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{{short description|In public speaking, a talk that establishes a main underlying theme}}
{{about||the Apple application|Keynote (presentation software)|other uses|Keynote (disambiguation)}}

[[File:Stevejobs Macworld2005.jpg|thumb|[[Steve Jobs]] was famous for his keynotes, dubbed [[Stevenote]]s|alt=Full-length portrait of man about fifty wearing jeans and a black turtleneck shirt, standing in front of a dark curtain with a white Apple logo]]
A '''keynote''' in [[public speaking]] is a talk that establishes a main underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address. The keynote establishes the framework for the following programme of events or convention agenda; frequently the role of keynote speaker<ref>{{Cite web |url=https://thetrusthack.com/ |title=Life Changing Lessons Online |date=2018-02-21 |publisher=The Trust Hack |access-date=2018-10-09}}</ref><ref>{{Cite web |url=http://www.mikehourigan.com/keynote-speaker-really/ |title=What is a Keynote Speaker, really? |date=2014-05-28 |publisher=Mike Hourigan |access-date=2015-10-09}}</ref> will include that of convention moderator. It will also flag up a larger idea—a literary story, an individual musical piece, or event.

At political or industrial conventions and expositions and at [[academic conference]]s, the '''keynote address''' or '''keynote speech''' is delivered to set the underlying tone and summarize the core message or most important revelation of the event. Keynote speeches are also given at the [[graduation|graduation and commencement ceremonies]] of [[college]]s, [[university|universities]], and major [[secondary school|high schools]], usually by accomplished academics or celebrities invited by the student body. These speeches are often called a [[commencement speech]].

Keynote speakers are often selected to raise interest in a particular event, such as a conference or large meeting sponsored by a corporation or association, and draw attendees to attend that program. Selecting a keynote speaker who is well known for his or her expertise in a particular field, or who has wide name recognition due to other accomplishments, will probably raise enthusiasm among prospective attendees for a meeting or conference. Increasingly the word ''keynote'' is being used as a synonym for [[plenary session]] or "invited talk," with some conferences having an ''opening keynote,'' a ''closing keynote,'' and many other keynotes.

A keynote speaker may work independently, be represented by a [[speakers bureau]], or by a new crowdsourced model such as the ''speakerwiki'' website. In the event that a speaker is represented by a traditional [[speakers bureau]], a commission, typically 25%–30%, is due; however, this is traditionally and ethically absorbed by the speaker rather than the client so that the fee remains flat and transparently priced to the client.<ref>{{Cite book |last=Weiss |first=Alan |title=Money talks how to make a million as a speaker |publisher=McGraw-Hill |year=1998 |isbn=0-07-069615-2 |edition=[Online-Ausg.] |location=New York}}</ref>

The term ''key note'' comes from the practice of [[a cappella]], such as [[doo-wop]] or [[Barbershop music|barbershop singers]], playing a note before singing. The note played determines the [[Key (music)|key]] in which the song will be performed.<ref>{{Cite web |url=http://www.quickanddirtytips.com/business-career/public-speaking/what-is-a-keynote-speech |title=What Is A Keynote Speech? |date=2011-11-23 |publisher=Lisa B. Marshall |access-date=2015-10-09}}</ref>

== In the United States ==
Some of the more famous keynote speeches in the [[United States]] are those made at the [[United States presidential nominating convention|party conventions]] during [[Democratic Party (United States)|Democratic]] and [[Republican Party (United States)|Republican]] [[President of the United States|presidential]] campaigns. Keynote speakers at these events have often gained nationwide fame (or notoriety); for example, [[Barack Obama]] at the [[2004 Democratic National Convention keynote address|2004 Democratic National Convention]], and have occasionally influenced the course of the election. In the commercial arena, [[Steve Jobs]] delivered influential keynote speeches at [[Apple Inc.|Apple]] product, system and service launches,<ref>{{Cite web |url=https://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/ |title=11 Presentation Lessons You Can Still Learn From Steve Jobs |date=2014-05-28 |website=Forbes |access-date=2015-10-09}}</ref> and former presidential candidate [[Al Gore]] delivered a keynote address which was edited into the documentary film ''[[An Inconvenient Truth]]'' (2006).

==References==
{{reflist}}

[[Category:Literary motifs]]
[[Category:Speeches]]
[[Category:Musical keys]]

Keynote - Revision history

WikiDwarf at 17:55, 29 November 2021