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{{other uses}}
{{Use Indian English|date=August 2014}}
{{Use dmy dates|date=September 2020}}
{{Infobox song
| name = Infinite Love
| cover = Infinite Love.jpg
| alt =
| type = single
| artist = [[A. R. Rahman]]
| album =
| released = {{Start date|df=yes|2012|12|20}}
| recorded = 2012
| studio =
| venue =
| genre = [[Pop music|Pop]], [[Rap music|rap]]
| length = 7:36
| label = [[Sony Music Entertainment|Sony Music]]
| writer = English: A. R. Rahman, [[Blaaze]], Gil Levy<br/>Hindi: [[Irshad Kamil]], A. R. Rahman, Blaaze, Gil Levy
| producer = Kareema Begum
| prev_title = '[[Isles of Wonder (album)|Nimma Nimma]]'
| prev_year = 2012
| next_title = 'Rasaayana Rojakkal'
| next_year = 2013
}}

"'''Infinite Love'''" is a single by Indian composer [[A. R. Rahman]]. The single was released under [[Sony Music Entertainment|Sony Music]] on 20 December 2012 and was recorded to "instill faith and optimism in people" prior to the predicted [[End time|doomsday]] on [[2012 phenomenon|21 December 2012]].<ref name=TOI/> The song was also released in Hindi, titled "'''Behad Pyaar'''", which translates to "Infinite Love" in English. Rahman, Indian rapper [[Blaaze]] along with Gil Levy wrote the lyrics for the English version, whereas lyricist [[Irshad Kamil]] worked on the Hindi lyrics.

==Development==
Initially, several reports in September 2012 came up that Rahman's son [[A. R. Ameen]] would feature in his maiden production venture which would be a film. Though Rahman confirmed the reports not to be a film but claimed kids to be a part of this project and so his son.<ref>{{cite news|newspaper=Mid-Day|date=13 December 2012|author=Kunal M. Shah|title=AR Rahman Jr to enter Bollywood|url=http://www.mid-day.com/entertainment/2012/sep/220912-AR-Rahman-Jr-to-enter-Bollywood.htm|accessdate=22 December 2012}}</ref> In December 2012, Rahman announced that he has finished composing a song to "instill faith and optimism in people" facing a prediction that the world would come to an end on 21 December 2012.<ref name=TOI>{{cite news|newspaper=[[The Times of India]]|date=13 December 2012|title=AR Rahman's special song for Doomsday|url=http://articles.timesofindia.indiatimes.com/2012-12-13/news-interviews/35795932_1_ar-rahman-composer-special-song|archive-url=https://web.archive.org/web/20130524043624/http://articles.timesofindia.indiatimes.com/2012-12-13/news-interviews/35795932_1_ar-rahman-composer-special-song|url-status=dead|archive-date=24 May 2013|accessdate=20 December 2012}}</ref> After his last non-film work of patriotic album ''[[Vande Mataram (album)|Vande Mataram]]'' released in 1997, post 15 years Rahman came up with this single.<ref name=HT>{{cite news|author=Nirmika Singh|newspaper=[[Hindustan Times]]|location=[[Mumbai, India]]|date=13 December 2012|title=AR Rahman to release a single on love, optimism prior to Doomsday|url=http://www.hindustantimes.com/Entertainment/Music/AR-Rahman-to-release-a-single-on-love-optimism-prior-to-Doomsday/Article1-972176.aspx|archive-url=https://web.archive.org/web/20121213233101/http://www.hindustantimes.com/Entertainment/Music/AR-Rahman-to-release-a-single-on-love-optimism-prior-to-Doomsday/Article1-972176.aspx|url-status=dead|archive-date=13 December 2012|accessdate=20 December 2012}}</ref><ref name=ZeeNews>{{cite news|publisher=[[Zee News]]|date=21 December 2012|title='Infinite Love' my dream project: Rahman|url=http://zeenews.india.com/entertainment/music/infinite-love-my-dream-project-rahman_124857.htm|accessdate=21 December 2012}}</ref> For this project, he collaborated with global industrialist [[Mukesh Ambani]] and his wife [[Nita Ambani]]'s production [[Reliance Industries|Reliance Industries Ltd.]]. Rahman stated that he personally interacted with his fans and tapped into their perspectives on topics such as creating a borderless world, understanding of karma and the importance of being human. Infinite Love had developed keeping a global audience in mind. The base concept of the song evolved when Rahman recollected a story about an elephant, wandering into a village of the blind people. Each person touches a different part of the elephant, the trunk, the tail, the tusk, and each one feels what the creature is.<ref>{{cite news|newspaper=[[The Indian Express]]|date=13 December 2012|title=AR Rahman unveils single 'Infinite Love' after 15 years|url=http://www.indianexpress.com/news/ar-rahman-unveils-single-infinite-love-after-15-years/1048582/|accessdate=22 December 2012}}</ref> Rahman said in one of his interviews that he had started working on the concept two years back in 2010 but due to his busy schedule, he could pay attention to it only after a year. He also wanted to make project kid-friendly which would provide kids "exciting content to watch".<ref name="gulf">{{cite web|title=A.R. Rahman's 'Infinite Love' for the world|url=http://gulfnews.com/about-gulf-news/al-nisr-portfolio/tabloid/a-r-rahman-s-infinite-love-for-the-world-1.1122875|date=24 December 2012|accessdate=25 December 2012|last=Tusing|first=David}}</ref>

==Music video==
A music video is directed by [[Paul Boyd (director)|Paul Boyd]] who has worked with artists like [[Sting (musician)|Sting]], [[Shania Twain]], [[Kylie Minogue]], [[Celine Dion]], [[Bryan Adams]] and [[INXS]].<ref>{{cite web|url=http://www.filmfestivals.com/en/node/16475|title=9th New York International Latino Film Festival Awards Ceremony|date=19 August 2008|accessdate=25 December 2012}}</ref> The video is choreographed by Longinus Fernandes, whose work in the 2012 Bollywood film ''[[Barfi!]]'' was lauded by critics. The video was shot in late-September 2012 at various locations including [[Mumbai]], [[United States]], [[Jamaica]] and [[Hong Kong]].<ref name=Video>{{cite news|author=Piyali Dasgupta|newspaper=[[The Times of India]]|date=3 October 2012|title=Longinus choreographing Rahman's international track|url=http://articles.timesofindia.indiatimes.com/2012-10-03/news-and-interviews/34218900_1_ar-rahman-longinus-fernandes-big-honour|archive-url=https://archive.today/20130126041408/http://articles.timesofindia.indiatimes.com/2012-10-03/news-and-interviews/34218900_1_ar-rahman-longinus-fernandes-big-honour|url-status=dead|archive-date=26 January 2013|accessdate=20 December 2012}}</ref><ref name=twsj>{{cite news|author=Christopher John Farley|newspaper=[[The Wall Street Journal]]|date=20 December 2012|title=The Sound of 'Slumdog Millionaire' Travels the World|url=https://blogs.wsj.com/speakeasy/2012/12/20/the-sound-of-slumdog-millionaire-travels-the-world/|accessdate=20 December 2012}}</ref> The video footage was shot across four different countries in 20 days over six months by Boyd, featuring children from Africa, [[Hong Kong]], USA and India.<ref name=digispy>{{cite web|author=Priya Joshi|publisher=Digitalspy.com|date=20 December 2012|title=AR Rahman's solo recording 'Infinite Love' released: video|url=http://www.digitalspy.co.uk/bollywood/news/a446554/ar-rahmans-solo-recording-infinite-love-released-video.html|accessdate=20 December 2012}}</ref> A cloaked figure was also featured which would be indicated to bring healing to the world.<ref name=digispy/> Rahman wrote that the music video would serve "as a reminder" for everybody "to be open to change and the incredible ways we can come together in the world."<ref name="HuffPo"/> Rahman's son [[A. R. Ameen]] who made acting debut with "Infinite Love", had taken three days acting course before the shooting commenced.<ref name="gulf"/> The music video involved around 200 people and had [[Computer animation|CGI effects]] which were finished in three months. The shooting [[footage]] of 30 hours was then edited to seven minutes short film to highlighted the making of video.<ref>{{cite web|url=http://bollyspice.com/53103/ar-rahman-releases-his-gorgeous-infinite-love|title=AR Rahman Releases his Gorgeous 'Infinite Love'|date=21 December 2012|accessdate=25 December 2012|author=Yount, Stacey}}</ref>

==Release==
{{Quote box|width=20%|align=right|quote=[[File:A.R.Rahman at 57th FF Awards.jpg|225px]]<br/>"I'm excited to share my new video for a new song I've written, named 'Infinite Love'. I wanted 'Infinite Love' to embody all the great facets of life and culture around the world, while celebrating the similarities and embracing the differences of each. |source=—[[A.R. Rahman]] on his single Infinite Love .<ref name=DS>{{cite web|title=AR Rahman's solo recording 'Infinite Love' released|author=Priya Joshi|url=http://www.digitalspy.co.uk/bollywood/news/a446554/ar-rahmans-solo-recording-infinite-love-released-video.html|work=Digital Spy|accessdate=22 December 2012}}</ref>}}
The song was unveiled on 20 December 2012 at the [[Dhirubhai Ambani International School]], Mumbai.<ref name="Breaking Boundaries">{{cite news|author=Zaira Arslan|newspaper=[[The Indian Express]]|date=21 December 2012|title=Breaking Boundaries|url=http://www.indianexpress.com/news/breaking-boundaries/1048667/|accessdate=21 December 2012}}</ref> The song was officially released on the same day through [[YouTube]] and [[iTunes]].<ref name="ibn">{{cite news|url=http://ibnlive.in.com/generalnewsfeed/news/ar-rahman-unveils-new-album-infinite-love/1144782.html|archive-url=https://archive.today/20130126180505/http://ibnlive.in.com/generalnewsfeed/news/ar-rahman-unveils-new-album-infinite-love/1144782.html|url-status=dead|archive-date=26 January 2013|title=AR Rahman unveils new album 'Infinite Love'|publisher=[[IBN Live]]|date=20 December 2012|agency=[[Press Trust of India]]|accessdate=20 December 2012}}</ref><ref>{{Cite web |url=http://www.5abiraag.net/2012/12/behad-pyaar-infinite-love-lyrics-video.html |title=AR Rahman new album Track BEHAD PYAAR (INFINITE LOVE) |access-date=22 December 2012 |archive-url=https://web.archive.org/web/20140223011739/http://www.5abiraag.net/2012/12/behad-pyaar-infinite-love-lyrics-video.html |archive-date=23 February 2014 |url-status=dead }}</ref> According to Rahman, writing in the ''[[Huffington Post]]'', he was "excited to share" his new single video which would celebrate "the similarities and differences" of "all the great facets of life and culture around the world".<ref name="HuffPo">{{cite web|url=http://www.huffingtonpost.com/a-r-rahman/infinite-love_b_2333654.html|title=Infinite Love|last=Rahman|first=A. R.|work=[[HuffPost]]|date=20 December 2012|accessdate=20 December 2012}}</ref> Rahman wanted the song released like an album as he was involved in multiple roles for his project. In addition to creating the concept for the project, Rahman also acted as a producer, and he described the whole project as a "learning process" for him.<ref name=ZeeNews/> He expressed to extend the concept to an [[extended play]], "if not a complete album".<ref name="hindu">{{cite news|url=http://www.thehindu.com/arts/music/straight-from-the-heart/article4229157.ece|title=Straight from the heart...|work=[[The Hindu]] |date=23 December 2012|accessdate=25 December 2012|author=Udasi, Harshikaa|location=Chennai}}</ref>

==References==
{{reflist}}

{{authority control}}

[[Category:2012 singles]]
[[Category:Indian songs]]
[[Category:Songs with music by A. R. Rahman]]
[[Category:Songs with lyrics by Irshad Kamil]]
[[Category:2012 songs]]

Infinite Love - Revision history

imported>GreenC bot at 01:40, 9 August 2021