https://indianpedia.org/index.php?action=history&feed=atom&title=Kingfisher_beerKingfisher beer - Revision history2026-07-31T20:20:07ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=Kingfisher_beer&diff=453647&oldid=prevVeronaiqr at 15:40, 17 July 20252025-07-17T15:40:25Z<p></p>
<p><b>New page</b></p><div>{{Short description|Indian beer brand}}<br />
{{Primary sources|date=May 2019}}<br />
{{Use Indian English|date=October 2015}}<br />
{{Use dmy dates|date=May 2021}}<br />
{{Infobox beverage<br />
| name = Kingfisher<br />
| image = Kingfisher beer logo.png<br />
| type = [[Lager]]<br />
| abv = 4.12%<br />
| proof = <br />
| manufacturer = [[United Breweries Group]]<br />
| distributor = <br />
| origin = [[India|Indian]]<br />
| introduced = {{Start date|1769}}<br />
| discontinued = <br />
| colour = <br />
| flavour = <br />
| variants = Kingfisher Premium <br /> Kingfisher Zero <br />Kingfisher Strong <br /> Kingfisher Magnum Strong <br /> Kingfisher Strong Fresh <br /> Kingfisher Draught <br /> Kingfisher Ultra <br /> Kingfisher Blue<br /> Kingfisher Red <br /> Kingfisher Lager <br /> Kingfisher Storm<br />
| related = {{ubl|Kingfisher Bohemia|Zingaro|UB Export|London Pilsner|Kalyani Black Label|Bullet|Peacock Cider|Bintang Beer|Pearl River Beer|}}<br />
| website = {{hlist|[http://www.kingfisherworld.com Kingfisher (global)]|[http://www.kingfisherbeer.co.uk Kingfisher (Europe)]}}<br />
}}<br />
<br />
'''Kingfisher''' is an Indian beer brewed by [[United Breweries Group]], [[Bangalore]], [[India]]. The brand was first introduced in 1857 and then relaunched in 1978 by [[Vijay Mallya]]. With a market share of over 36% in India, it is also available in 52 other countries as of 2013.<ref name="kingfisherworld1">{{cite web|title=Our Brands |url=http://uat.kingfisherworld.com/corporate/ubl_brand.aspx |access-date=20 August 2012 |url-status=dead |archive-url=https://web.archive.org/web/20130712200123/http://uat.kingfisherworld.com/corporate/ubl_brand.aspx |archive-date=12 July 2013 }}</ref><br />
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==History==<br />
In 1978, Vijay Mallya launched Kingfisher Premium beer, inspired by the defunct brand from United Breweries Group which was introduced in 1857.<ref>{{cite news |title=The fall of Vijay Mallya |url=https://www.ft.com/content/85252402-1249-11e6-839f-2922947098f0 |archive-url=https://ghostarchive.org/archive/20221211191226/https://www.ft.com/content/85252402-1249-11e6-839f-2922947098f0 |archive-date=11 December 2022 |url-access=subscription |url-status=live |access-date=16 June 2022 |work=Financial Times |date=5 May 2016 }}</ref><ref>{{cite book |last1=Khan |first1=Danish |last2=Khan |first2=Ruhi |title=Escaped: True Stories of Indian Fugitives in London |date=22 March 2021 |publisher=Penguin Random House India Private Limited |isbn=978-93-90914-73-9 |url=https://books.google.com/books?id=SHEhEAAAQBAJ |language=en}}</ref> As the [[Advertising Standards Council of India]] banned alcohol advertisements in India, the UB Group began to promote the brand through [[Surrogate advertising|surrogate advertisements]] of Kingfisher mineral water. After the group began operating [[Kingfisher Airlines]] in 2005, advertisements made their way into airplane cabins.<ref>{{cite news |last1=Prystay |first1=Cris |title=India's Brewers Cleverly Dodge Alcohol-Ad Ban |url=https://www.wsj.com/articles/SB111877994219959436 |access-date=16 June 2022 |work=Wall Street Journal |date=15 June 2005}}</ref><ref>{{cite news |title=Karnataka comes down on surrogate advertisements |url=https://www.thehindubusinessline.com/companies/Karnataka-comes-down-on-surrogate-advertisements/article20593908.ece |access-date=16 June 2022 |work=www.thehindubusinessline.com |date=22 March 2013 |language=en}}</ref> In the United States, the company promoted the Kingfisher beer by de-ethnicizing the brand.<ref>{{cite book |last1=Chen |first1=Steven |title=The Design Imperative: The Art and Science of Design Management |date=26 May 2018 |publisher=Springer |isbn=978-3-319-78568-4 |pages=180 |url=https://books.google.com/books?id=cnFdDwAAQBAJ |language=en}}</ref><br />
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==Kingfisher Beer Europe==<br />
[[File:Kingfisher beer bottle.jpg|thumb|left|A bottle of Kingfisher lager beer]]<br />
Kingfisher Beer Europe Ltd. (KBE) is the European arm of [[United Breweries Group|United Breweries]] with a head office in [[Maidstone]], Kent.<ref>{{Cite web|url=http://www.kingfisherbeer.co.uk/|title=Kingfisher Beer UK|website=kingfisherbeer.co.uk|language=en|access-date=2017-03-29}}</ref> In the UK, Kingfisher is brewed under licence by [[Heineken]] but to the same recipe as used in India. The company runs independently of Kingfisher World and has its own assets such as website, social media, POS suite & marketing objectives such as the tagline, 'The Real Taste of India' which highlights the brand's genuine heritage and sets it apart from other similar products in the UK & Europe.<br />
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KBE sells Premium, which is available in four formats; 330 mL (24 x 330 mL cases), 650 mL (12 x 650 mL case), pint or half pint draught and kegs (30 or 50 L).<ref>{{Cite web|url=http://kingfisherbeer.co.uk/trade|title=Kingfisher Beer UK|website=kingfisherbeer.co.uk|language=en|access-date=2017-03-29}}{{Dead link|date=May 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><br />
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In November 2016, KBE launched<ref>{{Cite web|url=http://www.foodbev.com/news/indian-beer-brand-kingfisher-eyes-untapped-opportunity-with-new-cider/|title=Indian beer brand Kingfisher eyes 'untapped' opportunity in cider - FoodBev Media|website=foodbev.com|date=8 November 2016 |language=en-GB|access-date=2017-03-29}}</ref> Peacock Cider: a 'quality apple cider' created to 'elegantly complement Asian flavours, providing a burst of apple refreshment to balance aromatic spices.'<ref>{{Cite web|url=http://www.instagram.com/PeacockCider|title=Peacock Cider (@peacockcider) • Instagram photos and videos|website=instagram.com|language=en|access-date=2017-03-29}}</ref><br />
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In 2017, KBE added two more products to its portfolio - [[Bintang Beer]], 'Indonesia's No.1 Beer' and [[Guangzhou Zhujiang Brewery Group#Zhujiang beer|Pearl River Beer]], an 'Iconic Cantonese Beer'.<br />
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In 2023, Kingfisher Zero was launched as a 0% variant of Kingfisher Premium.<ref>https://www.morningadvertiser.co.uk/Article/2024/01/03/Kingfisher-introduces-new-zero-alcohol-variant</ref><br />
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==Recognition==<br />
Kingfisher is ranked 74th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kingfisher was ranked 102nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kingfisher was ranked 198th among India's most trusted brands.<ref>{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |url-status=dead |archive-url=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archive-date= 2 May 2015 }}</ref><br />
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==See also==<br />
* {{portal-inline|Beer}}<br />
*[[Kingfisher Airlines]]<br />
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==References==<br />
{{reflist}}<br />
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==External links==<br />
{{commons category|Kingfisher (beer)}}<br />
* {{official website|url=https://www.kingfisherworld.com/}} Global<br />
* {{official website|url=http://www.kingfisherbeer.co.uk}} Europe<br />
{{Heineken International}}<br />
[[Category:Heineken brands]]<br />
[[Category:United Breweries Group]]<br />
[[Category:Indian beer brands]]<br />
[[Category:Indian brands]]<br />
[[Category:Products introduced in 1978]]</div>Veronaiqr