2405:204:A605:45AA:0:0:7C7:F0B1 at 19:21, 12 November 2021

2021-11-12T19:21:12Z

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{{short description|Indian multinational electronics company}}
{{Use dmy dates|date=October 2014}}
{{Use Indian English|date=November 2017}}
{{Infobox company
| name = Karbonn
| logo =
| logo_size = 250px
| type = [[Privately held company|Private]]
| genre =
| foundation = {{Start date and age|2009}}
| location_city = [[New Delhi]]
| location_country = [[India]]
| area_served = [[World]]wide
| founder = {{plainlist|
*Sudhir Hasija
*Pardeep Jain <ref name="Bloomberg Overview People of Karbonn">{{cite web|url=https://www.bloomberg.com/research/stocks/private/people.asp?privcapId=117924819|title=Company Overview of Karbonn Mobile India Private Limited|website=Bloomberg|access-date=26 September 2017}}</ref>}}
| key_people = {{plainlist|
* Pardeep Jain <br />(MD & Director)
* Shashin Devsare (Executive Director)<ref name="Bloomberg Overview People of Karbonn"/>
* Alok Kumar (General Manager Marketing)<ref name="Bloomberg Overview People of Karbonn"/>}}
| industry = {{plainlist|
*[[Electronics]]
*[[Consumer electronics]]
*[[Smartphone]]s}}
| products = {{plainlist|
*[[Mobile phone]]s,
*[[Smartphone]]s,
*[[Tablet computer|Tablets]]
*[[Smart watch]]es
*[[Television]]s}}
| services = {{plainlist|
*[[Electronics manufacturing services]]
*[[Mobile handsets]]
*[[Consumer electronics]]
*[[Transportation]]}}
| revenue = {{increase}} {{INRConvert|650|c}}
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees = 10,000+
| parent = Jaina Group and UTL Group
| divisions =
| subsid = [[Gionee]]
| homepage = {{URL|www.karbonn.in}}
| footnotes =
}}

'''Karbonn,''' is an Indian [[Multinational corporation|multinational]] [[electronics company]], that specializes in [[smartphone]]s, [[consumer electronic]]s, [[home appliance]]s, headquartered in [[New delhi]], [[India]]. It is a vendor of feature phones, smartphones, tablets and mobile phone accessories.<ref name="Bloomberg Overview Karbonn"/>
Karbonn is a [[joint venture]] between United Telelinks Ltd., a [[Bangalore]]-based firm and Jaina Marketing Pvt. Ltd., headquartered in [[New Delhi]].<ref name="Bloomberg Overview Karbonn">{{cite web|title=Company Overview of Karbonn Mobile India Private Limited|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=117924819|website=Bloomberg|access-date=27 September 2017}}</ref> Karbonn Mobiles also has tie ups with leading telecom players like [[Bharti Airtel|Airtel]], [[Vodafone Idea]] and [[Jio]].<ref name="Bloomberg Overview Karbonn"/>
Karbonn now widely operates in countries such as [[Bangladesh]], [[Nepal]], [[Sri Lanka]], [[UAE]], [[Oman]], [[Saudi Arabia]], [[Qatar]], [[Bahrain]], [[Yemen]], [[United Kingdom]] and parts of Europe.<ref>{{Cite web|url=https://www.businesstoday.in/current/corporate/karbonn-mobiles-aims-rs-5000-crore-turnover-in-current-fiscal/story/235327.html|title=Karbonn mobiles aims Rs 5,000 crore turnover in current fiscal|website=www.businesstoday.in|access-date=2020-03-17}}</ref>

== History ==

The company struck a deal with [[Eros International|Eros International Media Ltd.]], the makers of [[Rajinikanth]]-starrer film ''[[Kochadaiyaan]]'' (2013). The deal involved the manufacture of five lakh (500,000) items of Kochadaiyaan merchandise with [[screen saver]]s and images from the film, the trailer, behind-the-scenes shots, the signature tune of the film, and the lead actor's signature on back cover of phones.<ref>{{cite web|url=http://www.rediff.com/movies/report/report-eros-to-present-rajinikanth-starrer-kochadaiyaan/20120703.htm |title=Eros to present Rajinikanth-starrer Kochadaiyaan |publisher=Rediff.com |date=3 July 2012 |access-date=22 June 2013}}</ref>

Karbonn ties with online [[digital entertainment]] service provider Hungama.com and have an app preinstalled.<ref name="Business Standard"/>

In October 2012, Karbonn announced the launch of their brand extension 'Karbonn Smart'. The range includes a smart tab and [[smartphones]] based on [[Android (operating system)|Android]] [[operating system]].<ref>{{cite news|url=http://www.business-standard.com/article/companies/karbonn-mobile-launches-new-gadgets-under-karbonn-smart-brand-112101200208_1.html |title=Karbonn Mobile launches new gadgets under Karbonn Smart brand |newspaper=Business Standard India |publisher=Business Standard|date=12 October 2012 |access-date=14 October 2013|last1=Saraswathy |first1=M. }}</ref> In February 2014, [[Microsoft]] announced Karbonn as a hardware partner of [[Windows Phone]] operating system.<ref>{{cite news|url= http://gsminsider.com/2014/02/karbonn-windows-phone-news/| title= Microsoft Announces Bangalore Based Karbonn As New Windows Phone Hardware Partner |date=2 April 2014}}</ref>

Karbonn Sparkle V is one of the initial Android One phones manufactured by Karbonn Mobiles in cooperation with [[Google Inc]].<ref>{{cite web|url=http://www.digit.in/mobile-phones/karbonn-sparkle-v-review-23974.html|title=Karbonn Sparkle V Review Simple, stable and affordable|publisher=Digit.in|date=22 September 2014}}</ref>

== Brand ==
Karbonn was ranked the 77th most trusted brand in India among 1,200, by [[The Brand Trust Report]] 2014, a study conducted by brand analytics company [[Trust Research Advisory]].<ref>{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |date=2014 |website=TRA Research |url-status=dead |archive-url=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archive-date= 2 May 2015 }}</ref> In the 2017 edition of the report, it stands at the 350th position among 1,000 Indian companies surveyed.<ref>{{cite web|title=The Brand Trust Report 2017|url=http://www.trustadvisory.info/categoryBTR17.php|website=TRA Research|access-date=27 September 2017}}</ref>

Karbonn is the first [[Android One]] phone to be sold in the UK.{{citation needed|date=September 2019}} The company entered the UK market through Amazon.uk.

In 2019, Karbonn acquired former chinese mobile giants [[Gionee]] after they went bankrupt and control all of its operations worldwide. In 2020 they announced Gionee as a sub-brand of Karbonn.

==Revenue==

The firm's total investment in the Indian consumer market was over US$5 million in the year 2011. The firm contracted with [[semiconductor]] companies for their [[handset]]s and targets mainly the Indian market. The firm has over 85,000 retailers and 1000+ service centers (150+ dedicated exclusively for Karbonn) across India. Karbonn Mobiles aims at registering a turnover of ₹4,000 crore during the 2013-14 financial year.<ref name="Business Standard">{{cite news|url=http://www.business-standard.com/article/companies/karbonn-mobiles-eyeing-rs-4-000-cr-turnover-in-fy-14-113071600573_1.html |title=Karbonn Mobiles eyeing Rs 4,000 cr turnover in FY 14 |newspaper=Business Standard India |publisher=Business Standard|date=16 July 2013 |access-date=14 October 2013|agency=Press Trust of India }}</ref>

==References==
{{Reflist}}

==External links==
* [https://www.karbonn.in/ Official website]
{{Electronics industry in India}}{{Major mobile device companies}}

[[Category:Companies based in Delhi]]
[[Category:Mobile phone companies of India]]
[[Category:Mobile phone manufacturers]]
[[Category:Indian brands]]
[[Category:Indian companies established in 2009]]
[[Category:Mobile phone industry in India]]
[[Category:Manufacturing companies based in Delhi]]
[[Category:Electronics companies established in 2009]]
[[Category:2009 establishments in Delhi]]

Karbonn Mobiles - Revision history

2405:204:A605:45AA:0:0:7C7:F0B1 at 19:21, 12 November 2021