https://indianpedia.org/index.php?action=history&feed=atom&title=Jaynagarer_MoaJaynagarer Moa - Revision history2026-07-31T18:58:27ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=Jaynagarer_Moa&diff=506002&oldid=prevMohammedMathieu at 01:00, 27 November 20252025-11-27T01:00:37Z<p></p>
<p><b>New page</b></p><div>{{Short description|Confectionery of West Bengal, India}}<br />
{{Italic title}}<br />
{{Use dmy dates|date=March 2020}}<br />
{{Use Indian English|date=January 2011}}<br />
{{Infobox geographical indication<br />
| name = Jaynagarer Moa<br />
| color = Blue <br />
| logo = <br />
| image = Joynagar_Moa_-_Howrah_2016-01-26_9258.JPG<br />
| image_size = 300px<br />
| alt = Jaynagarer Moa<br />
| caption = Jaynagarer Moa<br />
| alternative names = জয়নগরের মোয়া<br />
| description = Confectionery of [[Bengal]]<br />
| type = Foodstuff<br />
| area = [[Jaynagar Majilpur]], [[South 24 Parganas]], [[West Bengal]]<br />
| country = {{flag|India}}<br />
| registered = {{start date and age|2015|03|23|df=yes}}<br />
| material = [[Date Palm]], [[Jaggery]], [[Kanakchur|Kanakchur Khoi]], [[Ghee|Gawa Ghee]], [[Cardamom]] and [[Poppy Seed]]<br />
| official website = https://joynagarermoa.com/<br />
}}<br />
<br />
'''Jaynagarer Moa''' ({{langx|bn|জয়নগরের মোয়া}}) is a seasonal [[Bengali people|Bengali]] sweetmeat delicacy prepared from [[date palm]] [[jaggery]] and [[Kanakchur|Kanakchur khoi]]. This variety of Moa originated in [[Jaynagar Majilpur]] of the [[South 24 Parganas]] district in the [[India]]n [[States and territories of India|state]] of [[West Bengal]]. It is now a popular sweet, being produced in [[Kolkata]] and elsewhere, sometimes with cheaper ingredients and chemical flavours.<ref name=moa1>{{cite news| url = http://timesofindia.indiatimes.com/city/kolkata/Dont-go-by-flavour-its-not-Joynagarer-moa/articleshow/18012560.cms |title = Don't go by flavour, it's not Jaynagarer Moa|last=Chakraborty|first= Monotosh | newspaper=The Times of India | date=14 January 2013 | publisher= The Times of India, 14 January 2013 | access-date = 2013-02-15}}</ref> Jaynagarer Moa was given a [[Geographical Indication]] tag in 2015<ref name="Datta">{{cite news |last1=Datta |first1=Rangan |title=From Joynagar to the world: The journey of Bengal's favourite 'moa' |url=https://www.telegraphindia.com/my-kolkata/food/from-joynagar-to-the-world-the-journey-of-bengals-favourite-moa/cid/1909873 |access-date=21 January 2023 |agency=The Telegraph |issue=My Kolkata |date=14 January 2023}}</ref><ref name="Dastidar">{{cite news |last1=Dastidar |first1=Rajlakshmi |title=This fragile sweet from Bengal is available only for a short period in the winter |url=https://www.outlookindia.com/outlooktraveller/explore/story/71183/bengal-and-its-relationship-with-joynagars-moya |access-date=21 January 2023 |agency=Outlook Traveller |date=26 February 2021}}</ref> which will enable the product to be protected from unauthorized uses and piracy.<ref name="toi">{{cite web |url=https://timesofindia.indiatimes.com/city/kolkata/Special-packaging-for-Joynagar-Moa/articleshow/50798946.cms |title=Special packaging for Jaynagarer Moa ? |work=The Times of India|date=2016-02-01 |access-date=2016-02-03}}</ref><br />
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==History==<br />
[[File:Jaynagarer Moa in West Bengal, India, photo by Yogabrata Chakraborty.jpg|thumb|''Jaynagarer Moa'' in West Bengal]]<br />
In 1920s two friends Purna Chandra Ghosh (aka Purna) and Nityagopal Sarkar (aka Buchki) started selling the Moa in local weekly markets and it came to be known as Buchki's Moa, which later came to be known as Joynagarer Moa. In 1929 Buchki and Purna set up their own sweet shop named Sri Krishna Mistanna Bhandar in [[Jaynagar Majilpur]] Town, near [[Jaynagar Majilpur railway station]]. The shop is still in operation and is managed by the granddaughter of Ghosh.<ref name="Datta"/><br />
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==Recipe==<br />
Jaynagarer Moa is made with ''Nolen Gur'' (jaggery made from [[Phoenix dactylifera|date palm]] tree extract with exquisite taste and aroma), Kanakchur khoi (a form of popped rice made from a special variety of aromatic rice), ''[[Ghee|Gawa ghee]]'' (a type of [[clarified butter]] made from cow's milk), ''{{lang|bn|elach}}'' ([[cardamom]]), and ''posto'' ([[poppy seed]]). Both ''Nolen Gur'' and Kanakchur rice are winter products (available around November to January) and hence Jaynagarer Moa is available during this period only.<ref name=moa1/> The ordinary or common Moa is a small crispy ball made of puffed rice ("Muri" rather than "Khoi") and jaggery. It is produced in homes all over [[Bengal]] and is also generally available in grocery shops in small plastic packets, throughout the year.<br />
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There are over 250 sweetmeat shops around Jaynagar, which produce Jaynagarer Moa with the original ingredients.<ref name=moa2>{{cite web| url = https://timesofindia.indiatimes.com/city/kolkata-/Joynagar-moa-may-be-patented/articleshow/4265549.cms | archive-url = https://web.archive.org/web/20120227155216/http://articles.timesofindia.indiatimes.com/2009-03-15/kolkata/28011284_1_patent-office-darjeeling-tea-gi-product | url-status = live | archive-date = 27 February 2012 |title =Jaynagarer Moa may be patented|last= Mukherji|first= Udit Prasanna | work = [[The Times of India]] | access-date = 8 December 2014}}</ref><ref name="Application">{{cite web|url=http://ipindiaservices.gov.in/GI_DOC/382/382%20-%20Form%20GI-1%20-%2010-05-2012.pdf|title=Application for registration of a geographical indication by Jaynagarer Moa Nirmankari Society|access-date=8 December 2014|archive-url=https://web.archive.org/web/20160304023048/http://ipindiaservices.gov.in/GI_DOC/382/382%20-%20Form%20GI-1%20-%2010-05-2012.pdf|archive-date=4 March 2016|url-status=dead}}</ref><br />
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==Challenges==<br />
The popularity of the dish has led in recent years to sweetmeat makers all over [[West Bengal]], particularly [[Kolkata]], producing large quantities of Jaynagarer Moa using cheaper ingredients flavoured with chemical aromatics and marketing them as Jaynagarer Moa.<ref name=moa2/><br />
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Since 2013, date palm jaggery became harder to come by due to the decrease in the number of date palms in West Bengal and the shift of members of the Shiuli community, traditional producers of "Nolen Gur" from date palm juice, to other professions.<ref name="moa1" /> Similarly, Kanakchur rice is a local variant which grows only in winter and through traditional fertiliser-free techniques only.<ref name=moa2/><br />
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==References==<br />
{{Reflist}}<br />
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==Further reading==<br />
{{Portal|Food}}<br />
*{{cite web|url=https://www.getbengal.com/details/joynagarer-moa-the-brand-that-defines-a-town|title=Joynagarer Moa-the brand that defines a town|website=GetBengal.com|publisher=Get Bengal|first=Shuvra|last=Dey|date=2 December 2020|access-date=13 January 2023}}<br />
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{{South 24 Parganas topics}}<br />
{{Geographical indications in West Bengal}}<br />
{{West Bengal}}<br />
<br />
[[Category:Sweets of West Bengal]]<br />
[[Category:Bengali cuisine]]<br />
[[Category:Indian desserts]]<br />
[[Category:South 24 Parganas district]]<br />
[[Category:Geographical indications in West Bengal]]<br />
[[Category:Geography of Jaynagar Majilpur]]</div>MohammedMathieu