KevinArden at 15:58, 10 January 2026

2026-01-10T15:58:56Z

New page

{{Short description|Beauty conglomerate}}
{{Use dmy dates|date=September 2025|cs1-dates=ly}}

{{Infobox company
| name = Good Glamm Group
| logo =
| former_name =
| type = [[Privately held company]]
| industry = Cosmetics & personal care, media, influencers
| founded = September 2021
| founder =
| num_locations =
| area_served = [[Asia]], [[Middle East]]
| key_people = [[Darpan Sanghvi]] (Group founder & [[CEO]]) Priyanka Gill (Co-founder) Naiyya Saggi (Co-founder)
| revenue = {{up}} {{INRconvert|252.7|c}} (FY22)
| net_income = {{decrease}} {{INRconvert|-273|c}} (FY22)<ref>{{cite web |last1=Sil |first1=Debarghya |title=The Good Glamm Group's FY22 Loss Surges 6.2X To INR 273 Cr, Sales Jump To INR 240 Cr |url=https://inc42.com/buzz/the-good-glamm-groups-fy22-loss-surges-6-2x-to-inr-273-cr-sales-jump-to-inr-240-cr/?_gl=1*mk0dcb*_ga*OTY5MTkyNjk4LjE2ODA3NjYxNzE.*_ga_67F2T4M6Z5*MTY4MjUxMzEyMS41LjEuMTY4MjUxMzE2NS4xNi4wLjA |website=Inc42 Media |language=en |date=20 March 2023}}</ref>
| website =
}}

The '''Good Glamm Group''' is a content-to-commerce company that produces and sells personal care and cosmetic products,<ref>{{Cite web |title=What's powering Good Glamm Group's buying spree? |url=https://economictimes.indiatimes.com/tech/technology/the-good-glamm-group-is-on-an-acquisition-spree-to-power-its-content-to-commerce-playbook-will-it-work/articleshow/89369307.cms |access-date=2023-04-26 |website=The Economic Times}}</ref> with operations in India, Dubai,<ref name="Business Today 2022">{{Cite web |date=30 August 2022 |title=Content-to-commerce unicorn Good Glamm eyes IPO in 2024, aims to replicate Nykaa's success |url=https://www.businesstoday.in/latest/corporate/story/content-to-commerce-unicorn-good-glamm-eyes-ipo-in-2024-aims-to-replicate-nykaas-success-345999-2022-08-30 |access-date=2023-04-19 |website=Business Today |language=en}}</ref> Singapore, and the USA.<ref>{{Cite news |date=6 July 2022 |title=Good Glamm Group restructures business, announces international division |language=en-IN |work=The Hindu |url=https://www.thehindu.com/business/good-glamm-group-restructures-business-announces-international-division/article65608311.ece |access-date=2023-04-19 |issn=0971-751X}}</ref> The company achieved unicorn status in 2021 after a $150 million Series D funding round at a valuation of $1.2 billion.<ref name="Sharma 2022">{{Cite news |last1=Sharma |first1=Samidha |last2=Mishra |first2=Digbijay |date=6 September 2022 |title=Wary investors walk away from large-funding deals at unicorns citing tech turbulence |work=The Economic Times |url=https://economictimes.indiatimes.com/tech/startups/wary-investors-walk-away-from-large-funding-deals-citing-tech-turbulence/articleshow/94011689.cms?from=mdr |access-date=2023-04-26 |issn=0013-0389}}</ref><ref name="Bhandari 2023">{{Cite web |last=Bhandari |first=Kabir Singh |date=8 March 2023 |title=Women's Day 2023: How The Women Of The Good Glamm Group Are Redefining The Start Up Space |url=https://www.entrepreneur.com/en-in/women-entrepreneur/womens-day-2023-how-the-women-of-the-good-glamm-group-are/447055 |access-date=2023-04-19 |website=Entrepreneur |language=en}}</ref><ref>{{Cite web |last=Agarwal |first=Aayush |date=18 January 2023 |title=US$1.2B Good Glamm's acquisition spree is a tale of user growth and retention challenge |url=https://the-ken.com/story/us1-2b-good-glamms-acquisition-spree-is-a-tale-of-user-growth-and-retention-challenge/ |access-date=2023-04-19 |website=The Ken |language=en-US}}</ref><ref>{{Cite web |title=MyGlamm parent becomes unicorn with $1.2 bn valuation after Warburg-led funding |url=https://www.vccircle.com/myglamm-parent-becomes-unicorn-with-1-2-bn-valuation-after-warburg-led-funding |access-date=2023-04-19 |website=VCCircle |language=en-US}}</ref> The group announced plans to launch an [[Initial public offering|IPO]]<ref>{{Cite web |title=Want to list in 2023 at $10 billion valuation: Good Glamm's Darpan Sanghvi |url=https://www.moneycontrol.com/news/business/startup/want-to-list-in-2023-at-10-billion-valuation-good-glamms-darpan-sanghvi-7555071.html |access-date=2023-04-26 |website=Moneycontrol |language=en}}</ref><ref>{{Cite web |date=23 April 2023 |title=Good Glamm Group eyes profitability ahead of IPO |url=https://www.livemint.com/companies/news/good-glamm-group-eyes-public-listing-within-2-years-prioritizes-bottomline-profitability-and-consolidation-post-acquisitions-says-co-founder-priyanka-gill-11682256846263.html |access-date=2023-04-26 |website=mint |language=en}}</ref> on 30 August 2022.<ref name="Business Today 2022" /><ref>{{Cite web |last=Chakravorty |first=Pallavi |date=7 December 2022 |title=India's public markets are our natural destination, Say Good Glamm Group's co-founders |url=https://startup.outlookindia.com/sector/e-commerce/india-s-public-markets-are-our-natural-destination-news-6837 |access-date=2023-04-26 |website=Outlook |language=en}}</ref>

== Background ==
Meanwhile, in 2013, Priyanka Gill founded POPxo, a digital community platform for millennial women that later launched its [[e-commerce]] division selling POPxo beauty products.<ref>{{Cite web |last=Thaker |first=Naini |date=31 March 2021 |title=Personal Care Brands See Wind In Their Sales |url=https://www.forbesindia.com/article/covid19-one-year-after/personal-care-brands-see-wind-in-their-sales/67225/1 |access-date=2023-04-19 |website=Forbes India |language=en}}</ref> In 2020, Sanghvi teamed up with Gill and purchased POPxo for an undisclosed sum. MyGlamm then went on to acquire BabyChakra, a content and community platform for young mothers set up in August 2021 by Naiyya Saggi.<ref>{{Cite web |last=Shanthi |first=S. |date=5 May 2022 |title=Good Glamm Group: When Beauty Meets Brains |url=https://www.entrepreneur.com/en-in/entrepreneurs/good-glamm-group-when-beauty-meets-brains/426866 |access-date=2023-04-26 |website=Entrepreneur |language=en}}</ref><ref name="Thaker 2022">{{Cite web |last=Thaker |first=Naini |date=14 July 2022 |title=How The Good Glamm Group Is Building A Content-to-commerce Behemoth |url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/how-the-good-glamm-group-is-building-a-contenttocommerce-behemoth/78101/1 |access-date=2023-04-19 |website=Forbes India |language=en}}</ref><ref>{{Cite web |last=Shanthi |first=S. |date=14 January 2022 |title=The Genesis and Vision Of Good Glamm Group |url=https://www.entrepreneur.com/en-in/news-and-trends/the-genesis-and-vision-of-good-glamm-group/413201 |access-date=2023-04-19 |website=Entrepreneur |language=en}}</ref>

In July 2021, MyGlamm secured 530 [[Indian rupee|INR]] [[crore]] in a Series C funding round with [[Accel (company)|Accel]] and existing investors in July.<ref>{{cite web |title=Good Glamm Group will be first global beauty company out of India in coming years: founder and CEO Darpan Sanghvi |website=The Economic Times |date=25 May 2023 |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/good-glamm-group-will-be-first-global-beauty-company-out-of-india-in-coming-years-founder-and-ceo-darpan-sanghvi/articleshow/100497588.cms?from=mdr |access-date=2023-09-07}}</ref> In September, the merger of all three companies, MyGlamm, POPxo, and BabyChakra, formed of the Good Glamm Group.<ref>{{Cite web |last=Sil |first=Debarghya |date=20 March 2023 |title=The Good Glamm Group's FY22 Loss Surges 6.2X To INR 273 Cr, Sales Jump To INR 240 Cr |url=https://inc42.com/buzz/the-good-glamm-groups-fy22-loss-surges-6-2x-to-inr-273-cr-sales-jump-to-inr-240-cr/ |access-date=2023-04-19 |website=Inc42 Media |language=en}}</ref><ref>{{Cite web |title=ScoopWhoop, The Moms Co. in bag... inside Good Glamm's acquisition binge |url=https://www.fortuneindia.com/enterprise/scoopwhoop-the-moms-co-in-bag-inside-good-glamms-acquisition-binge/106110 |access-date=2023-04-19 |website=fortuneindia.com |date=11 October 2021 |language=en}}</ref>

In November, the Good Glamm Group became India's first beauty commerce [[Unicorn (finance)|unicorn]] after receiving 150 million USD in a Series D funding round led by Prosus Ventures and Warburg Pincus.<ref>{{Cite web |last=Chaki |first=Deborshi |date=26 May 2022 |title=Good Glamm plans $250 mn fundraise |url=https://www.livemint.com/companies/news/good-glamm-plans-250-mn-fundraise-11653504647859.html |access-date=2023-04-19 |website=mint |language=en}}</ref> Investors include [[L'Occitane en Provence|L'Occitane]], [[Bessemer Venture Partners]], [[Amazon (company)|Amazon]], [[Ascent Capital Group|Ascent Capital]], [[Warburg Pincus]], and others.<ref name="Shanthi 2022">{{Cite web |last=Shanthi |first=S. |date=9 August 2022 |title=Darpan Sanghvi: The Makeover Man |url=https://www.entrepreneur.com/en-in/entrepreneurs/darpan-sanghvi-the-makeover-man/433029 |access-date=2023-04-19 |website=Entrepreneur |language=en}}</ref>

By July 2022, the Good Glamm Group had acquired 11 companies and raised 250 million USD in digital media, influencer marketing, and beauty & personal care brands.<ref name="Moneycontrol">{{Cite web |title=How the Good Glamm group is fashioning a content-to-commerce conglomerate |url=https://www.moneycontrol.com/news/trends/features/how-the-good-glamm-group-is-fashioning-a-content-to-commerce-conglomerate-8906771.html |access-date=2023-04-19 |website=Moneycontrol |language=en}}</ref><ref name="Thaker 2022" /><ref>{{Cite news |last=Bhargava |first=Yuthika |date=27 September 2021 |title=The Good Glamm Group goes an acquisition spree with a ₹750-cr. budget |language=en-IN |work=The Hindu |url=https://www.thehindu.com/business/the-good-glamm-group-goes-an-acquisition-spree-with-a-750-cr-budget/article36702723.ece |access-date=2023-04-26 |issn=0971-751X}}</ref> On 12 December 2023, the Good Glamm Group became a direct seller on [[Open Network for Digital Commerce]] (ONDC).<ref>{{Cite web |date=12 December 2023 |title=The Good Glamm Group joins ONDC network |url=https://retail.economictimes.indiatimes.com/news/health-and-beauty/the-good-glamm-group-joins-ondc-network/105938453 |access-date=2024-02-13 |website=ETRetail.com |language=en}}</ref>

In April 2024, the group expanded its operations to the United States through a joint venture with tennis player [[Serena Williams]] and launched the brand ''Wyn Beauty by Serena Williams''.<ref>{{Cite news |date=5 April 2024 |title=The Good Glamm Group forms JV with Serena Williams to launch beauty brand in US |url=https://timesofindia.indiatimes.com/business/international-business/the-good-glamm-group-forms-jv-with-serena-williams-to-launch-beauty-brand-in-us/articleshow/109065919.cms |access-date= |work=The Times of India |issn=0971-8257}}</ref> It also partnered with production house [[Dharma Productions]],<ref>{{Cite news |last=Bhushan |first=Ratna |date=22 January 2024 |title=Good Glamm Group inks three-year exclusive brand partnership deal with Dharma Productions |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/good-glamm-group-inks-three-year-exclusive-brand-partnership-deal-with-dharma-productions/articleshow/107057746.cms?from=mdr |access-date= |work=The Economic Times |issn=0013-0389}}</ref> and [[Pooja Entertainment]] to become the beauty partner for the Bollywood film ''[[Bade Miyan Chote Miyan (2024 film)|Bade Miyan Chote Miyan]]''.<ref>{{Cite web |date=19 March 2024 |title=Good Glamm Group inks brand partnership with Pooja Entertainment |url=https://www.thehindubusinessline.com/companies/good-glamm-group-inks-brand-partneship-with-pooja-entertainment/article67967913.ece |access-date= |website=BusinessLine |language=en}}</ref>

== Financials ==
In 2020–21, the group recorded consolidated revenue from operations at over Rs 49 crore along with a net loss of Rs 43.6 crore, while it registered a loss of Rs 272.9 crore in the financial year 2022–23.<ref name="Sharma 2022" /><ref>{{Cite web |title=Good Glamm Group's losses grow due to rising acquisition costs |url=https://www.vccircle.com/goodglamm-group-s-losses-grow-due-to-rising-acquisition-costs |access-date=2023-04-26 |website=VCCircle |language=en-US}}</ref> Its current revenue run rate is $41 million.<ref>{{Cite web |title=New Unicorn Good Glamm Group eyes international expansion and IPO |url=https://www.newindianexpress.com/business/2021/nov/11/new-unicorn-good-glamm-groupeyes-international-expansion-and-ipo-2382098.html |access-date=2023-04-26 |website=The New Indian Express |date=11 November 2021}}</ref>

== Business divisions ==
The Good Glamm Group has four divisions: Good Brands Co, Good Media Co, Good Creator Co, and Good Community. Good Brands Co includes brands like MyGlamm, The Moms Co, Sirona, St. Botanica, and Organic Harvest. Good Media Co includes digital media companies like POPxo, ScoopWhoop, Tweak, MissMalini, and BabyChakra.<ref>{{Cite web |last=Upadhyay |first=Harsh |date=16 March 2023 |title=The Good Glamm Group's topline crossed Rs 250 Cr in FY22, losses up 6X |url=https://entrackr.com/2023/03/the-good-glamm-groups-topline-crossed-rs-250-cr-in-fy22-losses-up-6x/ |access-date=2023-04-26 |website=Entrackr |language=en-US}}</ref> Good Creator Co includes influencer companies like Plixxo, Winkl, Vidooly, Bulbul, and MissMalini's influencer and talent management division and launched the Good Creator Co (GCC) App in March 2023.<ref name="Moneycontrol" /><ref>{{Cite web |last=Tandon |first=Suneera |date=6 July 2022 |title=Good Glamm Group forms 3 divisions; eyes foreign foray |url=https://www.livemint.com/companies/news/good-glamm-group-forms-3-divisions-eyes-foreign-foray-11657049405726.html |access-date=2023-04-19 |website=mint |language=en}}</ref><ref name="Bhandari 2023" />

== Accolades ==
The Good Glamm Group has won several awards including five at [[Forbes]] DTC Awards in 2023,<ref>{{Cite web |title=Forbes India |url=https://www.d2cdisruptors.com/winners.php |access-date=2023-04-19 |website=d2cdisruptors.com}}</ref> featured in [[Fortune (magazine)|Fortune]]'s Employer of the Future list,<ref>{{Cite web |title=Fortune's 2023 100 Best Companies to Work For boast productivity growth that dwarfs the averages |url=https://fortune.com/2023/04/04/fortunes-2023-100-best-companies-to-work-for-list-is-out-ceo-daily/ |access-date=2023-04-19 |website=Fortune |language=en}}</ref> [[LinkedIn]]'s top 10 Startups,<ref>{{Cite web |date=29 September 2022 |title=CRED, upGrad & Groww feature among top startups in India. Check full LinkedIn list |url=https://www.hindustantimes.com/business/cred-upgrad-groww-feature-among-top-startups-in-india-check-full-linkedin-list-101664423337137.html |access-date=2023-04-19 |website=Hindustan Times |language=en}}</ref> and Beauty Matters List of future 50 beauty companies in 2023.<ref>{{cite news |title=The BeautyMatter FUTURE50 – Beauty Businesses That Matter Now |language=en |work=BeautyMatter |url=https://beautymatter.com/articles/the-beautymatter-future-50}}</ref> [[Harvard Business School]] did a case study on the acquisition of BabyChakra<ref>{{Cite web |last=Ambwani |first=Meenakshi Verma |date=29 August 2022 |title=BabyChakra is now the focus of a Harvard Business School case study |url=https://www.thehindubusinessline.com/news/education/babychakra-is-now-focus-of-a-harvard-business-school-case-study/article65826455.ece |access-date=2023-04-19 |website=Business Line |language=en}}</ref> and their brands won awards from [[Vogue (magazine)|Vogue]]<ref>{{Cite web |date=31 July 2021 |title=Vogue Beauty Awards 2021: At Home With VBF |url=https://www.vogue.in/beauty/content/vogue-beauty-awards-2021-at-home-with-vbf |access-date=2023-04-19 |website=Vogue India |language=en-IN}}</ref> and [[Cosmopolitan (magazine)|Cosmopolitan]].<ref>{{Cite web |title=The Four Best Liquid Eyeliners of 2019 – Beauty, Cosmopolitan India |url=https://www.cosmopolitan.in/beauty/features/a17742/four-best-liquid-eyeliners-2019 |access-date=2023-04-19 |website=Cosmopolitan India |language=en}}</ref>

== CSR activities ==
Good Glamm Group, through its subsidiaries, works on various social initiatives to address societal challenges. These initiatives cover different sectors and regions.

=== Sirona Hygiene Foundation ===
The Sirona Hygiene Foundation, the social responsibility arm of Sirona, an [[Fast-moving consumer goods|FMCG]] brand owned by the Good Glamm Group, works to reduce period poverty and promote gender equality. It conducts educational programs across rural areas in India and distributes [[menstrual cup]]s.<ref>{{Cite web |date=22 February 2024 |title=Sirona Hygiene Mulls Inorganic Growth Through Acquisitions To Touch Rs 150 Crore Revenue This Fiscal |url=https://www.outlookbusiness.com/sector/e-commerce/sirona-hygiene-mulls-inorganic-growth-through-acquisitions-to-touch-rs-150-crore-revenue-this-fiscal-news-10597 |access-date=2024-12-26 |website=Outlook Business |language=en}}</ref> In 2023, the foundation partnered with a [[Uttarakhand]]-based DivIn Pro to launch a menstrual cup awareness campaign for 3,100 individuals in the region. These sessions were conducted for women and healthcare workers across 25 villages and 3 districts in Uttarakhand through partnerships with various organizations, including the Uttarakhand Police Wives Welfare Association, the University of Petroleum and Energy Studies in [[Dehradun]], the Department of Women Empowerment and Child Development in [[Uttarkashi]], and the Mount Valley Development Association in [[New Tehri|Tehri]]. The initiative is part of Project Lakhon Khwahishen, which has educated over 100,000 girls on menstrual hygiene.<ref>{{Cite web |title=Sirona Hygiene's fight to reduce period poverty in India |url=https://www.thehansindia.com/featured/womenia/sirona-hygienes-fight-to-reduce-period-poverty-in-india-745486 |website=The Hans India}}</ref><ref>{{Cite web |date=11 October 2024 |title=Good Glamm Group acquires Sirona Hygiene for ₹450 crores in all-cash deal – CNBC TV18 |url=https://www.cnbctv18.com/business/good-glamm-group-acquires-sirona-hygiene-for-rs-450-crores-in-all-cash-deal-19491004.htm |access-date=2024-12-26 |website=CNBCTV18 |language=en}}</ref>

=== The Moms. Co. Mompreneur Show ===
In 2023, The Moms Co., a subsidiary of the Good Glamm Group, launched its first reality show, ''The Mompreneurs Show''. The show provides mentoring and a platform to help mom micro-entrepreneurs grow their businesses.<ref>{{Cite web |last=Mishra |first=Shruti |date=3 August 2023 |title=The Moms Co unveils 'The Mompreneurs Show' to support mom-entrepreneurs |url=https://www.cnbctv18.com/startup/the-moms-co-unveils-the-mompreneurs-show-to-support-mom-entrepreneurs-17429271.htm |access-date=2024-12-26 |website=CNBCTV18 |language=en}}</ref>

=== Project Naveli ===
In 2022, the group partnered with Project Naveli and Workverse to launch the second cohort of the Nimaya program.<ref>{{Cite web |title=The Good Glamm Partners with Project Naveli and Workverse – Brand License |url=https://www.indianretailer.com/brandlicense/archives/news/good-glamm-partners-project-naveli-and-workverse |access-date=2024-12-26 |website=License India |language=en}}</ref> This initiative helps girls from underserved backgrounds by providing skills training, mentorship, and career guidance.<ref>{{Cite web |title=Good Glamm Group partners with with[sic] Project Naveli and Workverse to uplift women |url=https://in.fashionnetwork.com/news/Good-glamm-group-partners-with-with-project-naveli-and-workverse-to-uplift-women,1453819.html |access-date=2024-12-26 |website=FashionNetwork.com |language=en-IN}}</ref>

=== BabyChakra x Cry ===
In October 2022, BabyChakra, part of the Good Glamm Group, teamed up with CRY, an NGO for underserved children, for the Ek Tyohaar Aisa Bhi – Jahan Sapno Ko Milein Pankh campaign. On [[Children's Day]], BabyChakra and The Moms Co. launched #MomsTalk, a community for mothers to connect and share experiences while supporting CRY kids.<ref>{{Cite web |date=19 October 2022 |title=BabyChakra partners with C.R.Y to ensure safer, healthier childhoods – Exchange4media |url=https://www.exchange4media.com/industry-briefing-news/babychakra-partners-with-cry-to-ensure-safer-healthier-childhoods-123167.html |access-date=2024-12-26 |website=Indian Advertising Media & Marketing News – exchange4media |language=en}}</ref>

In December 2022, BabyChakra and The Moms Co. released the second edition of the ChangeMakers list. This list honored ten inspiring women including Masoom Minawala Mehta, Meeta Sharma Gupta, Chaitra Chidanand, Susmitha Lakkakula, [[Faye D'Souza]], [[Dia Mirza]] Rekhi, [[Alia Bhatt]], [[Neha Dhupia]], and [[Sonali Bendre]] Behl for their contributions.<ref>{{Cite web |date=27 December 2022 |title=Alia Bhatt, Masoom Minawala to Dia Mirza, Sonali Bendre: Baby Chakra-The Moms Co are celebrating 12 game-changing mothers |url=https://www.financialexpress.com/life/entertainment-alia-bhatt-masoom-minawala-to-dia-mirza-sonali-bendre-baby-chakra-the-moms-co-are-celebrating-12-game-changing-mothers-2928589/ |access-date=2024-12-26 |website=The Financial Express |language=en}}</ref>

=== Label Padho Moms ===
In 2022, BabyChakra launched the #LabelPadhoMoms campaign, which involved over 8,000 mothers and 2,000 doctors. The campaign aimed to raise awareness among parents about harmful ingredients in baby products. BabyChakra also released a list of toxins commonly found in baby products.<ref>{{Cite web |date=27 September 2023 |title=Dia Mirza invests in parenting community & babycare DTC brand, BabyChakra – CNBC TV18 |url=https://www.cnbctv18.com/business/dia-mirzainvests-in-parenting-community-babycare-dtc-brand-babychakra-17896321.htm |access-date=2024-12-26 |website=CNBCTV18 |language=en}}</ref>

== References ==
{{Reflist}}

== External links ==
* {{Official website|goodglamm.com}}

[[Category:Cosmetics brands]]
[[Category:Cosmetics companies of India]]
[[Category:Indian brands]]
[[Category:Indian companies established in 2021]]
[[Category:Manufacturing companies established in 2021]]
[[Category:Personal care brands]]
[[Category:Warburg Pincus companies]]

Good Glamm Group - Revision history

KevinArden at 15:58, 10 January 2026