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{{Use Indian English|date=November 2016}}
{{Use dmy dates|date=November 2016}}
{{infobox company
| name = Kansai Nerolac Paints Limited
| logo = Kansai Nerolac Paints logo.svg
| logo_size = 250px
| caption =
| type = [[Public company|Public]]
|traded_as={{BSE|500165}}<br/>{{nse|KANSAINER}}
| foundation = 1920
| founder =
| defunct =
| location_city = [[Mumbai, Maharashtra]]
| location_country = [[India]]
| location =
| locations =
| area_served = India
| key_people = H.M.Bharuka ([[Managing Director|MD]])<ref>{{cite news|url=http://economictimes.indiatimes.com/Paints//articleshow/6600070.cms |title=Indian paint firms on capacity drive; input costs pinch – The Economic Times |publisher=Economictimes.indiatimes.com |date=21 September 2010 |accessdate=2010-09-26}}</ref>
| industry = [[Chemical industry|Chemicals]]
| products = {{plainlist|
*[[Chemical substance|Chemicals]]
*[[Paints|Decorative paints]]
*[[automotive restoration|Industrial finishing products]]
*[[Industrial coating|Coatings]]}}
| revenue = {{INRConvert|5305|c}} (2020)<ref name="AR2015">{{cite web |url=http://www.moneycontrol.com/financials/kansainerolac/consolidated-profit-lossVI/KNP|title=Kansai Nerolac Paints Financial Statements |accessdate=23 February 2016 |publisher=MoneyControl.com}}</ref>
| operating_income = {{INRConvert|687|c}} (2020)<ref name="AR2015" />
| net_income = {{INRConvert|515|c}} (2020)<ref name="AR2015" />
| assets = {{INRConvert|4883|c}} (2020)<ref name="AR2015" />
| equity = {{INRConvert|3706|c}} (2020)<ref name="AR2015" />
| num_employees = 2,992 (2020)<ref name="AR2015" />
| owner =
| parent = [[Kansai Paint]]
| divisions =
| subsid =
| homepage = {{url|https://nerolac.com/}}
| footnotes =
}}

'''Kansai Nerolac Paints Limited''' ({{BSE|500165}}, {{nse|KANSAINER}}) (formerly known as Goodlass Nerolac Paints Ltd) is the largest industrial paint and third largest decorative paint company of India based in [[Mumbai]].<ref>{{cite web |url=http://mintmoney.livemint.com/mark-to-market/2010/07/paint-industry-smells-a-huge-opportunity-in-economic-growth/ |title=Paint industry smells a huge opportunity in economic growth | Mint Money |publisher=Mintmoney.livemint.com |date=7 July 2010 |accessdate=2010-09-26 }}{{Dead link|date=February 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref>{{cite web|url=http://www.nerolac.com/about |title=About | Kansai Nerolac Paints Limited |publisher=Nerolac.com |date= |accessdate=2010-09-26}}</ref><ref>{{cite web|url=http://www.hindustantimes.com/Nerolac-Paints-to-invest-Rs-400-cr-on-expansion/Article1-540153.aspx |archive-url=https://web.archive.org/web/20100524063828/http://www.hindustantimes.com/Nerolac-Paints-to-invest-Rs-400-cr-on-expansion/Article1-540153.aspx |url-status=dead |archive-date=24 May 2010 |title=Nerolac Paints to invest Rs 400 cr on expansion |publisher=Hindustan Times |date=6 May 2010 |accessdate=2010-09-26}}</ref>
It is a subsidiary of [[Kansai Paint]] of Japan.<ref>{{cite web |url=http://www.kansai.co.jp/global_site/corporate_profile/02_5.html#INDIA |title=Overseas network |publisher=[[Kansai Paint]] |accessdate=2015-02-27 |archive-url=https://web.archive.org/web/20160310044929/http://www.kansai.co.jp/global_site/corporate_profile/02_5.html#INDIA |archive-date=10 March 2016 |url-status=dead }}</ref> As of 2015, it has the third largest market share with 15.4% in the Indian paint industry.<ref name="CMR">{{cite web |url=http://cmrindia.com/external/reports/CMR_Paints_Study_IMG%20Report%202016.pdf |title=CMR's India Paints Report 2016 - CyberMedia Research-CMR |newspaper=cmrindia.com |accessdate=8 November 2016 |archive-url=https://web.archive.org/web/20161112161207/http://cmrindia.com/external/reports/CMR_Paints_Study_IMG%20Report%202016.pdf |archive-date=12 November 2016 |url-status=dead }}</ref> It is engaged in the industrial, automotive and powder coating business. It develops and supplies paint systems used on the finishing lines of electrical components, cycle, material handling equipment, bus bodies, containers and furniture industries.

==History==
* 1920 : It started as Gahagan Paints & Varnish Co. Ltd. at [[Lower Parel]] in [[Mumbai]].<ref>{{Cite web |url=http://apnaghar.co.in/Business_Associate_Catalog/Paint/aboutus.aspx |title=Archived copy |access-date=17 April 2013 |archive-url=https://web.archive.org/web/20140424094616/http://apnaghar.co.in/Business_Associate_Catalog/Paint/aboutus.aspx |archive-date=24 April 2014 |url-status=dead }}</ref>
* 1957 : Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in the same year and established itself as Goodlass Nerolac Paints Ltd. .
* 1976 : Goodlass Nerolac Paints Ltd. became a part of [[Tata Group|Tata]] [[Forbes (engineering company)|Forbes]] Group on acquisition of a part of the foreign shareholdings by [[Forbes]] Gokak. .
* 1983 : Goodlass Nerolac Paints Ltd. strengthened itself by entering in technical collaboration agreement by [[Kansai Paint]] Co. Ltd., Japan and Nihon Tokushu Tokyo Co. Ltd., Japan.
* 1999 : Kansai Paint Co. Ltd. , Japan took over the entire stake of Tata Forbes group and thus Goodlass Nerolac Paints became wholly owned subsidiary of Kansai Paint Company Ltd.<ref>{{Cite web |url=http://bullscrip.com/kansai-nerolac-ltd-a-paint-for-your-portfolio-to-color/ |title=Archived copy |access-date=15 June 2013 |archive-url=https://archive.today/20130616021735/http://bullscrip.com/kansai-nerolac-ltd-a-paint-for-your-portfolio-to-color/ |archive-date=16 June 2013 |url-status=dead }}</ref>
* 2006 : On 11 July, Goodlass Paint Ltd. name has been changed to Kansai Nerolac Paints Ltd.

==Company Overview==
Kansai Nerolac Paints has 6 paint manufacturing plants and about 6–7 contract manufacturers.
The Nerolac owned plants are at
1. Jainpur, [[Kanpur Dehat]] (Uttar Pradesh)
2. [[Bawal]] (Haryana)
3. [[Lote, India|Lote]], Chiplun (Maharashtra)
4. [[Hosur]] (Tamil Nadu)
5. Sayakha (Gujarat)
6. Goindwal (Punjab)
7. [[Visakhapatnam]] (Andhra Pradesh) (Upcoming <ref>https://www.thehindubusinessline.com/companies/kansai-nerolac-sees-month-on-month-improvement-in-auto-coatings-sales/article32667267.ece</ref>)

Kansai Nerolac Paints Ltd. has entered into many technical collaborations with other industry leaders such as E.I. Du-products.<ref name="jobstreet.co.in">http://www.jobstreet.co.in/company/Kansai_Nerolac/aboutus.htm</ref>

The [[Mumbai]]-based company is the leader in the industrial paints segment with a market share of over 40%.<ref>http://poweryourtrade.moneycontrol.com/plus/multibagger/multibagger_promo.php?autono=2391</ref> It is the third-largest player in the decorative paints segment with a modest market share of 13%. Nearly 75% of the Indian paints industry consists of the decorative segment.<ref>{{Cite web |url=http://www.bullscrip.com/ |title=Archived copy |access-date=15 June 2013 |archive-url=https://web.archive.org/web/20130814001525/http://bullscrip.com/ |archive-date=14 August 2013 |url-status=dead }}</ref>

==Parent Company==
Kansai Paint was founded by Katsujiro Iwai in [[Amagasaki]] City, Japan in May 1918.<ref>{{cite journal | pmc = 3133360 | pmid=21444722 | doi=10.1128/MCB.01437-10 | volume=31 | issue=10 | title=Distinct mechanisms of ferritin delivery to lysosomes in iron-depleted and iron-replete cells | year=2011 | journal=Mol. Cell. Biol. | pages=2040–52 | last1 = Asano | first1 = T | last2 = Komatsu | first2 = M | last3 = Yamaguchi-Iwai | first3 = Y | last4 = Ishikawa | first4 = F | last5 = Mizushima | first5 = N | last6 = Iwai | first6 = K}}</ref>
Kansai Paint is a comprehensive manufacturer of paints and coatings. The Products include- Automotive Coatings, Industrial coatings, Decorative coatings, Protective coatings and Marine Coatings.<ref name="kansai.co.jp">{{Cite web |url=http://www.kansai.co.jp/global_site/corporate_profile/02_4.html |title=Archived copy |access-date=23 April 2013 |archive-url=https://web.archive.org/web/20130403011005/http://www.kansai.co.jp/global_site/corporate_profile/02_4.html |archive-date=3 April 2013 |url-status=dead }}</ref> They are also present in [[U.K.]], [[Turkey]], [[United States|U.S.]], [[Canada]], [[Mexico]], [[UAE]].<ref name="kansai.co.jp"/>

== Products and Services==
Technologically innovative products are the company's hallmark. Kansai Nerolac Paint offers differentiated products with a focus on being eco-friendly and healthy.<ref>{{cite news| url=http://articles.economictimes.indiatimes.com/2012-02-06/news/31030595_1_paints-industry-decorative-segment-kansai-nerolac | work=The Times Of India | title=Kansai Nerolac: Despite difficult 3rd quarter,it is well-positioned to grow | date=6 February 2012}}</ref>
Kansai Nerolac Paint’s key products and brands include the following:
*'''Decorative Paints''': Interior wall paints, exterior wall paints, Wood surface paints, and Metals surface paints.<ref name="nerolac.com">http://www.nerolac.com/high/index.html</ref>
*'''Automotive Coatings''' :Pre-Treatment Chemicals, Electrodeposition. Intermediate Coats/Primer Surfacers, Topcoats, Clear Coats, Touch Up Paints, Auto Refinishing Products, Heat Resistant Paints, Underbody Paints & PVC Sealants & Rapgard Transit Protection Films.<ref name="nerolac.com"/>
*'''Performance Coatings''': Performance Coating is available for a wide range of products. For household appliances and metal fittings in factories, there is a comprehensive range of general industrial coating systems like P.T. chemicals, [[Primer (paint)|Primer]]s and [[lacquers]], Coil Coat, Heat Resistant Paints & Metal Decoration Coatings. Powder Coating is now increasing in popularity because of its high quality, resistance to corrosion, the apparent ease of application and the environmental friendliness of the technology.<ref name="nerolac.com"/>

==Marketing and advertising==
Kansai Nerolac has run advertising campaigns, including television commercials, with Bollywood actors including, [[Shah Rukh Khan]] & [[Ranveer Singh]]<ref>{{cite web |url=https://bestmediainfo.com/2018/10/kansai-nerolac-s-new-tvc-with-ranveer-sing |website=Best Media Info |publisher=BestMediaInfo.com |accessdate=18 August 2019}}</ref> and radio station [[Red FM 93.5|Red FM]].

==Awards and Achievements==
*Golden Peacock Environment Management Award, 2005.<ref>http://www.domain-b.com/companies/companies_g/goodlass_nerolac/20050628_award.html</ref>
*Short listed for the Best Managed Company Award from [[Business Today (business magazine)|Business Today]] & [[A.T. Kearney]] 2005.<ref>http://specials.indiatoday.com/btevent/best-manage.pdf</ref>
*Best Vendor Award from customers like Toyota Kirloskar Motors Ltd. (TKML) for Cost and from [[Maruti Udyog Ltd.]](MUL) on overall commendation.<ref name="nitieim19pomb082.blogspot.in">http://nitieim19pomb082.blogspot.in/2012/07/a-study-on-kansai-nerolac-paints-limited.html</ref>
*Awards for Marketing Initiatives like [[Cannes]] 2007 Bronze for Press Ad.<ref>http://www.indiamart.com/kansai-nerolac-paints/aboutus.html</ref>
*[[Reader's Digest]] Trusted Brands Gold Awards, 2008.<ref>{{Cite web |url=http://www.indiamart.com/kanasi-nerolac-paints/aboutus.html |title=Archived copy |access-date=16 April 2013 |archive-url=https://web.archive.org/web/20140424094422/http://www.indiamart.com/kanasi-nerolac-paints/aboutus.html |archive-date=24 April 2014 |url-status=dead }}</ref>
*Product of the Year Award 2010 for Nerolac Excel April 2010.<ref>http://www.moneycontrol.com/bse_annualreports/5001650312.pdf</ref>
*Product of the Year Award 2011 for Nerolac Excel Total with Heat-Guard Technology April 2011.<ref>https://www.scribd.com/doc/96796581/Nerolac-KNPL-Report-2011</ref>
*Sustainability Award for outstanding contribution by [[Mahindra & Mahindra]] – October 2011.<ref>http://nitieim19pomb082.blogspot.in/</ref>
*Best Vendor Performance Award in Paint Supplier's Category by [[Honda]] Motors cycles & scooters at their annual conference 2012.<ref name="nitieim19pomb082.blogspot.in"/>
*ASAPP Media Information Group – Construction World Magazine Ranked Kansai Nerolac Paints First.<ref>http://www.indiainfoline.com/Markets/Company/Fundamentals/Management-Discussions/Kansai-Nerolac-Paints-Ltd/500165</ref>

==References==
{{reflist|2}}

==External links==
* {{Official website}}

{{DEFAULTSORT:Kansai Nerolac Paints}}
[[Category:Chemical companies of India]]
[[Category:Chemical companies established in 1920]]
[[Category:Indian brands]]
[[Category:Manufacturing companies based in Mumbai]]
[[Category:Paint companies of India]]
[[Category:Indian companies established in 1920]]
[[Category:Companies listed on the National Stock Exchange of India]]
[[Category:Companies listed on the Bombay Stock Exchange]]

Kansai Nerolac Paints - Revision history

imported>DaxServer at 15:29, 22 August 2021