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{{short description|Indian cinema magazine}}
{{Use dmy dates|date=June 2020}}
{{Use Indian English|date=November 2018}}
{{Infobox magazine
| title = filmindia
| logo =
| logo_size = 
| image_file = MughaleAzam_ad_(1946).jpg
| image_size = 
| image_alt =
| image_caption = Early ad of ''Mughal-E-Azam'' from ''Filmindia'' March 1946
| editor = [[Baburao Patel]]
| editor_title = 
| previous_editor =
| staff_writer = [[Sushila Rani Patel]] <small>(as Judas, Hyacinth)</small>
| photographer =
| category =
| frequency = Monthly
| format =
| circulation =
| publisher = Baburao Patel
| paid_circulation =
| unpaid_circulation =
| circulation_year =
| total_circulation =
| founder = Baburao Patel
| founded = 1935
| firstdate = 
| finaldate =
| finalnumber =
| company =
| country = India
| based = Bombay
| language = English
| website = 
| issn =
| oclc =
}}
'''''filmindia''''' is an Indian monthly [[magazine]] covering [[Indian cinema]] and published in [[English language]].<ref name="Jain2007">{{cite book|author=Kajri Jain|title=Gods in the Bazaar: The Economies of Indian Calendar Art|url=https://books.google.com/books?id=B7LEXbIREjEC&pg=PA153|year=2007|publisher=Duke University Press|isbn=0-8223-3926-9|page=153}}</ref>

Started by [[Baburao Patel]] in 1935,{{cn|date=February 2022}} ''filmindia'' was the first English film periodical to be published from Bombay. The magazine was reportedly run "single-handedly" by Patel, who wielded power through this medium to "make or destroy a film".<ref name="Cinema">{{cite book|title=Cinema Vision India|url=https://books.google.com/books?id=opQHAQAAIAAJ|year=1980|publisher=S. Kak.|page=66}}</ref> Its most popular column was "The Editor's Mail" answered by Patel. The magazine featured film news, editorials, studio round-ups, gossip, and reviews of different language films, mainly from Hindi and regional cinema and affiliated reviews from Hollywood. His articles included siding with the lesser known cinema workers like the technicians, [[Extra (acting)|extra]]s and stuntmen.<ref name="Karanjia1990">{{cite book|author=B. K. Karanjia|title=Blundering in Wonderland|url=https://books.google.com/books?id=wONkAAAAMAAJ|year=1990|publisher=Vikas Publishing House|isbn=978-0-7069-4961-2|page=8}}</ref>

Patel met the painter [[S. M. Pandit]] around 1938, and asked him to design the covers for ''filmindia''. One of Pandit's assistants, Raghubir Mulgaonkar, was also a designer in the same periodical. Both of them worked with Patel at ''filmindia'' through the 1930s and 1940s.<ref name="KaurSinha2005">{{cite book|author1=Raminder Kaur|author2=Ajay J Sinha|title=Bollyworld: Popular Indian Cinema Through A Transnational Lens|url=https://books.google.com/books?id=BzcdRXXTHkEC&pg=PP43|date=13 July 2005|publisher=SAGE Publications|isbn=978-0-7619-3320-5|page=43}}</ref>

The magazine "created a sensation" on its launch with its "canny mix of rumour and review, observation and opinion" and Patel became a "celebrity" equal to the film stars he wrote about. The magazine reading target was the "elite readership", including college going youth.<ref name=Mukherjee /> Termed a status symbol with college students, actor [[Dev Anand]] said of his [[Lahore]] college days, "boys in the campus used to carry copies of ''filmindia'' along with their textbooks. It was their Bible".<ref name=Sharma>{{cite journal|last1=Sharma|first1=N. D.|title=‘Over 1200 Intellectual EliteLed by Chief Justice Give Baburao Patel a Standing Ovation!"|journal=Mother India|date=December 1979|pages=27|ref=75 Platinum Jubilee Number}}</ref> Ramachandran and Rukmini state that "''filmindia'' was the only magazine that counted in those days".<ref name="RamachandranRukmini1985">{{cite book|author1=T. M. Ramachandran|author2=S. Rukmini|title=70 Years of Indian Cinema, 1913–1983|url=https://books.google.com/books?id=Q9rthUDKxyEC|year=1985|publisher=CINEMA India-International|isbn=978-0-86132-090-5|page=314}}</ref> It remained in publication from 1935 to 1961.<ref name="Kasbekar2006">{{cite book|author=Asha Kasbekar|title=Pop Culture India!: Media, Arts, and Lifestyle|url=https://books.google.com/books?id=Sv7Uk0UcdM8C&pg=PA118|date=January 2006|publisher=ABC-CLIO|isbn=978-1-85109-636-7|page=118}}</ref>

==History==
[[File:Baburao_Patel.jpg|thumb|left|Baburao Patel (1904–1982) from ''filmindia'' January 1938]]
The first film periodical "exclusively devoted to cinema" was established in India in 1924, with the Gujarati magazine ''Mouj Majah'' by J. K. Dwivedi.<ref name="RajadhyakshaWillemen2014">{{cite book|author1=Ashish Rajadhyaksha|author2=Paul Willemen|title=Encyclopedia of Indian Cinema|url=https://books.google.com/books?id=SLkABAAAQBAJ&pg=PT279|year=2014|publisher=Routledge|isbn=978-1-135-94318-9|page=279}}</ref> Its success began a trend with the [[Bengali language]] ''Bioscope'', published by Shailjananda Mukherjee in 1930, ''Filmland'' an English language weekly published from Bengal since 1930,<ref name=Filmland>{{cite web|title=Archive Samples-Filmland|url=http://www.medialabju.org/archive_slideshow.php?id=25|website=medialabju.org|publisher=The Media Lab, Department of Film Studies, Jadavpur University|access-date=1 September 2015|ref=Filmland archive}}</ref> and the [[Hindi]] ''Chitrapat'' in 1934, by Hrishamcharan Jain from Delhi.<ref name="Jain2009">{{cite book|author=Manju Jain|title=Narratives of Indian Cinema|url=https://books.google.com/books?id=ORE9TDOoU1IC&pg=PA30|year=2009|publisher=Primus Books|isbn=978-81-908918-4-4|page=30}}</ref>

In 1935, on his thirty-first birthday, Baburao Patel (1904–1982), started ''filmindia'', with a small 'f' in the name, which was published initially by D. K. Parker and B. P. Samant and edited by Patel. "The very first issue of ''filmindia'' became a huge success and Patel gradually took over the monthly journal" making filmindia achieve "an unprecedented cult status".<ref name=Mukherjee>{{cite web|author=Debashree Mukherjee|title=Creating Cinema's Reading Publics: The Emergence of Film Journalism in Bombay|url=https://www.academia.edu/4312164/Creating_Cinemas_Reading_Publics_The_Emergence_of_Film_Journalism_in_Bombay|website=academia.edu|publisher=Academia|access-date=23 August 2015|ref=No Limits: Media Studies from India}}</ref><ref name="Jain2009">{{cite book|author=Manju Jain|title=Narratives of Indian Cinema|url=https://books.google.com/books?id=ORE9TDOoU1IC&pg=PA30|year=2009|publisher=Primus Books|isbn=978-81-908918-4-4|page=30}}</ref> The magazine remained in publication till 1960, when Patel's interest in nationalism and politics made him launch "a national magazine" called ''[[Mother India (magazine)|Mother India]]''. Patel found it difficult to run two periodicals simultaneously and he made the decision to shut down ''filmindia'' and focus on ''Mother India''.<ref name="Somaaya">{{cite book|author=Bhawana Somaaya|title=Fragmented Frames: Reflections of a Critic|url=https://books.google.com/books?id=HQ3Yi9VPU8QC&pg=PP20|access-date=23 August 2015|date=1 January 2008|publisher=Pustak Mahal|isbn=978-81-223-1016-0|page=20}}</ref>

The magazine focused not only on Indian cinema but also published critical commentary on politics.<ref name="DonaldRenov2008">{{cite book|author1=James Donald|author2=Michael Renov|title=The SAGE Handbook of Film Studies|url=https://books.google.com/books?id=A9NX-vJqFy8C&pg=PA476|year=2008|publisher=SAGE Publications|isbn=978-1-4462-0682-9|page=476}}</ref> It reviewed about 49 films annually on an average, out of which 31 were claimed to be poor, 13 indifferent and about 5 watchable films. It had monthly sales of about 32,000 copies. ''filmindia'' was one of the few Indian fan magazines sold in Western countries.<ref name="Shah1950">{{cite book|author=Panna Shah|title=The Indian film|url=https://books.google.com/books?id=qn9ZAAAAMAAJ|year=1950|publisher=Greenwood Press|page=146}}</ref>

Filmindia ended publication in 1961.<ref name="Kasbekar2006"/> It had its Indian publication office in Bombay and had offices both in Calcutta and London.

==Contributors==
*Sushila Rani Patel (Patel's second wife) and Baburao Patel also wrote under the pseudonyms "Judas" and "Hyacinth", both producing almost entire content for the magazine.<ref name=Mukherjee /> As Judas they wrote the column called "Bombay Calling". And as Hyacinth, Sushila Rani conducted interviews with film personalities.
*[[K. A. Abbas]] was the chief film critic at one of the then popular newspapers, termed a "nationalist" daily, ''The Bombay Chronicle''. Abbas wrote columns frequently for ''filmindia''.
*Affiliated reviews: "Review From New York" by [[P. S. Harrison]] (editor: [[Harrison's Reports]])
*[[Habib Tanvir]] described his meeting with Patel and how he was asked to meet him at his office, which led to him becoming an assistant editor of ''filmindia'', "I was the first assistant editor of ''filmindia''- of which I was quite proud- and the last".<ref name="Katyal2012">{{cite book|author=Anjum Katyal|title=Habib Tanvir: Towards an Inclusive Theatre|url=https://books.google.com/books?id=uZuHAwAAQBAJ&pg=PA15|year=2012|publisher=SAGE Publications|isbn=978-81-321-1111-5|page=15|chapter=2-The Bombay Years}}</ref>

==Influence==
*Patel and Abbas were renowned as "important cinema commentators and experts" and considered themselves as "political activists". Their concern about cinema's influence on "nation and nationalism" made them launch a combined nationwide campaign against "anti-Indian" films in 1938. These included "empire films" like ''[[The Drum (1938 film)|The Drum]]'' (1938) directed by [[Zoltan Korda]], and ''[[Gunga Din (film)|Gunga Din]]'' (1939) directed by George Stevens, which according to them "reinforced imperialist stereotypes of the colonized as racially inferior, weak subjects". According to Mukherjee, "the matter was discussed in the central assembly..., Patel wrote telegrams to Indian ministers".<ref name=Mukherjee /> He became the first critic who was invited as a "delegate to read a paper on Cinema and Culture, the first to voice a protest against anti-Indian productions in Europe, UK and USA".<ref name="Somaaya" /> On 1 September 1938, "hundreds came out on the streets of Bombay to protest the release of The Drum at the Excelsior and New Empire Theatres. The film was withdrawn by its Bombay distributors on 14 September 1938".<ref name=Mukherjee />
*Patel and Abbas set up the Film Journalists' Association (FJA) in 1939.
*Studios such as [[Bombay Talkies]], [[New Theatres Ltd]], and [[Rajkamal Kalamandir]] were favourites with Abbas and Patel and featured on their "best films" lists, thereby generating academic attention even decades later. Whereas, several successful studios of that time like [[Ranjit Studios|Ranjit Film Company]], Saroj Movietone, Prakash Pictures, Saraswati Cinetone, and Huns Pictures "remain undocumented".<ref name=Mukherjee />
*The first to refer to [[Madhubala]] as the "Venus of the Indian Screen".<ref name="Dawar2006">{{cite book|author=Ramesh Dawar|title=Bollywood: Yesterday, Today, Tomorrow|url=https://books.google.com/books?id=TO6Fmi8FraUC&pg=RA1-PA75|access-date=22 August 2015|date=1 January 2006|publisher=Star Publications|isbn=978-1-905863-01-3|page=1}}</ref>

==Columns==
* Editorial
* Bombay Calling
* The Editor’s Mail
* Reviews
* News From Abroad
* Round The Town, which later became "Our Review"
* Studio Close-Ups
* Foreign Pictures of the Month
* Horoscope (discontinued later)
* Howlers of the Month (discontinued later)

==Popularity==
According to author, journalist Bhawna Somaya, "It was the most popular film magazine of its time, widely appreciated for its bold stand on current issues and a scintillating style of writing. It was said that Baburao's column made and broke careers". His "acid reviews" were dreaded by producers and directors".<ref name=Somaaya />

[[Dev Anand]] stated, "When I first came to Bombay looking for a break in the movies, somewhere within me lurked a desire to meet the man and have a look at this magician who meant the Indian movie industry to me. Baburao Patel made and unmade stars. He established or destroyed a film with just a stroke of his pen. That much power he wielded then".<ref name=Sharma />

==Quote==
Baburao Patel was famous for his sharp wit, and according to Habib Tanveer he was discerning and wrote "absolutely frankly", "totally ruthlessly and funnily".<ref name=Katyal2012 /> He was often criticised and in a self- authored chapter stated:<ref name="BurraSciences1981">{{cite book|author1=Rani Burra|author2=Indian Academy of Motion Picture Arts & Sciences|title=Fifty years of Indian talkies, 1931–1981: a commemorative volume|url=https://books.google.com/books?id=ZYMLAQAAMAAJ|year=1981|publisher=Indian Academy of Motion Picture Arts & Sciences}}</ref>

{{Blockquote|text="I took criticism as my main selling point. That was the best feature of ''filmindia''. And the "Editor's Mail". ''Filmindia'' was the only paper that counted in those days. Distributors would not take delivery of the prints after reading my reviews. But it never affected the seeing public. The box-office was never affected".|<ref name="BurraSciences1981">{{cite book|author1=Rani Burra|author2=Indian Academy of Motion Picture Arts & Sciences|title=Fifty years of Indian talkies, 1931–1981: a commemorative volume|url=https://books.google.com/books?id=ZYMLAQAAMAAJ|year=1981|publisher=Indian Academy of Motion Picture Arts & Sciences}}</ref>}}

==See also==
* [[Cinema of India]]
* ''[[Mother India (magazine)|Mother India]]''

==References==
{{Reflist}}

==External links==
*[https://web.archive.org/web/20160304141713/http://www.film-india.org/archive.html Official Website]

[[Category:1935 establishments in India]]
[[Category:1961 disestablishments in India]]
[[Category:Hindi cinema]]
[[Category:Celebrity magazines]]
[[Category:Defunct magazines published in India]]
[[Category:English-language magazines published in India]]
[[Category:Hindi-language magazines]]
[[Category:Film magazines published in India]]
[[Category:Monthly magazines published in India]]
[[Category:Magazines established in 1935]]
[[Category:Magazines disestablished in 1961]]
[[Category:Mass media in Mumbai]]

Filmindia - Revision history

CleanupBot at 06:49, 22 March 2026