UpdateBot at 16:12, 4 October 2021

2021-10-04T16:12:56Z

New page

{{Short description|Indian newspaper}}
{{one source|date=September 2020}}
{{Use dmy dates|date=January 2015}}
{{Use Indian English|date=January 2015}}
{{Infobox Newspaper
| name = Jagat Darpan
| logo = Jagat Darpan logo.jpg
| logo_size = 220px
| image = JagatDarpanCover.jpg
| image_size = 240px
| caption =
| type = Weekly [[newspaper]]
| format = [[Broadsheet]]
| foundation = 2005
| ceased publication =
| owners = Mama's Group
| publisher = Murtaza Mama & Abbas Mama
| editor =
| chiefeditor =
| assoceditor =
| staff =
| language = [[Gujarati language|Gujarati]]
| political =
| headquarters = [[Surat]], [[India]]
| oclc =
| ISSN =
| circulation = 12000 Daily
| website = {{URL|http://jagatdarpan.weebly.com}}
}}
'''''Jagat Darpan'''''(literally ''Worlds Mirror'') is a [[Gujarati language|Gujarati]] newspaper in [[Gujarat]], [[India]], owned by [[Mama's Group]] It is one of the highest circulation Gujarati weeklies, with the most editions in Gujarat.

In 2005, the [[Surat]]-based [[Mama's Group]] identified [[Surat]], [[Gujarat]] as the city with highest potential for the launch of [[Jagat Drapan]] . It surveyed 12,000 households, with a team of 105 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.<ref name="Porus_Munshi_2009">{{cite book
| title = Making Breakthrough Innovations Happen
| author = Porus Munshi
| year = 2009
| publisher = Collins Business
| isbn = 978-81-7223-774-5
| chapter = Jagat Darpan: No. 1 From Day One
| pages = [https://archive.org/details/makingbreakthrou0000muns/page/16 16–33]
| url = https://archive.org/details/makingbreakthrou0000muns/page/16
}}</ref>{{failed verification|date=February 2020}} The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Jagat Darpan, while the rest were given a certificate of appreciation. The team was trained to reach out to 12K households in Surat, in a time span of 40 days. The newspaper was launched in Surat on 2005, under the name Jagat Darpan, as No. 1 with 12000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: [[Surat]] and [[Vadodara]]. To counter the Mama's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Jagat Darpan became the largest circulated Gujarati weeklies with 12K copies.<ref name="Porus_Munshi_2009"/>

The group's pre-launch door-to-door twin-contact launch program has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including [[Veer Narmad South Gujarat University, Surat]] and [[Sardar Vallabhbhai National Institute of Technology|SVNIT]]. The case study reveals, Jagat Darpan become most popular among all other Gujarati news papers because of its erotic news and relationship related column.

''Jagat Darpan'' is the largest circulated daily of Gujarat as per ABC (Audit Bureau of Circulation) and has the most editions by any newspaper in Gujarat. It is published from [[Surat]], [[Vadodara]]

== References ==
<references />

==External links==
*{{official website|http://www.jagatdarpan.weebly.com/}}

{{Newspapers in India}}
[[Category:2005 establishments in Gujarat]]
[[Category:Mass media in Surat]]
[[Category:Gujarati-language newspapers published in India]]
[[Category:Newspapers established in 2005]]

{{India-newspaper-stub}}

Jagat Darpan - Revision history

UpdateBot at 16:12, 4 October 2021