MonroeDunning09 at 07:46, 25 March 2026

2026-03-25T07:46:25Z

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{{short description|Indian music streaming service}}
{{Use dmy dates|date=September 2019}}
{{Use Indian English|date=September 2019}}
{{Infobox online service
| name = JioSaavn
| logo = JioSaavn Logo.svg
| logo_size = 250px
| image = Jio Saavn screenshot.jpg
| image_size = 200px
| caption = JioSaavn music on [[Android (operating system)|Android]] version 8.6.1 (March 2022), showcasing the app's Home tab.
| launched = {{Start date and age|2007}} (as Saavn)<br>{{Start date and age|2018}} (as JioSaavn)
| developer = {{Plainlist|
* Bodvod Network (2006–2018)
* [[Jio Platforms]] (2018–present)<ref>{{Cite web|url=https://www.britannica.com/topic/Reliance-Industries-Limited|title=Reliance Industries Limited | Business, Leadership, & History | Britannica|website=www.britannica.com|date=7 July 2023|access-date=30 January 2023|archive-date=26 May 2022|archive-url=https://web.archive.org/web/20220526104651/https://www.britannica.com/topic/Reliance-Industries-Limited|url-status=live}}</ref> }}
| pricing = ₹99 per month on Android / ₹119 per month via iTunes on iOS<br />₹749 per year on Android and iOS
| key_people = Sahas Malhotra (CEO)
(2022–present)
| platform = {{flatlist|
* [[Android (operating system)|Android]]
* [[iOS]]
* [[watchOS]]
* [[Amazon Alexa|Alexa]]
* [[Google Home (platform)|Google Home]]
* [[Microsoft Windows|Windows]]
}}
| availability = Worldwide
| website = {{url|https://www.jiosaavn.com/}}
}}

'''JioSaavn''' is an Indian paid [[music streaming service]] and a [[digital distribution|digital distributor]] of music in [[Hindi]], [[Marathi language|Marathi]], [[English language|English]], [[Konkani language|Konkani]], [[Malayalam]], [[Bengali language|Bengali]], [[Kannada]], [[Tamil language|Tamil]], [[Telugu language|Telugu]], [[Bhojpuri language|Bhojpuri]], [[Punjabi language|Punjabi]], [[Chhattisgarhi language|Chhattisgarhi]] and other regional [[Music of India|languages of India]]. Since it was founded in 2007 as '''Saavn''', the company has acquired rights to over 80 million music tracks in 16 languages. JioSaavn is a [[freemium]] service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality and music downloads for offline listening, are offered via paid subscriptions.

On 23 March 2018, Saavn announced merger with [[JioSaavn|JioMusic]] in a deal worth more than $1 billion.<ref>{{Cite press release|url=https://www.saavn.com/corporate/blog/2018/03/23/integration-of-jio-music-and-saavn-in-a-transaction-valued-at-over-us-1-billion/|title=Integration of Jio Music and Saavn in a transaction valued at over $1 Billion|date=23 March 2018|work=Saavn}}</ref> The merger was completed in December 2018, with Saavn being rebranded JioSaavn.<ref>{{Cite news |url=https://www.hindustantimes.com/tech/jiosaavn-merger-reliance-jio-users-get-free-access-to-pro-version-for-90-days/story-zd8VrClbQsLQsO4NpIACjN.html |title=JioSaavn merger: Reliance Jio users get free access to Pro version for 90 days |last=Bhushan |first=Kul |date=3 December 2018 |work=[[Hindustan Times]] |access-date=4 December 2018}}</ref>

==History==
Saavn was founded in 2006 as BODVOD Network and initially distributed [[Hindi cinema|Hindi Cinema]] content in North America in a B2B offering.<ref>{{cite news |last=Ghosh |first=Aparna |date=2014-08-14 |title=Saavn-raises-Series-B-round-of-funding |url=http://www.livemint.com/Companies/fWUK6IkcNUJecw7TkrHv4K/Saavn-raises-Series-B-round-of-funding.html |newspaper=Livemint.com |access-date=2015-04-27 }}</ref> Saavn later shifted its core focus to become a music destination for fans of Bollywood and other Indic music in 2009, re-launching its flagship product, Saavn.com, to become a B2C product. As of today{{when|date= July 2025}}, Saavn is one of the largest distributors of Bollywood and other Indian entertainment in the world.{{Citation needed|date=January 2019}}

On March 23, 2018, [[Reliance Industries]] acquired a majority stake in Saavn and its digital music service, JioMusic. The combined entity is valued at over US$1 billion and renamed as JioSaavn.<ref>{{cite news |title=Reliance Jio acquires Saavn, creates $1-billion music entity|url=https://www.msn.com/en-in/money/news/reliance-jio-acquires-saavn-creates-dollar1-billion-music-entity/ar-BBKCzVs |date=January 2019 |access-date=2019-02-26 |archive-url=https://web.archive.org/web/20190227060144/https://www.msn.com/en-in/money/news/reliance-jio-acquires-saavn-creates-dollar1-billion-music-entity/ar-BBKCzVs |archive-date=2019-02-27 |url-status=dead }}</ref>

==Products and services==
'''JioSaavn's''' products are JioSaavn Pro, its music service that offers offline listening without advertisements, with improved music quality and its mobile apps, JioSaavn for Android and iOS.

Saavn also integrated a social networking feature with its music streaming service in April 2015. Saavn Social allows users to follow the profiles and playlists of their friends as well as celebrities.<ref>{{cite news |last=Rajan |first=Nandgopal |date=2015-04-11 |title=Saavn Social: When a music streaming app dreams of becoming Twitter, Facebook |url=http://indianexpress.com/article/technology/social/saavn-social-adds-twitter-like-social-layer-to-music-streaming/ |newspaper=Indian Express |access-date=2015-04-28 }}/</ref> Users can share any song, album or playlist with their friends and chat about music in real time.

===Revenue model===
'''JioSaavn's''' business model is based on digital advertising services (offers service with advertisements) and a subscription-based business model (JioSaavn Pro, offers ad-free and offline streaming).

===Partnerships===
{{Cleanup press release section|date=March 2021}}

====Amazon====
'''JioSaavn''' was one of the first music streaming services in India to be made available on Amazon's voice assistant, Alexa, which shipped nationwide in October 2017.<ref>{{Cite news|url=https://gadgets.ndtv.com/entertainment/news/saavn-amazon-echo-devices-india-alexa-skills-kit-1769751|title=Saavn to Come Pre-Enabled on Amazon Echo Devices in India|last=Singh|first=Jagmeet|date=1 November 2017|work=NDTV Gadgets 360}}</ref>

====Shazam====
In 2013, [[Shazam (music app)|Shazam]], a media engagement company, entered into an exclusive partnership with Saavn.<ref>{{Cite news|url=https://techcrunch.com/2013/04/03/shazam-partners-with-the-spotify-of-india-saavn-to-improve-its-south-asian-music-recognition/|title=Shazam partners with the Spotify of India, Saavn to improve its South Asian music recognition|date=3 April 2013|work=TechCrunch}}</ref> As a part of this, Saavn's music library was incorporated in Shazam's music database. Saavn aims to provide its users with an enhanced listening experience with Shazam's music engagement tools especially in popular genres like bhangra, devotional, [[ghazal]]s, Carnatic, Indipop and regional language music like [[Hindi]], [[Punjabi language|Punjabi]], [[Kannada]], [[Malayalam]], [[Tamil language|Tamil]], [[Telugu language|Telugu]], [[Gujarati language|Gujarati]], [[Marathi language|Marathi]], [[Bengali language|Bengali]], [[Urdu]] and [[Bhojpuri language|Bhojpuri]].<ref>{{cite news |last=Smith |first=Oliver |date=2013-04-03 |title=Shazam Partners With The 'Spotify Of India', Saavn, To Improve Its South Asian Music Recognition |url=https://techcrunch.com/2013/04/03/shazam-partners-with-the-spotify-of-india-saavn-to-improve-its-south-asian-music-recognition/ |newspaper=Techcrunch |access-date=2015-04-28}}</ref><ref>{{cite news |last=Rastogi |first=Harshita |date=2014-02-07 |title=Shazam and Saavn partnership expands to more Asian markets |url=http://www.bgr.in/news/shazam-and-saavn-partnership-expands-to-more-asian-markets-hr21/ |newspaper=BGR |access-date=2015-04-28 |archive-date=27 March 2019 |archive-url=https://web.archive.org/web/20190327233425/https://www.bgr.in/news/shazam-and-saavn-partnership-expands-to-more-asian-markets-hr21/ |url-status=dead }}</ref><ref>{{cite news |last=Saxena |first=Anupam |date=2013-04-03 |title=Shazam partners with Saavn to enhance Indian music discovery experience |url=http://gadgets.ndtv.com/apps/news/shazam-partners-with-saavn-to-enhance-indian-music-discovery-experience-349729 |newspaper=NDTV Gadgets |access-date=2015-04-28}}</ref>

====Twitter====
Saavn launched its radio model in 2013 and later partnered with Twitter to crowd-source song requests via the custom handle @SaavnRadio.<ref>{{cite news |last=Russel |first=Jon |date=2014-12-03 |title=Saavn Partners With Twitter To Bring Tweet-Powered Radio To Its Streaming Service |url=https://techcrunch.com/2014/12/03/saavn-partners-with-twitter-to-bring-tweet-powered-radio-to-its-streaming-service/ |newspaper=Techcrunch |access-date=2015-04-28}}</ref><ref>{{cite news |last=Peoples |first=Glenn |date=2014-12-04 |title=Saavn and Twitter Team Up to Deliver a Crowdsourced Radio Station |url=http://www.billboard.com/articles/6363437/saavn-twitter-saavnradio |newspaper=Billboard |access-date=2015-04-28}}</ref>

====Apps for iOS, Android and Windows 10====
In 2010, Saavn introduced its first mobile app - Saavn Music for Android. This was followed up with Saavn Music for iPhone. Saavn for iOS has received 9,000+ ratings with an average rating of 4.5 Stars.<ref>{{cite news |last=Lewis |first=Alina |date=2014-08-04 |title=Five Spotify alternatives: Music streaming apps that work in India |url=http://m.tech.firstpost.com/news-analysis/five-spotify-alternatives-music-streaming-apps-that-work-in-india-228334.html |newspaper=Firstpost |access-date=2015-04-28 |archive-date=9 July 2017 |archive-url=https://web.archive.org/web/20170709093642/http://m.tech.firstpost.com/news-analysis/five-spotify-alternatives-music-streaming-apps-that-work-in-india-228334.html |url-status=dead }}id441813332</ref> In mid-2011, Saavn added its latest app, Saavn Music for Chrome, to the Chrome Web Store and later on [[Microsoft Store]] running [[Windows 10]].

====Facebook====
Saavn was selected in December, 2011 to be [[Facebook]]'s first global partner and Indian partner on the Open Graph platform.<ref>{{cite news |last=Varma |first=Vinuraj |date=2012-02-12 |title=Facebook Partners with Saavn Indian Music Service |url=https://techcrunch.com/2012/02/16/eyeing-the-indian-market-facebook-partners-with-saavn-on-global-social-music-service/ |newspaper=datareign.com |access-date=2015-04-28}}</ref> This integration with Facebook allows users to stream any of Saavn's millions of tracks using their Facebook logins and to listen to music from Facebook. In the first three days of launch, Open Graph doubled the total number of visitors to Saavn.com, and increased the number of visitors from Facebook to Saavn by 15 times.<ref>{{cite news |last=Rao |first=Leena |date=2012-02-16 |title=Eyeing The Indian Market, Facebook Partners With Saavn On Global Social Music Service |url=http://www.datareign.com/facebook-partners-with-saavn-indian-music-service.html |newspaper=Tech Crunch |access-date=2015-04-28 |archive-date=27 March 2019 |archive-url=https://web.archive.org/web/20190327223220/https://www.datareign.com/facebook-partners-with-saavn-indian-music-service.html |url-status=dead }}</ref> Nearly half of Saavn's user base uses Facebook Connect.

====Sony Music====
Saavn partnered with [[Sony Music]] to acquire Sony's entire database of music catalog in 2012.<ref>{{cite news |last=SN |first=Vikas |date=2012-11-21 |title=Saavn Adds English Music To Its Catalogue; Sony Music & Universal Music Tie-ups |url=http://www.medianama.com/2012/11/223-saavn-adds-english-music-to-its-catalogue-sony-music-universal-music-tie-up/ |newspaper=Medianama |access-date=2015-04-28}}</ref><ref>{{cite news |date=2014-12-24 |title=SAAVN AND SONY WILL PARTNER ON FURTHER INITIATIVE ON DISCOVERY, AND EXPOSURE |url=http://www.radioandmusic.com/biz/music/music-services/saavn-and-sony-will-partner-further-initiative-discovery-and-exposure-141224 |newspaper=Radioandmusic.com |access-date=2015-04-28}}</ref>

====Other partners====
Saavn has 900+ label partnerships including [[Universal Music Group]], [[Sony Music]], [[T-Series (company)|T-Series]], [[Tips Industries|Tips]], [[Aditya Chopra#YRF Music|YRF]], [[Saregama]], [[Zee Music Company]], [[Eros Music]], [[Warner Music Group]] and [[Independent record label]]. Saavn's brand partners include global names like [[AT&T]], [[Bose Corporation|Bose]], [[Lay's]], [[General Motors]], [[Nokia]], [[Samsung Electronics|Samsung]], and [[Western Union]].<ref>{{cite news |date=2014-05-16 |title=Saavn partners T-Series, adds 1.3 lakh songs |url=http://www.thehindu.com/todays-paper/tp-business/saavn-partners-tseries-adds-13-lakh-songs/article6014315.ece |newspaper=The Hindu |access-date=2015-04-28}}</ref>

===Creative collaborator===
Saavn teamed up with popular Bollywood actor [[Ranbir Kapoor]] in 2014.<ref>{{cite news |last=Sadhwani |first=Bhavya |title=Ranbir Kapoor was brought on as a creative collaborator for online digital music company Saavn |url=http://www.newsroompost.com/96059/photos-ranbir-kapoor-teams-digital-music-company-saavn/dsc_5921/ |newspaper=Newsroom Post |access-date=2015-04-28 |archive-url=https://web.archive.org/web/20160304074233/http://www.newsroompost.com/96059/photos-ranbir-kapoor-teams-digital-music-company-saavn/dsc_5921/ |archive-date=2016-03-04 |url-status=dead }}</ref> He joined Saavn to collaborate on consumer marketing ideas and business development.<ref>{{cite news |last=Walia |first=Shelly |date=2015-02-22 |title=Can India's Spotify for Bollywood music keep on playing? |url=http://qz.com/347064/can-indias-spotify-for-bollywood-music-keep-on-playing/ |newspaper=Quartz India |archive-date=17 November 2017 |access-date=27 April 2015 |archive-url=https://web.archive.org/web/20171117171433/https://qz.com/347064/can-indias-spotify-for-bollywood-music-keep-on-playing/ |url-status=dead }}</ref> The actor was reportedly interested in working at a more business-oriented level at Saavn. He has expressed his desire to help "guide the brand, influence programming, connect with the next generation of music listeners and ultimately help build the best music product in India and potentially the world."<ref>{{cite news |date=2014-08-14 |title=Ranbir Kapoor teams up with online digital music company Saavn |url=http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/Ranbir-Kapoor-teams-up-with-online-digital-music-company-Saavn/articleshow/40481251.cms |newspaper=Times Of India |access-date=2015-04-28}}</ref> The partnership led to a number of ad campaigns that were launched in India and select international networks and generated more than 7 million combined YouTube views. Ranbir Kapoor is also co-owner / part-owner of Saavn.

===Corporate social responsibility===
{{see also|Corporate social responsibility}}
In February 2015, Saavn partnered with philanthropy non-profit [[Akshaya Patra Foundation]] for the launch of #MusicForMeals. For every hour of music streamed on Saavn, the company helps provide mid-day meals to school-going children through Akshaya Patra's network of schools.<ref>{{cite web |url=http://www.akshayapatra.org/partnerships |title=Partner With The Akshaya Patra Foundation And Support Mid-Day Meal Programme |publisher=Akshayapatra.org |access-date=2015-08-29 |archive-date=20 November 2017 |archive-url=https://web.archive.org/web/20171120090231/https://www.akshayapatra.org/partnerships |url-status=dead }}</ref>

Saavn also works with the [[Internet and Mobile Association of India]] (IAMAI), a not-for-profit industry body that represents the interests of mobile and online value added services in India. In May 2015, Saavn co-founder and president Vinodh Bhat was named as vice-chairman of IAMAI.<ref>{{cite web |url=http://www.iamai.in/executivecouncli.aspx |title=IAMAI :: Membership :: Council |publisher=Iamai.in |access-date=2015-08-29 |url-status=dead |archive-url=https://web.archive.org/web/20150924041911/http://www.iamai.in/executivecouncli.aspx |archive-date=2015-09-24 }}</ref>

===Switch to subscription-only service===
Beginning November 2016, Saavn started moving to a paid-only model (except [[India]]), initially offering listening for free for 30 days and after that a monthly subscription fee of $4.99.<ref>{{cite web|url=https://www.saavn.com/corporate/blog/music-culture/were-making-some-changes-and-want-you-to-the-be-the-first-to-know/|title=We're Making Some Changes…|publisher=saavn.com|access-date=2017-04-03|archive-url=https://web.archive.org/web/20171029141255/http://www.saavn.com/corporate/blog/music-culture/were-making-some-changes-and-want-you-to-the-be-the-first-to-know/|archive-date=2017-10-29|url-status=dead}}</ref>

===Saavn original programs===

====Saavn Artist in Residence====
In 2016, Saavn launched its Artist In Residence (AiR) program with indie artist Nucleya.

====Saavn Originals====

Saavn later expanded its content offering into Saavn Original Programming, a slate of original, non-music audio programs that range from Bollywood to comedy and storytelling to cricket. Saavn's audio shows include ''No Filter Neha'', ''Qisson ka Kona with Neelesh Misra'', ''Trial by Error: The Aarushi Files'', and ''Kahaani Express''.

==== Saavn Verified Artists ====
Saavn verifies their authentic artists by providing a verification badge on their profiles.

==== Artist Originals ====
{{no sources|section|date=May 2024}}
In early 2017, JioSaavn introduced Artist Originals (AO), an original music program releasing and marketing tracks and albums by South Asian artists, songwriters and producers from around the world. JioSaavn was the first streaming app to offer original audio programming in India. Indian hip-hop star [[Naezy]], Toronto-based DJ Sickick, singer-songwriter [[Prateek Kuhad]], U.K.-based independent artists [[Zack Knight]] and Jasmin Walia, electronic artist Sandunes, Canadian artist [[The PropheC]], contemporary classical duo Shadow and Light and UK musician Raxstar have also launched songs under the Artist Originals program.

==== Spotted ====
Warner Music India and JioSaavn announced the launch of ‘Spotted’- an artist discovery program. The program is designed to bring together the ecosystem that enables artists to reach their optimum potential. JioSaavn will collaborate with Warner Music India, to be able to release audio and video content. This partnership will create a stimulating environment for creators.<ref>{{Cite web |title=Warner Music India and JioSaavn announce the launch of Spotted – a new artist discovery program |url=https://corporate.jiosaavn.com/blog/2022/03/21/warner-music-india-and-jiosaavn-announce-the-launch-of-spotted-a-new-artist-discovery-program/ |access-date=2022-03-27 |website=Saavn {{!}} News and Blog |language=en}}</ref>

== See also ==
*[[Gaana (music streaming service)|Gaana]]
*[[Spotify]]
*[[Apple Music]]
*[[YouTube Music]]

==References==
{{Reflist}}

==External links==
* {{Official website|https://www.jiosaavn.com/}}

{{Music streaming services}}

[[Category:Android (operating system) software]]
[[Category:Online music stores of India]]
[[Category:IOS software]]
[[Category:Jukebox-style media players]]
[[Category:Online music and lyrics databases]]
[[Category:Online music database clients]]
[[Category:Music streaming services]]
[[Category:2018 mergers and acquisitions]]
[[Category:Reliance Industries subsidiaries]]
[[Category:Jio]]
[[Category:Indian companies established in 2007]]

JioSaavn - Revision history

MonroeDunning09 at 07:46, 25 March 2026