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{{Use Indian English|date=September 2019}}
{{Use dmy dates|date=September 2019}}
{{Infobox website
| name = Jabong.com
| logo = Logo of Jabong.png
| founded = {{start date and age|2012}}
| founder = Manu Kumar Jain
| commercial = Yes
| type = [[E-commerce]]
| registration = Required
| language = English
| headquarters = Sector 18, [[Gurugram, Haryana]]
| country = [[India]]
| parent = [[Flipkart]]
| area_served = [[India]]
| current_status = Defunct since {{end date and age|2020|02}}
}}
'''Jabong.com''' was an Indian [[fashion]] and lifestyle [[e-commerce]] [[internet portal|portal]] founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 [[Flipkart]] acquired Jabong through its unit [[Myntra]] for about $70 million. In February 2020, [[Flipkart]] formally shut down Jabong to shift focus completely on its premium clothing platform [[Myntra]].<ref>{{Cite web | url=https://www.cnbctv18.com/retail/flipkart-shuts-down-jabong-to-focus-on-myntra-says-report-5219911.html|title = Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform Myntra}}</ref><ref>{{Cite web | url=https://inc42.com/buzz/jabong-out-of-picture-flipkart-to-focus-on-myntra/?amp|title = Jabong out of picture. Flipkart to focus on Myntra}}</ref> The portal sold [[apparel]], [[footwear]], [[fashion accessories]], [[beauty products]], [[fragrances]], [[home accessories]] and other fashion and lifestyle products.<ref name="TOI">{{cite news|url= http://articles.timesofindia.indiatimes.com/2011-11-15/services-apps/30400898_1_indian-e-commerce-market-groupon-internet-sales/ |archive-url= https://web.archive.org/web/20130820131413/http://articles.timesofindia.indiatimes.com/2011-11-15/services-apps/30400898_1_indian-e-commerce-market-groupon-internet-sales |url-status= dead |archive-date= 2013-08-20 |title= Excl: Groupon promoters to launch new e-commerce biz| work= [[The Times of India]] |access-date= 2011-11-15}}</ref><ref name="Wall Street Journal blog">{{cite news|url= https://blogs.wsj.com/moneybeat/2013/07/10/indian-online-retailer-flipkart-raises-200-million/ |title= Indian Online Retailer Flipkart Raises $200 Million| publisher= [[WSJ]] |access-date= 2013-07-11}}</ref> The company's headquarter was in [[Gurugram]], [[National Capital Region (India)|NCR]], India.<ref name="Live mint">{{cite web|url= http://www.livemint.com/Industry/LSpfAsiiMgQmHL2tAWdS6L/India-absent-in-top-global-etailing-market-rankings.html |title= India absent in top global e-tailing market rankings | publisher= [[Livemint.com]] |access-date= 2011-11-22}}</ref>

==History==
It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri and Manu Kumar Jain. All co-founders have left the company.<ref name="Times of India">{{cite web|title=Jabong bangs into top rung of Indian e-commerce; Can it sustain?|url=http://techcircle.vccircle.com/2012/08/01/jabong-bangs-into-top-rung-of-indian-e-commerce-can-it-sustain/|access-date=2013-08-01|publisher=Techcircle.com}}</ref><ref name="BBC">{{cite news|url= https://www.bbc.co.uk/news/business-20472806 |title= Indian businesses have patience tested over online ventures | publisher= [[BBC]] |access-date= 2013-11-20 |date=2012-11-27}}</ref><ref name="The Financial Express">{{cite web|url= http://www.financialexpress.com/news/jabong-cofounder-quits-to-launch-own-venture/1219961 |title= Jabong co-founder quits to launch own venture|access-date= 2014-01-24}}</ref>

In March 2013, Jabong was dispatching over 6,000 orders a day.<ref name="Forbes">{{cite web|url= http://forbesindia.com/article/cross-border/myntras-big-leap-forward/34871/0 |title= Myntra's Big Leap Forward | work= [[Forbes]] |access-date= 2013-11-20}}</ref> According to [[The Economist]], Jabong clocked gross sales of around US$100–150 mn in 2012.<ref name="The Economist">{{cite news|url= https://www.economist.com/news/business/21573551-meet-next-generation-indian-technology-firmsand-obstacles-they-face-screen |title= Excl: The screen revolution|publisher= [[The Economist]] |access-date= 2013-05-16|date=2013-03-16}}</ref>

As per a Rocket Internet investor presentation, Jabong had a net revenue of 32.6 million euros in Q1 2016, up 14% from 28.6 million euros in the year-ago period. For FY2015, its revenues were at 122.1 million euros <ref name="The Times of Indiat">{{cite news|url= http://timesofindia.indiatimes.com/deals/-ma/Myntra-acquires-Jabong-for-70mn/articleshow/53394760.cms |title=Flipkart-owned Myntra acquires Jabong for $70 mn|work= [[The Times of India]] |access-date= 2017-05-04|date=2017-05-04}}</ref> In September 2017, It was reported that Jabong is the 3rd largest global e-commerce partner for Dorothy Perkins.<ref>{{Cite news|url=https://fashionunited.in/news/retail/for-dorothy-perkins-jabong-is-the-3rd-largest-global-e-tailer/2017091915687|title=For Dorothy Perkins Jabong is the 3rd largest global e-tailer|last=Kumar|first=Meenakshi|access-date=2017-10-16|language=en-gb}}</ref>

Jabong to launch technology lab for bigger innovations in Jan 2015.<ref>{{Cite news|last=Gooptu|first=Biswarup|url=https://economictimes.indiatimes.com/industry/services/retail/jabong-to-launch-technology-lab-for-big-innovations/articleshow/45829963.cms|title=Jabong to launch technology lab for big innovations|date=2015-01-12|work=The Economic Times|access-date=2020-03-23}}</ref><ref>{{Cite web|url=https://inc42.com/buzz/jabong-tech-lab|title=Fashion & Lifestyle Ecommerce Player Jabong Is Launching Tech Lab in Bangalore|date=2015-01-12|website=Inc42 Media|language=en-US|access-date=2020-03-23}}</ref> CEO of Jabong, Praveen Sinha quoted, "The main focus of the lab is to innovate and focus on a lot of features using information technology and create a centre which focuses more on innovations three or five years ahead of what we’re doing today."

==Profile==
Jabong sold shoes, apparel, accessories, home décor and furniture, <ref name="retail.economictimes.indiatimes.com">{{cite news|url= http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/jabong-to-raise-100-million-in-fresh-round-of-funding/29882874 |title= Jabong to raise $ 100 million in fresh round of funding| publisher= indiatimes.com |access-date= 2014-02-05}}</ref> with over 1000 brands and over 90,000 products.<ref name="Best Media info">{{cite web|url= http://www.bestmediainfo.com/2013/09/jabong-fuels-the-shopping-madness/ |title= Jabong fuels the shopping madness| publisher= Best Media info |access-date= 2013-11-18}}</ref><ref name="Right Column Media">{{cite web|url= http://rightcolumnmedia.com/2013/01/07/must-haves-for-2013-from-jabong-com |title= Must haves for 2013 by Jabong.com| publisher= Right Column Media |access-date= 2013-01-07}}</ref> Other products include jewellery and gold coins.<ref name="NewIndianExpress">{{cite web|url= http://newindianexpress.com/states/odisha/Browse-for-the-best/2013/10/25/article1853706.ece |title= Browse for the best | publisher= [[New Indian Express]] |access-date= 2013-11-21}}</ref><ref name="The Hindustantimes">{{cite web|url= http://www.hindustantimes.com/business-news/e-shopping-for-the-unusual/article1-1103332.aspx |archive-url= https://web.archive.org/web/20131203145424/http://www.hindustantimes.com/business-news/e-shopping-for-the-unusual/article1-1103332.aspx |url-status= dead |archive-date= 3 December 2013 |title= E-shopping for the unusual | publisher= [[Hindustan Times]] |access-date= 2013-11-21}}</ref>

==Marketing campaigns==
The company launched its first TV campaign in March 2012.<ref name="4Ps Business & Marketing">{{cite web|url= http://www.4psbusinessandmarketing.com/15022013/storyd.asp?sid=5574&pageno=1 |title= Excl: Now, an online portal with a strange name comes knocking|publisher= 4Ps Business & Marketing |access-date= 2013-02-15}}</ref> Other television campaigns appeared in September 2012 and during 2013 Jabong.<ref name="Hindu Business Line">{{cite web|url= http://www.thehindubusinessline.com/opinion/columns/ramesh-narayan/bolder-attempts/article5168082.ece |title= Bolder attempts| publisher= [[Hindu Business Line]] |access-date= 2013-11-20}}</ref><ref name="Best Media Info">{{cite web|url= http://www.bestmediainfo.com/2013/02/jabong-com-does-a-fun-take-on-shopaholism/ |title= Jabong.com does a fun take on 'shopaholism'| publisher= Best Media Info |access-date= 2013-04-23}}</ref><ref name="BestMediaInfo">{{cite web|url= http://www.bestmediainfo.com/2013/09/jabong-fuels-the-shopping-madness/ |title= Jabong fuels the shopping madness| publisher= Best Media Info |access-date= 2013-11-18}}</ref><ref name="CampaignIndia">{{cite web|url= http://www.campaignindia.in/Video/357981,jabongcom-invites-shopaholics-to-8216go-crazy-shopping8217.aspx |title= Jabong.com invites shopaholics to 'Go Crazy Shopping'| publisher= CampaignIndia |access-date= 2013-11-20}}</ref>

In November 2013, Jabong, together with [[Puma SE|Puma]], launched the digital fitness campaign “Gear up Buddy” with Bollywood actor [[Chitrangada Singh]].<ref name="Financial Express">{{cite web|url= http://www.financialexpress.com/news/jabong-puma-launch-digital-fitness-campaign-with-chitrangada-singh/1195689/1 |title= Jabong, Puma launch digital fitness campaign with Chitrangada Singh | publisher= [[The Financial Express (India)|Financial Express]] |access-date= 2013-11-18}}</ref><ref name="TimesofIndia_1">{{cite news|url= http://timesofindia.indiatimes.com/city/delhi/Chitrangda-Singh-Jabong-com-PUMA-India/articleshow/26044328.cms |title= Chitrangda Singh dazzles Delhiites with her fitness | publisher= [[Times of India]] |access-date= 2013-11-20}}</ref>


Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers, who were mentored by fashion industry experts including celebrity mentor [[Yami Gautam]].<ref name="India Today">{{cite web|url= http://indiatoday.intoday.in/story/e-fashion-week-jabong-india-online-fashion-week-yami-gautam-zara/1/365315.html |title= India's first e-fashion week starts July 25 | publisher= [[India Today]]|access-date= 2014-06-05}}</ref>

Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and features around fashion, beauty, people, trends, travel and pop culture.<ref>{{cite web|title=Jabong launches its fashion magazine, The Juice|url=http://www.afaqs.com/news/story/40741_Jabong-launches-its-fashion-magazine-The-Juice|access-date=2014-05-05|publisher=Afaqs}}</ref><ref name="Livemint2">{{cite web|url= http://www.livemint.com/Leisure/7ISSrQigbSgj3dr8j1JevM/Arun-Chandra-Mohan--The-pacemaker.html |title= Arun Chandra Mohan - The pacemaker | publisher= [[Mint (newspaper)|Mint]]|access-date= 2014-07-05}}</ref>

== Partnerships ==

In May 2013, Jabong presented a fashion collection based on the Bollywood movie ''[[Yeh Jawaani Hai Deewani]]''. Jabong showcased the fashion apparel used in the movie by the movie stars.<ref name="Exchange4Media">{{cite web|url= http://www.exchange4media.com/50842_social-media-drives-yeh-jawaani-hai-deewani-marketing-blitz.html |title= Social media drives 'Yeh Jawaani Hai Deewani' marketing blitz| publisher= Exchange4Media |access-date= 2013-05-07}}</ref><ref name="Eventfaqs">{{cite web|url= http://www.eventfaqs.com/eventfaqs/wcms/en/home/news/Jabong-com-launches-Yeh-Jawaan-1369680304526.html|title= Jabong.com launches Yeh Jawaani Hai Deewani clothes collections | publisher= Eventfaqs|access-date= 2013-11-22}}</ref>

In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of [[Virender Sehwag]] cricket bats.<ref>{{cite web |title=Online shopping portal offers Virender Sehwag's special cricket bats |url=https://www.indiatoday.in/sports/photo/virender-sehwag-special-cricket-bats-jabong-sg-cricket-368616-2012-11-06 |website=India Today |access-date=21 January 2020 |language=en}}</ref>

In July 2013, Jabong associated with Bollywood again through the movie [[Bhaag Milkha Bhaag]] and offered a collection inspired by the movie.<ref name="Afaqs">{{cite web|title=Running for eyeballs|url=http://www.afaqs.com/news/story/38093_Running-for-eyeballs|access-date=2013-11-21|publisher=Afaqs}}</ref><ref name="Indian Television">{{cite web|url= http://www.indiantelevision.com/mam/headlines/y2k13/july/julymam26.php|title= 'Bhaag Milkha Bhaag' to be promoted through shopping websites| publisher= IndianTelevision |access-date= 2013-12-07}}</ref>

In October 2014, it was reported that Amazon was in the initial talks to acquire Jabong,<ref>{{cite web|url= http://articles.economictimes.indiatimes.com/2014-10-10/news/54868114_1_amazon-india-jabong-fashion-portal|publisher=The Economic Times|access-date=16 October 2014|title=Amazon in talks to acquire Jabong; move a counter to Flipkart's Myntra buy?}}</ref> but no take over deal happened and none of the parties confirmed the reasons.

In July 2016, Jabong was acquired by Myntra, a subsidiary of Flipkart for an undisclosed amount. The merge has led to over 150 employees being led off, as part of the process towards the integration of the two businesses' functions.<ref>{{Cite news|url=https://economictimes.indiatimes.com/small-biz/startups/jabong-merged-with-myntra-over-150-laid-off/articleshow/66662630.cms|title=Jabong merged with Myntra, over 150 laid off|last=Variyar|first=Mugdha|date=2018-11-17|work=The Economic Times|access-date=2019-07-26}}</ref>

==Online traffic==
According to a [[ComScore]] report of September 2012, Jabong.com had the second highest amount of traffic on its website, among Indian e-commerce websites, within a few months of its launch.<ref name="Techcircle">{{cite web|url= http://techcircle.vccircle.com/2012/08/01/jabong-bangs-into-top-rung-of-indian-e-commerce-can-it-sustain/ |title= Excl: Jabong bangs into top rung of Indian e-commerce; Can it sustain?|publisher= Techcircle |access-date= 2013-08-01}}</ref> In November 2013, Jabong.com held an Alexa Traffic ranking of 37 in India.<ref name="Alexa">{{cite web|url= https://www.alexa.com/siteinfo/jabong.com |title= Excl: Statistics Summary for jabong.com|publisher= [[Alexa Internet|Alexa]] |access-date= 2013-04-23}}</ref> Jabong also ranked 10th in Google Zeitgeist India trends making it the 10th most searched term in 2012 in India.<ref name="Google">{{cite web|url= http://www.google.com/zeitgeist/2012/#india |title= Excl: 2012 Search Trends India|access-date= 2013-03-25}}</ref>

Flipkart owned Jabong fashion portal was shut down completely in Feb 2020 <ref>{{Cite web|url=https://www.livemint.com/companies/news/flipkart-shuts-down-fashion-portal-jabong-to-focus-fully-on-myntra-11580961318073.html|title=Flipkart shuts down fashion portal Jabong, to focus fully on Myntra|date=2020-02-06|website=Livemint|language=en|access-date=2020-03-23}}</ref> <ref>{{Cite web|url=https://entrackr.com/2020/02/flipkart-shuts-down-jabong-on-platform/|title=Finally, Flipkart shuts down Jabong|last=Mittal|first=Aarzoo|date=2020-02-05|website=Entrackr|language=en-US|access-date=2020-03-23}}</ref> <ref>{{Cite web|url=https://inc42.com/buzz/jabong-out-of-picture-flipkart-to-focus-on-myntra|title=Jabong Out Of Picture, Flipkart To Focus On Myntra|date=2020-02-05|website=Inc42 Media|language=en-US|access-date=2020-03-23}}</ref> and Jabong website users are redirected to Myntra website permanently.

==International store==
Jabong also had an international online shopping store called Jabongworld.com, which receives its highest amount of traffic from the [[United States]], closely followed by Malaysia and Mauritius among other countries.<ref name="Medi4Nama">{{cite web|url= http://www.medianama.com/2013/02/223-jabong-international/ |title= Excl: Jabong Goes International With Jabongworld.com| publisher= MediaNama |access-date= 2013-02-04}}</ref>

Jabongworld.com was shut down in mid-2016.

==Awards and recognition==
According to [[The Brand Trust Report]] India Study - 2013 by Trust Research Advisory, Jabong ranked among the top 25 trusted Online brands in India.<ref name="exchange4media">{{cite web|url= http://www.exchange4media.com/49914_google-facebook-ebay-naukri-among-most-trusted-internet-brands.html |title= Google, Facebook, eBay, Naukri among most trusted internet brands| publisher= exchange4media |access-date= 2013-02-22}}</ref>

{| class="wikitable"
|-
! Year !! Association !! Category !! Nominee(s) !! Result
|-
|rowspan="1"|2017 || rowspan="1"| Diversity in Media Awards || Marketing Campaign of the Year || ''Be You'' || {{nom}}
|}

== References ==
{{reflist}}

{{Flipkart}}

[[Category:Online clothing retailers of India]]
[[Category:Retail companies established in 2012]]
[[Category:Flipkart acquisitions]]

Jabong.com - Revision history

imported>GreenC bot at 01:43, 9 August 2021