Jhonny at 07:01, 5 March 2026

2026-03-05T07:01:07Z

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{{Short description|Indian Ayurvedic company}}

{{Infobox company
| name = Forest Essentials
| logo = Forest-Essentials-Logo-300x300px.png
| logo_caption = The company logo depicting the [[tree of life]]
| image = Forest-essentials-juhu-mumbai.jpg
| image_caption = Forest Essentials, [[Juhu]], [[Mumbai]]
| type = [[Private company|Private]]
| industry = [[Wellness (alternative medicine)|Wellness]], [[Cosmetics]]
| fate =
| predecessor =
| successor =
| founded = {{Start date and age|2000||}}
| founder = Mira Kulkarni
| hq_location_city = [[New Delhi]]
| hq_location_country = [[India]]
| area_served = {{Unbulleted_list|India|[[Australia]]|[[United Arab Emirates]]|[[United Kingdom]]|[[United States]]}}
| key_people = Samrath Bedi, Managing Director
| products =
| owner =
| revenue = {{currency|4|USD}} [[million]]
| num_employees = 135 (2018)
| parent =
| website = {{Official website|https://www.forestessentialsindia.com/}}
}}

'''Forest Essentials''' is an Indian [[cosmetics]], [[skincare]] and [[perfume]] company that specialises in [[Ayurveda|Ayurvedic]] preparations for its products. It was founded in 2000 by Mira Kulkarni in [[New Delhi]], [[India]].<ref>{{cite web|url=https://www.fortuneindia.com/people/este-lauders-dream-girl/100473|title=Estée Lauder's dream girl|website=fortuneindia.com|date=9 November 2014 }}</ref>

== History ==
Mira Kulkarni started the business in 2000 with an investment of Rs.2 [[lakhs]], then only selling handmade soaps and candles.<ref>{{cite web|author=Nanditta Chibber |url=https://www.business-standard.com/article/beyond-business/how-forest-essentials-was-born-and-grew-106060101054_1.html |title=How Forest Essentials was born, and grew |work=Business Standard News |date=June 2006 |accessdate=2019-03-21}}</ref> The business expanded after the Delhi hotel [[Hyatt|Hyatt Regency]] ordered the soaps for their rooms.<ref>{{cite web|url=https://economictimes.indiatimes.com/life-style/deep-rooted-beauty-mira-kulkarni-md-forest-essentials/articleshow/6389775.cms |title=Deep rooted beauty: Mira Kulkarni, MD, Forest Essentials |work=The Economic Times |date=2010-08-22 |accessdate=2019-03-21}}</ref> In 2005–2006, the company posted sales of Rs.6 [[crore]].

== Business ==
In 2008, the [[New York City|New York]]-based [[Estée Lauder Companies]] acquired a 20% stake in the company, and in October 2021, the brand announced entering the [[United Kingdom]] by opening 12 retail stores.<ref>{{cite web|author=Varuni Khosla |url=https://www.livemint.com/companies/news/homegrown-luxury-beauty-brand-forest-essentials-to-open-12-stores-in-the-uk-11635237820851.html |title=Forest Essentials to open 12 stores in UK |publisher=Livemint.com |date=2021-10-26 |accessdate=2022-04-05}}</ref> Kulkarni's son Samrath Bedi currently serves as the managing director of the company.<ref>{{cite web|url=https://www.businesstoday.in/magazine/bt-more/culture/samrath-bedi-forest-essentials-india-on-brand-ethos-and-journey/story/224865.html |title="Understand your brand and stay true to it"- Business News |publisher=Businesstoday.in |date=2015-11-08 |accessdate=2019-03-21}}</ref><ref>https://www.bloomberg.com/research/stocks/private/person.asp?personId=49594763&privcapId=46893746&previousCapId=46893746&previousTitle=Mountain%20Valley%20Springs%20India%20Private%20Limited {{dead link|date=July 2021}}</ref>

The company has [https://www.forestessentialsindia.com/retail-store-locator/ 130 Forest Essentials Stores] in India, supplies to 190 hotels and export to 120 countries.<ref>{{cite web|url=https://www.huffingtonpost.in/2017/01/19/meet-the-fabulous-women-behind-these-popular-homegrown-brands-we_a_21658341/ |title=Meet The Fabulous Women Behind These Homegrown Brands We Absolutely Love |work=HuffPost India |date=19 January 2017 |accessdate=2019-03-21}}</ref> The factories are in [[Haridwar]] and Lodsi in [[Tehri Garhwal district]], [[Uttarakhand]].

Forest Essentials sells natural, organic and [[Ayurvedic]] cosmetics and has a policy of not testing their products on animals.<ref>{{cite web|url=https://www.thehindubusinessline.com/economy/no-animal-test-rule-to-apply-to-imported-cosmetics-too/article20696095.ece |title='No animal test' rule to apply to imported cosmetics too |work=Business Line |date=2018-03-12 |accessdate=2019-03-21}}</ref>{{failed verification |date=July 2021}}

In November 2022, Forest Essentials opened its first standalone store in [[Covent Garden]], [[London]] which would become the brand's first international store.<ref>{{cite web |title=Beauty brand Forest Essentials opens its first store in UK |url=https://in.fashionnetwork.com/news/Beauty-brand-forest-essentials-opens-its-first-store-in-uk,1458430.html |website=FashionNetwork |date=14 November 2022 |access-date=December 26, 2022}}</ref>

As of March 2026, the Estée Lauder Companies purchased the remaining 51% of shares leading to a full acquisition of the brand.

== References ==
{{reflist}}

== External links ==
* {{Official website|https://www.forestessentialsindia.com/}}

{{Cosmetics}}

[[Category:Manufacturing companies established in 2000]]
[[Category:Personal care brands]]
[[Category:Cosmetics brands]]
[[Category:Cosmetics companies of India]]
[[Category:Indian companies established in 2000]]
[[Category:Estée Lauder Companies]]
[[Category:Luxury brands]]
[[Category:Ayurvedic companies]]
[[Category:Indian brands]]

{{India-company-stub}}

Forest Essentials - Revision history

Jhonny at 07:01, 5 March 2026