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{{Short description|Indian jewellery chain}}
{{Advert|date=October 2021}}
{{Use dmy dates|date=December 2018}}
{{Use Indian English|date=December 2018}}
{{Infobox company
| name = Kalyan Jewellers limited
| type = [[Public company|Public]]
| traded_as = {{BSE|543278}}<br>{{NSE|KALYANKJIL}}
| logo = Kalyanjewellerslogo.jpg
| logo_size = 200px
| foundation = {{start date and years ago|1993}}
| founder = [[T.S. Kalyanaraman]]
| net_income =
| aum =
| assets =
| equity =
| revenue =
| owner = Kalyan Jewellers<ref>{{Cite web|url=https://www.bseindia.com/stock-share-price/kalyan-jewellers-india-ltd/kalyankjil/543278/from=mdr|title=Kalyan Jewellers IPO BSE|first=Bombay|last=Stock exchange|via=BSE Official}}</ref>
| num_employees = 8,000
| area_served = [[India]]<br>[[Middle East]]
| key_people = T.S. Kalyanaraman (Chairman & MD)<br>
Sanjay Raghuraman ([[CEO]])<ref>{{Cite web|url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo/articleshow/76747425.cms?from=mdr|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO|first=Sutanuka|last=Ghosal|via=The Economic Times}}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/companies/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo-names-new-directors-120070200511_1.html#:~:text=Warburg%20Pincus%2Dbacked%20Kalyan%20Jewellers,was%20named%20as%20Independent%20Director.|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO, names new directors}}</ref>
| products = Jewellery
| location = [[Thrissur]], [[Kerala]]
| industry = Jewellers
| homepage = https://www.kalyanjewellers.net
}}

'''Kalyan Jewellers''' is an Indian chain of jewellery showrooms.<ref name=R1>{{cite web|url=http://www.rediff.com/business/slide-show/slide-show-1-success-story-of-kalyan-jewellers/20120315.htm |title=The success story of Kalyan Jewellers|date=15 March 2012|publisher=Rediff
|access-date=9 December 2018}}</ref> It has presence across major cities in the country and in [[West Asia]] with a workforce strength of over 8,000 employees.<ref name='toi'/>

The company open its [[initial public offering]] on 16 March 2021, and was publicly listed on 26 March 2021.<ref>{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times |access-date=26 March 2021}}</ref>

==History==
[[File:Kalyan Jewellers.jpg|thumb|left| Kalyan Jewellers showroom in [[Thrissur]] [[City]], [[Kerala]]]]
Kalyan Jewellers was founded by [[T. S. Kalyanaraman]], who opened the first jewellery showroom in 1993 in [[Thrissur]], [[Kerala]], India with an initial capital of {{INRConvert|7.5|m}}.<ref>{{Cite web|title=How Kalyan Jewellers Rose To International Prominence|url=https://www.forbesindia.com/article/indias-family-businesses/how-kalyan-jewellers-rose-to-international-prominence/46401/1|website=Forbes India|language=en|access-date=2020-05-15}}</ref> The company also has strong roots in the textile trading, distribution and wholesale business.{{Citation needed|date=February 2021}}

Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed [[Amitabh Bachchan]] as their first National Brand Ambassador.<ref>{{cite news |last1=Bureau |first1=Our |title=Bachchan signs up as Kalyan Jewellers brand ambassador |url=https://www.thehindubusinessline.com/companies/bachchan-signs-up-as-kalyan-jewellers-brand-ambassador/article20470513.ece1 |work=@businessline |language=en}}</ref>

In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE.<ref>{{cite web |title=Kalyan Jewellers opens six showrooms in UAE |url=https://www.indiainfoline.com/article/news-top-story/kalyan-jewellers-opens-six-showrooms-in-uae-114020502525_1.html |website=www.indiainfoline.com |language=en}}</ref> Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India and the remaining 30 on the Middle East.<ref>{{cite news |title=INDIA TODAY CONCLAVE-Kalyan Jewellers {{!}} IndiaToday |url=https://www.indiatoday.in/india-today-conclave/2019/sponsor-details?sponsor=841414 |work=www.indiatoday.in}}</ref>

The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 761 ‘My Kalyan’ outlets in India.<ref>{{cite web |title=Kalyan Jewellers plans pan-India growth to double revenues in five years |url=https://www.businesstoday.in/current/corporate/kalyan-jewellers-plans-panindia-growth-to-double-revenues-in-five-years/story/302533.html |website=www.businesstoday.in}}</ref><ref>{{cite web |title=Kalyan Jewellers launches 16 My Kalyan stores in Mumbai |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-launches-16-my-kalyan-stores-in-mumbai/articleshow/28839415.cms?from=mdr |website=The Economic Times |date=15 January 2014}}</ref>

==Brand ambassadors==

In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and [[Jaya Bachchan]] are the Global brand ambassadors while their daughter [[Shweta Bachchan Nanda]] is the celebrity influencer.<ref>{{cite news |title=Amitabh, Jaya Bachchan to feature in new jewellery ad |url=https://economictimes.indiatimes.com/magazines/panache/amitabh-jaya-bachchan-to-feature-in-new-jewellery-ad/articleshow/49634940.cms |work=The Economic Times |date=2 November 2015}}</ref><ref>{{cite news |last1=Tewari |first1=Saumya |title=Amitabh Bachchan, daughter Shweta feature in Kalyan Jewellers’ silver jubilee ad |url=https://www.livemint.com/Consumer/9hh88EU9OYKt9T7NUZRemK/Amitabh-Bachchan-daughter-Shweta-feature-in-Kalyan-Jeweller.html |work=Livemint |date=18 July 2018 |language=en}}</ref> Later, [[Katrina Kaif]] was also hired to endorse the brand globally in April 2018.<ref>{{Cite web|title=Katrina Kaif roped in by Kalyan Jewellers as the brand's global ambassador - ET BrandEquity|url=https://brandequity.economictimes.indiatimes.com/news/advertising/katrina-kaif-roped-in-by-kalyan-jewellers-as-the-jewellery-brands-global-ambassador/63891604|last=www.ETBrandEquity.com|website=ETBrandEquity.com|language=en|access-date=2020-05-15}}</ref>

Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors including [[Manju Warrier]] in [[Kerala]], [[Nagarjuna Akkineni]] in [[Andhra Pradesh]] and [[Telangana]],<ref>{{cite news |title=Manju Warrier to Akkineni Nagarjuna: Kalyan jewellers sparkles with myriad regional stars |url=https://www.newindianexpress.com/business/2019/nov/03/manju-warrier-to-akkineni-nagarjuna-kalyan-jewellers-sparkles-with-myriad-regional-stars-2056301.html |work=The New Indian Express}}</ref> [[Shiva Rajkumar]] in [[Karnataka]], [[Prabhu (actor)|Prabhu Ganesan]] in [[Tamil Nadu]].<ref>{{cite news |title=Kalyan Brand Ambassador Illayathilakam Prabhu Ganesan delight crowd {{!}} RITZ |url=http://www.ritzmagazine.in/kalyan-brand-ambassador-illayathilakam-prabhu-ganesan-delight-crowd/ |work=RITZ Magazine |date=24 December 2016}}</ref>

In the past, Kalyan Jewellers has been represented by Bollywood celebrities like [[Sushmita Sen]],<ref>{{cite news |title=Sushmita Sen for Kalyan Jewellers |url=http://www.southasianbridemagazine.com/sushmita-sen-kalyan-jewellers/ |work=South Asian Bride Magazine |date=27 September 2013}}</ref> [[Aishwarya Rai]]<ref>{{cite news |title=Kalyan Jewellers enters Delhi market, brand ambassador Aishwarya Rai Bachchan inaugurates showrooms |url=https://www.financialexpress.com/archive/kalyan-jewellers-enters-delhi-market-brand-ambassador-aishwarya-rai-bachchan-inaugurates-showrooms/1235036/ |work=The Financial Express |date=22 March 2014}}</ref> and [[Sonam Kapoor]].<ref>{{cite news |title=Kalyan Jewellers ropes in Sonam Kapoor as new brand ambassador |url=https://economictimes.indiatimes.com/industry/services/advertising/kalyan-jewellers-ropes-in-sonam-kapoor-as-new-brand-ambassador/articleshow/51396094.cms?from=mdr |work=The Economic Times |date=14 March 2016}}</ref> While [[Shah Rukh Khan]] represented them in the [[Middle East]].<ref>{{cite news |author=Staff Reporter |title=Kalyan Jewellers patrons meet Bollywood superstar Shah Rukh Khan |url=https://www.khaleejtimes.com/nation/dubai/kalyan-jewellers-patrons-meet-bollywood-superstar-shah-rukh-khan |work=Khaleej Times |language=en}}</ref><ref>{{cite web |title=SRK inaugurates 3 Kalyan Jewellers showrooms in 3 countries in 1 eventful day |url=http://everythingexperiential.businessworld.in/article/SRK-inaugurates-3-Kalyan-Jewellers-showrooms-in-3-countries-in-1-eventful-day/30-04-2018-147793/ |website=Everything Experiential |language=en}}</ref>

[[Aishwarya Rai Bachchan]] was paid {{INRConvert|100|m}} per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly [[Sushmita Sen]]. The advertising and marketing budget of Kalyan is around {{INRConvert|900|m}}<ref>{{cite web|url=http://www.campaignindia.in/Article/310403,kalyan-jewellers-charts-expansion-with-rs-90-cr-marketing-budget.aspx|title=Kalyan Jewellers charts expansioYean, with Rs 90 cr marketing budget with|publisher=Campaign India |access-date=2012-08-18}}</ref>

Later they have also signed a number of regional brand ambassadors like [[Pooja Sawant]] in [[Maharashtra]], Kinjal Rajpriya in [[Gujarat]], [[Wamiqa Gabbi]] in [[Punjab]] and [[Ritabhari Chakraborty]] in [[West Bengal]].<ref>{{cite news |last1=Laghate |first1=Gaurav |title=Kalyan Jewellers picks regional stars as brand ambassadors |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-picks-regional-stars-as-brand-ambassadors/articleshow/69628328.cms?from=mdr |work=The Economic Times |date=3 June 2019}}</ref>

==Criticism==
In 2015, Kalyan Jewellers withdrew a controversial advertisement featuring Aishwarya Rai Bachchan after an open letter described it as 'insidiously racist' and a huge flak.<ref>{{Cite web|date=|title=Kalyan Jewellers withdraw 'racist' ad featuring Aishwarya Rai Bachchan|url=https://www.indiatoday.in/movies/bollywood/story/aishwarya-rai-bachchan-clarification-on-racist-kalyan-jewellers-ad-row-249812-2015-04-22|url-status=live|archive-url=|archive-date=|access-date=2021-02-13|website=India Today|language=en}}</ref> The company said, "the creative was intended to present royalty, timeless beauty and elegance".<ref>{{Cite news|last=Dasgupta|first=Pritha Mitra|last2=Ghosal|first2=Sutanuka|title=Kalyan Jewellers to discontinue 'racist' Aishwarya Rai ad amidst controversy|work=The Economic Times|url=https://economictimes.indiatimes.com/magazines/panache/kalyan-jewellers-to-discontinue-racist-aishwarya-rai-ad-amidst-controversy/articleshow/47025586.cms?from=mdr|access-date=2021-02-13}}</ref>

In 2018, Kalyan Jewellers was at the centre of a controversial commercial, starred by Amitabh Bachchan and his daughter Shweta Nanda.<ref>{{Cite news|last=Narasimhan|first=T. E.|date=2018-07-25|title='Trust ad' starring Amitabh scrapped: What went wrong for Kalyan Jewellers|work=Business Standard India|url=https://www.business-standard.com/article/companies/caught-on-the-wrong-pitch-kalyan-jewellers-withdraws-new-trust-ad-118072401319_1.html|access-date=2021-02-13}}</ref> The Jewellers withdrawn the advertisement after criticised by [[All India Bank Officers' Confederation|All India Bank Officers’ Confederation]] for allegedly depicting banks in negative light. The bankers were threatening court cases, boycott calls and even a dharna against Kalyan Jewellers.<ref>{{Cite web|date=2018-07-23|title=Kalyan Jewellers withdraws controversial advertisment starring Amitabh Bachchan after bank employees protest|url=https://indianexpress.com/article/india/kalyan-jewellers-withdraws-controversial-ad-starring-amitabh-bachchan-5270949/|access-date=2021-02-13|website=The Indian Express|language=en}}</ref>

==Activities==
In March 2020, Kalyan Jewellers released {{INRConvert|100|m}} fund for [[Coronavirus disease 2019|COVID-19]] relief work.<ref name="toi">{{cite news |last1=Ghosal |first1=Sutanuka |title=Kalyan Jewellers earmark Rs 10 cr for Covid-19 relief work |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-earmark-rs-10-cr-for-covid-19-relief-work/articleshow/74863403.cms?from=mdr |work=The Economic Times |date=28 March 2020}}</ref>

== Initial public offering ==
On 11 March 2021, Livemint reported that Kalyan Jewellers would be opening an [[initial public offering]] worth Rs. 1,175 crore on 16 March. The company is backed by [[Warburg Pincus]] and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.<ref>{{cite web |last1=Sonavane |first1=Ravindra N. |title=Kalyan Jewellers IPO to open on 16 March; issue price fixed at ₹86-87 apiece |url=https://www.livemint.com/market/ipo/kalyan-jewellers-ipo-to-open-on-16-march-issue-price-fixed-at-rs-86-87-apiece-11615432892556.html |website=mint |access-date=11 March 2021 |language=en |date=11 March 2021}}</ref>

It listed on the [[National Stock Exchange of India]] and [[Bombay Stock Exchange]] on 26 March 2021. Its shares listed at a 15% discount compared to the offer price.<ref>{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times}}</ref>

==Product lines==
Over the years, Kalyan Jewellers has launched various product lines. Some of their jewellery collections are:<ref>{{cite web |title=Kalyan Jewellers’ Muhurat matches the sensibilities of brides from different regions in India |url=https://www.indulgexpress.com/fashion/new-launches/2019/dec/05/kalyan-jewellers-muhurat-matches-the-sensibilities-of-brides-from-different-regions-of-india-20366.html |website=www.indulgexpress.com}}</ref><ref>{{cite web |title=Kalyan launches Ziah range of signature diamond jewellery |url=https://www.gulf-times.com/story/551870/Kalyan-launches-Ziah-range-of-signature-diamond-je |website=Gulf-Times |language=ar |date=1 June 2017}}</ref><ref>{{Cite web|url=https://www.industryherald24.com/kalyan-jewellers-opens-two-new-showrooms-in-uae/|title=Kalyan Jewellers opens two new showrooms in UAE – Industry Herald24}}</ref><ref>{{cite web |last1=Cariappa |first1=Anuj |title=Diwali offer: Kalyan jewellers offers discounts, giveaways to lure buyers |url=https://www.oneindia.com/chennai/diwali-offer-kalyan-jewellers-offers-discounts-giveaways-to-lure-buyers-2963934.html |website=oneindia.com |language=en |date=18 October 2019}}</ref>
*Muhurat – Wedding jewellery
*Mudhra – Handcrafted antique jewellery
*Nimah – Timeless heritage jewellery
*Anokhi – Uncut diamond jewellery
*Rang – Precious stones jewellery
*Tejasvi – Polki diamonds jewellery
*Ziah – Diamond jewellery collection
*Laya – Contemporary gold & diamond jewellery
*Glo – Dancing diamond jewellery
*Vedha – Heritage jewellery with Uncut diamonds
*Apoorva – Diamonds
*Hera – Daily wear diamonds

==References==
{{reflist}}
{{Thrissur topics}}

[[Category:Indian brands]]
[[Category:Retail companies of Thrissur]]
[[Category:Jewellery retailers of India]]
[[Category:Indian companies established in 1993]]
[[Category:1993 establishments in Kerala]]
[[Category:Retail companies established in 1993]]
[[Category:Companies listed on the National Stock Exchange of India]]
[[Category:Companies listed on the Bombay Stock Exchange]]
[[Category:2021 initial public offerings]]

Kalyan Jewellers - Revision history

->SdkbBot at 20:41, 3 November 2021