>PrimeBOT at 22:38, 23 May 2021

2021-05-23T22:38:27Z

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{{Infobox musical artist
| name = Ivan Arthur
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| occupation = Instrumentalist, creative director
| instrument = Mandolin
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'''Ivan Arthur''' is former national creative director of [[J. Walter Thompson|JWT]] India, one of the leading advertising agencies in the world. He spent 38 years in advertising before retiring in 2002.<ref name=afaqs>{{cite web | title = Defining Moments: Creating magic with Ivan Arthur
| url = http://www.afaqs.com/news/story/23190_Defining-Moments-Creating-magic-with-Ivan-Arthur|author=Savia Jane Pinto|work=afaqs! Mumbai |date=January 28, 2009 | accessdate = 2015-06-06 }}</ref> He is also a trustee of Asian Institute of Communication and Research, better known as [[AICAR Business School]] near Matheran.

==Career==
He started his career as a recording artist. Playing the mandolin for Bollywood movies, even played for music composer [[Salil Chowdhury]]. Later he joined weekly magazine Tide as reporter and sub-editor. Few years later he joined Studio One as a copywriter. In 1964 he joined JWT (then HTA) as a copywriter, one of the leading advertising agencies in the world.<ref name=afaqs/> Arthur has been part of the 10-member global team that put together the Thompson Total Branding Protocol.

Ivan Arthur has been the brain behind many award-winning advertisements for Air India, Sunsilk, Clinic, Hamdard, Bombay Dyeing, Handyplast, Readers Digest, Haryana Breweries and Philips.<ref name="SHARMASINGH2006">{{cite book|author1=Sangeeta Sharma|author2=Raghuvir Singh|title=Advertising: Planning And Implementation|url=https://books.google.com/books?id=stQqo8mRU2kC&pg=PA33|year=2006|publisher=PHI Learning|isbn=978-81-203-2973-7|pages=33–}}</ref>

In 2002, he joined as trustee of Asian Institute of Communication and Research, better known as [[AICAR Business School]] in Matheran, which founded in 2002, by was co-founder and Chairman of Chaitra Leo Burnett, [[Walter Saldanha]].<ref>{{cite web | title = A worthwhile act of philanthropy |work=[[The Hindu]], Business Line | url = http://www.thehindubusinessline.com/todays-paper/tp-opinion/article1753112.ece |date=November 27, 2006| accessdate = 2015-06-06 }}</ref>

Ivan Arthur also written few books, Pavement Prayers, a biography of Goa's industrialist - Mr PJ Menezes -entitled Once More Upon a Time, Official Souvenir of Pope John Paul II's visit to India and Brands under fire, which he co-wrote with Kurien Matthews, former director, [[TBWA]]/India.

He has now retired and lives in Goa.<ref>{{cite web | title = ‘Fighting to entertain; not to kill' |work= Business Line
| url = http://www.thehindubusinessline.com/features/brandline/fighting-to-entertain-not-to-kill/article1462200.ece
|date=February 16, 2011|accessdate = 2015-06-06 | first = Gokul | last = Krishnamurthy }}</ref>

==Achievements==
Ivan Arthur has been also inducted into the Communication Arts Guild (CAG) Hall of Fame. He has also addressed several national and international advertising groups across the world.

== References ==
{{Reflist}}

==External links==
*[https://archive.is/20120707012614/http://advertising.indiabizclub.com/info/ad_legends Advertising Legends]*
*[https://web.archive.org/web/20090621234023/http://www.afaqs.com/perl/news/story.html?sid=23190 Interview: Ivan Arthur]

{{DEFAULTSORT:Arthur, Ivan}}

[[Category:Living people]]
[[Category:Indian copywriters]]
[[Category:Year of birth missing (living people)]]

Ivan Arthur - Revision history

>PrimeBOT at 22:38, 23 May 2021