>Sennecaster at 21:26, 2 July 2021

2021-07-02T21:26:32Z

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{{Use dmy dates|date=November 2018}}
{{Use Indian English|date=November 2018}}
{{Infobox company
| name = Funskool (India) Ltd.
| logo = File:Funskool logo.png
| logo_size =
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| image =
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| former_name =
| type = [[Joint venture]]
| traded_as =
| ISIN =
| industry = {{ublist|[[Toys]]|[[Entertainment]]}}
| fate =
| successor = 
| founded = [[Madras]], [[Tamil Nadu]], India ({{start date and age|df=yes|1987}})
| founder = 
| defunct = 
| hq_location = Tarapore Towers, 6th Floor, 826, [[Anna Salai]]
| hq_location_city = [[Chennai]], Tamil Nadu
| hq_location_country = India
| num_locations = 13
| num_locations_year = April 2016
| area_served = Worldwide
| key_people = R Jeswant <small>([[Chief executive officer|CEO]])</small>
| products =
| brands =
| production =
| production_year = 
| services =
| revenue = {{increase}} {{INRConvert|235|c}}
| revenue_year = FY18
| operating_income =
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| owners = {{ublist|[[MRF (company)|MRF Ltd.]] (60%)|[[Hasbro|Hasbro, Inc.]] (40%)}}
| members =
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| num_employees =
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| parent =
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| footnotes =
| website = {{URL|http://www.funskoolindia.com/}}
}}

'''Funskool (India) Ltd.''' is an [[India]]n toy manufacturing company, founded in 1987 with headquarters in [[Chennai]], [[Tamil Nadu]]. Apart from its own brands, the company also manufactures and distributes products in the Indian market under license from foreign toy brands including [[Hasbro]], [[The Walt Disney Company|Disney]], [[Warner Bros.]], [[Tomy|Takara Tomy]], and [[Ravensburger]].<ref name="BStandard1">{{Cite news|url=https://www.business-standard.com/article/management/funskool-goes-in-search-of-larger-shelf-space-113081901056_1.html|title=Funskool goes in search of larger shelf space|date=19 August 2013|newspaper=Business Standard|first=T E|last=Narasimhan|access-date=29 November 2018|archive-date=30 November 2018|archive-url=https://web.archive.org/web/20181130071910/https://www.business-standard.com/article/management/funskool-goes-in-search-of-larger-shelf-space-113081901056_1.html|url-status=live}}</ref>

==History==
Funskool was established in 1987 as a [[joint venture]] by [[MRF (company)|MRF Ltd.]] and American toy manufacturer [[Hasbro|Hasbro, Inc]].<ref name="HBL1">{{Cite web|url=http://www.thehindubusinessline.com/companies/funskool-keen-to-enter-tierii-cities/article8402347.ece|title=Funskool keen to enter tier-II cities|last=Law|first=Abhishek|website=The Hindu Business Line|access-date=2016-04-14|archive-date=2 July 2021|archive-url=https://web.archive.org/web/20210702211417/https://www.thehindubusinessline.com/companies/funskool-keen-to-enter-tierii-cities/article8402347.ece|url-status=live}}</ref> The company began commercial operations the following year.<ref name="BStandard1"/> Funskool manufactures all its products (including licensed products) at manufacturing facilities in [[Ranipet]], near Chennai, and in [[Goa]].<ref>{{Cite web|url=http://www.thehindubusinessline.com/companies/funskool-to-go-beyond-metros-bet-on-private-brands/article6821218.ece|title=Funskool to go beyond metros; bet on private brands|last=Menon|first=Bindu D|website=The Hindu Business Line|access-date=2016-04-14|archive-date=2 July 2021|archive-url=https://web.archive.org/web/20210702211418/https://www.thehindubusinessline.com/companies/funskool-to-go-beyond-metros-bet-on-private-brands/article6821218.ece|url-status=live}}</ref> Funskool opened its third manufacturing at Ranipet on 20 March 2019, which is dedicated to handling exports.<ref name = "BS1">{{cite web |title=Funskool new unit with Rs 25 cr outlay in Tamil Nadu |url=https://www.business-standard.com/article/news-ians/funskool-new-unit-with-rs-25-cr-outlay-in-tamil-nadu-119032000725_1.html |website=Business Standard India |accessdate=24 March 2019 |date=20 March 2019 |archive-date=24 March 2019 |archive-url=https://web.archive.org/web/20190324112845/https://www.business-standard.com/article/news-ians/funskool-new-unit-with-rs-25-cr-outlay-in-tamil-nadu-119032000725_1.html |url-status=live }}</ref><ref>{{Cite web|title=Funskool become first toy manufacturer to get BIS certification|url=https://www.cnbctv18.com/business/companies/funskool-become-first-toy-manufacturer-to-get-bis-certification-7133651.htm|access-date=2020-10-29|website=cnbctv18.com|language=en-US|archive-date=4 November 2020|archive-url=https://web.archive.org/web/20201104143042/https://www.cnbctv18.com/business/companies/funskool-become-first-toy-manufacturer-to-get-bis-certification-7133651.htm|url-status=live}}</ref>

The company's main competitors in the Indian market are [[Mattel]] and [[Fisher-Price|FisherPrice]].<ref name="BStandard1"/> In 2014, Funskool surpassed Mattel to become the market leader in the mid to premium range of the Indian toy market.<ref name="BStandard2">{{Cite web|url=http://www.business-standard.com/article/management/funskool-raises-its-game-115090101294_1.html|title=Funskool raises its game|access-date=2016-04-14|archive-date=7 April 2016|archive-url=https://web.archive.org/web/20160407165034/http://www.business-standard.com/article/management/funskool-raises-its-game-115090101294_1.html|url-status=live}}</ref>

Funskool's licence to manufacture [[Lego]] products was discontinued in 2019.<ref name = "BS1"/>

Funskool products are currently exported to Africa, Bangladesh, Bhutan, Europe, the [[Gulf Cooperation Council]] countries, [[Maldives]], Nepal, Sri Lanka, and the United States.<ref>{{cite web |last1=V |first1=NARAYANAN |title=Funskool ties up with international brands to expand product portfolio |url=https://www.thehindubusinessline.com/companies/funskool-ties-up-with-international-brands-to-expand-product-portfolio/article30400459.ece |website=@businessline |accessdate=26 January 2020 |language=en |archive-date=26 January 2020 |archive-url=https://web.archive.org/web/20200126191420/https://www.thehindubusinessline.com/companies/funskool-ties-up-with-international-brands-to-expand-product-portfolio/article30400459.ece |url-status=live }}</ref><ref>{{Cite web|url=http://www.deccanherald.com/content/520547/funskool-play-own-brands.html|title=Funskool to play with own brands|website=Deccan Herald|access-date=2016-04-14|archive-date=20 October 2016|archive-url=https://web.archive.org/web/20161020230949/http://www.deccanherald.com/content/520547/funskool-play-own-brands.html|url-status=live}}</ref><ref name="BStandard2"/><ref name = "BS1"/>

==Stores==
Funskool opened a [[Lego Store|Lego store]] in Chennai in 2013.<ref name="BStandard2"/> Following the success of the venture, the company opened the first Funskool store in [[Coimbatore]] in March 2014.<ref name="HBL1"/><ref name="BStandard2"/> By September 2015, the company had opened one store each in eight cities across the country.<ref name="BStandard2"/>
[[File:Funskool Store Chennai Tamil Nadu India.jpg|thumb|Funskool Store, Chennai, Tamil Nadu, India.]]

Most Funskool stores are operated by [[Franchising|franchisees]].<ref name="HBL1"/> As of February 2021, there are 18 Funskool stores nationwide.<ref>{{Cite web|title=Number of Funskool retail stores|url=http://www.funskoolindia.com/retail-foray.php|url-status=live|access-date=2 July 2021|archive-date=1 December 2020|archive-url=https://web.archive.org/web/20201201113928/http://funskoolindia.com/retail-foray.php}}</ref>

[[File:Funskool Store in Chennai Tamil Nadu India.jpg|thumb|Display at Funskool Store in Chennai, Tamil Nadu, India.]]

==References==
{{reflist}}

[[Category:Toy companies of India]]
[[Category:Toy brands]]
[[Category:Indian brands]]
[[Category:Indian companies established in 1987]]
[[Category:Game manufacturers]]
[[Category:Manufacturing companies based in Chennai]]
[[Category:Toy companies established in 1987]]
[[Category:1987 establishments in Tamil Nadu]]

Funskool - Revision history

>Sennecaster at 21:26, 2 July 2021