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{{short description|2012 film by Trivikram Srinivas}}
{{use Indian English|date=May 2014}}
{{Use dmy dates|date=May 2014}}
{{unreliable sources|date=December 2024}}
{{Infobox film
| name = Julayi
| image = Julai poster.jpg
| alt =
| caption = Theatrical release poster
| director = [[Trivikram Srinivas]]
| producer = [[S. Radha Krishna]] [[D. V. V. Danayya]] (presenter)
| writer = Trivikram Srinivas
| screenplay =
| story =
| based_on =
| starring = [[Allu Arjun]] [[Ileana D'Cruz]] [[Sonu Sood]]
| narrator =
| music = [[Devi Sri Prasad]]
| cinematography = [[Chota K. Naidu]] [[Shyam K. Naidu]]
| editing = [[Prawin Pudi]]
| studio = [[Haarika and Hassine Creations|Haarika & Hassine Creations]]
| distributor = Siri Media Ficus Inc
| released = {{Film date|df=yes|2012|8|9}}
| runtime = 152 minutes
| country = India
| language = Telugu
| budget = 
| gross = ₹100.00 crore [[Box office#Distributor rentals|distributors' share]]<ref>{{cite web |title='Julayi' Closing Business |url=https://www.cinejosh.com/news/1/23931/julayi-closing-business.html |website=Cinejosh|language=en |date=8 October 2012 |access-date=1 May 2025}}</ref>
}}
'''''Julayi''''' ({{translation|Vagabond}}) is a 2012 Indian [[Telugu language|Telugu]]-language [[Action comedy|action comedy film]] written & directed by [[Trivikram Srinivas]] and produced by [[S. Radha Krishna]] under [[Haarika and Hassine Creations|Haarika & Hassine Creations]] banner. The film stars [[Allu Arjun]] and [[Sonu Sood]], alongside [[Ileana D'Cruz]], [[Rajendra Prasad (actor)|Rajendra Prasad]], [[Rao Ramesh]], [[Kota Srinivasa Rao]], [[Brahmaji]], [[Tanikella Bharani]] and [[Sheetal Menon]]. The music was composed by [[Devi Sri Prasad]], while cinematography and editing were handled by [[Chota K. Naidu]]-[[Shyam K. Naidu]] and Prawin Pudi.

''Julayi'' was released worldwide on 8 August 2012 to positive reviews from critics.The film collected a distributor share of over ₹47.9 crore and grossed roughly ₹85 crore in its lifetime making it the third highest grossing Telugu film of 2012. The film has garnered the [[Nandi Award for Best Popular Feature Film]].<ref name="ref1">{{cite web|url=http://bharatone.com/2012/07/16/re-shoots-julaayi/|title=Re – Shoots to Julaayi?|publisher=bharatone.com|access-date=16 July 2012|archive-date=25 December 2018|archive-url=https://web.archive.org/web/20181225084644/http://bharatone.com/2012/07/16/re-shoots-julaayi/|url-status=dead}}</ref> It was remade into [[Tamil language|Tamil]] as ''[[Saagasam]]''.

==Plot==
Bittu, a master-robber, and [[Member of Legislative Assembly|MLA]] Varadarajulu plan to rob {{INRConvert|1500|c}} from a bank. Ravindra "Ravi" Narayan believes in earning quick money rather than toiling like his father Narayana Moorthy. During a chance meeting with Bittu, Ravi reveals his intention of making quick money by betting on an [[Indian Premier League|IPL]] match and discloses the location of the betting ring. However, the police raid the location and Ravi is apprehended. During interrogation, Ravi deduces that Bittu has tipped off the cops to commit a crime and convinces [[Assistant commissioner (police)|ACP]] Raja Manikyam. Bittu successfully robs the bank, where his brother Lala takes the money to the city's dumping yard.

However, the police catch Lala, who resists them and is subdued by Ravi, causing Lala to get killed accidentally, resulting in his death. Meanwhile, Bittu goes to the dumping yard to collect the money, but is shocked as the dumping yard is burnt to ashes. Having Lala dead and the money burnt, Bittu swears to kill Ravi. Manikyam sends Ravi to [[Hyderabad]] from [[Visakhapatnam]] under [[witness protection]] and makes him stay at his friend [[Deputy Inspector General of Police|DIG]] Sitaram's house. One day, Ravi happens to see Madhu, a middle-class girl who works with ''Travel'' Murthy, a travel agent and Bittu's associate. Murthy prepares fake [[Passport|passports]] for Bittu and his gang to help them escape from India. Ravi befriends Madhu, where they both fall in love with each other and also find out about Bittu.

Furious, Bittu kills Raja Manikyam by planting a bomb in his car and also attacks Ravi's family, where Narayana gets hospitalized, which makes Ravi realize his mistakes. Narayana recovers and asks Ravi to retrieve the money for the people, who toiled day and night for their family. Ravi finds that his sister Raji is kidnapped and also framed for Raja Manikyam's murder when he unknowingly picked up a call which is a phone bomb activated in the car, but Ravi is released with the help of DIG Sitaram. Ravi finds that Raja Manikyam had faked his death as Bittu learned about Raja Manikyam and Varadarajulu's plan of exchanged the money in the dumping yard into fake [[currency|currencies]]. They had burnt by currencies to let Bittu assume that Ravi burnt the money.

Bittu kills Raja Manikyam and Varadarajulu and plans to escape from the country by having the money stored in a [[ship container|container]] and transporting it to a good's ship. Ravi, having deduced Bittu's plan, fools the henchman and makes them return the money to the bank. The henchman gets killed by the mob, who were protesting at the bank. A showdown occurs between Ravi and Bittu, where Ravi kills Bittu with Sitaram's help and also saves Raji. In the end, Ravi attends an interview and gets selected for the job, in which he earns {{INRConvert|25000|r}}.

== Cast ==
{{Div col}}
* [[Allu Arjun]] as Ravindra Narayan "Ravi"
* [[Ileana D'Cruz]] as Madhu, Ravi's love interest (voice dubbed by Haritha)
* [[Sonu Sood]] as Bittu (voice dubbed by [[P. Ravi Shankar]])
* [[Rajendra Prasad (actor)|Rajendra Prasad]] as [[Deputy Inspector General of Police|DIG]] Sitaram [[Indian Police Service|IPS]]
* [[Kota Srinivasa Rao]] as [[Member of Legislative Assembly|MLA]] Varadarajulu
* [[Rao Ramesh]] as [[Assistant commissioner (police)|ADGP]] Raja Manikyam [[Indian Police Service|IPS]]
* [[Tanikella Bharani]] as Narayana Murthy, Ravi's father
* [[Sheetal Menon]] as Devayani, Bittu's deaf-mute girlfriend
* [[Shafi (actor)|Shafi]] as Lala, Bittu's brother
* [[M. S. Narayana]] as [[Sub-Inspector|SI]] Valmiki
* [[Brahmanandam]] as "Pickpocket" Bhramam, Sitaram's servant
* [[Brahmaji]] as "Travel" Murthy, Madhu's boss
* [[Dharmavarapu Subramanyam]] as Madhu's father
* [[Tulasi (actress)|Tulasi]] as Kameswari, Ravi's mother
* [[Hema (actress)|Hema]] as Sujata, Madhu's step-mother
* [[Pragathi (actress)|Pragathi]] as Lalita, Sitaram's wife
* [[Sreemukhi]] as Raji, Ravi's sister
* [[Ravi Prakash (Telugu actor)|Ravi Prakash]] as Dhanushkoti, Bittu's trusted aid
* [[Pradeep Machiraju]] as Ravi's friend working in FM studio
* [[Saptagiri (actor)|Saptagiri]] as Giri, Ravi's friend
* [[Amit Tiwari]] as Bittu's henchman
* [[Vamsi Krishna]] as Bittu's henchman
* [[Posani Krishna Murali]] as a club owner
* [[Gautam Raju]] as a police constable
* [[Sivannarayana Naripeddi]] as a tea seller
* [[Kalpika Ganesh]] as Neha, Sitram's elder daughter
* Shravan as Sattar
* Ananth Prabhu as [[Sub-Inspector|SI]] Prabhu
* [[Vennela Kishore]] as a deaf customer in cafe
* [[Raghu Babu]] as customer in a bar
* [[Ananth Babu]] as a priest
* [[Ali (actor)|Ali]] as a bus passenger
* [[Dhanraj (Telugu comedian)|Dhanraj]] as a patient in a hospital
* [[Rajitha]] as Ravi's neighbor
* Sunny as a thief
* Vajja Venkata Giridhar as a bike guy
* [[Udaya Bhanu (actress)|Udaya Bhanu]] in the song "Julayi"
* [[Raju Sundaram]] [[cameo appearance]] in the song "Osey Osey"
* [[Prakash Raj]] (voiceover)
{{Div col end}}

== Production ==

=== Development ===
In 2010 after his film ''[[Khaleja]]'' was released, many reports suggested that [[Trivikram Srinivas]] would work with [[Venkatesh (actor)|Venkatesh]] for his next film. It was reported that the film would start filming in early 2011, but for unknown reasons, the project was unable to take off.<ref>{{cite web|title=Venki – Trivikram Film To Start From March 15th|url=http://www.cinecorn.com/telugu/news/venki-trivikram-movie-to-start-from-march-15th.html|publisher=cinecorn|access-date=28 March 2012}}</ref> In March 2011, reports suggested that Trivikram Srinivas had approached Allu Arjun for a film and that Allu Arjun has accepted the offer.<ref>{{cite web|title=Trivikram's wedding gift to Allu Arjun|url=http://www.ragalahari.com/news/11364/trivikrams-wedding-gift-to-allu-arjun.aspx|publisher=ragalahari|access-date=28 March 2012}}</ref> It was reported that [[DVV Danayya]] would produce the film under Universal Media banner. [[DVV Danayya]] previously made the successful film ''[[Desamuduru]]'' with Allu Arjun.<ref>{{cite web|title=Trivikram to direct Allu Arjun's first film after marriage|url=http://www.indiaglitz.com/channels/telugu/article/64740.html|archive-url=https://web.archive.org/web/20110311195912/http://www.indiaglitz.com/channels/telugu/article/64740.html|url-status=dead|archive-date=11 March 2011|publisher=One India|access-date=28 March 2012}}</ref> It was also reported that [[Ileana D'Cruz]] was cast as the female lead and the filming would begin in May 2011.<ref>{{cite web|title=Trivikram's movie with Allu Arjun to hit floors in May|url=http://www.indiaglitz.com/channels/telugu/article/65475.html|archive-url=https://web.archive.org/web/20110408063725/http://www.indiaglitz.com/channels/telugu/article/65475.html|url-status=dead|archive-date=8 April 2011|publisher=One India|access-date=28 March 2012}}</ref> Although there were several reports on when the filming would begin, all proved untrue. In August 2011, it was reported that Allu Arjun has injured his shoulder and went to [[Australia]] for surgery on Trivikram's request. This caused the project to be further delayed. In September 2011, an official statement was released by the producers stating that as Allu Arjun was in Australia for shoulder surgery, the filming would start in late October 2011. It was also announced that the film is being produced by S. Radha Krishna under [[Haarika and Hassine Creations|Haarika & Hassine Creations]] banner and with [[DVV Danayya]] presenting the film.<ref>{{cite web|title=Trivikram – Allu Arjun film in September|url=http://www.idlebrain.com/news/2000march20/trivikramalluarjunfilmnews.html|publisher=idlebrain|access-date=28 March 2012}}</ref> It was also announced that [[Devi Sri Prasad]] who had previously worked with Allu Arjun and Trivikram Srinivas would score the music. It was reported that Allu Arjun, as well as Trivikram, had slashed their remuneration for the film in a bid to bring the production cost down. On 2 November 2011 after months of getting delayed, the film was officially launched. It was announced that Ileana D'Cruz was cast as the female lead and the other cast and crew was also announced. On 14 November 2011, filming began in [[Hyderabad]]. Although there were many reports that the film was titled as ''Honey'', the director dismissed the reports saying that no decision was taken.<ref>{{cite web|title=Allu Arjun, Trivikram's film Honey!|url=http://telugu.way2movies.com/newssingle_telugu.html?id=139337&cat=4&tit=Allu-Arjun,-Trivikram%92s-film-Honey!|publisher=way2movies|access-date=28 March 2012}}</ref> In March 2012, it was announced that the film was titled as ''Julayi''.

=== Casting ===
It was announced in September 2011 that [[Rajendra Prasad (actor)|Rajendra Prasad]] was cast for a vital role in the film. It was later reported that Rajendra Prasad would be playing the role of a cop in the film. at first [[Trivikram]] wanted to cast [[Sudeep]] as a villain, but due to Sudeep's busy schedule, Trivikram later cast [[Sonu Sood]] as the antagonist in the film. The other cast includes popular Telugu actors like [[Kota Srinivasa Rao]], [[Brahmanandam]], [[Tanikella Bharani]], [[M. S. Narayana]], [[Dharmavarapu Subramanyam]], [[Brahmaji]] and [[Rao Ramesh]]. It was reported that [[Mahesh Babu]] would provide [[voice over]] for the film similar to Trivikram's ''[[Jalsa]]'', but it proved to be untrue. It was reported that [[Udaya Bhanu (actress)|Udaya Bhanu]] would feature in an [[item number]].<ref>{{cite web|url=http://timesofap.com/cinema/udayabhanu-to-shake-legs-with-allu-arjun-in-julayi-title-song/|title=Udayabhanu to shake legs with Allu Arjun in Julayi Title Song|website=Timesofap.com|date=19 July 2012|access-date=20 July 2012|archive-date=25 December 2018|archive-url=https://web.archive.org/web/20181225084629/http://www.timesofap.com/404.php|url-status=dead}}</ref>

=== Filming ===
After months of delay, filming began in Hyderabad on 14 November 2011. The scenes between Brahmanandam and Ileana at a hospital in [[Kukatpally]] were canned during the first schedule of filming. The second schedule of filming began on 13 December 2011. Filming took place at Ramoji Film City and Sivarla in Hyderabad. In January 2012, action scenes in shivering cold weather were canned at RFC under the supervision of [[Peter Hein]].<ref>{{cite web|title=Allu Arjun's action scene in shivering cold weather|date=19 January 2012 |url=http://www.ragalahari.com/news/13354/allu-arjuns-action-scene-in-shivering-cold-weather.aspx|publisher=ragalahari|access-date=28 March 2012}}</ref> In February 2012, bank robbery scenes were shot on Allu Arjun and Sonu Sood in Hyderabad.<ref>{{cite web|title=Allu Arjun in Bank robbery|url=http://www.maastars.com/187463/allu-arjun-in-bank-robbery|publisher=MAA Stars|access-date=28 March 2012}}</ref> Also in February 2012, more action scenes on Allu Arjun were canned at [[Chennai Port]] under Peter Hein's supervision.<ref>{{cite web|title=Allu Arjun's action shooting at Chennai port|date=20 February 2012 |url=http://www.ragalahari.com/news/13535/allu-arjuns-action-shooting-at-chennai-port.aspx|publisher=Ragalahari|access-date=28 March 2012}}</ref> In March 2012, filming took place in [[Visakhapatnam]], Andhra pradesh.<ref>{{cite web|title=Allu Arjun in Vizag|url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Allu-Arjun-in-Vizag/articleshow/12442395.cms|work=Times of India|access-date=28 March 2012}}</ref> On 6 April 2012, it was reported that filming of the entire talkie part has been completed and four songs are yet to be canned. On 20 April 2012 it was reported that the production unit would be travelling to [[Dubai]] on 26 April 2012 to film two songs on the lead pair and the remaining two songs would be shot in India. On 9 June 2012 fire broke out in a special Irani Hotel set, that was erected for the film in [[Ramoji Film City]]. Allu Arjun and Brahmaji suffered minor injuries in this accident.

==Music==
{{Main|Julayi (soundtrack)}}

The [[soundtrack album]] was composed by [[Devi Sri Prasad]]. The audio of the film was released on 6 July 2012 through [[Aditya Music]] and the lyrics for three songs were written by Srimani, two songs by [[Ramajogayya Sastry]] and one song by Devi Sri Prasad. The audio launch event took place at the Hitex Exhibition center in [[Madhapur]] on the same day. The audio was a huge success with receiving a positive reception from critics and audience. ''Musicperk.com'', a famous music site, marked ''Julai'' as one of the top 10 albums in 2012 rating it 9/10.<ref>{{cite web|url=http://www.musicperk.com/best-of-2012-telugu/|title=Best of 2012-Telugu|publisher=Musicperk.com|access-date=25 January 2013|archive-url=https://web.archive.org/web/20130128125340/http://www.musicperk.com/best-of-2012-telugu/|archive-date=28 January 2013|url-status=dead}}</ref>

==Release==

===Pre-release business===
{| class="wikitable sortable" style="margin:auto; margin:auto;"
|+''Julayi'' Pre-release business<ref name="eenaducinema.com">{{cite web |url=http://www.eenaducinema.com/movie-news/julayi-raked-in-strong-pre-release-revenues/1919.html |title=Julayi Raked in Strong Pre-Release Revenues, Julayi Raked in Strong Pre-Release Revenues |website=www.eenaducinema.com |access-date=15 January 2022 |archive-url=https://web.archive.org/web/20140328225337/http://www.eenaducinema.com/movie-news/julayi-raked-in-strong-pre-release-revenues/1919.html |archive-date=28 March 2014 |url-status=dead}}</ref><ref name="greatandhra.com">{{cite web |url=http://www.greatandhra.com/movies/movie-news/julayi-makes-rs-35-crore-pre-release-revenues-39712.html |title=Julayi Makes Rs 35 Crore Pre-Release Revenues | greatandhra.com |website=www.greatandhra.com |access-date=15 January 2022 |archive-url=https://web.archive.org/web/20140328223818/http://www.greatandhra.com/movies/movie-news/julayi-makes-rs-35-crore-pre-release-revenues-39712.html |archive-date=28 March 2014 |url-status=dead}}</ref>
! Territories and ancillary revenues
! Price
|-
| AP Distribution rights (Siri Media)
| {{INRConvert|23|c}}
|-
| Satellite rights with a TV channel
| {{INRConvert|5.7|c}}
|-
| Overseas & home video rights with Ficus & Volga
| {{INRConvert|3.5|c}}
|-
| Music rights (Aditya Music)
|{{INRConvert|0.7|c}}
|-
| Karnataka rights with RNR Films
| {{INRConvert|3|c}}
|-
| Kerala distribution rights
| {{INRConvert|1.2|c}}
|-
|Total
|{{INRConvert|37.1|c}}
|-
|}

In February 2012, it was announced that Telugu film director and producer [[Dasari Narayana Rao]] has bought the [[Andhra Pradesh]] distribution rights of the film for an amount of {{INRConvert|23|c}}.<ref>{{cite web|title=Dasari creates sensation by buying Allu Arjun's film for Rs 23 crs|date=17 February 2012 |url=http://www.ragalahari.com/news/13518/dasari-creates-sensation-by-buying-allu-arjuns-film-for-rs-23-crs.aspx|publisher=Ragalahari|access-date=28 March 2012}}</ref> It was also reported that [[Dasari Narayana Rao]] will release the film under Siri Media. It was reported that it was the highest amount ever paid for an Allu Arjun film.<ref>{{cite web|title=Dasari buys Allu Arjun – Trivikram film|url=http://www.sify.com/movies/dasari-buys-allu-arjun-trivikram-film-news-telugu-mcroW2eajbg.html?ref=false|archive-url=https://web.archive.org/web/20140422154821/http://www.sify.com/movies/dasari-buys-allu-arjun-trivikram-film-news-telugu-mcroW2eajbg.html?ref=false|url-status=dead|archive-date=22 April 2014|website=[[Sify]]|access-date=28 March 2012}}</ref> It was reported in April 2012 that Ficus had acquired the overseas theatrical distribution rights of the film excluding [[Singapore]] and [[Malaysia]].<ref>{{cite web|url=http://www.telugucinema.com/c/publish/news/julayi_apr092012.php |title=News : Ficus bags Allu Arjun – Trivikram's 'Julayi' |website=[[Telugucinema.com]] |access-date=4 August 2012}}</ref> In July 2012, it was reported that the satellite rights were sold for {{INRConvert|5.7|c}} to [[Star Maa]].<ref>{{cite web|title=Julayi satellite rights sells for Rs. 5.70 cr|url=http://ibnlive.in.com/news/julayi-satellite-rights-sells-for-rs-570-cr/272115-71-216.html|archive-url=https://web.archive.org/web/20120721085937/http://ibnlive.in.com/news/julayi-satellite-rights-sells-for-rs-570-cr/272115-71-216.html|url-status=dead|archive-date=21 July 2012|publisher=IBN LIVE|access-date=10 August 2012}}</ref> [[Kerala]] distribution rights were sold for {{INRConvert|1.2|c}} which is a record in terms of [[Telugu language|Telugu]] and [[Tamil language|Tamil]] films.<ref>{{cite web |url=http://mobilepaper.timesofindia.com/mobile.aspx?article=yes&pageid=21&sectid=edid=&edlabel=BGMIR&mydateHid=19-08-2012&pubname=Mirror+-+Bangalore&edname=&articleid=Ar02100&publabel=MM |title=Archived copy |website=mobilepaper.timesofindia.com |access-date=15 January 2022 |archive-url=https://web.archive.org/web/20140407081950/http://mobilepaper.timesofindia.com/mobile.aspx?article=yes&pageid=21&sectid=edid=&edlabel=BGMIR&mydateHid=19-08-2012&pubname=Mirror+-+Bangalore&edname=&articleid=Ar02100&publabel=MM |archive-date=7 April 2014 |url-status=dead}}</ref>

===Theatrical===
The film was released worldwide on over 1600 screens on 8 August 2012. It is the biggest release of Allu Arjun's career<ref name="ref1"/> ''Gajapokkiri'', the [[Malayalam]] dubbed version of the film was released on 17 August 2012.<ref name="GP">{{cite web|title=Allu Arjun to compete with 6 Mallu superstars|url=http://www.idlebrain.com/news/2000march20/allarjun-6malusuperstars.html|publisher=idlebrain|access-date=10 August 2012}}</ref><ref>{{cite web|title=Allu Arjun's Julayi as Gaja pokkiri in Malayalam|url=http://telugu.way2movies.com/newssingle_telugu/Allu-Arjun%27s-Julayi-as-Gaja-pokkiri-in-Malayalam--4-207584.html|access-date=19 January 2018|website=Telugu.way2movies.com|archive-date=25 December 2018|archive-url=https://web.archive.org/web/20181225084631/http://telugu.way2movies.com/newssingle_telugu/Allu-Arjun%27s-Julayi-as-Gaja-pokkiri-in-Malayalam--4-207584.html|url-status=dead}}</ref> The film was also dubbed and released in [[Hindi]] as ''Dangerous Khiladi'' in 2013.

== Reception ==

=== Box office ===
''Julayi'' collected {{INRConvert|8.5|c}} nett at [[Andhra Pradesh|AP]] box office on its first day. The film collected {{INRConvert|32|c}} nett at AP box office on its first week.{{Citation needed|date=May 2023}} ''Julayi'' collected {{INRConvert|7.54|c}} nett share in rest of India and overseas on its first week and {{INRConvert|3.5|c}} nett at overseas in eight day, extended first week.

''Julayi'' opened very well overseas and collected more than $1 million. In [[United States|USA]], the film collected more than $600,000 including premiere shows in its first weekend.<ref>{{cite news|last=A S|first=Sashidhar|title=Allu Arjun's Julayi USA collections|url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Allu-Arjuns-Julayi-USA-collections/articleshow/15489075.cms|access-date=14 August 2012|newspaper=The Times of India|date=14 August 2012}}</ref> [[Taran Adarsh]] of ''[[Bollywood Hungama]]'' reported that ''Julayi'' has collected over $569,436 (Rs. 3.15 crore) over the weekend in US with the per screen average for the film being around $12,379.<ref>{{cite web|title=Bollywood Hungama – Julayi|url=http://www.bollywoodhungama.com/trade/boxofficeoverseas/id/433|website=[[Bollywood Hungama]]|access-date=14 August 2012|url-status=dead|archive-url=https://web.archive.org/web/20120816211029/http://www.bollywoodhungama.com/trade/boxofficeoverseas/id/433|archive-date=16 August 2012|df=dmy-all}}</ref>

With ''Julayi'', Allu Arjun became the fourth Telugu actor whose film collected a distributor share {{INRConvert|47.9|c}} at the box office.<ref>{{cite web|url=http://www.idlebrain.com/trade/julayi-400 million.html|title=Julayi to join 100 crore club Allu Arjun is the 2nd best film to join and 2nd Mega hero to do so|publisher=idlebrain.com|access-date=25 August 2012}}{{Dead link|date=December 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> The film has completed 50 days on 27 September 2012. ''Julayi'' got pre-release revenue's up to {{INRConvert|37.2|c}} making table profits to the producer.

===Critical response===
''Julayi'' received positive reviews from critics.

Riya Chakravarty of ''[[NDTV]]'' wrote, "Overall, the movie caters to all ages. Watch the movie for its witty dialogues and energetic performances."<ref>{{cite web|last=Chakravarty|first=Riya|title=Movie review: Julayi|url=http://movies.ndtv.com/movie_story.aspx?section=Movies&Id=ENTEN20120211940&keyword=regional&subcatg=MOVIESINDIA&nid=253110|publisher=NDTV|access-date=10 August 2012}}</ref> Sangeetha Devi Dundoo of ''[[The Hindu]]'' described the film as "high on energy and wit" and commented that "''Julayi'' has all the staple ingredients that characterise a Telugu masala entertainer" and concluded that "brain matches brawn in this masala entertainer."<ref>{{cite news|last=Devi Dundoo|first=Sangeetha|title=Julayi – High on energy and wit|url=http://www.thehindu.com/arts/cinema/article3746259.ece|work=The Hindu|date=9 August 2012 |access-date=10 August 2012}}</ref>

Karthik Pasupulate of ''[[The Times of India]]'' gave 3/5 stars and wrote "The movie has enough in it for Allu Arjun fans to dig into it, the others might not find it as amusing."<ref>{{cite news|last=Pasupulate|first=Karthik|title=Julayi Review|url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/movie-reviews/Julayi/movie-review/15419025.cms|access-date=10 August 2012|newspaper=The Times of India|date=9 August 2012}}</ref> Pavithra Srinivasan of ''[[Rediff]]'' criticised the film and felt it to be a "no brainer which loses steam because of the glaring lack of logic" and "gaping plot-holes." She lauded Allu Arjun for "carrying the film on his capable shoulders, hurling punches (both verbal and physical), bashing up goons and going gaga for his girl."<ref>{{cite web|title=Review: Julayi lacks logic|url=http://www.rediff.com/movies/review/south-review-julayi-lacks-logic/20120813.htm|publisher=Rediff|date=13 August 2012|access-date=17 August 2012}}</ref> ''[[CNN-IBN]]'' declared it as "lackluster" and noted that the film was "more amusing than intelligent". It also felt that the film is "far from being either a romance/laugh riot."<ref>{{cite web|title=Telugu Review: 'Julayi' is lacklustre|url=http://ibnlive.in.com/news/telugu-review-julayi-is-lacklustre/280937-71-218.html|archive-url=https://web.archive.org/web/20120812163058/http://ibnlive.in.com/news/telugu-review-julayi-is-lacklustre/280937-71-218.html|url-status=dead|archive-date=12 August 2012|publisher=IBNLive|date=10 August 2012|access-date=17 August 2012}}</ref>

==Accolades==
{| class="wikitable"
|-
! Ceremony
! Category
! Nominee
! Result
|-
|rowspan="2"|[[Nandi Awards of 2012]]
|[[Nandi Award for Best Popular Feature Film|Best Popular Feature Film]]
|[[S. Radha Krishna]]
|{{won}}
|-
|[[Nandi Award for Best Male Dubbing Artist|Best Male Dubbing Artist]]
|[[P. Ravi Shankar]]
|{{won}}
|-
|rowspan="11"|[[2nd South Indian International Movie Awards]]
|[[SIIMA Award for Best Film (Telugu)|Best Film (Telugu)]]
|S. Radha Krishna, D.V.V. Danayya
|{{nom}}
|-
|[[SIIMA Award for Best Director (Telugu)|Best Director (Telugu)]]
|[[Trivikram Srinivas]]
|{{nom}}
|-
|[[SIIMA Award for Best Actor (Telugu)|Best Actor (Telugu)]]
|[[Allu Arjun]]
|{{nom}}
|-
|[[SIIMA Award for Best Supporting Actor (Telugu)|Best Supporting Actor (Telugu)]]
|[[Rajendra Prasad (actor)|Rajendra Prasad]]
|{{won}}
|-
|[[SIIMA Award for Best Actor in a Negative Role (Telugu)|Best Actor in a Negative Role (Telugu)]]
|[[Sonu Sood]]
|{{nom}}
|-
|[[SIIMA Award for Best Comedian (Telugu)|Best Comedian (Telugu)]]
|[[Brahmanandam]]
|{{nom}}
|-
|[[SIIMA Award for Best Music Director (Telugu)|Best Music Director (Telugu)]]
|[[Devi Sri Prasad]]
|{{nom}}
|-
|[[SIIMA Award for Best Lyricist (Telugu)|Best Lyricist (Telugu)]]
|[[Devi Sri Prasad]] - "O Madhu"
|{{nom}}
|-
|[[SIIMA Award for Best Male Playback Singer (Telugu)|Best Male Playback Singer (Telugu)]]
|[[Adnan Sami]] - "O Madhu"
|{{nom}}
|-
|Best Fight Choreographer
|[[Peter Hein]]
|{{nom}}
|-
|Best Dance Choreographer
| [[Sekhar (choreographer)|Sekhar]] - "Julai"
|{{won}}

|}

== References ==
{{Reflist}}

== External links ==
* {{IMDb title|2330927}}

{{Trivikram Srinivas}}
{{Nandi Award for Best Popular Feature Film}}

[[Category:2012 films]]
[[Category:2012 Telugu-language films]]
[[Category:2012 action comedy films]]
[[Category:2010s chase films]]
[[Category:Indian action comedy films]]
[[Category:Indian chase films]]
[[Category:Telugu films remade in other languages]]
[[Category:Films about witness protection]]
[[Category:Films directed by Trivikram Srinivas]]
[[Category:Films with screenplays by Trivikram Srinivas]]
[[Category:Films scored by Devi Sri Prasad]]
[[Category:2012 masala films]]
[[Category:Sign-language films]]
[[Category:Films shot in Visakhapatnam]]
[[Category:2012 comedy films]]

Julayi - Revision history

JoannePettiford at 10:15, 17 April 2026