>Kailash29792 at 07:07, 27 December 2020

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{{short description|1959 film by Tatineni Prakash Rao}}
{{Use dmy dates|date=October 2015}}
{{Use Indian English|date=October 2015}}
{{Infobox film
| name = Illarikam
| image = Illarikam (1959 film).jpg
| caption = Theatrical release Poster
| writer = [[Arudra]] {{small|(dialogues)}}
| story = [[Vempati Sadasivabrahmam]]
| screenplay = Tatineni Prakash Rao
| producer = A. V. Subba Rao
| director = [[Tatineni Prakash Rao]]
| starring = [[Akkineni Nageswara Rao]]<br />[[Jamuna (actress)|Jamuna]]
| music = [[T. Chalapathi Rao]]
| cinematography = [[A. Vincent]]
| editing = A. Sanjeevi
| studio = [[Prasad Art Productions]]
| distributor = Navayuga Films
| released = {{film date|df=y|1959|5|1}}
| runtime = 160 minutes
| country = India
| language = Telugu
| budget =
| gross =
}}

'''Illarikam''' ({{trans|Institution of matrilocal residence}}) is a 1959 Indian [[Telugu language|Telugu]]-language [[comedy-drama]] film, produced by A. V. Subba Rao under the [[Prasad Art Pictures]] banner and directed by [[T. Prakash Rao]]. It stars [[Akkineni Nageswara Rao]], [[Jamuna (actress)|Jamuna]] and music composed by [[T. Chalapathi Rao]]. The film has had a [[Silver Jubilee]] and was recorded as a ''Blockbuster'' at the box office.

Illarikam literally means a [[bridegroom]] going to the [[bride]]'s family and living permanently with them; as against the custom of the bride going into the groom's family. This custom is observed in some rich families where the bride is the only child to their parents.

== Plot ==
Venu (Akkineni Nageswara Rao) is an orphan brought up by his maternal uncle Dharmayya (Ramana Reddy). He falls in love with the Zamindar's (Gummadi) daughter Radha (Jamuna). He married with a condition that Venu should live in their house, called ''Illarikam''. Due to status-consciousness, Sundaramma (Hemalatha), wife of the Zamindar, looks down on Venu and insults him indirectly. Govindayya (C. S. R. Anjaneyulu), cousin of Sundaramma and also manager of their mica factories creates problems between Venu and Radha, because he plots to usurp the wealth. So, he brings his wayward son Seshagiri (R. Nageswara Rao) weaning him away from Kanakadurga (Girija), whom he had secretly married. Venu spots Kanakadurga, his presumed to be dead sister, while she was performing on stage. Not knowing they are siblings, Radha suspects Venu's fidelity. The villains try to cash in on their rift. When things are getting worse, Venu wears a Zorro-like guise, teaches Govindayya and his son a lesson and paves the way for a happy family reunion.

== Cast ==
*[[Akkineni Nageswara Rao]] as Venu
*[[Jamuna (actress)|Jamuna]] as Radha
*[[Gummadi Venkateswara Rao|Gummadi]] as Zamindar
*[[Relangi Venkata Ramaiah|Relangi]] as Brahmanandam
*[[Ramana Reddy]] as Dharmayya
*[[C.S.R. Anjaneyulu|C.S.R.]] as Govindayya
*[[R. Nageswara Rao]] as Sadanandam/Seshagiri
*[[Allu Ramalingaiah]] as Panakalu
*[[Peketi Sivaram]]
*[[Hemalatha (Telugu actress)|Hemalatha]] as Sundaramma
*[[Girija (actress)|Girija]] as Kanakadurga
*[[T. G. Kamala Devi]] as Zamindar's sister
*Bala as Savithri
*[[Surabhi Kamalabai]]
* Boddapati

== Crew ==
*'''Art''': Krishna Rao, Subba Rao
*'''Choreography''': Hiralal, Pasumarthi
*'''Dialogues''': [[Arudra]]
*'''Lyrics''': Arudra, [[Sri Sri (writer)|Sri Sri]], [[Kosaraju Raghavaiah|Kosaraju]]
*'''Playback''': [[Ghantasala Venkateswara Rao|Ghantasala]], [[P. Susheela]], [[Jikki]], [[Madhavapeddi Satyam]]
*'''Music''': [[T. Chalapathi Rao]]
*'''Associate Directors''': [[K. Pratyagatma]], [[Tatineni Rama Rao]] (debut)
*'''Story''': [[Vempati Sadasivabrahmam]]
*'''Editing''': A. Sanjeevi
*'''Cinematography''': [[A. Vincent]]
*'''Producer''': A. V. Subba Rao
*'''Screenplay – Director''': [[Tatineni Prakash Rao]]
*'''Banner''': [[Prasad Art Productions]]
*'''Release Date''': 1 May 1959

== Soundtrack ==
{{Infobox album
| name = Illarikam
| type = film
| artist = [[T. Chalapathi Rao]]
| cover =
| alt =
| released = 1959
| recorded =
| venue =
| studio =
| genre = Soundtrack
| length = 27:12
| label =
| producer = [[T. Chalapathi Rao]]
| prev_title =
| prev_year =
| next_title =
| next_year =
}}

Music composed by [[T. Chalapathi Rao]]. All songs are evergreen blockbusters. Music released on Audio Company.
{|class="wikitable"
|-
!S. No.!!Song Title !!Lyrics !!Singers !!length
|-
|1
|"Adigindaaniki Cheppi"
|[[Kosaraju Raghavaiah|Kosaraju]]
|[[Ghantasala (singer)|Ghantasala]], [[P. Susheela]]
|5:24
|-
|2
|"Ekkadi Dongalu Akkadane Gapchup"
|[[Sri Sri (writer)|Sri Sri]]
|Ghantasala, P. Susheela
|3:35
|-
|3
|"Niluvave Vaalu Kanuladhana"
|Kosaraju
|Ghantasala, P. Susheela
|3:13
|-
|4
|"Chetulu Kalasina Chappatlu"
|[[Arudra]]
|Ghantasala, P. Susheela, [[Madhavapeddi Satyam]]
|4:05
|-
|5
|"Nedu Srivariki Memante"
|Arudra
|Ghantasala, P. Susheela
|3:17
|-
|6
|"Madhu Patram"
|Arudra
|[[Jikki]]
|3:35
|-
|7
|"Bhale Chancele"
|Kosaraju
|Madhavapeddi Satyam
|3:03
|}

== Production ==
After releasing the dubbed version of the Tamil film ''Uthamaputhiran'' in Telugu, A. V. Subbarao announced his next project ''Illarikam'', with Nageswara Rao, based on the story of Vemapti Sadasivabrahmam. Jamuna was selected to pair with ANR. The pair had earlier collaborated in ''Nirupedalu'' (1954). ANR suggested to remove the song – "Niluvave vaalu kanuladaana" as he felt the audience may not like the teasing song, as by then the heroine had realised the truth, but the producer and the director felt otherwise. After its release, seeing the audience response to that song, ANR conceded that he was wrong. Tatineni Ramarao started his career as an assistant director with ''Illarikam''.<ref name="hindu">{{Cite news|url=https://www.thehindu.com/features/cinema/cinema-columns/starring-a-nageswara-rao-jamuna-girja-hemalatha-relangi-gummadi-ramana-reddy-csr-allu-ramalingaiah-r-nageswara-rao/article7685387.ece|title=Blast from the past: Illarikam (1959)|last=Narasimham|first=M. l|date=2015-09-24|work=The Hindu|access-date=2019-07-26|language=en-IN|issn=0971-751X}}</ref>

== Remakes ==
''Illarikam'' was remade in four languages. L. V. Prasad produced the Hindi version titled ''[[Sasural (1961 film)|Sasural]]'' (1961), which T. Prakash Rao directed. A. V. Subbarao himself remade it in Kannada as ''[[Mane Aliya]]'' (1964), in Malayalam as ''[[Kalithozhan]]'' (1966) and in Tamil as ''[[Maadi Veettu Mappilai]]'' (1967). All these versions were box office hits.<ref name = hindu />

== References ==
{{reflist}}

== External links ==
* [https://www.imdb.com/title/tt0254403/ Illarikam film at IMDb.]
* [https://web.archive.org/web/20090505145754/http://www.telugucinema.com/c/publish/movieretrospect/retrospect_illarikam50years.php Illarikam review at Telugu Cinema.com]
* [https://web.archive.org/web/20091230204905/http://telugufm.com/Modules/music/MovieDetail.aspx?MID=10319 Listen to the songs of Illarikam at Telugufm.]

[[Category:1959 films]]
[[Category:Telugu-language films]]
[[Category:Indian films]]
[[Category:1950s Telugu-language films]]
[[Category:Indian black-and-white films]]
[[Category:Telugu films remade in other languages]]
[[Category:Films scored by T. Chalapathi Rao]]
[[Category:Films directed by T. Prakash Rao]]

Illarikam - Revision history

>Kailash29792 at 07:07, 27 December 2020