https://indianpedia.org/index.php?action=history&feed=atom&title=Harvey_Duncan_Dalda_filmHarvey Duncan Dalda film - Revision history2026-08-01T06:12:30ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=Harvey_Duncan_Dalda_film&diff=171300&oldid=previmported>Jessicapierce at 03:37, 25 September 20202020-09-25T03:37:57Z<p></p>
<p><b>New page</b></p><div>The '''Dalda film''' was an advertisement created for the marketing campaign in 1939 for a [[vanaspati]] (cooking fat) brand called [[Dalda]].<ref name="discover">{{cite web<br />
|url = http://www.pitara.com/discover/5wh/online.asp?story=104&page=2<br />
|title = Pitata's Discover Q&A for Kids: 'How Did Advertising Start in India?'<br />
|accessdate = 2006-08-14<br />
|url-status = dead<br />
|archiveurl = https://web.archive.org/web/20061021020705/http://www.pitara.com/discover/5wh/online.asp?story=104&page=2<br />
|archivedate = 2006-10-21<br />
}}</ref> It was conceived by Harvey Duncan of LINTAS Ad Agency, and created in 1939 by [[Bombay Talkies]]. The film was shown from a cinema van that went around remote countrysides showing the film to villagers. The van was shaped like a huge round tin to imitate the product packaging.<br />
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The 1200-ft film is the second known screen motion film based advertisement in India, the first being a 1931 advertisement for a [[General Motors Corporation|GM]] [[Chevrolet]].<ref name="limcabook">{{cite web<br />
|url = http://www.coca-colaindia.com/limca_book_of_records/advertising.asp<br />
|title = Limca Book of Records, section: Advertising<br />
|accessdate = 2006-08-14<br />
|url-status = dead<br />
|archiveurl = https://web.archive.org/web/20060905183907/http://www.coca-colaindia.com/limca_book_of_records/advertising.asp<br />
|archivedate = 2006-09-05<br />
}}</ref><br />
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==References==<br />
<References/><br />
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[[Category:Film advertising material]]<br />
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{{advertising-stub}}</div>imported>Jessicapierce