202.51.80.68 at 04:36, 22 June 2021

2021-06-22T04:36:04Z

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{{short description|Radio Station}}
{{Use dmy dates|date=July 2018}}
{{Use Indian English|date=July 2018}}
{{Infobox radio station
| name = Indigo 91.9
| logo = Indigo 91.9 FM Official LOGO.jpg
| logo_size = 150px
| city = [[Bangalore]], [[Karnataka]]
| area = [[Bangalore]] and [[Goa]], [[India]]
| owner = [[Rajeev Chandrasekhar]]
| branding =
| slogan = Radio Station for a Fun Young Bangalore/Goa<ref>{{cite web|url=http://www.indigo919.in/|title=The Indigo XP|website=The Indigo XP|accessdate=18 November 2017}}</ref>
| frequency = 91.9 [[Megahertz|MHz]]
| translator =
| repeater =
| airdate = 2007
| format = [[Adult]], [[Contemporary]], [[Pop music|Pop]], [[Contemporary Hit Radio|Top 40]], [[hip hop]], [[retro]], [[Rock music|Rock]]
| language = English
| power =
| erp =
| haat =
| class =
| facility_id =
| coordinates = {{coord|12.925107|N|77.631733|E}}
| callsign_meaning =
| former_callsigns =
| former_frequencies =
| affiliations =
| licensee =
| sister_stations =
| webcast =
| website = {{URL|http://www.indigo919.in/}}
}}

'''Indigo 91.9 FM''' is India's first and longest running international radio network operating in Bangalore and Goa.<ref>{{Cite web|url=http://www.exchange4media.com/industry-briefing/indigo-919s-brand-new-shows-all-set-to-change-the-radio-landscape_87666.html|title=Indigo 91.9}}</ref> The channel is a part of [[Asianet News|Asianet News Media and Entertainment Pvt. Ltd.]] which is owned by a [[Bharatiya Janata Party]] member of parliament [[Rajeev Chandrasekhar]]. The brand is positioned as the radio station for a Fun Young India.<ref>{{Cite news|url=https://tvnews4u.com/radio-indigo-91-9-fm-enters-limca-book-records/|title=Fun young}}</ref> The station forayed into other extensions which includes Indigo XP (formerly known as Indigo Live Music Bar) an experiential performance venue in Bangalore,<ref>{{Cite news|url=https://www.popxo.com/2017/11/best-rooftop-places-in-india--to-go-on-a-date/|title=Indigo XP}}</ref> TheIndigoXP.com - the radio station's digital arm,<ref>{{Cite web|url=http://asiaradiotoday10.rssing.com/browser.php?indx=67297452&item=45|title=Theindigoxp.com}}</ref> Indigo Live events for large format entertainment festivals<ref>{{Cite news|url=http://www.exchange4media.com/Radio/We-will-continue-to-outgrow-the-industrySatyanarayana-Murthy-Indigo-91.9_65302.html|title=Live events}}</ref> and Radio As A Service in premium venues and locations.<ref>{{Cite news|url=http://www.tribuneindia.com/news/chandigarh/int-l-airport-to-have-own-radio-station/503267.html|title=RAAS}}</ref>

Indigo 91.9's journey began in 2006, as a way of channeling the energy and the passion of the rapidly growing youth population. Initially, Indigo 91.9 FM found a place as a channel on WorldSpace Satellite Radio, operating on channel BC 1218 as simply ‘Radio Indigo’.<ref>{{Cite news|url=http://telecentre.eletsonline.com/2008/06/the-colour-of-music/|title=Telecentre.eletsonline.com}}</ref> In 2002, Indigo hosted the first of its kind ‘Satellite Dance Party’, as listeners at the event and from all over the country partied to the non-stop dance music being played.<ref>{{Cite news|url=https://timesofindia.indiatimes.com/Lets-party/articleshow/32644031.cms|title=Times of India}}</ref>

With the second phase of radio licensing, Indigo 91.9 FM got into terrestrial radio and emerged as India's first international music radio station in 2006.<ref>{{Cite news|url=http://telecentre.eletsonline.com/2008/06/the-colour-of-music/|title=Telecentre}}</ref> ‘Sunrise’ by Norah Jones was the first song that was ever played on air. That song represented a new dawn in radio programming that Indigo 91.9 FM brought about. The radio station grew to be known as ‘the color of music’ with a diverse collection of international music playing and has now evolved as the radio station for a Fun Young Bangalore and Goa.<ref>{{Cite web|url=http://theindigoxp.com/about/|title=The Indigo XP}}</ref> In phase III of licensing, Indigo 91.9FM successfully migrated both their stations, obtaining license until 2030.

== Programming ==
Indigo 91.9 FM plays the contemporary hit radio format, mainly focusing on playing current and recurrent popular music as determined by the [[top 40]] music charts. The channel has hosted several jingle jams, the Indigo and Blues concert, live music under the northern lights and many experiential activations.<ref>{{Cite news|url=https://tvnews4u.com/indigo-fm-brings-4th-edition-jazz-blues-music-festival-bangalore/|title=Tvnews4u.com}}</ref>

Indigo 91.9FM also hosts one of the country's longest-running dance show the Indigo Hot Mix with Bangalore's iconic party men DJ Ivan and DJ Rohit Barker.<ref>{{Cite web|url=http://theindigoxp.com/bangalore/shows/hot-mix-with-dj-ivan-rohit-barker/|title=Theindigoxp.com}}</ref>

Syndicated programming on Indigo 91.9 includes [[AT40]] with [[Ryan Seacrest]], [[A State of Trance]] with [[Armin Van Buuren]], and Jacked Radio with [[Afrojack]], [[Tiesto's Club Life]], [[Hardwell On Air]], and Planet Perfecto with [[Paul Oakenfold]].

== Allied Businesses ==
* '''IndigoXP''' (formerly known as Indigo Live Music Bar): In 2014, taking their passion for music even further, Indigo 91.9 FM launched '''Indigo XP,''' an experiential performance venue located in Koramangala, Bangalore. '''Indigo XP''' offers the best dance floor in town, coupled with the best and the latest-in-technology sound and lighting systems sourced from across the globe, it is complemented with the latest laser projectors and LED screen.<ref>{{Cite news|url=http://www.thewildcity.com/EN/news.xhtml/article/6240-indigo-live-to-launch-in-bangalore-today-|title=Thewildcity}}</ref>
* '''Airport Radio''' (offering Radio As A Service or RAAS): In 2017, Radio Indigo announced the launch of their niche offering Radio As A Service, partnering with Chandigarh and Goa International airports to exclusively play international music at these airports.<ref>{{Cite news|url=http://www.asiaradiotoday.com/news/indigo-919-fm-launches-goa-airport-radio|title=Asiaradiotoday}}</ref>
* '''Mall Radio''' (offering Radio As A Service or RAAS): in 2018, Radio Indigo announced a partnering with Garuda mall in Bangalore to play international music at the mall called "Garuda mall radio"<ref>https://www.exchange4media.com/industry-briefing/garuda-mall-and-indigo-music-collaborate-to-launch-garuda-mall-radio_92205.html</ref>
* '''TheIndigoXP.com:''' In 2016, Indigo also launched their digital arm TheIndigoXP.com. The portal explores different happenings and trends in the spaces of lifestyle, fashion, fitness and music<ref>{{Cite news|url=http://www.asiaradiotoday.com/news-tags/theindigoxpcom|title=Asiaradiotoday.com}}</ref>
* '''Indigo Live Events:''' Caters to large format event across various genres of music showcasing international and home grown musicians. Over the years, Indigo Live Events has curated events such as the Indigo and Blues Festival,<ref>{{Cite news|url=http://www.radioandmusic.com/biz/radio/private-fm-stations/161117-we-are-getting-game-creating-experiences-0|title=radioandmusic.com}}</ref> Cirkus Indigo,<ref>{{Cite news|url=https://timesofindia.indiatimes.com/entertainment/kannada/music/Cirkus-Indigo-kick-starts-in-Bangalore-today/articleshow/31174800.cms|title=The Times of India}}</ref> Neon Nights,<ref>{{Cite news|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/bring-on-the-nigh/article4697486.ece|title=The Hindu}}</ref> Indigo Live Golf Open, The Twilight 10K Run<ref>{{Cite news|url=http://www.newsvoir.com/index.php?option=com_content&view=release&rid=8213|title=Newsvoir.com}}</ref> among others.

== Recognition ==
* In 2011, Indigo 91.9 won three awards at The Golden Mikes, two under the category Best On-Ground Promotion for a Client and one for Best Use of Sponsorship<ref>{{Cite news|url=http://www.exchange4media.com/Radio/Golden-MikesIdea-Mindshare-Leo-Burnett-BIG-FM-win-big_44640.html|title=exchange4media.com}}</ref>
* RJ Michelle, in 2012, was awarded the ‘RJ of the Year’ at that years Golden Mikes.<ref>{{Cite news|url=http://www.exchange4media.com/Radio/Hall-of-fame-Golden-Mikes-winners-in-conversation_49392.html|title=exchange4media.com}}</ref>
* In 2014, Indigo 91.9's Morning Show with RJ Michelle and Nathan, won bronze at the Big Bang Awards.<ref>{{Cite news|url=http://www.exchange4media.com/Advertising/Big-Bang-Awards-2014Major-wins-for-Maxus-Saatchi--Saatchi-Focus-Network_57543.html|title=exchange4media.com}}</ref>
* TheIndigoXP.com, in its first year of operation, bagged the award for Excellence in New Media Initiative at the India Radio Forum Awards 2017.<ref>{{Cite news|url=http://www.exchange4media.com/IndustryBriefing/Indigo-91.9s-digital-wing-wins-IRF-award_68906.html|title=exchange4media.com}}</ref>
* In June 2017, Indigo 91.9 FM entered the Limca Book of Records for being the only station to have their RJs form a band and jam live on stage.<ref>{{Cite news|url=http://www.exchange4media.com/IndustryBriefing/Indigo-91.9s-digital-wing-wins-IRF-award_68906.html|title=exchange4media.com}}</ref>
* In 2009, Indigo 91.9 created entered the Limca National Record for Lenovo's marketing campaign, where the radio station broadcast LIVE from 20 ft above the ground for the first time

==References==
{{Reflist}}

[[Category:Radio stations in Bangalore]]
[[Category:Radio stations in Goa]]
[[Category:English-language mass media in India]]

Indigo 91.9 FM - Revision history

202.51.80.68 at 04:36, 22 June 2021