&amp;quot;| 1&lt;br /&gt;
|-&lt;br /&gt;
! scope=&amp;quot;row&amp;quot;| [[Spotify]] Top 200 ([[India]])&amp;lt;ref name=&amp;quot;Spotify Charts&amp;quot;&amp;gt;{{Cite web|title=Spotify Charts|url=https://www.spotifycharts.com/|access-date=2021-06-26|website=www.spotifycharts.com}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
| align=&amp;quot;center&amp;quot;| 3&lt;br /&gt;
|-&lt;br /&gt;
! scope=&amp;quot;row&amp;quot;| Spotify Viral 50 (India)&amp;lt;ref name=&amp;quot;Spotify Charts&amp;quot;/&amp;gt;&lt;br /&gt;
| align=&amp;quot;center&amp;quot;| 5&lt;br /&gt;
|}&lt;br /&gt;
&lt;br /&gt;
== DJ Snake remix ==&lt;br /&gt;
On the occasion of [[World Music Day]] (21 June 2021),&amp;lt;ref&amp;gt;{{Cite web|date=2021-06-21|title=World Music Day 2021: DJ Snake Recreates Viral Hit &amp;#039;Enjoy Enjaami&amp;#039; with Tamil Artiste Dhee|url=https://www.news18.com/news/movies/world-music-day-2021-dj-snake-recreates-viral-hit-enjoy-enjaami-with-tamil-artiste-dhee-3871622.html|access-date=2021-06-26|website=News18|language=en}}&amp;lt;/ref&amp;gt; global music streaming platform [[Spotify]] had collaborated with French DJ &amp;amp; Producer [[DJ Snake]], to recreate this single for the platform&amp;#039;s [[Spotify Singles]]; an initiative to provide a platform for artists to record and re-record their originals, which was welcomed as an opportunity for musicians to explore global music cultures and work with their counterparts.&amp;lt;ref&amp;gt;{{Cite web|date=2021-06-21|title=DJ Snake and Dhee collaborate for &amp;#039;Enjoy Enjaami&amp;#039; on Spotify|url=https://www.thenewsminute.com/article/dj-snake-and-dhee-collaborate-enjoy-enjaami-spotify-151030|access-date=2021-06-26|website=The News Minute|language=en}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite web|last=Ramachandran|first=Naman|date=2021-06-21|title=DJ Snake, Dhee Bring Spotify Singles to India With Remix of Chartbuster &amp;#039;Enjoy Enjaami&amp;#039;|url=https://variety.com/2021/music/news/dhee-enjoy-anjaami-dj-snake-spotify-singles-1235001284/|access-date=2021-06-26|website=Variety|language=en-US}}&amp;lt;/ref&amp;gt; In order to launch this initiative in India, DJ Snake remixed the song with the original singer Dhee, blending &amp;quot;[[electronic dance music]]&amp;quot; with &amp;quot;distinctive styles influenced by the sounds native to Tamil Nadu&amp;quot;.&amp;lt;ref&amp;gt;{{Cite web|last=Dhar|first=Abira|date=2021-06-22|title=Dhee on How Life Has Changed After &amp;#039;Enjoy Enjaami&amp;#039; Went Viral|url=https://www.thequint.com/entertainment/music/singer-dhee-on-how-life-has-changed-post-enjoy-enjaami-went-viral|access-date=2021-06-26|website=TheQuint|language=en}}&amp;lt;/ref&amp;gt; Dhee added that she was excited about being the first artist from India to be a part of the Spotify Singles program for her debut independent single,&amp;lt;ref&amp;gt;{{Cite web|date=2021-06-21|title=DJ Snake collaborates with Tamil artist Dhee to recreate popular song &amp;#039;Enjoy Enjaami&amp;#039;-Entertainment News , Firstpost|url=https://www.firstpost.com/entertainment/dj-snake-collaborates-with-tamil-artist-dhee-to-recreate-popular-song-enjoy-enjaami-9738031.html|access-date=2021-06-26|website=Firstpost}}&amp;lt;/ref&amp;gt; as was Santhosh Narayanan, the song producer.&amp;lt;ref&amp;gt;{{Cite web|date=2021-06-21|title=Santhosh Narayanan On DJ Snake&amp;#039;s Remix Of Enjoy Enjaami|url=https://www.filmcompanion.in/interviews/tamil-interview/enjoy-enjaami-remix-santhosh-narayanan-dj-snake-excited-to-collaborate-with-other-musicians-arivu-dhee/|access-date=2021-06-26|website=Film Companion|language=en-US}}&amp;lt;/ref&amp;gt; Varun Krishnan of &amp;#039;&amp;#039;[[The Indian Express]]&amp;#039;&amp;#039; wrote &amp;quot;The song is composed of distinctive styles that work together to create a sound like no other. DJ Snake’s EDM beats are well contrasted with Dhee’s vocals. Dhee delivers her part with much emphasis on rhythm and flow and the song is the personification of what a mashup of contrasting styles should be.&amp;quot;&amp;lt;ref name=&amp;quot;:3&amp;quot; /&amp;gt; This remixed version of the song was displayed in the [[Times Square]] Billboard in [[New York City|New York]], becoming one of the first Tamil independent single to be showcased here.&amp;lt;ref&amp;gt;{{Cite web|title=Enjoy Enjaami becomes the first-ever Independent Tamil song to get featured on Times Square Billboard|url=https://www.timesnownews.com/entertainment-news/tamil/article/enjoy-enjaami-becomes-the-first-ever-independent-tamil-song-to-get-featured-on-times-square-billboard/776225|access-date=2021-06-26|website=www.timesnownews.com|language=en}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Credits ==&lt;br /&gt;
Credits adapted from Maajja&amp;lt;ref&amp;gt;{{Citation|title=Dhee ft. Arivu - Enjoy Enjaami (Prod. Santhosh Narayanan)|url=https://www.youtube.com/watch?v=eYq7WapuDLU|language=en|access-date=2021-04-18}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Video credits ===&lt;br /&gt;
{{colbegin}}&lt;br /&gt;
* Director: Amith Krishnan&lt;br /&gt;
* Cinematographer : Balaji Subramanyam&lt;br /&gt;
* Choreography: Suren (The Dancers Club)&lt;br /&gt;
* Art Director: Siva Sankar&lt;br /&gt;
* Costume Designer: Pallavi Singh&lt;br /&gt;
* Stylist: Preksha Chordia&lt;br /&gt;
* Colourist: Arun Sangameshwar &lt;br /&gt;
* Direction Team: Manojkumar, Ramanathan Sathyamoorthy, Ashik Mohammed, Vishal Ravichandran&lt;br /&gt;
* Assistant Cinematographers: Vikram, Chandru, Santhosh, Varun&lt;br /&gt;
* Camera Assistant: Vignesh R&lt;br /&gt;
* Still Photography: Nirmal Vedhachalam&lt;br /&gt;
* Publicity Designs: Gautham J&lt;br /&gt;
* Production House: Studio MOCA&lt;br /&gt;
{{colend}}&lt;br /&gt;
&lt;br /&gt;
=== Song credits ===&lt;br /&gt;
{{colbegin}}&lt;br /&gt;
* Composed, Arranged and Programmed by: [[Santhosh Narayanan]]&lt;br /&gt;
* Singers: [[Dhee (singer)|Dhee]], [[Arivu]]&lt;br /&gt;
* Lyricist: Arivu&lt;br /&gt;
* Guitars: [[Keba Jeremiah]], Chris Jason, Michael Murray&lt;br /&gt;
* Bass: Navien Napier&lt;br /&gt;
* Mouth Trumpet: Ganesh Kumar B&lt;br /&gt;
* Keys: Maarten Visser&lt;br /&gt;
* Harp: Seenu&lt;br /&gt;
* Cello: Balaji&lt;br /&gt;
* Percussions: RK Sundar&lt;br /&gt;
* Sound Engineers: Santhosh Narayanan, RK Sundar (Future Tense Studios), S. Sivakumar, Pradeep Menon, Krishnan Subramanian, Manoj Raman, Aravind MS ([[AM Studios]]), Prithvi Chandrashekhar (Krimson Avenue Studios), [[Sai Shravanam]] (Resound India)&lt;br /&gt;
* Mixed and Mastered by: Santhosh Narayanan (Future Tense Studios), Sai Shravanam (Resound India)&lt;br /&gt;
* Additional Studio Mixing: [[P. A. Deepak]] (AM Studios)&lt;br /&gt;
* Mastered for iTunes by: S. Sivakumar, Riyasdeen Riyan (AM Studios)&lt;br /&gt;
* Musicians Co-ordinator: Meenakshi Santhosh&lt;br /&gt;
{{colend}}&lt;br /&gt;
&lt;br /&gt;
== References ==&lt;br /&gt;
{{Reflist}}&lt;br /&gt;
&lt;br /&gt;
== External links ==&lt;br /&gt;
&lt;br /&gt;
* {{IMDb title|id=tt14231884|title=Enjoy Enjaami: Music Video}}&lt;br /&gt;
*{{YouTube|id=eYq7WapuDLU|title=&amp;quot;Enjoy Enjaami&amp;quot;}}&lt;br /&gt;
* [https://open.spotify.com/track/1baHxgYktT8eDdmtTozJF9?si=amflo_OATamelWZScCyrIA &amp;quot;Enjoy Enjaami&amp;quot;] on [[Spotify]]&lt;br /&gt;
&lt;br /&gt;
[[Category:2021 songs]]&lt;br /&gt;
[[Category:Indian songs]]&lt;br /&gt;
[[Category:Tamil-language songs]]&lt;br /&gt;
[[Category:Viral videos]]&lt;br /&gt;
[[Category:2020s fads and trends]]&lt;/div&gt;</summary>
		<author><name>&gt;Tictacbusinisse</name></author>
	</entry>
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