>BrownHairedGirl at 05:12, 8 April 2021

2021-04-08T05:12:56Z

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{{short description|Indian consumer goods company}}
{{EngvarB|date=May 2014}}
{{Use dmy dates|date=May 2014}}
{{Infobox company
| name = Godrej Consumer Products Limited
| logo = File:Godrej consumer products logo.svg
| logo_size = 250px
| type = [[Public company|Public]]
| traded_as = {{NSE|GODREJCP}}<br />{{BSE|532424}}
| area_served = India
| foundation = 2001
| location = [[Mumbai]], [[Maharashtra]], India<ref name="GODREJCP">{{cite web|url=http://www.godrej.com/godrej/Godrej-ConsumerProducts/cpreportdetail-1011.aspx?id=381&menuid=2296 |title=FY 2010-11 Results |url-status=dead |archiveurl=https://web.archive.org/web/20110928173017/http://www.godrej.com/godrej/Godrej-ConsumerProducts/cpreportdetail-1011.aspx?id=381&menuid=2296 |archivedate=28 September 2011 |df=dmy }}</ref>
| key_people = [[Adi Godrej]], Chairperson Emiratus<br />Nisba Godrej, Chairperson & MD <br />Vivek Gambhir, MD<ref name="menuid2260">{{cite web |url=http://www.godrej.com/godrej/Godrej-ConsumerProducts/gcplmgnt.aspx?id=381&menuid=2260 |title=Management Team |url-status=dead |archiveurl=https://web.archive.org/web/20140213052504/http://www.godrej.com/godrej/Godrej-ConsumerProducts/gcplmgnt.aspx?id=381&menuid=2260 |archivedate=13 February 2014 |df=dmy }}</ref>
| industry = [[Fast-moving consumer goods|Consumer goods]]
| products = [[Cleaning agent]]s, [[personal care]], [[skin care]]
| subsid = <div>
* Essence Consumer Care Products Pvt. Ltd.
* Naturesse Consumer Care Products Pvt. Ltd.
* Godrej Hygiene Products Ltd.
* Godrej Netherlands B.V.
</div>
| revenue = {{decrease}}{{INRConvert|10023|c}} (2020)<ref name="Financials">{{cite web|url=https://www.moneycontrol.com/india/stockpricequote/personalcare/godrejconsumerproducts/GCP|title=Godrej Consumer Products Ltd. Financial Statements |website=moneycontrol.com}}</ref>
| operating_income = {{decrease}}{{INRConvert|1977|c}} (2020)<ref name="Financials"/>
| net_income = {{decrease}}{{INRConvert|1495|c}} (2020)<ref name="Financials"/>
| assets = {{increase}}{{INRConvert|14957|c}} (2020)<ref name="Financials"/>
| equity = {{increase}}{{INRConvert|7796|c}} (2020)<ref name="Financials"/>
| num_employees = 2,768 (2020)<ref name="Financials"/>
| parent = [[Godrej Group]]
| homepage = {{URL|http://godrejcp.com/}}
}}

'''Godrej Consumer Products Limited''' ('''GCPL''') is an [[India]]n [[Fast-moving consumer goods|consumer goods]] company based in Mumbai, India. GCPL's products include [[soap]], [[Hair coloring|hair colourants]], [[toiletries]] and [[Detergent|liquid detergents]]. Its brands include 'Cinthol', 'Godrej Fair Glow', 'Godrej No.1' and 'Godrej Shikakai' in soaps, 'Godrej Powder Hair Dye', 'Renew', 'ColourSoft' in hair colourants and 'Ezee' liquid detergent. GCPL operates several manufacturing facilities in India spread over seven locations and grouped into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim.<ref name="godrej.com">{{cite web|url=http://www.godrej.com/godrej/Godrej-ConsumerProducts/contactus.aspx?id=381&menuid=2293 |title=Contact Us |url-status=dead |archiveurl=https://web.archive.org/web/20140324093613/http://www.godrej.com/godrej/Godrej-ConsumerProducts/contactus.aspx?id=381&menuid=2293 |archivedate=24 March 2014 |df=dmy }}</ref>

== History ==
{{Unreferenced section|date=June 2013}}
The consumer products business was part of the erstwhile Godrej Soaps Limited (GSL) and was demerged into Godrej Consumer Products Limited in April 2001, pursuant to a scheme of demerger approved by the Honorable High Court of Judicature, Mumbai, dated 14 March 2001.

== Acquisitions ==
GCPL has bought out foreign companies such as Keyline Brands Limited (United Kingdom) in 2005, Rapidol (Pty) Limited in 2006, and Godrej Global Mid East FZE in 2007 and Argencos in Argentina, and later acquired Cosmética Nacional, a Chilean company.<ref>{{cite news|title=Godrej makes yet another aquisition [''sic''] in Latin America | url=http://businesswithlatinamerica.blogspot.com/2012/01/godrej-makes-yet-another-aquisition-in.html |date=29 January 2012 | accessdate=17 March 2014}}</ref>

In 2015, Godrej announced it had fully acquired a 100% equity stake in South African hair extensions firm Frika Hair.<ref>{{cite web | url=http://www.moneycontrol.com/news/business/frika-buyout-to-be-eps-accretive-godrej-consumer-products_1268021.html | title= Frika buyout to be EPS-accretive: Godrej Consumer Products |publisher=Money Control | accessdate=6 January 2014}}</ref>

== Business categories ==
GCPL operates in the domestic and international markets in the 'personal and household care' segment. Some of the categories are soaps, hair colourants, toiletries and liquid detergents. In 2012, it made an entry into fast-growing air freshener category by launching a new fragrance product "aer" in the market.<ref>{{cite news|url=http://www.hindustantimes.com/business-news/CorporateNews/Ambitious-Godrej-sniffs-growth-opportunity-in-air-fresheners/Article1-885978.aspx |title=Ambitious Godrej sniffs growth opportunity in air fresheners |date=10 July 2012 |access-date=15 June 2016 |url-status=dead |archiveurl=https://web.archive.org/web/20130528064250/http://www.hindustantimes.com/business-news/CorporateNews/Ambitious-Godrej-sniffs-growth-opportunity-in-air-fresheners/Article1-885978.aspx |archivedate=28 May 2013 }}</ref>

==Competition ==
{{Unreferenced section|date=June 2016}}
* In the soaps category, GCPL brands compete with [[Lux (soap)|Lux]] and [[Lifebuoy (soap)|Lifebuoy]] ([[Hindustan Unilever|Hindustan Unilever Limited]]); [[Nirma]].
* In the hair colours category, its products compete for market share with [[Black Rose (hair dye)|Black Rose]], Super Vasmol and [[L'Oréal|L’Oreal]].
* Competitors in shaving cream category are [[Gillette (brand)|Gillette]], [[Palmolive (brand)|Palmolive]] and [[Old Spice]].
* GCPL's talcum powder brands, compete with [[Pond's]] (HUL) and [[Denim]].
* In the liquid detergent category, GCPL brands Ezee and Genteel, compete with Safewash ([[Wipro]]) and [[Surf Excel]] (HUL).

== Manufacturing facilities ==
GCPL operates several manufacturing facilities in India spread over seven locations and grouped into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim.<ref name="godrej.com"/> Further, its manufacturing facilities located abroad in South Africa produce a range of personal care products and hair colour products.

== Sales and distribution network ==
{{Unreferenced section|date=June 2016}}GCPL has a widespread distribution network across India. It makes sales in both urban and rural markets, enabling it to benefit from the opportunities in both segments. It has a sales team of over 250 staff spread across the country. It has a network of 33 C&F agents and as on 29 February 2008. It had 1,247 distributors, 142 super stockists and 3,175 sub stockists to support the sales team in India. Its distributors and sub stockists cover around 650,000 retailers in India.
GCPL has linked its major distributors in India through a system called 'Sampark', a collaborative planning, forecasting and replenishment system with its ERP system leading to reduced inventory levels.

== Research and development ==
{{Unreferenced section|date=June 2016}}GCPL's R&D departments focus on developing new products, standardising new analytical methods{{clarify|date=June 2013}} and finding cheaper and more abundant alternatives to key raw materials. Through this research and development centre, GCPL continuously interact with consumers to obtain feedback on its products and information obtained is leveraged to complement new product development activities. The Godrej Research & Development Centre is recognised by the Department of Science and Technology, New Delhi.

== Size of the company ==
As of 2014, GCPL employs 21,000 employees.<ref>{{Cite web|url=https://www.peoplematters.in/article/employer-branding/best-employer-2-0-godrej-consumer-products-limited-4499|title=Best Employer 2.0, Godrej Consumer Products Limited|last=Hewitt|first=PM Editorial and Aon|date=2014-02-07|language=en-GB|access-date=2016-09-03}}</ref>

==References==
<references />

==External links==
* {{Official website|http://godrejcp.com/}}

{{Godrej Group}}
{{Nifty 200 companies}}

[[Category:Manufacturing companies based in Mumbai]]
[[Category:Indian soap brands]]
[[Category:Personal care companies]]
[[Category:Godrej Group]]
[[Category:2001 establishments in Madhya Pradesh]]
[[Category:Indian companies established in 2001]]

Godrej Consumer Products - Revision history

>BrownHairedGirl at 05:12, 8 April 2021