2405:201:D002:39CC:CCB0:C992:6EB7:61C at 07:40, 5 July 2021

2021-07-05T07:40:11Z

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{{Short description|Indian multinational technology company}}
{{Use dmy dates|date=September 2016}}
{{Use Indian English|date=September 2016}}
{{Infobox company
| name = InMobi
| logo = InMobi logo.svg
| former_name = mKhoj
| type = [[Private company|Private]]
| founded = {{Start date and age|2007}} <ref>{{Cite web|url=https://www.techinasia.com/inmobi-naveen-tewari-founding-story|title=Tech in Asia - Connecting Asia's startup ecosystem|website=www.techinasia.com}}</ref>
| founder = {{Unbulleted list|[[Naveen Tewari]]|Mohit Saxena|Amit Gupta|Abhay Singhal}}
<ref>{{Cite web|url=https://www.zaubacorp.com/company/INMOBI-TECHNOLOGY-SERVICES-PRIVATE-LIMITED/U72900KA2011PTC060216|title=INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED - Company, directors and contact details | Zauba Corp|website=www.zaubacorp.com}}</ref><ref>https://www.crunchbase.com/organization/inmobi#/entity</ref>
| area_served = Worldwide
| key_people = {{plainlist|
*[[Naveen Tewari]] ([[CEO]])
*Piyush Shah ([[Chief Product Officer|CPO]])
*Mark Steifman ([[CFO]])
}}
| industry = {{plainlist|
*[[Internet]]
*[[Digital marketing]]
*[[Social networking service]]}}
| num_employees = 1,500<ref>{{Cite web|url=https://economictimes.indiatimes.com/small-biz/startups/inmobi-grapples-with-senior-mid-level-attrition-amid-concerns-about-future/articleshow/52441131.cms|title=InMobi grapples with senior, mid-level attrition amid concerns about future|first1=Anirban|last1=Sen|first2=Aditi|last2=Shrivastava|via=The Economic Times}}</ref>
| location_city = [[Bangalore]], [[Karnataka]], India
| products = {{Unbulleted list|[[Glance (company)|Glance]]|[[Roposo]]|TruFactor}}
| homepage = {{url|https://www.inmobi.com/|inmobi.com}}
}}

'''InMobi''' is an Indian [[multinational corporation|multinational]] [[mobile advertising]] technology company, based in [[Bangalore]], [[Karnataka]].<ref name="VentureBeat">{{Cite news|url=https://venturebeat.com/2018/06/26/inmobi-and-microsoft-partner-on-cloud-based-mobile-enterprise-marketing-platform/|title=InMobi and Microsoft partner on cloud-based mobile enterprise marketing platform|date=2018-06-26|work=VentureBeat|access-date=2018-08-23|language=en-US}}</ref><ref name="www.ETtech.com">{{Cite web|url=https://tech.economictimes.indiatimes.com/news/corporate/inmobi-partners-microsoft-to-offer-marketing-solutions-to-enterprises/64750874|title=InMobi partners Microsoft to offer marketing solutions to enterprises - ETtech|last=www.ETtech.com|website=ETtech.com|language=en|access-date=2018-08-23}}</ref><ref name="Chatterjee">{{Cite news|url=https://www.reuters.com/article/us-inmobi-microsoft/microsoft-inmobi-collaborate-to-offer-marketing-capabilities-to-enterprise-customers-idUSKBN1JM118|title=Microsoft, InMobi collaborate to offer marketing capabilities to...|last=Chatterjee|first=Laharee|work=U.S.|access-date=2018-08-23|language=en-US}}</ref> Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising.<ref name=":0">{{Cite news|url=http://www.firstpost.com/business/why-did-inmobi-succeed-it-didnt-copy-everything-rivals-did-explains-ceo-naveen-tewari-2656766.html|title=Why did InMobi succeed? It did things differently to compete, explains CEO Naveen Tewari|date=2016-03-07|newspaper=Firstpost|language=en-US|access-date=2017-02-02}}</ref>
The company was founded in 2007 under the name mKhoj by [[Naveen Tewari]], Mohit Saxena, Amit Gupta and Abhay Singhal.<ref>{{Cite news|url=http://economictimes.indiatimes.com/small-biz/startups/inmobis-naveen-tewari-on-the-benefits-of-having-cofounders-who-are-different-yet-similar/articleshow/49210449.cms|title=InMobi's Naveen Tewari on the benefits of having cofounders "who are different yet similar"|newspaper=The Economic Times|access-date=2017-02-02}}</ref>

In 2008, it was enhanced from [[SMS]]-based services to mobile advertising and rebranded as '''InMobi'''. In 2011, InMobi became the first Indian [[List of unicorn startup companies|unicorn startup company]].<ref>{{Cite web|url=https://www.thehindubusinessline.com/specials/emerging-entrepreneurs/inmobi-the-journey-of-indias-first-unicorn/article26570570.ece|title=InMobi: The journey of India's first unicorn|first=N.|last=Ramakrishnan|website=@businessline}}</ref> InMobi has 22 offices in 12 countries across 5 continents and employs around 1,500 people.<ref name="Pandya-Wagh">{{Cite news|url=https://www.bbc.com/news/business-34539191|title=India's global ad giant taking on Google and Facebook|last=Pandya-Wagh|first=Kinjal|date=2015-10-20|newspaper=BBC News|language=en-GB|access-date=2017-02-02}}</ref><ref>{{Cite news|url=http://m.firstpost.com/business/google-looking-buy-indian-startup-inmobi-beef-advertising-platform-2147265.html|title=Is Google looking to buy Indian startup InMobi to improve its advertising platform?|date=2015-03-11|newspaper=Firstpost|language=en-US|access-date=2017-02-02}}</ref>

The company is backed by [[Soft Bank]], [[Kleiner Perkins Caufield & Byers]] and [[Ram Shriram]]'s Sherpalo Ventures.<ref name=":0" /><ref>{{Cite news|url=http://www.thehindu.com/business/Industry/InMobi-to-pay-950000-for-deceptively-tracking-consumers%E2%80%99-locations/article14397006.ece|title=InMobi to pay $950,000 for deceptively tracking consumers' locations|last=Abrar|first=Peerzada|newspaper=The Hindu|language=en|access-date=2017-02-02}}</ref> InMobi has raised a total of US$215.6 million in three rounds of funding – US$0.5 million in 2007, US$7.1 million in Series A funding in 2008, US$8 million in Series B funding in 2010, US$200 million in Series C funding in 2011.<ref name=":0" />

==History==
InMobi started in 2007, when it was known as ''mKhoj'' (mobile khoj), providing SMS-based [[Web search engine|search engine]] services.<ref name="Pandya-Wagh"/> Started by the four founders out of a residential apartment in Bangalore, it has since grown into one of [[India]]'s first [[Unicorn (finance)|unicorn companies]].<ref>{{Cite news|url=https://qz.com/287978/these-early-offices-of-indias-hottest-startups-show-how-far-they-have-come/|title=These early offices of India's hottest startups show how far they have come|last=Madhok|first=Diksha|newspaper=Quartz|access-date=2017-02-07|language=en-US}}</ref> The founders later felt the need to rebrand to InMobi as the company shifted focus from mobile search to [[mobile advertising]]. "InMobi" was also thought to be easier to pronounce in English as compared to mKhoj – which is a derivative of the [[Hindi]] word for "search".<ref>{{Cite web|url=https://techcrunch.com/2009/08/05/mobile-ad-network-mkhoj-rebrands-as-inmobi-eyes-expansion-in-europe/|title=Mobile Ad Network m Khoj Rebrands As InMobi, Eyes Expansion In Europe|last=Wauters|first=Robin|website=TechCrunch|access-date=2017-02-02}}</ref> The company initially operated in emerging markets in [[Asia]] and [[Africa]], before expanding to the US in 2009.<ref>{{Cite news|url=http://knowledge.wharton.upenn.edu/article/inmobis-naveen-tewari-mobile-internet-will-be-the-largest-medium-ever/|title=InMobi's Naveen Tewari: Mobile Internet Will Be the Largest Medium Ever - Knowledge@Wharton|newspaper=Knowledge@Wharton|language=en-US|access-date=2017-02-02}}</ref>

==Financing==
The first round of funding of US$0.5 million InMobi (then mKhoj) was from Mumbai Angels in August 2006. After rebranding the company from mKhoj to InMobi, they received Series A funding of US$7.1 million from [[Kleiner Perkins Caufield & Byers]] in 2008, and Series B funding to the tune of US$8 million in 2010.<ref name="businesstoday.in">{{Cite web|url=http://www.businesstoday.in/magazine/corporate/inmobi-is-finding-it-difficult-to-raise-funds/story/235887.html|title=InMobi's Trials and Tribulations- Business News|website=www.businesstoday.in|access-date=2017-02-02}}</ref>

In 2011, the start-up raised US$200 million from [[Soft Bank|Softbank]]. The investment was doled out in two tranches — US$100 million in 2011 and the rest in 2012.<ref>{{Cite web|url=http://mashable.com/2011/09/15/inmobi-raises-200m/|title=Mobile Ad Network InMobi Raises $200 Million|last=Wasserman|first=Todd|website=Mashable|access-date=2017-02-02}}</ref>

=== Rounds of funding and financing ===
{| class="wikitable"
!Investors
!Funding Round
!Amount
!Year
|-
|Mumbai Angels
|Angel Funding
|$500,000
|2007
|-
|Kleiner Perkins Caufield & Byers and Sherpalo Ventures
|Series A
|$7,100,000
|2008
|-
|Kleiner Perkins Caufield & Byers and Sherpalo Ventures
|Series B
|$8,000,000
|2010
|-
|Softbank
|Series C
|$200,000,000
|2011
|-
|Softbank
|Venture
|$5,000,000
|2014
|-
|Tennenbaum Capital Partners
|Debt Financing
|$100,000,000
|2015
|}
Source - <ref>{{Cite web|url=https://www.crunchbase.com/organization/inmobi/funding-rounds|title=InMobi - Funding Rounds {{!}} crunchbase|website=www.crunchbase.com|access-date=2017-02-02}}</ref>

== Acquisitions and partnerships ==
* In August 2011, InMobi acquired US-based mobile advertising solutions{{buzzword inline|date=December 2020}} provider Sprout, which was backed by [[Polaris Partners]]. Sprout, which provided the platform for creating [[HTML5]] rich media advertising, was renamed InMobi Studio in 2012.<ref>{{Cite web|url=http://www.afaqs.com/news/story/31305_InMobi-acquires-Sprout|title=InMobi acquires Sprout|website=www.afaqs.com|language=en|access-date=2017-02-02}}</ref><ref>{{Cite web|url=https://www.nextbigwhat.com/html5-ad-platform-sprout-rebranded-to-inmobi-studio-297/|title=InMobi rebrands HTML5 ad platform Sprout to InMobi Studio|website=www.nextbigwhat.com|language=en-US|access-date=2017-02-02}}</ref>
* InMobi had partnered with Amobee, end-to-end mobile advertising solutions{{buzzword inline|date=December 2020}} and services provider for a span of three years during which the company ran campaigns via InMobi's ad network.<ref>{{Cite web|url=https://techcrunch.com/2011/05/11/inmobi-signs-multi-million-dollar-mobile-ad-partnership-with-amobee/|title=InMobi signs "multi-million dollar" mobile ad partnership with Amobee|last=O'Hear|first=Steve|website=TechCrunch|access-date=2017-02-02}}</ref>
* In July 2012, InMobi acquired MMTG Labs, a San Francisco-based start-up that operates Facebook apps marketplace Appbistro as well as white label app distribution platform AppGalleries. Per [[TechCrunch]], the new platform AppGallery was the reason for InMobi acquisition of MMTG.<ref>{{Cite web|url=https://techcrunch.com/2012/07/12/inmobi-buys-appbistro-appgalleries-mmtg-labs/|title=InMobi Acquires MMTG Labs, The Startup Behind AppBistro And AppGalleries|last=Taylor|first=Colleen|website=TechCrunch|access-date=2017-02-02}}</ref><ref>{{Cite web|url=http://www.medianama.com/2012/07/223-inmobi-acquires-appbistro-appgalleries-owner-mmtg-labs/|title=InMobi Acquires Appbistro & AppGalleries Owner MMTG Labs|last=SN|first=Vikas|date=2012-07-13|website=MediaNama|access-date=2017-02-02}}</ref>
* Post-MMTG acquisition, InMobi acquired Metaflow Solutions, a mobile app management and distribution company in the same year. This provides InMobi another platform to reach out to independent app developers and publishers.<ref>{{Cite news|url=http://articles.economictimes.indiatimes.com/2012-07-31/news/32961713_1_naveen-tewari-inmobi-mobile-internet-space|title=InMobi acquires UK-based Metaflow Solutions - The Economic Times|newspaper=The Economic Times|access-date=2017-02-02}}</ref>
* In September 2015, InMobi entered a [[monetization|monetisation]] partnership with China-based [[APUS Group|APUS group]], which allows users to customise their android screens. The partnership provides the company access to an estimated 500 million users in China as well as exclusive access to all APUS users in [[India]].<ref>{{Cite web|url=http://www.vccircle.com/news/technology/2015/09/29/inmobi-raises-100m-tennenbaum-others|title=InMobi raises $100M from Tennenbaum, others|website=www.vccircle.com|access-date=2017-02-02}}</ref><ref>{{Cite news|url=https://www.forbes.com/sites/abehal/2015/11/26/indias-inmobi-is-giving-facebook-and-google-a-run-for-their-money/#400c0549795d|title=India's InMobi Is Giving Facebook And Google A Run For Their Money|last=Behal|first=Ambika|newspaper=Forbes|access-date=2017-02-02}}</ref>
* In October 2016, InMobi partnered with Moat, a New York-based [[Software as a service|SaaS]] analytics company to offer advertisers mobile video measurement and currency measurement through InMobi Exchange – which provides media buyers an extensive and diverse set of engaging mobile ad experiences through mobile native and mobile video formats and the InMobi network.<ref>{{Cite web|url=http://www.financial-news.co.uk/37916/2016/10/inmobi-moat-to-allow-brands-to-transact-on-viewability/|title=InMobi, Moat to allow brands to transact on Viewability - Financial News|website=www.financial-news.co.uk|language=en-US|access-date=2017-02-02}}</ref>
* InMobi partnered with [[Integral Ad Science]] in December 2016 to launch their Media Rating Council-accredited open source [[Software development kit|SDK]] code for mobile ad viewability.<ref>{{Cite web|url=http://www.adageindia.in/Integral-Ad-Science-Partners-with-Google-Others-for-Open-Source-Viewability/articleshow/55884361.cms|title=Ad Age Homepage - AdAge|website=www.adageindia.in|language=en|access-date=2017-02-02}}</ref>
* In December 2016, InMobi also partnered exclusively with US-based Tapjoy, a mobile ads and app monetisation company with around 4 [[crore]] (40 million) unique users in [[India]].<ref>{{Cite news|url=http://bwdisrupt.businessworld.in/article/InMobi-And-Tapjoy-Forge-Exclusive-Partnership-in-India/12-12-2016-109618/|title=InMobi And Tapjoy Forge Exclusive Partnership in India|last=Bureau|first=BW Online|newspaper=BW Disrupt|language=en|access-date=2017-02-02}}</ref>
* In Jan 2018, InMobi acquired Los Angeles based Aerserv for US$90 Million in cash and stock to create the world's largest programmatic video platform for mobile publishers; making it InMobi's fifth and largest acquisition till date.<ref>{{Cite news|url=https://qz.com/1175121/inmobi-an-indian-unicorn-is-going-global-in-search-of-technology-and-talent/|title=An Indian unicorn is going global in search of technology and talent|last=Bhattacharya|first=Ananya|work=Quartz|access-date=2018-01-17|language=en-US}}</ref><ref>{{Cite news|url=https://timesofindia.indiatimes.com/companies/inmobi-acquires-us-based-aerserv-for-90-million/articleshow/62447774.cms|title=InMobi acquires US-based AerServ for $90 million - Times of India|work=The Times of India|access-date=2018-01-17}}</ref>
*In June 2018, [[Microsoft|Microsoft Corp]] announced its global partnership with InMobi to enable new-age CMOs in make the shift from digital to mobile marketing.<ref name="VentureBeat"/><ref name="Chatterjee"/><ref name="www.ETtech.com"/>
*In November 2019, InMobi's [[Glance (company)|Glance]]<ref>{{Cite news|url=https://www.forbesindia.com/article/leaderboard/inmobi-wants-to-glue-your-attention-to-your-lock-screen/53095/1|title=InMobi wants to glue your attention to your lock screen|date=2019-04-17|newspaper= Forbesindia.com- forbes india business news, share market investment, India's richest people, startups|language=en-US}}</ref> (the mobile content platform and part of the InMobi Group) acquires short video content platform [[Roposo]].<ref>{{Cite web|url=https://inshorts.com/en/news/indias-1st-unicorn-inmobis-glance-buys-iitians-video-app-roposo-1574739188398|title=India's 1st unicorn InMobi's Glance buys IITians' video app Roposo|website=Inshorts - Stay Informed|language=en|access-date=2019-11-26}}</ref>
*In December 2020, InMobi's Glance achieved unicorn status after US$145 funding from Google and existing investor Mithril Capital.[https://inc42.com/buzz/glance-turns-unicorn-in-under-two-years-with-funding-from-google/]

== Mobile advertising ==
The primary focus of InMobi has been on mobile advertising. The company's platform aims to bring together publishers and advertisers to provide relevant, personalised and [[Contextual advertising|contextual advertisements]] to a user visiting the mobile app or website.<ref name=":0"/>

Since the company's switch from an SMS-based search engine to an advertising platform, they have made several product announcements. The company started with simple text-based ads and has moved to include other ad formats such as video and native ads, including conventional ad formats such as interstitial and banner ads. The company also provides a [[Software development kit|Software Development Kit]] (SDK) for mobile app creators who wish to integrate InMobi's advertising within their app.<ref>{{Cite news|url=http://www.marketingdive.com/news/iab-tech-lab-assumes-governance-of-open-source-in-app-measurability-tool/433548/|title=IAB Tech Lab assumes governance of open-source in-app measurability tool|newspaper=Marketing Dive|language=en-US|access-date=2017-02-02}}</ref>

In 2014, InMobi launched their [[native advertising]] and [[Video advertising|interactive video advertising]] platforms.<ref name=":1">{{Cite web|url=https://techcrunch.com/2014/02/10/inmobi-launches-interactive-video-ad-platform-to-help-advertisers-boost-sales-on-mobile/|title=InMobi Launches Interactive Video Ad Platform To Help Advertisers Boost Sales On Mobile|last=Mishra|first=Pankaj|website=TechCrunch|access-date=2017-02-02}}</ref>

InMobi has tied up with over 30,000 app developers, across verticals of gaming, social, news, utility, entertainment among others to help them monetize their apps using mobile advertising.<ref>{{Cite news|url=http://economictimes.indiatimes.com/industry/services/advertising/inmobi-ties-up-with-chinas-apus-for-global-growth/articleshow/48988717.cms|title=InMobi ties up with China's APUS for global growth - The Economic Times|newspaper=The Economic Times|access-date=2017-02-02}}</ref>

== Native advertising ==
InMobi launched their native advertising platform in 2014. [[Native advertising]] mimics the environment in which the ad is displayed thereby making it less intrusive to the end consumer.

Several advertising players had been increasing their focus on native ads to preserve the user experience on publishers’ websites and mobile apps by mimicking the environment in which they're displayed. This form of advertising also curtails the adoption of ad blockers as the ads are unobtrusive.<ref name="Mishra">{{Cite web|url=https://techcrunch.com/2014/04/29/inmobi-launches-native-ad-platform-to-woo-publishers-looking-beyond-facebook-google/|title=InMobi Launches Native Ad Platform To Woo Publishers Looking Beyond Facebook, Google|last=Mishra|first=Pankaj|website=TechCrunch|access-date=2017-02-02}}</ref>

InMobi features 80 of the top 100 AdAge brands on their network, through which it provides a huge database for publishers to use their native advertising platform to monetise users.<ref>{{Cite news|url=http://www.businessofapps.com/top-app-advertising-sdks-2015/|title=Top App Advertising SDKs 2015|date=2015-09-21|newspaper=Business of Apps|language=en-US|access-date=2017-02-02}}</ref>

== Discovery-commerce, re-marketing and Miip ==
InMobi launched a new platform called Miip in 2015. The platform brought together advertisers and publishers in a bid to spark excitement among online shoppers. It also enabled them to discover new products using the concept of re-marketing.<ref>{{Cite news|url=http://www.business-standard.com/article/companies/inmobi-launches-content-discovery-ad-platform-miip-115071500160_1.html|title=InMobi launches content discovery ad platform Miip|last=Reporter|first=B. S.|date=2015-07-15|newspaper=Business Standard India|access-date=2017-02-07}}</ref>

The remarketing platform enables app developers and marketers to retarget existing users across InMobi's global ad network and exchange by implementing a mobile growth strategy across the entire conversion funnel. The remarketing platform helps advertisers nudge users to make their first purchase, re-target existing users to drive incremental sales and re-activate dormant mobile users.<ref>{{Cite web|url=http://www.mediapost.com/publications/article/288279/inmobi-launches-mobile-first-in-app-remarketing-pl.html|title=InMobi Launches Mobile-First In-App Remarketing Platform|website=www.mediapost.com|language=en|access-date=2017-02-02}}</ref> The platform increases in-app conversions by analysis based on in-app behavior, purchase history, and other personalized attributes.<ref>{{Cite news|url=http://bwdisrupt.businessworld.in/article/InMobi-s-Remarketing-Platform-Helps-Indian-eCommerce-Companies-Maximize-Sales-on-Mobile-Channels-/16-06-2016-99280/|title=InMobi s Remarketing Platform Helps Indian eCommerce Companies Maximize Sales on Mobile Channels|last=Bureau|first=BW Online|newspaper=BW Disrupt|language=en|access-date=2017-02-02}}</ref>

== Awards and recognition ==
* InMobi won the ‘NDTV Indian of the Year' award in 2016<ref>{{Citation|last=NDTV|title=We are in China, taking on the Chinese, says India's InMobi|date=2016-02-02|url=https://www.youtube.com/watch?v=vzg8vn2k8U8|access-date=2017-02-02}}</ref>
* InMobi was ranked 15th on the ‘World's Top 50 Innovative Companies 2016’ by Fast Company, a US-based business magazine. InMobi was also the number one company from India on the list ranked at 15th<ref>{{Cite web|url=http://www.livemint.com/Home-Page/IctaEu18B6NhIHRhhn5ovL/Top-50-innovative-companies.html|title=Top 50 innovative companies|last=Mathur|first=Nandita|date=2016-02-17|access-date=2017-02-02}}</ref>
* InMobi was featured amongst The Economic Times ‘India's best workplaces of 2016’ for workplace culture transformation.<ref>{{Cite news|url=http://economictimes.indiatimes.com/articleshow/53004022.cms|title=India's best workplaces of 2016: Winners of best companies in workplace culture transformation|newspaper=The Economic Times|access-date=2017-02-02}}</ref> InMobi was amongst the ‘50 Disruptive companies 2013’ list by MIT Technology Review<ref>{{Citation |url=http://www2.technologyreview.com/tr50/2013/|title=50 Disruptive Companies 2013 - MIT Technology Review|last=Review|first=MIT Technology|newspaper=MIT Technology Review|access-date=2017-02-02}}</ref>
* InMobi won the bronze award in the category Enabling Technologies, Location based Advertising by Mobile Marketing Association (MMA), Global Smarties Awards 2015 in partnership with Unilever and Mindshare<ref>{{Cite news|url=http://www.mmaglobal.com/news/mma-unveils-2015-global-smarties-winners-celebrating-exceptional-campaigns-mobile-marketing|title=MMA Unveils 2015 Global Smarties Winners Celebrating Exceptional Campaigns in Mobile Marketing|newspaper=Mobile Marketing Association|language=en|access-date=2017-02-02}}</ref>
*InMobi named one among Fast Company- The World's Most Innovative Companies, 2016.<ref>{{Cite news|url=https://www.fastcompany.com/most-innovative-companies/2016/sectors/india|title=The 2016 Top 10 Most Innovative Companies by Sector: India {{!}} Fast Company|work=Fast Company|access-date=2018-08-23|language=en-US}}</ref>
*InMobi named on CNBC Disruptor 50 list for 2018.<ref>{{Cite news|url=https://www.cnbc.com/2018/05/22/meet-the-2018-cnbc-disruptor-50-companies.html|title=Meet the 2018 CNBC Disruptor 50 companies|author=CNBC.com staff|date=2018-05-22|work=CNBC|access-date=2018-08-23}}</ref>
*InMobi named one among Fast Company- The World's Most Innovative Companies, 2018.<ref>{{Cite news|url=https://www.fastcompany.com/company/inmobi|title=InMobi: Most Innovative Company {{!}} Fast Company|work=Fast Company|access-date=2018-08-23|language=en-US}}</ref>
*InMobi named on CNBC Disruptor 50 list for 2019.<ref>{{Cite news|url=https://www.cnbc.com/2019/05/15/meet-the-2019-cnbc-disruptor-50-companies.html|title=Meet the 2019 CNBC Disruptor 50 companies}}</ref>

== Criticism ==
According to sources, InMobi laid off approximately 10 per cent of its workforce in April 2016, due to the company reeling under losses of US$45.5 million in 2014-15 and US$40.91 million in 2015–16 in a bid to show profitability.<ref name="businesstoday.in"/> The company also saw major attrition in their senior management during this phase.<ref>{{Cite news|url=http://www.thehindu.com/business/Industry/layoffs-at-iconic-mobile-ad-startup-inmobi/article8447567.ece|title=Layoffs at iconic mobile ad start-up InMobi|last=Chandran|first=Peerzada Abrar, Pradeesh|newspaper=The Hindu|language=en|access-date=2017-02-02}}</ref>

InMobi has refuted the claims, by stating that they added 184 full employees in 2016 and their voluntary attrition rates are lower than the industry average with 80% of the executive team at InMobi has an average tenure of more than four years.<ref>{{Cite news|url=http://techcircle.vccircle.com/2016/12/30/flashback-2016-inmobi-grapples-with-eroding-confidence-losses/|title=Flashback 2016: InMobi grapples with top-level exits, losses|date=2016-12-30|newspaper=Techcircle.in - India startups, internet, mobile, e-commerce, software, online businesses, technology, venture capital, angel, seed funding|language=en-US|access-date=2017-02-02}}</ref>

==References==
{{Reflist|refs=https://www.ftc.gov/news-events/press-releases/2016/06/mobile-advertising-network-inmobi-settles-ftc-charges-it-tracked|colwidth=30em}}

==External links==
*{{url|www.inmobi.com|Official site}}

{{SoftBank}}

[[Category:Indian companies established in 2007]]
[[Category:Software companies of India]]
[[Category:Outsourcing companies]]
[[Category:Companies based in Bangalore]]
[[Category:Softbank portfolio companies]]
[[Category:2007 establishments in Karnataka]]

InMobi - Revision history

2405:201:D002:39CC:CCB0:C992:6EB7:61C at 07:40, 5 July 2021