>Qwerfjkl (bot) at 15:49, 30 September 2021

2021-09-30T15:49:50Z

New page

{{short description|Indian magazine}}
{{For|the beauty pageant|Femina Miss India}}
{{ref improve|date=June 2016}}
{{Use dmy dates|date=December 2018}}
{{Use Indian English|date=December 2018}}
{{Infobox magazine
|title = Femina
|logo = Famina_logo.gif
|logo_size = 250px
|image_file = Femina (India) November 2009 cover.jpg
|image_size = 226px
|image_caption = November 2009 issue of ''Femina''
|editor =
|editor_title =
|frequency = Biweekly
|circulation =
|category = Women's magazine
|company = Worldwide Media
|publisher = The Times Group
|firstdate = July 1959
|country = [[India]]
|based = [[Mumbai]]
|language = [[English language|English]], [[Hindi]], [[Bengali language|Bengali]] and [[Tamil language|Tamil]]
|website = {{url|http://www.femina.in}}
|issn =
|oclc = 1327320
}}

'''''Femina''''' is an Indian magazine owned by Worldwide Media, a wholly owned subsidiary of the Times Group.<ref name="dana" /> ''Femina'', the oldest women's English magazine in the country, has been published for almost six decades. It has evolved to cover a broad spectrum of topics, including relationships, career, fashion, beauty, and women achievers who have left a mark in their chosen field. Femina India has 2.8 million followers on Facebook,<ref>https://www.facebook.com/feminawoman</ref> 556,600 on Instagram,<ref>https://www.instagram.com/feminaindia/</ref> and 552,000 on Twitter.<ref>https://twitter.com/FeminaIndia</ref>

The bimonthly magazine branched out into regionals with Femina Hindi,<ref>{{Cite news|url=https://www.femina.in/hindi/|title=महिलाओं की पत्रिका/मैगजीन - फ़ैशन, सौंदर्य, रिश्ते, स्वास्थ्य, खानपान – Women's Hindi Magazine|work=फेमिना हिन्दी|access-date=2018-09-14|language=hi-IN}}</ref> Femina Bangla<ref>{{Cite news|url=https://www.femina.in/bengali/|title=মহিলাদের পত্রিকা- ফ্যাশন, সৌন্দর্য, সম্পর্ক, স্বাস্থ্য- Fashion, Beauty & Lifestyle Tips for Women in Bengali|work=ফেমিনা বাংলা|access-date=2018-09-14|language=bn-IN}}</ref> and Femina Tamil.<ref>{{Cite news|url=https://www.femina.in/tamil/|title=பெண்களுக்கான இதழ் – ஃபேஷன், அழகு, உறவுகள், ஆரோக்கியம் {{!}} ஃபெமினா தமிழ் {{!}} Women's Magazine - Fashion, Beauty, Relationships, Health {{!}} Femina Tamil|work=பெமினா|access-date=2018-09-14|language=ta-IN}}</ref> Apart from this, it publishes ''Femina Salon & Spa'', which is distributed directly to Indian beauty businesses monthly, and verticals such as ''Femina Brides'', ''Femina Parenting'', and ''Femina Cookbook'' at varying periodicity.

Some of its Marque properties are Femina Beauty Awards,<ref>{{Cite news|url=https://www.femina.in/beauty/skin/winners-at-nykaacom-femina-beauty-awards-2018_-78900.html|title=Nykaa.com Femina Beauty Awards 2018: winners|work=femina.in|access-date=2018-09-14}}</ref> Femina Women Awards,<ref>{{Cite news|url=https://www.femina.in/achievers/people/femina-women-awards-2017-winners-53702-7.html|title=Our winner in the education category, Aarti Naik, grew up in the slums of Mumbai before she started SAKHI, an organisation focused on providing safe learning spaces for girls in their slums. She received the award from actor Tisca Chopra and Sanjay Bhagwanani, GM, Distribution Channel, Havells.|work=femina.in|access-date=2018-09-14}}</ref> Femina Stylista,<ref>{{Cite news|url=https://www.femina.in/fashion/fashion-news/stylista-north-2018-ends-on-a-grand-note-83843.html|title=Femina Stylista North 2018 ends on a grand note|work=femina.in|access-date=2018-09-14}}</ref> Femina Showcase,<ref>{{Cite news|url=https://www.femina.in/fashion/beauty-fashion-fun-at-femina-showcase-80066.html|title=Beauty, trendy fashion and fun at the Femina Showcase|work=femina.in|access-date=2018-09-14}}</ref> and few more.

==History and profile==
''Femina'' was founded in 1959.<ref name=dana>{{cite web|author1=Dana McLachlin|author2=Tara Dhakal|author3=Pramada Menon|title=For All the Women You Are": National Identity, Gender, and Tradition/Modernity in Indian Women's Magazines|url=http://digitalcollections.sit.edu/cgi/viewcontent.cgi?article=2573&context=isp_collection|work=School for International Training India|access-date=26 July 2016|date=Spring 2012}}</ref><ref name="dna">{{cite news|author=Amrita Madhukalya|title=Of recipes and G-spots: On India's 'magazine era'|url=http://www.dnaindia.com/lifestyle/report-of-recipes-and-g-spots-on-india-s-magazine-era-2105879|access-date=25 September 2016|work=dna|date=19 July 2015}}</ref> The magazine was first published in July 1959.<ref name="dna"/> It has organized and sponsored the [[Femina Miss India]] [[beauty pageant]] since 1964.{{fact|date=December 2018}} From 1994 to 1999, it also sponsored the [[Femina Look of the Year]] contest to send an Indian contestant to the [[Elite Model Look]] competition.{{fact|date=December 2018}}

=== Editor 1959–present ===
[[Frene Talyakhan]], after working as an editor with magazines like ''Trend'' and ''Flair'', became the editor of Femina in 1959, when ''Flair'' was bought over by the [[The Times Group|Times of India]] group. The staff under her editorship were Ina Sen, [[Vimla Patil|Vimala Patil]], Anita Sarkar and Nina Merchant. Patil became the editor of Femina in 1973, and remained so for the next 20 years.<ref>{{Cite web|url=http://webcache.googleusercontent.com/search?q=cache:http://shodhganga.inflibnet.ac.in/jspui/bitstream/10603/161667/15/12_chapter%25204.pdf|title=CHPATERIV THE ROLE AND PROBLEMS OF WOMEN JOURNALISTS IN CONTEMPORARY INDIA Women and Social Change in Contemporary India The par|website=webcache.googleusercontent.com|access-date=2019-03-17}}</ref> Patil was followed by Sathya Saran, who served as the editor from 1993 till 2005. Amy Fernandes held the post for a brief period of two years, i.e., from 2005 to 2007, post Saran, and was followed by Tanya Chaitanya, who is serving as the current editor of the magazine.

=== Tagline 1976–present ===
Femina's efforts to keep in sync with the changing times, becomes evident through its choice of [[tagline]] that accompanied the issues over the years. It exemplifies what kind of women it was trying to target at a particular time, as well as, what image of itself it wanted to be associated with. The tagline played a crucial role in the magazine's market strategy.<ref>{{Cite book|url=https://books.google.com/books?id=SIsyK0vbsgwC&q=femina+magazine&pg=PA64|title=Living the Body: Embodiment, Womanhood and Identity in Contemporary India|last=Thapan|first=Meenakshi|date=2009|publisher=SAGE Publications|isbn=9788178299013|pages=67}}</ref> The March 1976 issue has the tagline "Something exciting to look forward to every fortnight." By February 1978, the tagline is reduced to three precise words, "Thoughtful, Contemporary, Aware." From January to July 1981, the tagline, "The Exciting World of Women", aligns Femina's identity more as a women centric magazine. By August 1981, it changes to "A woman's window to the world." In September 1982 issue, the tagline accompanying the Femina logo is "Woman at her best."

In the 1990s, the magazine carried the tagline "For the woman of substance." By 2000, the tagline shifts to "Generation W", replacing the earlier label, and so addressing all the woman of a generation, and not just a select few women who are considered to be of substance, becoming more inclusive and broad.<ref>{{Cite book|url=https://books.google.com/books?id=SIsyK0vbsgwC&q=femina+magazine&pg=PA64|title=Living the Body: Embodiment, Womanhood and Identity in Contemporary India|last=Thapan|first=Meenakshi|date=2009|publisher=SAGE Publications|isbn=9788178299013|pages=66}}</ref> It shifts to "Believe" till 2009 and then by 2010 changes to "For all the women you are." According to Tarun Rai, the CEO of [[Worldwide Media]] the reason behind the new tagline was to "celebrate how far the contemporary Indian woman has come" and that Femina "continues to be a beacon of change for her."<ref>{{Cite book|url=https://books.google.com/books?id=NRhBDwAAQBAJ&q=editors+femina+magazine&pg=PT164|title=Darwin's Brands: Adapting for Success|last=Halve|first=Anand|date=2011-12-31|publisher=SAGE Publishing India|isbn=9788132119098}}</ref> For Prachi Tiwari, Femina's brand publisher, this tagline is to pay a tribute to the "multifaceted woman of today, who is more than one person, playing more than one role."<ref>{{Cite book|url=https://books.google.com/books?id=NRhBDwAAQBAJ&q=editors+femina+magazine&pg=PT164|title=Darwin's Brands: Adapting for Success|last=Halve|first=Anand|date=2011-12-31|publisher=SAGE Publishing India|isbn=9788132119098}}</ref>

In 2014, Femina relaunched with the tagline "Be Unstoppable", which is its running tagline as of 2019. For Tarun Rai, "Be Unstoppable" seeks to capture what the Femina brand believes in, which is that the modern women of India today have the confidence "to lives their lives on their terms and achieve more."<ref>{{Cite web|url=https://campaignbriefasia.com/2014/07/31/femina-adopts-new-positioning/|title=Femina adopts new positioning and tagline via "Be Unstoppable" campaign via DDB Mudra West – Campaign Brief Asia|last=says|first=Linda|date=31 July 2014|access-date=2019-03-17}}</ref>

== "Prescription" Column ==
A new column was introduced in the late 1980s, specifically dedicated to answer any form of sexual dilemmas faced by women. Queries were answered by gynaecologists like Dr. Prakash Kothari and [[Mahinder Watsa|Dr. Mahinder Watsa]].<ref>{{Cite journal|last=Dewey|first=Susan|date=2009|title="Dear Dr. Kothari...": Sexuality, Violence against Women, and the Parallel Public Sphere in India|journal=American Ethnologist|volume=36|issue=1|pages=124–139|issn=0094-0496|jstor=27667533|doi=10.1111/j.1548-1425.2008.01104.x}}</ref>

==References==
{{Reflist}}

==External links==
* [https://www.femina.in/ ''Femina India'' website]
* [https://www.femina.in/hindi ''Femina Hindi'' website]
*[https://www.femina.in/bengali/ ''Femina'' Bangla website]
*[https://www.femina.in/tamil/ ''Femina'' Tamil website]
{{The Times Group}}

[[Category:1959 establishments in Bombay State]]
[[Category:Biweekly magazines published in India]]
[[Category:English-language magazines published in India]]
[[Category:Women's magazines published in India]]
[[Category:Magazines established in 1959]]
[[Category:Publications of The Times Group]]
[[Category:Women's fashion magazines]]
[[Category:Mass media in Mumbai]]

{{womens-mag-stub}}
{{India-media-stub}}

Femina India - Revision history

>Qwerfjkl (bot) at 15:49, 30 September 2021