https://indianpedia.org/index.php?action=history&feed=atom&title=FrootiFrooti - Revision history2026-07-30T07:56:56ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=Frooti&diff=165914&oldid=prev2409:4041:2D85:C397:5208:783:A1FA:ABEB at 07:39, 22 August 20212021-08-22T07:39:31Z<p></p>
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{{Infobox Beverage<br />
|name= Frooti<br />
|image=File:FROOTI Logo.svg<br />
|caption = <br />
|manufacturer= [[Parle Agro|Parle Agro India Pvt. Ltd.]]<br />
|origin={{flagicon|IND}} [[India]]<br />
|headquarters= Off W.E. Highway, [[Andheri]] East, [[Mumbai]], India<br />
|type= [[Soft drink]]<br />
|introduced= 1985<br />
|variants=<br />
|related=<br />
}}<br />
'''Frooti''' is a mango-flavoured drink sold in [[India]]. It is made with chemicals and no real mango is added in it. It is the [[flagship product]] and most successful drink product made by [[Parle Agro]]. Frooti was launched in 1985 in [[TetraPak|Tetra Pak]] packaging, and is now also sold in [[Polyethylene terephthalate|PET]] bottles and rectangular shaped packs. Frooti is exported to the United States, Canada, the United Kingdom, the [[United Arab Emirates]], Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland.{{cn|date=March 2021}}<br />
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==History==<br />
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Frooti was launched in a green rectangular Tetra Pak as a ready-to-serve mango drink. Frooti was not the first mango drink, but quickly won a large market share.{{cn|date=March 2021}}<br />
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The tagline "Mango Frooti, Fresh and Juicy", was created by the marketing duo of Arun Lahori and GM Menon, whose brief as the brand's communications agency was to "make mango Frooti synonymous with freshness and juiciness". Other slogans used by the brand have included: "Fresh and juicy got to be Frooti", and "Juice Up your Life". <br />
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The drink has been advertised by [[Allu Arjun]], [[Alia Bhatt]], and [[Shah Rukh Khan]]. The brand spent 40% more on its [[marketing]] in 2013.<ref>{{cite news|last=IANS|title=SRK endorses Frooti, shoots commercial with kids|url=http://www.in.com/news/entertainment/srk-endorses-frooti-shoots-commercial-with-kids-50192486-in-1.html|archive-url=https://archive.today/20130615211443/http://www.in.com/news/entertainment/srk-endorses-frooti-shoots-commercial-with-kids-50192486-in-1.html|url-status=dead|archive-date=15 June 2013|accessdate=14 April 2013|newspaper=Moneycontrol.com|date=5 March 2013}}</ref><br />
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==Ingredients==<br />
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The drink contains [[mango#Culinary use mango flavoured chemicals, [[water]], [[sugar]], [[citric acid]], [[ascorbic acid]], salt, and colouring and flavouring. Frooti contains 33.7 grams of sugar per 250 ml.<br />
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==Packaging==<br />
Frooti is offered in size variants: {{convert|1|l|impoz USoz|0|abbr=out}}, {{convert|250|ml|0|abbr=on}} and {{convert|200|ml|0|abbr=on}} and {{convert|160|ml|0|abbr=on}} [[Tetra Pak]]. A consumer study indicated that consumers wanted a recap bottle, which did not previously exist in the mango drink segment. In response, [[Parle Agro]] launched Frooti in a hygienic hot fill PET bottle. Frooti is now available in various sizes of PET bottles, including 200&nbsp;ml, 250&nbsp;ml, 500&nbsp;ml, 600&nbsp;ml, 1.2&nbsp;l and 2&nbsp;l.<br />
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==References==<br />
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{{Reflist}}<br />
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[[Category:Indian drink brands]]<br />
[[Category:Juice brands]]</div>2409:4041:2D85:C397:5208:783:A1FA:ABEB