https://indianpedia.org/index.php?action=history&feed=atom&title=IMbesharamIMbesharam - Revision history2026-08-02T02:57:00ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=IMbesharam&diff=503441&oldid=prevTeresitaBunch at 17:25, 6 May 20262026-05-06T17:25:07Z<p></p>
<p><b>New page</b></p><div>{{Short description|Indian online sex shop}}<br />
{{Orphan|date=February 2024}}<br />
{{Use dmy dates|date=January 2024}}<br />
{{Infobox company<br />
| name = <br />
| logo = Logo IMbesharam.png<br />
| logo_caption = <br />
| logo_upright = <!-- default: 1 --><br />
| logo_alt = <br />
| type = <br />
| industry = [[E-commerce]]<br />
| founded = 2013<br />
| founder = Raj Armani and Salim Rajan<br />
| defunct = <!-- {{End date|df=yes|YYYY|MM|DD}} --><br />
| fate = <br />
| successor = <!-- or: successors = --><br />
| hq_location_city = <br />
| hq_location_country = <br />
| area_served = <!-- or: areas_served = --><br />
| key_people = <br />
| products = <br />
| owner = <!-- or: owners = --><br />
| num_employees = <br />
| num_employees_year = <!-- Year of num_employees data (if known) --><br />
| parent = <br />
| website = {{URL|https://in.imbesharam.com/}}<br />
}}<br />
<br />
'''IMbesharam''' is an Indian e-commerce website that sells [[sex toy]]s, sexual wellness products and accessories. It was founded in 2013<ref name="HT">{{cite web |date= 1 October 2016 |title=Pleasure seekers from non-metros drive up sex toys sales|url=https://www.hindustantimes.com/business-news/pleasure-seekers-from-non-metros-drive-up-sex-toys-sales/story-ekaIyEfzg8lsN258HdOxGN.html |access-date= 13 January 2023 |newspaper=[[Hindustan Times]]}}</ref> by Raj Armani and Salim Rajan. The website sells sex toys,<ref name="sexual pleasure brands">{{cite web |date= 25 May 2022 |title=6 best sexual pleasure and wellness brands to shop from – all homegrown!|url=https://www.gqindia.com/relationships/content/6-best-sexual-pleasure-and-wellness-brands-to-shop-from-all-homegrown |publisher=[[GQ India]]}}</ref> accessories such as [[lingerie]] and [[Strap-on dildo|strap-ons]], sexual wellness products such as [[lubricant]]s and [[condom]]s,<ref name="sexual pleasure brands"/> and other products such as games and [[edible underwear]].<ref name="sexual pleasure brands">{{cite web |date= 25 May 2022 |title=6 best sexual pleasure and wellness brands to shop from – all homegrown!|url=https://www.gqindia.com/relationships/content/6-best-sexual-pleasure-and-wellness-brands-to-shop-from-all-homegrown |publisher=[[GQ India]]}}</ref><ref>{{cite web|url=https://www.techinasia.com/batman-erotic-ecommerce-startup-imbesharam|title=Batman of bedrooms: Trials and triumphs of an erotic ecommerce startup|work=[[Tech in Asia]]|access-date=19 February 2024}}</ref><br />
<br />
== Founding ==<br />
IMbesharam was founded in 2013 by entrepreneurs Salim Rajan and Raj Armani in response to the lack of comprehensive online resources catering to [[Sexuality in India|adult needs in India]].<ref>{{cite web|url=https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/startups-like-imbesharam-thatspersonal-go-into-war-zone-to-capture-a-share-of-rs-2500-crore-adult-toys-market/47839337|title=Startups like ImBesharam, ThatsPersonal go into war zone to capture a share of Rs 2,500-crore adult toys market|work=[[The Economic Times]]|access-date=19 February 2024}}</ref><br />
<br />
== Business model ==<br />
According to a 2020 article by ''[[Mint (newspaper)|Mint]]'', three of the brand's five best-selling products were female vibrators.<ref name="Made-in-India sex toys">{{cite web |date= 18 June 2020 |title=Atmanirbhar Bharat: Made-in-India sex toys coming soon|url=https://lifestyle.livemint.com/relationships/it-s-complicated/atmanirbhar-bharat-made-in-india-sex-toys-coming-soon-111634459806001.html |access-date= 13 January 2023 |publisher=[[Mint (newspaper)|Mint]]}}</ref> Among the company's customers, 54% were women and 46% were men. According to a 2022 estimate, the company was projected to exceed {{currency|400 million|INR|passthrough=yes}} in sales by 2023.<ref name="imbesharam moneycontrol" /><br />
<br />
In 2022, IMBesharam provided seed funding to the Sangya Project, an Indian sex-tech startup, to manufacture inexpensive sexual wellness products and sex toys in India.<ref name="imbesharam moneycontrol">{{cite web |date= 21 September 2022 |title=Is it sextech brand IMBesharam's phata-poster-nikla-hero moment?|url=https://www.moneycontrol.com/news/business/storyboard-18-exclusive-sextech-brand-imbesharam-bets-on-expansion-invests-in-sangya-project-9211181.html |access-date= 13 January 2023 |publisher=Moneycontrol.com}}</ref><br />
<br />
== Cooperations ==<br />
IMbesharam has partnered with [[Lovense]].<ref>{{cite web|url=https://www.xbiz.com/news/243413/lovense-inks-deal-with-imbesharam-for-distribution-in-india|title=Lovense Inks Deal With IMbesharam for Distribution in India|work=[[XBIZ]]|access-date=19 February 2024}}</ref> Additionally, IMbesharam has partnered withadult actress [[Sunny Leone]] to launch exclusive product lines and promotional campaigns.<ref>{{cite web|url=https://www.indiatoday.in/movies/story/sunny-leone-gay-lesbian-adult-webstore-112444-2012-08-05|title=Sunny Leone excited about imbesharam.com|work=[[India Today]]|access-date=19 February 2024}}</ref><br />
<br />
==References==<br />
{{Reflist}}<br />
<br />
[[Category:Online retailers of India]]<br />
[[Category:Sex businesses]]<br />
[[Category:Internet properties established in 2013]]<br />
[[Category:Retail companies established in 2013]]<br />
[[Category:Indian companies established in 2013]]<br />
[[Category:Sex industry in India]]<br />
<br />
{{India-company-stub}}</div>TeresitaBunch