CleanupBot II at 08:34, 14 August 2023

2023-08-14T08:34:25Z

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{{short description|Australian sports streaming service}}
{{Use dmy dates|date=May 2019}}
{{Use Australian English|date=May 2019}}
{{Infobox website
| name = Kayo Sports
| logo = Kayo Sports logo.png
| logo_size = 215px
| logo_alt =
| collapsible =
| screenshot =
| screenshot_size =
| screenshot_alt =
| caption =
| company_type = [[Subsidiary]]
| foundation =
| launched = {{start date and age|2018|11|26|df=y}}
| predecessor =
| location = [[Gore Hill]], [[New South Wales]]
| country = [[Australia]]
| area_served = Australia
| founder =
| CEO = Julian Ogrin<ref name="Management">{{cite web|work=TV Tonight|last=Knox|first=David|title=Amanda Laing to oversee Foxtel content|url=https://tvtonight.com.au/2020/08/amanda-laing-to-oversee-foxtel-content.html#comments|date=13 August 2020|access-date=13 August 2020}}</ref>
| products = {{plainlist|
* [[Streaming media]]
* [[Video on demand]]
}}
| services = Sports television distribution
| revenue =
| operating_income =
| international =
| owner = [[Streamotion]]
| parent = [[Foxtel]]
| url = {{URL|https://kayosports.com.au/}}
| alexa =
| website_type = [[Over-the-top media service]]
| advertising =
| registration = Required
| users = {{increase}} 1.312 million <small>(as of 8 Aug 2022)</small><ref>{{cite web |last1=Al Zaidi |first1=Seja |title=Foxtel’s streaming subscriber base up 31% in Group Q4 and full-year fiscal 2022 results |url=https://mumbrella.com.au/foxtels-streaming-subscriber-base-up-31-in-group-q4-and-full-year-fiscal-2022-results-750544 |website=Mumbrella |access-date=13 Sep 2022 |pages=9 Aug 2022 |language=en}}</ref>
| language = [[English language|English]]
| current_status = Active
}}

'''Kayo Sports''' is an [[over-the-top content|over-the-top]] [[Streaming media|video streaming]] subscription service available in Australia, owned by [[Streamotion]] ([[Foxtel|a wholly owned subsidiary of Foxtel]]). The service offers sports live and on demand from [[Fox Sports (Australia)|Fox Sports]], [[ESPN Australia|ESPN]], [[beIN Sports (Australian TV channel)|beIN Sports]], and [[Racing.com]].

==History==
In March 2018 it was reported Foxtel were investigating an over-the-top sports streaming service to appeal to customers not willing to subscribe to traditional satellite or cable. At the time the service had reportedly been in development for more than nine months but was yet to be [[green-light|green lit]]. It was reported the new service would not use the Foxtel branding.<ref>{{cite news|last=Mason|first=Max|title=Foxtel executives crunching the numbers on standalone Fox Sports streaming service|url=https://www.afr.com/companies/media-and-marketing/foxtel-executives-crunching-the-numbers-on-standalone-fox-sports-streaming-service-20180325-h0xxd0|newspaper=[[Australian Financial Review]]|date=25 March 2018|access-date=24 December 2019|url-access=subscription}}</ref> In August 2018 it was reported Foxtel had green lit this new sports streaming service, which was [[code name]]d ''Project Martian''. It was predicted the service would launch in late 2018 coinciding with a cricket event following Foxtel's recent new six year broadcasting deal with [[Cricket Australia]].<ref>{{cite web|last=Tyeson|first=Cam|title=Foxtel Might Ditch 'Now' In Yet Another Shakeup Of Their Streaming Services|url= https://www.pedestrian.tv/tech/foxtel-now-could-be-phased-out/|work=Pedestrian|date=7 August 2018|access-date=25 December 2019}}</ref><ref>{{cite news|url=https://www.smh.com.au/business/companies/cricket-heads-to-pay-tv-in-landmark-deal-with-seven-and-foxtel-20180413-p4z9jn.html|title=Cricket heads to pay TV in landmark deal with Seven and Foxtel|last=Duke|first=Jennifer|date=13 April 2018|newspaper=[[Sydney Morning Herald]]|access-date=2 January 2019}}</ref> In October 2018, it was reported the service was originally planned to launch in early November but was delayed until early December in order to conduct further testing to avoid technical issues similar to those experienced by [[Optus Sport]] for the [[2018 FIFA World Cup]].<ref>{{cite web|last=Knox|first=David|title=Foxtel sports-streaming tipped for December|url=https://tvtonight.com.au/2018/10/foxtel-sports-streaming-tipped-for-december.html|work=[[TV Tonight]]|date=29 October 2018|access-date=25 December 2019}}</ref> On 5 November 2018 it was reported Foxtel were exploring including [[ESPN Australia|ESPN]] and [[beIN Sports (Australian TV channel)|beIN Sports]] in the service which was rumored to be called ''Kayo Sports''.<ref>{{cite web|last=Knox|first=David|title=Report: ESPN and beIN SPORTS to join Foxtel sports streaming? |url=https://tvtonight.com.au/2018/11/report-espn-and-bein-sports-to-join-foxtel-sports-streaming.html |work=[[TV Tonight]]|date=5 November 2018|access-date=25 December 2019}}</ref>

On 9 November 2018, it was formally announced the new service would be called Kayo Sports and launched in [[Software release life cycle#Beta|beta]] that day. At launch, the service offered over 50 sports from Fox Sports, ESPN and beIN Sports networks live and on demand. Foxtel CEO Patrick Delany described the service as the "[[Netflix]] of sport".<ref>{{cite web|last=Knox|first=David|title=Kayo Sports is a game-changer |url=https://tvtonight.com.au/2018/11/kayo-sports-is-a-game-changer.html |work=[[TV Tonight]]|date=9 November 2018|access-date=25 December 2019}}</ref> Following a positive reception to the beta launch, Kayo Sports officially launched on 26 November 2018.<ref>{{cite web|last=Knox|first=David|title=Game on for Kayo Sports |url=https://tvtonight.com.au/2018/11/game-on-for-kayo-sports.html |work=[[TV Tonight]]|date=26 November 2018|access-date=25 December 2019}}</ref><ref>{{Cite web|url=https://www.news.com.au/technology/home-entertainment/tv/kayo-sports-streaming-service-dubbed-netflix-of-sports-launches-in-australia/news-story/a4709feb50962a3bb5cf86d81f0c20db|title=Kayo: Fox Sports launches streaming service|website=news.com.au|access-date=2019-01-02}}</ref>

On 6 May 2019 Kayo Sports added [[Racing.com]].<ref>{{cite web|last=Knox|first=David|title=Kayo Sports adds Racing.com |url=https://tvtonight.com.au/2019/05/kayo-sports-adds-racing-com.html|work=[[TV Tonight]]|date=6 May 2019|access-date=25 December 2019}}</ref>

In February 2021 it was announced [[Telstra]] (part owner of parent company Foxtel) would be replacing their ''Telstra Live Pass'' service in the [[National Rugby League]] and [[Australian Football League]] mobile apps which offered streaming of games with access to Kayo Sports.<ref>{{cite web|work=TV Tonight|last=Knox|first=David|title=Telstra Live Pass to switch to Kayo|url=https://tvtonight.com.au/2021/02/telstra-live-pass-to-switch-to-kayo.html|date=2 February 2021|access-date=5 April 2021}}</ref>

As of May 2021 it was announced that Kayo Sports has exceeded 1 million total subscribers, with paying subscribers expected to reach that milestone imminently.<ref>{{cite web |last1=Pash |first1=Chris |title=Foxtel's pandemic resurgence pushes subscribers to record 3.5 million - AdNews |url=https://www.adnews.com.au/news/foxtel-s-pandemic-resurgence-pushes-subscribers-to-record-3-5-million |website=www.adnews.com.au |access-date=10 May 2021 |language=en |date=10 May 2021 |quote="In recent days, Kayo exceeded 1 million total subscribers, with paying subscribers expected to reach that milestone imminently. A strong summer of cricket and the start of the dominant winter sports saw Kayo generate more momentum."}}</ref>

===Subscribers===
{{Div flex row|align-items=center|div o=y}}
{| class="wikitable"
|-
! Date !!Paying Subscribers !!Total Subscribers !!Ref
|-
| As of February 2019
| 100,000
| 115,000
| <ref name="TVTSep19">{{cite web|last=Knox|first=David|title=Kayo growing subscriber base|url=https://tvtonight.com.au/2019/09/kayo-growing-subscriber-base.html|work=TV Tonight|date=2 September 2019|access-date=25 December 2019}}</ref>
|-
| As of 30 June 2019
| 331,000
| 382,000
| <ref name="TVTSep19"/>
|-
| As of November 2019
| 402,000
| 443,000
| <ref name="anniversary">{{cite web|last=Knox|first=David|title=Kayo marks first anniversary|url=https://tvtonight.com.au/2019/11/kayo-marks-first-anniversary.html|work=TV Tonight|date=29 November 2019|access-date=24 December 2019}}</ref>
|-
| As of 5 February 2020
| 340,000{{efn|The decline was attributed to it being a "low sports season" in Australia.<ref name="AFR7Feb20"/>}}
|
| <ref name="AFR7Feb20">{{cite news|newspaper=[[Australian Financial Review]]|last=Mason|first=Max|title=Kayo loses subscribers, pressure increases on Foxtel|url=https://www.afr.com/companies/media-and-marketing/kayo-loses-subscribers-pressure-increases-on-foxtel-20200207-p53ylc|date=7 February 2020|access-date=30 August 2020}}</ref>
|-
| As of 31 March 2020
| 404,000
| 440,000
| <ref name="MOSMay20">{{cite web|work=Ministry of Sport|last=Hodson|first=Joshua|title=Kayo Loses 136,000 Paying Subscribers Amid COVID-19|url=https://ministryofsport.com.au/kayo-loses-136000-paying-subscribers-amid-covid-19/|access-date=30 August 2020}}</ref>
|-
| As of 2 May 2020
| 272,000{{efn|The decline was attributed to the [[impact of the COVID-19 pandemic on sports]].<ref name="MOSMay20"/>}}
|
| <ref name="MOSMay20"/>
|-
| As of 30 June 2020
| 419,000{{efn|The increase was attributed to the return of most major sports.<ref name="TVTAug20"/>}}
| 465,000
| <ref name="TVTAug20">{{cite web|work=TV Tonight|last=Knox|first=David|title=Kayo, Binge, Foxtel Now paid subscribers top 900,000|url=https://tvtonight.com.au/2020/08/kayo-binge-foxtel-now-paid-subscribers-top-900000.html|date=10 August 2020|access-date=29 August 2020}}</ref>
|-
| As of 4 August 2020
| 542,000
| 590,000
| <ref name="TVTAug20"/>
|-
| {{As of|2020|12|31|df=y}}
| 624,000
|
| <ref>{{cite web|work=ZDNet|last=Duckett|first=Chris|title=Foxtel customers up 12% thanks to Kayo and Binge as namesake brands drop|url=https://www.zdnet.com/article/foxtel-customers-up-12-thanks-to-kayo-and-binge-as-namesake-brands-drop/|date=5 February 2021|access-date=6 March 2021}}</ref>
|-
| {{As of|2021|03|31|df=y}}
| 851,000
| 914,000
| <ref>{{cite web |title=News Corp reports: Kayo audiences doubles, Binge climbs to new high |url=https://www.mediaweek.com.au/news-corp-reports-kayo-audience-doubles-binge-climbs-to-new-high/ |website=Mediaweek |language=en-AU |date=6 May 2021}}</ref>
|-
| {{As of|2021|05|07|df=y}}
|
| 1,000,000+
| <ref>{{cite web |last1=Pash |first1=Chris |title=Foxtel's pandemic resurgence pushes subscribers to record 3.5 million - AdNews |url=https://www.adnews.com.au/news/foxtel-s-pandemic-resurgence-pushes-subscribers-to-record-3-5-million |website=www.adnews.com.au |access-date=10 May 2021 |language=en |date=10 May 2021 |quote="In recent days, Kayo exceeded 1 million total subscribers, with paying subscribers expected to reach that milestone imminently. A strong summer of cricket and the start of the dominant winter sports saw Kayo generate more momentum."}}</ref>
|-
| {{As of|2022|08|08|df=y}}
| 1,293,000
| 1,312,000+
| <ref>{{cite web |last1=Al Zaidi |first1=Seja |title=Foxtel’s streaming subscriber base up 31% in Group Q4 and full-year fiscal 2022 results - Mumbrella |url=https://mumbrella.com.au/foxtels-streaming-subscriber-base-up-31-in-group-q4-and-full-year-fiscal-2022-results-750544 |website=Mumbrella |access-date=13 September 2022 |language=en |date=9 August 2022 |quote="News Corp today released its fiscal Q4 results and full year earnings, including Foxtel financials highlighting growth in the subscription video services segment."}}</ref>
|}
{{notelist}}
{{Div CO}}

{{Graph:Chart
|type=line |width=400 |height=250 |showSymbols=true
|xType=string
|xAxisFormat=%b %Y
|yAxisMin=0
|yAxisTitle=Subscribers
|x=Nov18, Feb19, Jun19, Nov19, Feb20, Mar20, May20, Jun20, Aug20, Dec20, Mar21, May21, Aug22
|y=0, 100000, 331000, 402000, 340000, 404000, 272000, 419000, 542000, 624000, 851000, 1000000, 1312000
}}
{{div flex row end|div c=y}}

== Channels ==
The following channels are available on Kayo Sports:<ref>{{cite web|title=What Live Channels are available on Kayo?|url=https://help.kayosports.com.au/s/article/What-Live-Channels-are-available-on-Kayo|work=Kayo Sports|access-date=26 December 2019}}</ref>

{{div col|colwidth=22em}}
* [[Fox Sports News (Australia)|Fox Sports News]]
* [[Fox Cricket]]
* [[Fox League]]
* [[Fox Footy]]
* [[Fox Netball]]
* [[Fox Sports (Australia)|Fox Sports]]
**Fox Sports 503
**Fox Sports 506
**Fox Sports More+
**Fox Sports 508
*[[ESPN Australia|ESPN]]
**ESPN
**ESPN2
*[[beIN Sports (Australian TV channel)|beIN Sports]]
**beIN Sports 1
**beIN Sports 2
**beIN Sports 3
*[[Racing.com]]
{{div col end}}

==Content==
{{see|Fox Sports (Australian TV network)|ESPN Australia|beIN Sports (Australian TV channel)|Sports broadcasting contracts in Australia}}

===Original programming===
Kayo Sports' first original program ''[[Below the Bonnet]]'' premiered on 25 March 2021. The weekly [[Supercars Championship]] themed talk show is hosted by [[David Reynolds (racing driver)|David Reynolds]] and [[Michael Caruso (racing driver)|Michael Caruso]].<ref>{{cite web|work=TV Tonight|last=Knox|first=David|title=Airdate: Below the Bonnet|url=https://tvtonight.com.au/2021/03/airdate-below-the-bonnet.html|date=25 March 2021|access-date=5 April 2021}}</ref>

==Availability==
Kayo Sports offers a three tier subscription model (one, basic or premium), the difference being the number of simultaneous device streams(1 for one, 2 for basic, 3 for premium).<ref>{{cite web|work=Kayo Sports|title=What are my subscription options on Kayo?|url=https://help.kayosports.com.au/s/article/What-are-my-subscription-options-on-Kayo|access-date=18 September 2022}}</ref> Kayo Sports is available via web browser, mobile app (Android and iOS), and on selected smart televisions and media consoles.<ref>{{cite web|work=Kayo Sports|title=What devices and browsers can I use to stream Kayo?|url=https://help.kayosports.com.au/s/article/What-devices-can-I-use-to-stream-Kayo|access-date=5 April 2021}}</ref>

===''Kayo Freebies''===
In January 2021 Kayo Sports announced they would be offering free access to selected sports and programs under the banner ''Kayo Freebies'' as a way of increasing subscribers.<ref name="Freebies''">{{cite web|work=TV Tonight|last=Knox|first=David|title=Kayo to offer free streaming events|url=https://tvtonight.com.au/2021/01/kayo-to-offer-free-streaming-events.html|date=25 January 2021|access-date=5 April 2021}}</ref> Sports included under the banner include: the [[Mount Panorama 500]],<ref name="Freebies''/> selected [[A-League]] games,<ref name="Freebies''/> selected [[W-League (Australia)|W-League]] games,<ref name="Freebies''/> two [[Suncorp Super Netball]] games a round plus [[Australian national netball team|Australian Diamonds]] games,<ref>{{cite web|work=TV Tonight|last=Knox|first=David|title= Foxtel / Kayo sign new deal for Super Netball|url=https://tvtonight.com.au/2021/02/foxtel-kayo-sign-new-deal-for-super-netball.html|date=3 February 2021|access-date=5 April 2021}}</ref> and all sports supported under the Federal Government's ''Women's, Niche and Other Under-Represented Sports'' grants.<ref>{{cite web|work=TV Tonight|last=Knox|first=David|title=Foxtel boosts sports on International Women’s Day|url=https://tvtonight.com.au/2021/03/foxtel-boosts-sports-on-international-womens-day.html|date=8 March 2021|access-date=5 April 2021}}</ref>

==See also==

*[[Foxtel Now]]
*[[Binge (streaming service)|Binge]]
*[[List of sports television channels]]
*[[List of streaming media services]]

==References==
{{reflist}}

==External links==
*{{Official website|https://kayosports.com.au/}}

{{Foxtel}}
{{Australian streaming companies}}
{{VOD services}}
{{Sports television channels in Australia}}
{{Subscription television channels in Australia}}

[[Category:2018 establishments in Australia]]
[[Category:Sports television networks in Australia]]
[[Category:Internet properties established in 2018]]
[[Category:Subscription video streaming services]]
[[Category:Foxtel]]
[[Category:Australian subscription television services]]

Kayo Sports - Revision history

CleanupBot II at 08:34, 14 August 2023