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{{short description|National Bravery Award}}
{{Use Indian English|date=August 2020}}
{{Use dmy dates|date=August 2020}}
{{Infobox award
| name = Bravery Awards
| image = Gpi bravery.jpg
| image_size =
| alt =
| caption =
| subheader =
| awarded_for = Godfrey Phillips Bravery Awards
| sponsor = [[Godfrey Phillips India Limited|Godfrey Phillips India Ltd.]]
| firstawarded = 1990
| lastawarded =
| reward =
| former name =
| website =
| previous =
| next =
}}

The '''Godfrey Phillips National Bravery Awards''' (formerly: '''Red and White Bravery Awards''') is a surrogate [[nicotine marketing|tobacco brand promotional activity]] of [[Godfrey Phillips India Limited|Godfrey Phillips India]], instituted in 1990, as a PR campaign to promote its cigarette brand "Red and White" by honoring courageous people in [[India]]n society. It is supported by a parallel advertising campaign, "Red & White Piney Walon Ki Baat hi Kuch Aur Hai." The award purports to recognise the ordinary citizens who have selflessly performed extraordinary, little-known acts of physical bravery and social acts of courage, thereby setting an example for others to follow.<ref name="BRAVO">{{cite web|url=http://www.hinduonnet.com/thehindu/mp/2003/10/13/stories/2003101301660400.htm|title=Saying BRAVO to the brave|date=13 October 2003|newspaper=[[The Hindu]]|access-date=2007-12-05|archive-url=https://web.archive.org/web/20100901064911/http://www.hinduonnet.com/thehindu/mp/2003/10/13/stories/2003101301660400.htm|archive-date=1 September 2010|url-status=dead}}</ref>

Presented annually, these awards are the only ones of their kind instituted by a tobacco company which uses its corporate identity to give awards.<ref>{{cite web|url=http://www.godfreyphillips.com/aboutgpi_corporate_award.asp |title=Godfrey Phillips Bravery Awards |publisher=[[Godfrey Phillips India Limited]] |access-date=2007-12-05 |archive-url=https://web.archive.org/web/20071123223158/http://www.godfreyphillips.com/aboutgpi_corporate_award.asp |archive-date=2007-11-23 |url-status=dead }}</ref>

The surrogate activity is under challenge by the public health community and the government as being a violation of Section 5 of the Cigarette and Other Tobacco Products Act 2003. Many recipients like actor [[Vivek Oberoi]]<ref name="Vivek Returns the Award">{{cite web|url=http://www.hindu.com/2005/04/01/stories/2005040116681100.htm|archive-url=https://web.archive.org/web/20050406071523/http://www.hindu.com/2005/04/01/stories/2005040116681100.htm|url-status=dead|archive-date=6 April 2005|title=Vivek Oberoi returns award |date=1 April 2005|newspaper=[[The Hindu]]|access-date=2013-11-10}}</ref> and activist Harman Siddu<ref name="Harman Returns the Award">{{cite web|url=https://www.facebook.com/photo.php?fbid=10201653160584702&set=a.1299566923154.202147.1049849429&type=1&relevant_count=1|title=Tobacco Free India Coalition}}</ref> have returned these awards after realising that the award is a surrogate activity of the tobacco industry. It was formerly known as Red and White Bravery Awards but its name was changed in 2003, in response to protests from various quarters about surrogate advertising for the Red and White cigarette brand.<ref name="Mind of reel">{{cite web|url=http://www.hinduonnet.com/thehindu/thscrip/print.pl?file=2006122801000300.htm&date=2006/12/28/&prd=mp&|title=Cheers for the deserving!|date=28 December 2006|newspaper=The Hindu|access-date=2007-12-05}}</ref>

In 2006, film actor [[Preity Zinta]] was appointed as the brand ambassador of the awards.<ref name="Mind of reel"/>

==Jury==
Tobacco company Godfrey Phillips claims that the award is judged by a panel comprising personalities from fields like administrative services, police and retired judges of the Supreme Court and High Courts, social workers and media celebrities. It also claims that the selection process involves thorough checking of cited events, persons and places, in order to ensure that only deserving individuals are given the awards.<ref name="Extended">{{cite web|url=http://www.thehindubusinessline.com/2003/11/20/stories/2003112002410200.htm|title=Godfrey Phillips 'bravery awards' to be extended|date=19 November 2003|newspaper=The Hindu|access-date=2007-12-05}}</ref>

==Bravery categories==
The awards include three main categories, and one category for lifetime achievement. Until 2003, the awards were presented in two main categories, "Physical Bravery" and "Social Acts of Courage". Winners in each category were awarded gold, silver and bronze medals, which entailed cash prizes of [[Indian rupees|Rs.]] 20,000, Rs. 15,000, and Rs. 10,000 respectively.<ref name="BRAVO"/> In 2003, a major new category, the "Mind of Steel Award", was added to the two main categories; its first recipient was actress [[Preity Zinta]].<ref name="Mind of reel"/> The "Lifetime Achievement Award for Social Service", was instituted in 1997.<ref name="Extended"/>

===Physical Bravery Award===
{{cquote|This award is for performing a selfless act of bravery at great personal risk to save life, or property of someone else. This honour can be given posthumously as well.<ref name="categories">{{cite web|url=http://www.godfreyphillipsbravery.com/bravery_categories.html |title=Bravery categories |publisher=Godfrey Phillips Bravery |access-date=2007-12-05 |archive-url=https://web.archive.org/web/20071218140005/http://www.godfreyphillipsbravery.com/bravery_categories.html |archive-date=2007-12-18 |url-status=dead }}</ref>}}

===Social Bravery Award===
{{cquote|This award recognizes valiant efforts against social evils like drug abuse, dowry, child labor, corruption, illiteracy, environmental pollution, etc. Individuals, as well as social organizations registered in India, are eligible for this award.

Prestigious Godfrey Phillips Bravery Award has been conferred on Dr. DP Sharma, a world-known IT Scientists & globally acclaimed Professor on 20th December 2001 for the 'Social Bravery' category. Citation of the award appreciated his valuable and outstanding contributions in the field of Disability Welfare, Education, Employment and Rehabilitation of the people with disabilities under the banner of IHWI. He also highlighted the corruption happening in the country in the name of Disabled Cricket, in which former manager of Cricket Control Board and the names of Indian cricket captain Ajit Wadekar were also included. Later, Dr. Sharma, who was hurt by the match-fixing happening in the cricket world, also offered to return this award. And said that no sport should be synonymous with gambling because it hurts the spirit of the audience and the nation. Subsequently, he appealed to return this Award when corrupt fixing issues were exposed in Indian cricket.<ref name="categories"/> Dr. Sharma had offered to return this Godfrey Phillips Social Bravery Award after the revelations of new match-fixing happening in the cricket world and the award of Bharat Ratna to Sachin Tendulkar under political rancor, bypassing hockey wizard Dhyanchand. Dr. DP Sharma also alleged the purchase of this award.
}}

===Mind of steel Award===
{{cquote|This award recognizes people who despite having their limitations have performed far beyond the ordinary and pushed the limits of courage and performance to a new level. This award also recognizes people who have stood by their personal convictions in a social situation, without thinking at all about the consequences.<ref name="categories"/>}}

===Lifetime Achievement Award for Social Service===
{{cquote|This award is given to an outstanding citizen for his/her remarkable lifetime contribution in the field of social service. Those who have selflessly spent their lives working for the betterment of society.<ref name="BRAVO"/><ref name="Extended"/>
Prestigious Godfrey Phillips Bravery Award has been conferred on Dr. Achyuta Samanta, Founder, KIIT & KISS on 21st September 2011. Dr. Samanta was selected for the award in ‘Social Bravery’ category. Citation of the award appreciated his valuable contribution in the field of tribal empowerment through Kalinga Institute of Social Sciences (KISS), where 15,000 tribal students are getting education from KG to PG, vocational training, accommodation, food and all basic amenities of life free of cost, with job guarantee after completion of education.

Instituted by Modi Group, the award is given to individuals who have made significant contribution for the betterment of the society. Eminent persons like Dr. Verghese Kurien and Shri E. Sreedharan have been the past recipients. Similarly, the award was conferred on Sister Sudha Varghese for her relentless efforts spanning over 25 years to improve the plight of the Musahars in Bihar and Uttar Pradesh and Dr. Prakash and Mandakini Amte for their exceptional work for the Gonds in Maharashtra. Dr. Jaya Arunachalam received the Social Lifetime Achievement Award at the National Bravery Awards 2010.
}}

==References==
{{Reflist}}

==External links==
*[http://www.godfreyphillipsbravery.com/index.html Official site]

[[Category:Indian awards]]
[[Category:Awards established in 1990]]
[[Category:Tobacco advertising]]

Godfrey Phillips National Bravery Awards - Revision history

>GreenC bot at 20:13, 21 April 2021