Animesh at 08:41, 30 December 2025

2025-12-30T08:41:51Z

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{{Short description|Indian Financial Services company}}
{{More citations needed|date=August 2019}}
{{Use dmy dates|date=December 2025}}
{{Use Indian English|date=January 2020}}
{{Infobox company
| name = Kuvera
| logo = [[File:Kuvera Logo.jpg|frameless|Kuvera Logo]]
| type = Private
| industry = Personal finance, financial services
| founded = 2016
| founder = Gaurav Rastogi,
Neelabh Sanyal
| fate = Acquired by CRED
| hq_location = Bangalore
| services = Direct Mutual Funds, Tax Harvesting,
Smart Trading, Family Account
| aum = ₹280 billion
| owner = [[Cred (company)|Cred]]
| parent = Arevuk Advisory Services Pvt. Ltd.
| website = https://kuvera.in
| location_country = India
}}

'''Kuvera''' is an Indian online [[wealth management]] platform for [[mutual fund]]s, [[Digital gold currency|digital gold]], [[fixed deposit]]s, [[cryptocurrency exchange]], [[insurance]] & US [[Exchange-traded fund|ETF]] investment. It is operated by Arevuk Advisory Services Pvt. Ltd., a company headquartered in [[Bangalore]].<ref>{{Cite news|url=https://www.thehindu.com/business/using-the-internet-for-your-financial-investments/article25134440.ece|title=Using the Internet for your financial investments|last=Parikh|first=Saurin|date=5 October 2018|work=The Hindu|access-date=31 July 2019|language=en-IN|issn=0971-751X}}</ref><ref name=":0">{{Cite web|url=https://www.livemint.com/Money/kqmVhDkoThQA32XU8n6bxM/Mutual-funds-platform-Kuvera-raises-2500000-from-angel-inv.html|title=Mutual funds platform Kuvera raises $250,000 from angel investors|last=Malik|first=Yuvraj|date=3 March 2018|website=livemint|language=en|archive-url=|archive-date=|access-date=31 July 2019}}</ref> In February 2024, Kuvera was acquired by [[Cred (company)|Cred]].<ref name=":2" />

== History ==
Kuvera was founded in 2016 by Gaurav Rastogi - ex-portfolio manager at [[Morgan Stanley]] and Neelabh Sanyal - former vice-president with Axis Capital.<ref name=":1">{{Cite web|url=https://www.livemint.com/Companies/xhUdOIb22On0q5NRBnKeMK/Mutual-funds-platform-Kuvera-ties-up-with-Uber.html|title=Mutual funds platform Kuvera ties up with Uber|last=Malik|first=Yuvraj|date=23 August 2017|website=LiveMint|language=en|archive-url=|archive-date=|access-date=31 July 2019}}</ref> Mayank Sharma, cloud architect at Amagi joined as the third co-founder in 2017, assuming the responsibility of head of technology.<ref name=":0" /><ref>{{Cite web|date=27 July 2020|title=Kuvera Banks On Gamification To Bring Young Indians Into The Investment Fold|url=https://inc42.com/startups/kuvera-banks-on-gamification-to-bring-young-indians-into-the-investment-fold/|access-date=4 December 2020|website=Inc42 Media|language=en-US}}</ref>

Kuvera.in derives its name from Kuber (also called [[Kubera]] or Kuvera), the lord of riches and treasures according to [[Hindu mythology]].<ref>{{Cite web |last=Das |first=Subhamoy |date=1 August 2018 |title=Kuber the Lord of Riches |url=https://www.learnreligions.com/kuber-the-lord-of-riches-1770298 |access-date=31 July 2019 |website=Learn Religions |language=en}}</ref>

Kuvera's parent company, Arevuk Advisory Services Pvt. Ltd. registered as investment advisor (RIA) with [[Securities and Exchange Board of India|SEBI]] (registration no INA200005166) on 19 July 2016<ref>{{Cite web|url=https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&intmId=13&regno=INA200005166|title=SEBI {{!}} Investment Adviser|website=www.sebi.gov.in|access-date=31 July 2019}}</ref>

The website was launched in 2017.<ref name=":0" /> Over the course of the year, Kuvera introduced the robo-advisory tools on its platform.<ref>{{Cite web|url=https://www.vccircle.com/robo-advisory-startup-kuvera-looks-to-tap-into-direct-mutual-funds-market|title=Robo-advisory startup Kuvera looks to tap into direct mutual funds market|website=VCCircle|language=en-US|access-date=31 July 2019}}</ref>

Kuvera raised a total of $500,000 in two rounds of [[Angel investor|angel funding]]. In March 2018, it raised $250,000 in the second round of angel investment from Baskar Subramanian, co-founder, Amagi, Saket Kumar, managing director, Swank Capital among others.<ref name=":0" /><ref>{{Cite web|url=https://www.moneycontrol.com/news/business/startup/kuvera-raises-250k-from-angel-investors-2520755.html|title=Kuvera raises $250k from angel investors|website=Moneycontrol|access-date=31 July 2019}}</ref><ref>{{Cite web|url=https://www.vccircle.com/online-financial-planning-platform-kuvera-raises-angel-funding|title=Online financial planning platform Kuvera raises angel funding|date=3 March 2018|website=VCCircle|language=en-US|access-date=31 July 2019}}</ref>

In April 2019, Kuvera received a Series A investment of $4.5 Million from the lead investor Eight Roads Fintech Strategic Investments,<ref>{{Cite web|url=https://inc42.com/buzz/wealth-management-startup-kuvera-raises-funding-eight-roads|title=Wealth Management Startup Kuvera Raises $4.5 Mn From Eight Roads|date=16 April 2019|website=Inc42 Media|language=en-US|access-date=31 July 2019}}</ref><ref>{{Cite web|url=https://eightroads.com/en/news/kuvera-raises-4-5m-in-series-a-funding|title=Kuvera raises $4.5m in Series A funding|website=Eight Roads|language=en|access-date=1 August 2019}}</ref> the investment arm of [[Fidelity International]] for building the team and expanding the product portfolio.<ref>{{Cite web|url=https://www.vccircle.com/eight-roads-writes-4-5-mn-cheque-to-digital-investment-platform-kuvera|title=Eight Roads writes $4.5 mn cheque to digital investment platform Kuvera|date=16 April 2019|website=VCCircle|language=en-US|access-date=31 July 2019}}</ref><ref>{{Cite web|url=https://www.fintechfutures.com/2019/04/indian-wealthtech-kuvera-raises-4-5m/|title=Indian wealthtech Kuvera raises $4.5m|last=April 2019|first=17th|website=FinTech Futures|language=en-GB|access-date=1 August 2019}}</ref>

The company also launched a group health insurance cover for its users underwritten by Bharti AXA that covers medical expenses.<ref>{{Cite web|last=Kaur|first=Avneet|date=30 September 2020|title=Kuvera introduces group health insurance for its users|url=https://www.livemint.com/insurance/news/kuvera-launches-health-insurance-at-35-lower-premiums-11601451764240.html|access-date=4 December 2020|website=mint|language=en}}</ref>

Mayank Sharma, [[Chief technology officer|CTO]] left the company in February 2021.{{Citation needed|date=April 2022}}

In February 2024, Kuvera was acquired by [[Financial technology|fintech]] company [[Cred (company)|Cred]] in a cash and stock deal to enter the wealth-management space.<ref name=":2">{{Cite news |last=Rag |first=Ajay |date=6 February 2024 |title=Cred to buy Kuvera to enter wealth management |url=https://economictimes.indiatimes.com/tech/startups/cred-acquires-mutual-fund-startup-kuvera-marks-entry-into-wealth-management/articleshow/107452761.cms?from=mdr |access-date=16 September 2024 |work=The Economic Times |issn=0013-0389}}</ref>

== Partnership ==
In September 2020, the company established a partnership with Vested Finance to allow its Indian traders to invest in the US stocks including [[Netflix]], [[Facebook]], and [[Apple Inc.|Apple]].<ref>{{Cite web|date=2 September 2020|title=Mutual funds platform Kuvera now offers Indian investors to invest in US stocks|url=https://www.livemint.com/market/stock-market-news/mutual-funds-platform-kuvera-now-offers-indian-investors-to-invest-in-us-stocks-11599027874576.html|access-date=4 December 2020|website=mint|language=en}}</ref><ref>{{Cite web|last=Borate|first=Neil|date=3 September 2020|title=Investment apps offer integrated platforms for global, local stocks|url=https://www.livemint.com/money/personal-finance/investment-apps-offer-integrated-platforms-for-global-local-stocks-11599099448891.html|access-date=4 December 2020|website=mint|language=en}}</ref>

==See also==

* [[Mutual funds in India]]

== References ==
{{reflist}}

==External links==
* [https://kuvera.in Official Website]

{{Financial services in India}}
{{Online brokerages}}
{{FinTech in India}}

[[Category:Financial services companies established in 2016]]
[[Category:Financial services companies of India]]
[[Category:Companies based in Bengaluru]]
[[Category:Indian companies established in 2016]]
[[Category:2016 establishments in Karnataka]]

Kuvera.in - Revision history

Animesh at 08:41, 30 December 2025