Ajay Kumar at 05:45, 20 August 2023

2023-08-20T05:45:22Z

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{{Use dmy dates|date=June 2018}}
{{Infobox person
| name = Indrajit Nattoji
| image =
| alt =
| caption = Indrajit Nattoji at shoot
| birth_date = {{birth date and age|df=y|1976|06|05}}
| birth_place = [[kolkata]], [[Bengal]], India
| death_date =
| death_place =
| nationality = Indian
| occupation = Film director
| website = https://blinkpictures.tv
| spouse = Nandita Nattoji
}}

'''Indrajit Nattoji''' (born 5 June 1976) is an Indian film director, artist, and producer known for his works in [[Bollywood]], television, and advertising. Nattoji started his career in documentary filmmaking and then moved from television to advertising to be a feature filmmaker. He continues to be an ad filmmaker and runs his own film production company, Blink Pictures. Nattoji has made his directional debut [[Aagey Se Right]] (2009) which was produced by [[Ronnie Screwvala]] under the banner of UTV Spotboy, a subsidiary of [[UTV Motion Pictures]].<ref>{{Cite web|url=https://www.telegraphindia.com/1090904/jsp/entertainment/story_11446744.jsp|archive-url=https://web.archive.org/web/20180328103106/https://www.telegraphindia.com/1090904/jsp/entertainment/story_11446744.jsp|url-status=dead|archive-date=28 March 2018|title=The Telegraph – Calcutta (Kolkata) {{!}} Entertainment {{!}} City boy gets his tune turn|website=telegraphindia.com|access-date=2017-05-10}}</ref><ref>{{Cite web|url=http://www.planetbollywood.com/displayReview.php?id=f091209062151|title=Aagey Se Right – movie review by Ankit Ojha – Planet Bollywood|website=planetbollywood.com|access-date=2017-05-10}}</ref><ref>[http://www.hindustantimes.com/india/gun-plays-lead-role-in-aage-se-right/story-KQbkp4dsWLncWAkU1tazzN.html HINDUSTAN TIMES]</ref><ref>[https://web.archive.org/web/20171113124340/http://www.sify.com/movies/movies-we-wish-you-d-seen-in-2009-imagegallery-thumbnail-bollywood-jmwmNqcebhdsi.html SIFY MOVIES]</ref> Indrajit has also directed a feature film titled [[Aafat-E-Ishq]] starring [[Neha Sharma]], [[Ila Arun]], [[Deepak Dobriyal]], and [[Namit Das]] which is produced by [[Zee Studios]].<ref>{{Cite news|url=https://www.indiatoday.in/binge-watch/story/neha-sharma-to-play-the-lead-in-remake-of-hungarian-film-liza-the-fox-fairy-1695953-2020-07-01|title=Aafat E Ishq Feature Film}}</ref>
<ref>{{Cite news|url=https://www.outlookindia.com/newsscroll/zee5-announces-remake-of-hungarian-film-liza-the-foxfairy-with-neha-sharma-as-lead/1882842|title=Feature Film directed by Indrajit Nattoji}}</ref><ref>{{Cite news|url=https://www.bollywoodhungama.com/news/bollywood/neha-sharma-play-lead-zee5s-upcoming-film-aafat-e-ishq-based-hungarian-film/|title=Aaafat E Ishq Bollywood Hungama}}</ref><ref>{{cite web|url= https://www.telegraphindia.com/my-kolkata/people/calcutta-born-indrajit-nattoji-on-adapting-an-acclaimed-hungarian-film-for-aafat-e-ishq/cid/1836475 |title=Calcutta-born Indrajit Nattoji on adapting an acclaimed Hungarian film for Aafat-E-Ishq|website=Telegraph|date =30 October 2021 |access-date=20 March 2022|author=Sudeshna Banerjee}}</ref><ref name=base>{{cite web|url= https://www.gujaratimidday.com/entertainment-news/web-series/article/--aafat-e-ishq-director-indrajit-nattojis-film-is-like-a-master-class-in-cinema-art-that-teaches-a-lot-of-nuances-155196/|title=Masterclass in Cinema Art|website=Midday|date =5 November 2020 |access-date=20 March 2022|author=Chirantana Bhatt}}</ref><ref>{{cite web|url= https://www.freepressjournal.in/bollywood/filmmaking-is-challenging-as-you-have-to-trust-your-vision-to-a-team-of-more-than-100-aafat-e-ishq-director-indrajit-nattoji |title=Filmmaking is challenging=Freepressjournal|date =30 October 2021 |access-date=23 March 2022|author=Oshin Fernandes}}</ref>

==Early life==
Indrajit Nattoji did his schooling in [[Campion School, Mumbai|Campion School]], Mumbai and graduated from the [[National Institute of Design]] (NID) located in Ahmedabad, Gujrat, India. At NID, he completed his [[MDes]] (Master of Design) in Communication Design with a specialization in Film and [[Graphic Design]].<ref>{{Cite news|url=http://timesofindia.indiatimes.com/city/ahmedabad/Archive-starring-Ahmedabad-coming-near-you/articleshow/27041651.cms|title=Archive starring Ahmedabad coming near you – Times of India|work=The Times of India|access-date=2017-05-10}}</ref> After completing his graduation, he moved to Delhi and eventually to [[Mumbai]], to pursue his career as a film director.<ref>{{Cite news|url=http://www.nettv4u.com/celebrity/hindi/director/indrajit-nattoji|title=Hindi Director Indrajit Nattoji {{!}} Nettv4u|work=nettv4u|access-date=2017-05-10|language=en}}</ref>

== Career ==
After graduating from NID, Nattoji moved to New Delhi as a documentary filmmaker, where he extensively documented the aftermath of the 1993 earthquake in [[Latur]]. He then went on to join BITV, a news and current affairs channel, as promo director. Later he formed Watermark Films, an advertising production house in New Delhi, with two of his seniors- [[Dibakar Banerjee]] and Amitabh Roy from NID, post which he joined [[Channel V]], Star Networks in Mumbai as writer and director of On-air Promos. He worked with [[Channel V]] for three years, from 1997 to 2000.

Nattoji started his ad-film production studio '''Blink Pictures''' in 2001. As the ad-film work grew, he expanded his company with a bigger production team in 2004. He has worked with some of the biggest names in the Industry, like [[Hrithik Roshan]], [[John Abraham (actor)|John Abraham]], [[Irrfan Khan]], [[Prosenjit]], [[Amrita Rao]] and Sri Lanka's talented star [[Bathiya & Santhush]].<ref>*{{Cite news|url=http://www.indiainfoline.com/article/news-sector-media-entertainment/hrithik-as-roman-emperor-in-new-milano-tvc-by-indrajit-nattoji-113101101575_1.html|title=Hrithik as Roman Emperor in new Milano TVC by Indrajit Nattoji|last=indiainfoline.com|access-date=2017-05-10}}
*{{Cite news|url=https://www.bollywoodhungama.com/videos/advertisements/making-of-hrithik-roshans-ad-for-liberty/|title=Watch Making of Hrithik Roshan's Ad For 'Liberty' Now – Bollywood Hungama|last=Hungama|first=Bollywood|work=Bollywood Hungama|access-date=2017-05-10|language=en-US}}
*{{Citation|last=Blink Pictures|title=Castrol Fifa TVC: the Making. Feat. John Abraham|date=4 March 2010|url=https://www.youtube.com/watch?v=u3nFSAjgm0I|accessdate=2017-05-10}}
*{{Citation|last=Bathiya N Santhush|title=Making of Coca Cola 2010 Commercial feat. BNS|date=17 January 2010|url=https://www.youtube.com/watch?v=YqsIvFHjk_4|accessdate=2017-05-10}}</ref><ref>[http://www.hindustantimes.com/entertainment/dear-john/story-GcwZ4IrWnP8dzS91immkPK.html HINDUSTAN TIMES]</ref><ref>[http://www.hindustantimes.com/entertainment/hrithik-becomes-roman-emperor-in-ad/story-8JtVhwW2iOHWqwS6welpYL.html HINDUSTAN TIMES]</ref><ref>[http://www.afaqs.com/news/story/15422_Put-on-your-pants-urges-Itch-Guard AFAQS]</ref>

He has directed and produced more than 400 Television Commercials for renowned brands like Coca-Cola, Parle, Indian Oil, Sony, TVS, Airtel, and Levis<ref>
*{{Cite web|url=http://www.campaignindia.in/video/another-leap-back-in-time-in-new-parle-milano-tvc/414673|title=Another leap back in time in new Parle Milano TVC|website=Campaign India|access-date=2017-05-10}}
*{{Cite web|url=http://www.campaignindia.in/video/tvs-tyres-rides-on-young-transforming-india-to-showcase-new-identity/422425|title=TVS Tyres rides on young, transforming India to showcase new identity|website=Campaign India|access-date=2017-05-10}}
*{{Cite web|url=http://bestmediainfo.com/2013/10/parle-exposes-the-truth-about-digestive-marie-biscuits|title=Parle exposes the truth about Digestive Marie biscuits|website=bestmediaifo.com|access-date=2017-05-10}}</ref> and many others. Indrajit has directed and produced the launch anthem film for Rajasthan Royals- 'Halla Bol', which featured a track sung by Ila Arun.<ref>{{Cite web|url=http://www.in.com/rajasthan-royals/profile-1418.html|archive-url=https://web.archive.org/web/20130423101117/http://www.in.com/rajasthan-royals/profile-1418.html|url-status=dead|archive-date=2013-04-23|title=Rajasthan Royals Profile – Photos, Wallpapers, Videos, News, Movies, Rajasthan Royals Songs, Pics|website=in.com/|access-date=2018-06-02}}</ref> His international projects include TVCs for markets of USA, Kenya, UAE, and Sri Lanka.<ref>{{Cite web|url=https://www.youtube.com/user/blinkpictures|title=Blink Pictures|website=YouTube|language=en|access-date=2017-05-10}}</ref> Indrajit has also been felicitated with many awards for his outstanding work in creative direction and film direction. He has conceived, directed, and produced several Broadcast Design and Channel Branding projects for Television Networks like [[Astro Malaysia]], [[Zee TV|Zee]] and [[Star India]]. Besides Broadcast design and TVCs, Nattoji has conceived and directed several popular music videos for music companies like Zee Music, Times Music and Sony Music and for artists like Aagosh (Song- Paisa), Kashti (Song Parchaiyaan Featuring [[Kay Kay Menon]]) and Hai Re Hai Mera Ghoongta (remix by Leslie Lewis featuring Dipannita Sharma).<ref>[http://www.mtvindia.com/blogs/news/play/7-incredible-indian-music-videos-that-could-have-been-a-whole-film-52199973.html MTVINDIA]</ref><ref>[http://indiansong.org/video/mujhe-mil-jo-jaye-thoda-paisa.html#more-139 Indiansong]</ref><ref>[https://arkus007.wordpress.com/tag/indrajit-nattoji Blog]</ref>

He made his first Hindi feature film as a director with [[Aagey se right]] (2009), which was produced by [[Ronnie Screwvala]], under the banner of [[UTV Motion Pictures]], starring [[Shreyas Talpade]], [[Mahie Gill]], [[Kay Kay Menon]], [[Shenaz Treasurywala]].<ref>{{Cite web|url=http://timesofindia.indiatimes.com/entertainment/hindi/movie-reviews/aagey-se-right/movie-review/4973328.cms|title=Aagey Se Right Movie Review, Trailer, & Show timings at Times of India|website=The Times of India|access-date=2017-05-10}}</ref>

In 2014 he briefly shifted base to Malaysia on a short-term contract, where he was consulting for International Feature film projects with [[Double Vision (company)|Double Vision]] Sdn Bhd, a reputed Malaysia-based film and television production company, as Executive Creative Director. In 2015 Nattoji conceived and created a visually striking animated graphic end title sequence as Creative Director (Title Design) for [[Dibakar Banerjee]]'s film [[Detective Byomkesh Bakshy]].<ref>*{{Citation|last1=Rajput|first1=Sushant Singh|title=Detective Byomkesh Bakshy!|date=3 April 2015|url=https://www.imdb.com/title/tt3447364/fullcredits?ref_=tt_ql_1|last2=Tiwari|last3=Kabi|last4=Menon|first2=Anand|first3=Neeraj|first4=Divya|accessdate=2017-05-10}}
*{{Citation|last=Rudrāksh Dhar|title=Life's a Bitch (End credits) Detective Byomkesh Bakshy|date=14 June 2015|url=https://www.youtube.com/watch?v=iFng0lnrPqc|accessdate=2017-05-10}}</ref> The Title Design was based on the idea of an illustrated epilogue for the protagonist Byomkesh Bakshy.

In May 2020, Indrajit created a visually stunning hand-painted animated music video for the track, RANGI SAARI, by [[Kavita Seth]] and Kanishk Seth, which has received a great response on social media.<ref>{{Cite web|url=https://www.mid-day.com/articles/mumbai-diary-sunday-dossier/22788225|title=Painting The Town Red, One Frame At A Time|date=16 May 2020}}</ref> In April 2022 Rangi Saari clocked more than 10 million organic [[YouTube]] views. A fantastic feat for an independent music video release.<ref>{{cite web|url=https://timesofindia.indiatimes.com/entertainment/hindi/music/news/artist-indrajit-nattoji-opens-up-on-his-hand-painted-song-rangi-saari-being-revamped-in-jugjugg-jeeyo/articleshow/92362811.cms |title=Artist Indrajit Nattoji opens up on his 'hand-painted' song 'Rangi Saari' being revamped in 'Jugjugg Jeeyo' =21 June 2022| website=[[The Times of India]] }}</ref><ref>{{cite web|url=https://www.koimoi.com/bollywood-news/jugjugg-jeeyo-indrajit-nattojis-hand-painted-reprised-in-varun-dhawan-kiara-advanis-rangisaari-song/|title=JugJugg Jeeyo: Indrajit Nattoji's 'Hand-Painted' Reprised In Varun Dhawan & Kiara Advani's Rangisaari Song=21 June 2022| date=21 June 2022 }}</ref>

He continues to run Blink Pictures and has conceived, directed, and produced two large-format film installations for the Indian Music Experience (IME), India's first experiential museum on [[Indian music]] in [[Bangalore]].<ref>
*{{Cite web|url=http://indianmusicexperience.org/aboutus/project-consultants|title=Project Consultants|last=Administrator|website=indianmusicexperience.org|language=en-gb|access-date=2017-05-10}}
*{{Cite web|url=http://worldarchitecture.org/architecture-news/cvczz/a_unique_interactive_music_museum_is_ready_for_opening_in_bangalore.html|title=A Unique Interactive Music Museum Is Ready For Opening in Bangalore|website=worldarchitecture.org|language=en|access-date=2017-05-10}}</ref><ref>{{cite web|url=https://www.koimoi.com/bollywood-news/jugjugg-jeeyo-indrajit-nattojis-hand-painted-reprised-in-varun-dhawan-kiara-advanis-rangisaari-song/|title=JugJugg Jeeyo: Indrajit Nattoji's 'Hand-Painted' Reprised In Varun Dhawan & Kiara Advani's Rangisaari Song=21 June 2022| date=21 June 2022 }}</ref>

== Filmography ==

=== Director ===
{| class="wikitable sortable"
!Year
!Film
!Director
!Writer
!Producer
!Note(s)
|-
|'''2002'''
|''Paisa- Music Video''
|{{yes}} || {{yes}} || {{yes}}
|Director
|-
|-
|'''2009'''
|''[[Aagey Se Right]]''
|{{yes}} || {{yes}} || {{no}}
|Director Debut
|-
|'''2019'''
|''IME Nadam (Sound)- Short Film''
|{{yes}} || {{yes}} || {{yes}}
|Director/Animation Artist
|-
|'''2020'''
|''Rangi Saari- Music Video''
|{{yes}} || {{yes}} || {{yes}}
|Director/Animation Artist
|-
|'''2022'''
|''[[Aafat-E-Ishq]]''
|{{yes}} || {{yes}} || {{No}}
|Director
|}

== As an Artist ==
Artist Indrajit Nattoji presented a unique collection of paintings at the ICCR, Kolkata, on 18–20 May 2018. It was called, "Tagore in Shorthand" that delves into Kobi Guru's literary works through handwriting his poems and songs in his image, using ink and paint on paper. Each artwork showcases one of Tagore's literary works written in his image. Portraits range from Tagore as a young man to his later years – an artist's tribute to Rabindranath Tagore in handwritten drawing style. Director and actor [[Parambrata Chatterjee|Parambrata Chattopadhyay]] were present at the event with Maestro [[Bickram Ghosh]], Artist Wassim Kapoor, politician, and industrialist Baishali Dalmiya, among others, on day one.<ref>{{Cite news|url=https://timesofindia.indiatimes.com/city/kolkata/kolkatans-elated-with-tagore-in-shorthand/articleshow/64292459.cms|title=Kolkatans elated with 'Tagore in shorthand' – Times of India|work=The Times of India|access-date=2018-05-26}}</ref><ref>{{Cite news|url=http://cms.indulgexpress.com/events/kolkata/2018/may/18/iccr-presents-tagore-in-shorthand-7487.html|title=ICCR presents 'Tagore in Shorthand'|work=The New Indian Express|access-date=2018-05-26}}</ref><ref>{{Cite news|url=http://www.sangbadpratidin.in/tagore-in-shorthand-exhibition-explores-rabindranath-in-a-unique-way/|title=অক্ষরে আঁকা রবীন্দ্রনাথ, অভিনব প্রদর্শনী শহরে|work=Sangbad Pratidin|access-date=2018-05-26|language=en-US}}</ref><ref>{{Cite web|url=http://www.millenniumpost.in/features/tagore-in-shorthand-a-tribute-to-the-kobi-guru-300068?infinitescroll=1|title='Tagore in Shorthand: A tribute to the Kobi Guru=30 May 2020| date=17 May 2018 }}</ref>

==Recognition and awards==
While at Channel V Indrajit Nattoji got awarded and facilitated for the Razorfish Rocket Award for Rising Talent 2000, Asia. He also received numerous Advertising Club and [[Promax Awards]] (Asia and Worldwide) awards for his work in Broadcast design and Advertising films and continues to do so to date.<ref>{{Cite journal|date=1 December 2000|title=STAR shines at PROMAX & BDA 2000.(Star TV Inc. of Hong Kong wins awards)(Brief Article)|url=https://www.highbeam.com/doc/1G1-69270221.html|archive-url=https://web.archive.org/web/20181120135746/https://www.highbeam.com/doc/1G1-69270221.html|url-status=dead|archive-date=20 November 2018}}</ref>
One of the film installations, Nadam, created by Indrajit for the Indian Music Experience Museum, has won awards at several international film festivals, including Indie Short Fest (Los Angeles International Film Festival), Tokyo Short Film Festival and the 12th Dadasaheb Film Festival, 2022.<ref>{{Cite web|url=https://timesofindia.indiatimes.com/entertainment/bengali/movies/news/aafat-e-ishq-director-indrajit-nattoji-dedicates-his-musical-animation-nadam-to-his-late-mother/articleshow/90906152.cms|title=Aafat-e-Ishq director Indrajit Nattoji dedicates his musical animation Nadam-to his late mother|website=[[The Times of India]] |date=18 April 2022}}</ref> <ref>{{Cite web|url=https://www.animationxpress.com/latest-news/Indrajit-Nattoji-shares-details-about-his-musical-animation-marvels-created-for-indian-music-experience/|title=indrajit-nattoji-shares-details-about-his-musical-animation-marvels-created-for-indian-music-experience|date=14 April 2022}}</ref>

Indrajit's Nadam (Sound) along with his animated music video, Rangi Saari (Colours of Love) was officially selected at the [[Mumbai International Film Festival]].<ref>{{Cite web|url=https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1829808|title='Naadam' presents a vibrant glimpse into the beauty and diversity of Indian music: Director Indrajit Nattoji=31 MAY 2022}}</ref><ref>{{Cite web|url=https://www.animationxpress.com/latest-news/a-look-at-the-animated-films-presented-at-17th-mumbai-international-film-festival-2022%EF%BF%BC/|title=Here's a look at the animated films presented at 17th Mumbai International Film Festival 2022=7 JUNE 2022}}</ref><ref>{{Cite web|url=https://www.youtube.com/watch?v=-qU-V-M5ekQ|title=MIFF Dialogues with film makers -The Galos,The Songs we sing the drums we beat,Colours of love Nadam=31 MAY 2022| website=[[YouTube]] }}</ref><ref>{{Cite web|url=https://www.animationxpress.com/animation/mighty-little-bheem-nadam-and-more-indian-animated-short-films-make-their-presence-at-miff-screens/|title=Mighty Little Bheem,Nadam' and more Indian animated short films make their presence at MIFF screens=30 May 2020| date=30 May 2022 }}</ref>
==References==
{{Reflist}}

==External links==
* {{IMDb name|3558297}}
* {{IMDb name|7243895}}
*[https://www.imdb.com/title/tt12631660/ Aafat-e-ishq]
*[https://blinkpictures.tv/team/ Blink Pictures]

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{{DEFAULTSORT:Nattoji, Indrajit}}
[[Category:1971 births]]
[[Category:Living people]]
[[Category:Film directors from Mumbai]]
[[Category:Indian advertising directors]]
[[Category:Hindi-language film directors]]
[[Category:20th-century Indian film directors]]
[[Category:21st-century Indian film directors]]
[[Category:Indian male screenwriters]]
[[Category:National Institute of Design alumni]]
[[Category:Television commercial directors]]
[[Category:Indian advertising people]]

Indrajit Nattoji - Revision history

Ajay Kumar at 05:45, 20 August 2023