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{{Short description|2013 film by Puri Jagannadh}}
{{use Indian English|date=May 2014}}
{{Use dmy dates|date=October 2024}}
{{Infobox film
| name = Iddarammayilatho
| image = Iddarammayilatho.jpg
| caption = Theatrical release poster
| director = [[Puri Jagannadh]]
| producer = [[Bandla Ganesh]]
| writer = Puri Jagannadh
| starring = [[Allu Arjun]]<br/>[[Amala Paul]]<br/>[[Catherine Tresa]]<br />[[Shawar Ali]]
| music = [[Devi Sri Prasad]]
| editing = M. S. Rajashekhar Reddy (S. R. Shekhar)
| cinematography = [[Amol Rathod]]
| studio = [[Parameswara Art Productions]]
| distributor = Blue Sky{{Citation needed|date=May 2023}}
| released = {{Film date|df=yes|2013|5|31|ref1=<ref>{{Cite web |title=Producer Bandla Ganesh announces the release date of his Iddarammayilatho |url=https://twitter.com/ganeshbandla/status/329130097707720704 |access-date=6 December 2013}}</ref>}}
| runtime = 143 minutes
| country = India
| language = Telugu
| budget = {{INR}} 33 crore<ref>{{Cite web |date=8 December 2013 |title=Telugu cinema industry loses 300 crores in 2013 |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Telugu-cinema-industry-loses-300-crores-in-2013/articleshow/27080566.cms |website=[[The Times of India]]}}</ref>
| gross = 
}}

'''''Iddarammayilatho''''' ({{translation|'With two girls'}}) is a 2013 Indian [[Telugu language|Telugu]]-language [[Romance film|romantic]] [[action film]]<ref>{{Cite web |title=Allu Arjun's interview about Iddarammayilatho |url=http://www.idlebrain.com/celeb/interview/alluarjun-iddarammailatho.html |access-date=29 May 2013 |website=Idlebrain.com |quote=I have five genres included in Iddarammailatho – action, music, comedy, romance and drama. If I have to specify two genres that dominate, these are romance and action. One can call it as romantic action entertainer.}}</ref> written and directed by [[Puri Jagannadh]]. It stars [[Allu Arjun]], [[Amala Paul]], [[Catherine Tresa]] and [[Shawar Ali]], while [[Brahmanandam]], [[Ali (actor)|Ali]], [[Nassar (actor)|Nassar]], [[Pragathi (actress)|Pragathi]], [[Tanikella Bharani]], [[Tulasi (actress)|Tulasi]], [[Subbaraju]], and [[Rao Ramesh]] play supporting roles. The film was entirely shot in [[Spain]] and [[Paris]].<ref>{{Cite news |date=12 September 2012 |title=Allu Arjun to romance Amala Paul |url=https://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Allu-Arjun-to-romance-Amala-Paul/articleshow/16365265.cms |url-status=live |archive-url=https://web.archive.org/web/20131029192123/http://articles.timesofindia.indiatimes.com/2012-09-12/news-interviews/33788390_1_amala-paul-allu-arjun-parameswara-arts |archive-date=29 October 2013 |access-date=12 September 2012 |work=[[The Times of India]]}}</ref> [[Bandla Ganesh]] has produced the film under Parameswara Art Productions. The film was simultaneously dubbed and released in [[Malayalam]] as ''Romeo & Juliets''.<ref>{{Cite web |title=Iddarammayilatho releasing in malayalam | allu arjuan Iddarammayilatho releease in malayalam | Iddarammayilatho movie release date | Allu Arjun Romeo Juliets- Timesofap |url=http://timesofap.com/cinema/iddarammayilatho-to-release-in-malayalam-.html |url-status=dead |archive-url=https://web.archive.org/web/20130510110713/http://timesofap.com/cinema/iddarammayilatho-to-release-in-malayalam-.html |archive-date=10 May 2013 |access-date=2013-05-10}}</ref> Iddarammayilatho was released in 1,600 theaters worldwide on 31 May 2013.

==Plot==
The [[Union Council of Ministers|Central Minister]] is facing accusations over possessing [[black money]] of {{INRConvert|1|t|year=2013}} and money laundering it into [[Europe]] through his unsuspecting daughter Akanksha, a [[psychology]] student who goes to [[Barcelona]] to pursue higher education. Akanksha finds a [[diary]] in her flat in Barcelona, and out of curiosity, she starts reading it, which unfolds the [[romance (novel)|romantic drama]] between Sanju Reddy and Komali Sankaraabharanam. Akanksha gets engaged in [[Paris]] with her father's henchman Shawar Ali. Incidentally, she runs into Sanju and gets to know him.

Sanju is an [[engineer]]-turned-lead [[guitar]]ist of a music band and makes his living through the stage and [[street performance]]s. As narrated in the diary, Komali comes from an orthodox [[Telugu Brahmin]] family. She is interested in classical music and ends up learning the [[violin]] at a musical school in Barcelona under [[fiddle]] professor, Brahma. In a twist of fate, she falls in love with Sanju and gets approval for their inter-caste marriage from their parents in India. Komali unknowingly gets caught after video footage that she accidentally shot while Shawar kills the Spanish ambassador, in the process of money laundering.

Sanju saves Komali from these henchmen on a couple of occasions; this is where the story in the diary ends abruptly. Out of curiosity, Akanksha starts questioning Sanju about their love story, and, in the process, ends up with disturbing facts. On continuous asking by Akanksha, Sanju tells her that Komali is dead. It is then shown in a flashback that for fixing the marriage of Sanju and Komali, their parents had come to [[Spain]]. It was at that time that Komali is kidnapped by Shawar's brother, and when Sanju comes to save her, Komali is murdered by the brother. In a fit of rage, Sanju stabs the whole gang to death, and Shawar's brother goes into a [[coma]].

On hearing this, Akanksha feels sorry for Sanju and falls in love with him. She also tries to bring him out of the memory of Komali but in vain. Meanwhile, Akanksha spots Komali crossing a street. Akanksha runs to Sanju to tell him about Komali, but at that time, Sanju gets surrounded by Shawar's men. Sanju, while trashing up Shawar's men, tells Akanksha that it was his plan to trap her in his love to avenge the death of his and Komali's parents at the hands of Shawar. It is then shown in a flashback that after beating up Shawar's brother, Sanju had taken Komali's body to the hospital, from where Sanju's father calls up the Central Minister to arrest Shawar in Spain after watching the video footage.

The Central Minister then calls up Shawar to finish off this trouble in order to save himself. Shawar then goes to the hospital, kills Sanju's and Komali's parents, and attacks Sanju and Komali, who are presumed dead. However, Sanju and Komali did not die. It is revealed that Sanju had been waiting all this time to get his revenge; he made Akanksha the pawn in this game; and it was he who faxed their photo in order to make Shawar jealous so that Shawar himself will come to kill Sanju. Sanju and Shawar engage in a battle in the forest, where Sanju kills Shawar and his brother with Akanksha's help. The Central Minister gets arrested, and Sanju and Komali live happily, while Akanksha vows to win back Sanju.

==Cast==
{{colbegin}}
* [[Allu Arjun]] as Sanju Reddy Alias “Sanju”, an engineer-turned-guitarist
* [[Amala Paul]] as Komali Sankarabharanam, an orthodox Telugu Brahmin
* [[Catherine Tresa]] as Akanksha, a psychology student
* [[Shawar Ali]] as Shawar Ali, a money launderer and Akanksha's father's henchman
* [[Brahmanandam]] as [[Fiddle]] Brahma
* [[Ali (actor)|Ali]] as Gudivada Krishna
* [[Nassar (actor)|Nassar]] as Sanju's father
* [[Pragathi (actress)|Pragathi]] as Sumathi, Sanju's mother
* [[Tanikella Bharani]] as Shankarabharanam, Komali's father
* [[Tulasi (actress)|Tulasi]] as Komali's mother
* [[Subbaraju]] as Shawar Ali's brother
* [[Rao Ramesh]] as Akanksha's father and the Central Minister
* [[Mamilla Shailaja Priya]] as Akanksha's mother
* [[Srinivasa Reddy]] as Sanju's musical gang member
* [[Khayyum]] as Sanju's musical gang member
* Damien Mavis as the Spanish ambassador
* Steven Dasz as Henchman
* Kaajal Vashisht
* Devshi Khanduri in [[item number]]
{{colend}}

==Production==
In September, [[Amala Paul]] was selected to play one of the female leads. First the makers chose [[Tapsee Pannu]] for another role, which was later received by [[Richa Gangopadhyay]].<ref>{{Cite news |date=19 October 2012 |title=Richa bags role opposite Allu Arjun |url=http://articles.timesofindia.indiatimes.com/2012-10-19/news-interviews/34583143_1_vaaradhi-allu-arjun-iddarammayilatho |url-status=dead |archive-url=https://archive.today/20130103155859/http://articles.timesofindia.indiatimes.com/2012-10-19/news-interviews/34583143_1_vaaradhi-allu-arjun-iddarammayilatho |archive-date=3 January 2013 |access-date=19 October 2012 |work=[[The Times of India]]}}</ref> But Richa was officially replaced and [[Tapsee Pannu]] was selected as the second female lead in the movie.{{Citation needed|date=May 2023}} Later, [[Catherine Tresa]] replaced her.<ref>{{Cite web |title=Catherine opposite Allu Arjun in Puri film |url=http://www.sify.com/movies/catherine-opposite-allu-arjun-in-puri-film-news-telugu-mlhqNphbaji.html |url-status=dead |archive-url=https://web.archive.org/web/20140131104117/http://www.sify.com/movies/catherine-opposite-allu-arjun-in-puri-film-news-telugu-mlhqNphbaji.html |archive-date=31 January 2014 |access-date=7 November 2012 |website=[[Sify]]}}</ref> [[Chakri (music director)|Chakri]] was the initial choice for music director but [[Devi Sri Prasad]] was hired later.{{Citation needed|date=May 2023}} The film was officially launched on 18 October 2012 at [[Ramanaidu Studios]] in Hyderabad.{{Citation needed|date=May 2023}} Filming took place in [[Spain]] in February 2013.<ref>{{Cite web |date=2013-02-18 |title='Iddarammayilatho': Shooting of Telugu film in Spain |url=https://www.news18.com/news/india/iddarammayilatho-shooting-of-telugu-film-in-spain-591617.html |access-date=2021-07-03 |website=News18}}</ref> First Look of the movie was launched on 10 March 2013.<ref>{{Cite web |title='Iddarammayilatho First look details |url=http://www.tollywoodandhra.in/news/movie-news/iddarammayilatho-first-look-details/ |access-date=4 March 2013 |publisher=tollywoodandhra.in}}</ref><ref>{{Cite web |title='Iddarammayilatho Special page |url=http://www.tollywoodandhra.in/telugu-movies/iddarammayilatho-telugu-movie/ |access-date=3 April 2013 |publisher=tollywoodandhra.in}}</ref> The director winded up films and went to shot digitally using [[Arri Alexa]] cameras with ultra primelenses.{{Citation needed|date=May 2023}} A theatrical trailer was released on the occasion of [[Allu Arjun]]'s birthday on 8 April 2013.<ref>{{Cite web |date=9 April 2013 |title=Iddarammayilatho HD theatrical trailer |url=http://idlebrain.com/movietape/iddarammailatho.html |access-date=9 April 2013 |publisher=idlebrain.com}}</ref>

==Soundtrack==
{{Infobox album
| name = Iddarammayilatho
| type = Soundtrack
| artist = [[Devi Sri Prasad]]
| cover =
| alt =
| released = 29 April 2013
| recorded = 2012–2013
| venue =
| studio =
| genre = [[Film soundtrack|Feature film soundtrack]]
| length = 25:43
| language = [[Telugu (language)|Telugu]]
| label = [[Aditya Music]]
| producer = [[Devi Sri Prasad]]
| prev_title = [[Mirchi (film)|Mirchi]]
| prev_year = 2013
| next_title = [[Singam II]]
| next_year = 2013
}}

[[Devi Sri Prasad]] composed the music, collaborating for the sixth time with Allu Arjun and for the first time with Puri Jagannadh. British pop and reggae singer [[Apache Indian (musician)|Apache Indian]] is featured on the track "Run Run", and [[Suraj Jagan]] contributes vocals on "Ganapati Bappa".

{{Track listing
| headline = Track-List
| extra_column = Artist(s)
| total_length = 25:43
| title1 = Run Run
| extra1 = [[Apache Indian (musician)|Apache Indian]], Sharmila, [[Benny Dayal]]
| lyrics1 = [[Ramajogayya Sastry]]
| length1 = 5:03
| title2 = Shankarabharanamto
| lyrics2 = Devi Sri Prasad
| extra2 = [[Mano (singer)|Mano]], [[Suchith Suresan]], [[Ranina Reddy]]
| length2 = 4:25
| title3 = Violin Song (girl just)
| lyrics3 = Viswa, [[David Simon]]
| extra3 = David, Anitha
| length3 = 4:24
| title4 = Ganapati Bappa
| extra4 = [[Suraj Jagan]]
| lyrics4 = [[Bhaskarabhatla Ravi Kumar]]
| length4 = 3:29
| title5 = Top Lechipoddi
| extra5 = [[Sagar (singer)|Sagar]], [[Geetha Madhuri]]
| lyrics5 = Bhaskarabhatla Ravi Kumar
| length5 = 4:18
| title6 = Run Run (Remix)
| lyrics6 = Ramajogayya Sastry
| extra6 = Apache Indian, Devi Sri Prasad, Sharmila
| length6 = 4:00
}}

===Reception===

The audio got a positive response. APHerald.com gave a review stating "Refreshing tracks from Devi Sri Prasad and this time stylish star Allu Arjun got stylish songs too from DSP."<ref>{{Cite web |title=Iddarammayilatho Music Review, Rating |url=http://www.apherald.com/Movies/Reviews/20629/Iddarammayilatho-Music-Review-Rating/ |access-date=28 April 2013 |publisher=apHerald.com}}</ref> Cineoutlook.com gave a review stating "Very good musical scores. Going to rock in the coming days…"<ref>{{Cite web |title=First on Net: Iddarammayilatho Audio Review |url=http://cineoutlook.com/reviews/allu-arjuns-iddarammayilatho-audio-review.html |access-date=28 April 2013 |publisher=Cineoutlook.com}}</ref>

==Release==
The film's overseas rights are owned by Blue Sky for approximately {{INRConvert|30|m|year=2013}}{{Citation needed|date=May 2023}} It released worldwide on 31 May 2013 with a U/A Certificate from the Censor Board.<ref>{{Cite news |date=24 May 2013 |title=Iddarammayilatho censored with U/A certificate |url=https://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Iddarammayilatho-censored-with-U/A-certificate/articleshow/20243007.cms |url-status=live |archive-url=https://web.archive.org/web/20130618004557/http://articles.timesofindia.indiatimes.com/2013-05-24/news-interviews/39501062_1_u-a-certificate-above-certificate-censor-officials |archive-date=18 June 2013 |access-date=24 May 2013 |work=[[The Times of India]]}}</ref> The movie released in a record no. of 175+ screens in overseas by Bluesky with Digital Quality on 30 May 2013.<ref>{{Cite web |title=Iddarammayilatho 175+ Screens in Overseas |url=http://www.idlebrain.com/usschedules/iddarammailatho2.html |access-date=28 May 2013 |website=Idlebrain.com}}</ref>

==Reception==
''Jeevi'' of ''idlebrain.com'' gave a rating of 3 on a scale of 5 and opined that the first half is entertaining. "It's a stylish film though emotions didn't work."<ref>{{Cite web |title=jeevi review for Iddarammayilatho |url=http://idlebrain.com/movie/archive/iddarammayilatho.html |access-date=31 May 2013 |publisher=idlebrain.com}}</ref> ''Mahesh S Koneru'' of ''123telugu.com'' gave a review stating "'Iddarammayilatho' is a very stylish offering from Puri Jagan. Allu Arjun's performance, Catherine's glamour and the action sequences are assets for the film. The slow pace in the second half and the absence of traditional Puri Jagan elements like heroism and punch dialogues might hamper the overall experience."<ref>{{Cite web |title=Exclusive 1st on Net Review : Iddarammayilatho – Puri's stylish offering |url=http://www.123telugu.com/reviews/exclusive-1st-on-net-review-iddarammayilatho-puris-stylish-offering.html |access-date=31 May 2013 |publisher=123telugu.com}}</ref> ''Girija Narayan'' of ''Oneindia Entertainment'' gave a review stating "Iddarammayilatho is definitely a good movie to watch. The movie gets a lot more interesting in the second half. The climax definitely lets the viewers go home happy."<ref>{{Cite web |date=31 May 2013 |title=Iddarammayilatho – Movie Review |url=https://www.filmibeat.com/telugu/reviews/2013/iddarammayilatho-movie-review-111001.html |url-status=live |archive-url=https://web.archive.org/web/20130607143310/http://entertainment.oneindia.in/telugu/reviews/2013/iddarammayilatho-movie-review-111001.html |archive-date=7 June 2013 |access-date=31 May 2013 |publisher=Oneindia Entertainment}}</ref> ''Sasidhar AS'' of ''The Times of India'' gave a review stating, "Iddarammayilatho hits you like fresh air, and you instantly fall for the lead characters, refreshingly flesh-and-blood with their set of quirks, flaws and strengths. The first half does ramble a bit and takes time to build up into a riveting second half."<ref>{{Cite news |title=Iddarammayilatho Telugu movie review highlights |url=https://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Iddarammayilatho-Telugu-movie-review-highlights/articleshow/20361204.cms |url-status=live |archive-url=https://web.archive.org/web/20130608125836/http://articles.timesofindia.indiatimes.com/2013-05-31/news-interviews/39654524_1_kecha-khamphakdee-puri-jagannath-movie-review |archive-date=8 June 2013 |access-date=31 May 2013 |work=[[The Times of India]]}}</ref> ''APHerald.com'' gave a review stating "Iddarammayilatho is one time watcher and entire credit goes to Puri Jagannadh."<ref>{{Cite web |title=Iddarammayilatho Movie Review, Rating |url=http://www.apherald.com/Movies/Reviews/22889/Iddarammayilatho-Movie-Review-Rating/ |access-date=31 May 2013 |publisher=APHerald.com}}</ref> ''SuperGoodMovies'' gave a review stating "'Iddarammayilatho' is a beautiful and stylish movie of Allu Arjun and Puri Jagannath. Definitely, it is a worthy watch."<ref>{{Cite web |title=Iddarammayilatho Movie Review |url=http://www.supergoodmovies.com/56639/tollywood/iddarammayilatho-movie-review-movie-review-details |url-status=usurped |archive-url=https://web.archive.org/web/20130607042720/http://www.supergoodmovies.com/56639/tollywood/iddarammayilatho-movie-review-movie-review-details |archive-date=7 June 2013 |access-date=31 May 2013 |publisher=SuperGoodMovies}}</ref>

==Box office==
===India===
The film had a good start in A, B and C Centres in its first weekend. The film collected {{INRConvert|195|m|year=2013}} on its opening day at worldwide circuits which is a record for Allu Arjun.<ref>{{Cite web |title='Iddarammayilatho' collects Rs. 19.5 crore on release day in Andhra |url=http://newindianexpress.com/entertainment/telugu/Iddarammayilatho-collects-Rs.-19.5-crore-on-release-day-in-Andhra/2013/06/02/article1616655.ece |url-status=dead |archive-url=https://web.archive.org/web/20181116044903/http://www.newindianexpress.com/entertainment/telugu/2013/jun/02/Iddarammayilatho-collects-Rs.-8.01-crore-on-release-day-in-Andhra-482972.html |archive-date=16 November 2018 |access-date=2 June 2013 |publisher=New Indian Express}}</ref> It showed improvement irrespective of mixed reviews, ending up with a collection of {{INRConvert|270|m|year=2013}} in 3 Days at the Indian box office.{{Citation needed|date=May 2023}} The movie collected a total of {{INRConvert|450|m|year=2013}} at the box office at the end of its opening week.<ref>{{Cite news |title=Iddarammayilatho first week collections |url=https://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Iddarammayilatho-first-week-collections/articleshow/20472434.cms |url-status=live |archive-url=https://web.archive.org/web/20130627025405/http://articles.timesofindia.indiatimes.com/2013-06-07/news-interviews/39814364_1_allu-arjun-starrer-iddarammayilatho-collections-tollywood-box-office |archive-date=27 June 2013 |access-date=7 June 2013 |work=[[The Times of India]]}}</ref> The film continued to gross steady revenues at all areas, receiving much better response at A Centres, when compared to B and C Centres.{{Citation needed|date=May 2023}} The film completed 50 Days in 19 Direct Centers on 19 July 2013.<ref>{{Cite web |title=Iddarammayilatho 50 Days Centers List |url=http://cineoutlook.com/movie-news/iddarammayilatho-50-days-centers-list.html |access-date=19 July 2013 |publisher=Cineoutlook.com}}</ref>
In Nizam Area Iddaramyilatho collected a Share of {{INRConvert|125|m|year=2013}} in 70 Days.<ref name="metromasti.com">{{Cite web |title=Iddarammayilatho starring Allu Arjun joins 50 crore club 1st week |url=http://www.metromasti.com/tollywood/gossip/Iddarammayilatho-starring-Allu-Arjun-joins-50-crore-club-1st-week/28316}}</ref>

===Overseas===
The movie collected a total of 9174,000 in just 3 days of release.{{Citation needed|date=May 2023}} At its opening weekend, the movie collected a total of 17.1 million at the USA Box office.{{Citation needed|date=May 2023}}
''Iddaramyilatho'' was a good grosser at overseas. It collected $1 million in its full run. ''Iddaramyilatho'' earned {{INRConvert|13|m}} through premier shows in the U.S. even before its release.<ref name="metromasti.com" /> Despite mixed reviews the movie collected $7.7 million worldwide and the movie was declared as a average at the box office{{citation needed|date=June 2023}}

==References==
{{Reflist}}

==External links==
* {{IMDb title|2714622|Iddarammayilatho}}

{{Puri Jagannadh}}
{{Authority control}}

[[Category:2013 films]]
[[Category:2013 Telugu-language films]]
[[Category:Films set in Barcelona]]
[[Category:Films shot in Barcelona]]
[[Category:Films shot in Paris]]
[[Category:Indian romantic action films]]
[[Category:Indian martial arts films]]
[[Category:Films about mining]]
[[Category:Films directed by Puri Jagannadh]]
[[Category:Films scored by Devi Sri Prasad]]
[[Category:Indian nonlinear narrative films]]
[[Category:2013 martial arts films]]
[[Category:Indian musical films]]
[[Category:Films about finance]]
[[Category:Films set in Paris]]
[[Category:Films about the caste system in India]]
[[Category:Films about interclass romance]]
[[Category:Films about musical groups]]
[[Category:Films about guitars and guitarists]]
[[Category:Indian gangster films]]
[[Category:Films set in Spain]]
[[Category:Films shot in Hyderabad, India]]
[[Category:Films shot in Spain]]
[[Category:Films set in Hyderabad, India]]

Iddarammayilatho - Revision history

Victorxsi at 06:10, 13 April 2026