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{{short description|Indian actor, director, producer}}
{{EngvarB|date=August 2014}}
{{Use dmy dates|date=August 2014}}
{{Infobox person
| name = L. V. Prasad
| image = LV Prasad 2006 stamp of India.jpg
| image_size = 245px
| alt =
| caption = Prasad on a 2006 stamp of India
| birth_name = Akkineni Lakshmi Vara Prasada Rao
| birth_date = {{Birth date|df=yes|1907|01|17}}
| birth_place = [[Somavarappadu]], [[Madras Presidency]], [[British India]] (now in [[Andhra Pradesh]], [[India]])
| death_date = {{Death date and age|df=yes|1994|06|22|1907|01|17}}
| death_place =
| othername =
| occupation = Actor, director, producer, businessman
| yearsactive = 1930–1990
| children = 2, including [[Akkineni Ramesh Prasad|Ramesh Prasad]]
| relatives = [[A. Sreekar Prasad]] (nephew)
| domesticpartner =
| website =
}}

'''Akkineni Lakshmi Vara Prasada Rao''' (17 January 1907 – 22 June 1994), known popularly as '''L. V. Prasad''', was an [[Indian film]] producer, actor, director, [[cinematographer]] and businessman. He was one of the pioneers of Indian cinema and is the recipient of the [[Dadasaheb Phalke Award]], the highest Award for films in India. In 1980, he was awarded the [[Raghupathi Venkaiah Award]], for his contribution to [[Telugu cinema]]. He founded ''Prasads Group'' in 1956, which include the [[Prasad Art Pictures]], [[Prasad Studios]], Prasads IMAX and [[L V Prasad Eye Institute]].<ref>{{Cite web |url=http://www.thehindubusinessline.com/2010/01/20/stories/2010012051951900.htm |title=L.V. Prasad Institute to adapt new technique in cornea surgery|date=20 January 2010|work=The Nindu |access-date=16 November 2010 |archive-url=https://web.archive.org/web/20100330125834/http://www.thehindubusinessline.com/2010/01/20/stories/2010012051951900.htm |archive-date=30 March 2010 |url-status=dead |df=dmy-all }}</ref> L. V. Prasad was the chairman of the [[27th National Film Awards]] Selection Committee held at New Delhi in 1980.

He was the chairman of the All India Selection Panel of Indian Panorama section for the 8th [[International Film Festival of India]] from 3 to 17 January 1981.<ref>{{cite web|url=http://iffi.nic.in/Dff2011/Frm30thNFAAward.aspx?PdfName=30NFA.pdf|title=Directorate of Film Festival|website=Iffi.nic.in|access-date=16 July 2018|archive-url=https://web.archive.org/web/20141216074858/http://iffi.nic.in/Dff2011/Frm30thNFAAward.aspx?PdfName=30NFA.pdf|archive-date=16 December 2014|url-status=dead|df=dmy-all}}</ref>
Prasad was also the chairman of the International Jury for Children's Film Festival held in November 1981 at Madras. He was elected as the President of The [[South Indian Film Chamber of Commerce]] for the year 1982–83. He was a Member of the Board of Film Censors from October 1980 to February 1987. L. V. Prasad was Chairman of the Studio Owners, Council, a wing of [[Film Federation of India]]. The Government of India released a Commemorative postage stamp in his memory in 2006.<ref>{{Cite web |url=http://dff.nic.in/54thNFABrochure.pdf |title=54th National Film Aawards |access-date=7 February 2012 |archive-url=https://web.archive.org/web/20120307151220/http://dff.nic.in/54thNFABrochure.pdf |archive-date=7 March 2012 |url-status=dead |df=dmy-all|publisher=nic.in }}</ref>

Prasad also had the unique distinction of acting in the first [[talkies]] of three different languages of [[Cinema of India|Indian cinema]]; ''[[Alam Ara]]'' (Hindi), ''[[Bhakta Prahlada (1931 film)|Bhakta Prahlada]]'' (Telugu) and ''[[Kalidas (1931 Film)|Kalidas]]'' (a Telugu and Tamil bilingual movie).<ref>{{Citation|author=Express News Service|title=L.V.Prasad dead|newspaper=[[The Indian Express]]|date=1994-06-23|access-date=2016-10-12|page=11|url=https://news.google.com/newspapers?nid=P9oYG7HA76QC&dat=19940623&printsec=frontpage&hl=en}}</ref>

==Early life==
Akkineni Lakshmi Vara Prasada Rao was born on 17 January 1908 as the second son to Akkineni Sriramulu and Akkineni Basavamma in the remote village of [[Somavarappadu]], in [[Eluru]] Taluk in West Godavari district, [[Andhra Pradesh]], India. The family was into agriculture and Prasad was a pampered child, very intelligent, but never interested in studies.<ref>[http://www.hinduonnet.com/thehindu/fr/2006/09/08/stories/2006090802530100.htm The Hindu : Friday Review Hyderabad : A leader and a visionary] {{webarchive|url=https://web.archive.org/web/20100811011047/http://www.hinduonnet.com/thehindu/fr/2006/09/08/stories/2006090802530100.htm |date=11 August 2010 }}</ref>

At the age of 17, in the year 1924, he married his maternal uncle's daughter, Soundarya Manoharamma. Soon they had a baby girl. Prasad's father had mounting debts and declared insolvency, at which point Prasad looked to a cinema career.

==Career==
L. V. Prasad worked as an errand boy for Venus Film Company. He then joined India Pictures as an errand boy, where Akthar Nawaz cast him in a bit-part in the silent film ''Star of the East''. In 1931, he acted in India's first "talkie", ''[[Alam Ara]]'', recruited through Venus Film Company. Other minor roles followed. These films were made by Imperial Films, through which he met [[H. M. Reddy]]. Reddy gave Prasad a small role in ''[[Kalidas (film)|Kalidas]]'', the first Telugu and Tamil Bilingual "talkie", and subsequently in ''[[Bhakta Prahlada (1932 film)|Bhakta Prahlada]]'', the first Telugu "talkie". It was around this time that Prasad made contact with his family and then returned home to visit them. He then returned to Bombay with his wife and daughter, where his sons, Anand and Ramesh, were born.<ref>{{cite web|url=http://www.hinduonnet.com/thehindu/mp/2002/08/07/stories/2002080700450100.htm|title=The Hindu : Eye in the sky|website=Hinduonnet.com|access-date=16 July 2018|archive-url=https://web.archive.org/web/20021022081549/http://www.hinduonnet.com/thehindu/mp/2002/08/07/stories/2002080700450100.htm|archive-date=22 October 2002|url-status=dead}}</ref><ref>{{cite news|url=https://www.thehindu.com/features/metroplus/memories-of-another-day/article2476214.ece|title=Memories of another day|first=Neeraja|last=Murthy|date=22 September 2011|access-date=16 July 2018|newspaper=The Hindu}}</ref>

Prasad by chance got a role as an assistant director in ''Kamar-Al–Zaman'', directed by [[Ali Shah]]. This was also the time that his name was shortened from Akkineni Lakshmi Vara Prasad Rao to L. V. Prasad, this being a consequence of a clerk finding the name too long to use. The shortened name stuck with him thereafter. Tantra Subrahmanyam assigned him a job of a production supervisor and assistant director for the film ''Kashta Jeevi'', which took him to Bombay again. The film was abandoned after shooting three reels. Prasad was in no mood to leave now and he got a job as assistant director in a few other films. During this time, using his connections with [[Prithviraj Kapoor]], he joined [[Prithvi Theatres]] and satisfied his acting passion. It was during this time that he met [[Raj Kapoor]], the hero of his first Hindi production ''[[Sharada (1957 film)|Sharada]]''.<ref>{{cite web|url=http://www.hinduonnet.com/thehindu/fr/2003/04/18/stories/2003041801020500.htm|title=The Hindu : Stage set for technical excellence|website=Hinduonnet.com|access-date=16 July 2018|archive-url=https://web.archive.org/web/20031006015608/http://www.hinduonnet.com/thehindu/fr/2003/04/18/stories/2003041801020500.htm|archive-date=6 October 2003|url-status=dead}}</ref>

In 1943, he got the opportunity to take on the responsibility of assistant director for ''[[Gruha Pravesam]]''. Due to circumstances, he became the director of the film and then he was also chosen as the lead actor of the film! ''Gruha Pravesam'', released in 1946 was one of the finest films of the forties and went on to become a classic of the period. After this, K. S. Prakasa Rao offered Prasad an important role in ''Drohi''. During this time, Ramabrahmam was facing difficulty in finishing his film ''[[Palnati Yudham]]'' due to ill health and he chose Prasad to do justice to this film. After this in 1949, Prasad directed ''[[Mana Desam]]'' and introduced [[N. T. Rama Rao]], later to become a legend in Telugu cinema, in a minor role.<ref>{{Cite web |url=http://www.thehindubusinessline.com/2010/08/27/stories/2010082753271900.htm |title=Manipal varsity signs pact with LV Prasad Academy|work=The Hindu|date=27 August 2010|author=Raghunathan, S. R. |access-date=16 November 2010 |archive-url=https://web.archive.org/web/20101203023800/http://www.thehindubusinessline.com/2010/08/27/stories/2010082753271900.htm |archive-date=3 December 2010 |url-status=dead |df=dmy-all }}</ref>

In 1950 [[Vijaya Pictures]] released their first film ''[[Shavukaru]]'', establishing L. V. Prasad as a director. ''Samsaram'', released in the same year, brought together the two legends of the Telugu film industry as brothers – N. T. Rama Rao and [[Akkineni Nageswara Rao]] in a social drama which created records wherever it was released. The film provided a model for later film makers, a model and theme relevant and popular amongst film makers even today. After this, success chased him. He directed some memorable films in the fifties all of them known for their drama and fine humour. ''Rani'' a Hindi film took him to Bombay again and after that Jupiter Films engaged L. V. Prasad to direct their Magnum Opus ''[[Manohara]]'', starring the legendary [[Sivaji Ganesan]] in Tamil, Telugu and Hindi.<ref>{{cite web|url=http://www.lvprasad.org/lvpstamp/pdf/idlebrain.pdf|title=Release of commemorative postage stamp on LV Prasad|website=Lvprasad.org|access-date=16 July 2018}}</ref>

But L. V. Prasad had more goals to achieve. In 1955, he assigned [[D. Yoganand]] to direct his first production ''[[Ilavelpu]]'' in Telugu under the banner Lakshmi Productions. L. V. Prasad established Prasad Productions, soon after this in 1956. His second son Ramesh returned from the United States after obtaining his B.E.M.S degree and established Prasad Film Labs in Chennai in 1974. Prasad Productions made many memorable box office hits including ''[[Milan (1967 film)|Milan]]'', ''[[Khilona (1970 film)|Khilona]]'', ''[[Sasuraal|Sasural]]'' and ''[[Ek Duuje Ke Liye]]''. L. V. Prasad contributed generously towards the establishment of [[L. V. Prasad Eye Institute]] in [[Hyderabad, India|Hyderabad]].

==Prasad Group==

*Prasad Productions Pvt. Ltd.
*Prasad Film Labs.
*Prasad EFX.
*Prasad Video Digital.
*L.V.Prasad Film and Television Academy.
*Prasads Multiplex/Mall.
*Prasads IMAX.
*Prasad Panavision.
*DCE Dubai.
*DCE Singapore.
*Prasad Corp USA.

==Filmography==
{{div col|colwidth=25em}}
;Actor

*1931 : ''[[Alam Ara]]'' (Hindi)
*1931 : ''[[Bhakta Prahlada (1931 film)|Bhakta Prahlada]]'' (Telugu)
*1931 : ''[[Kalidas (1931 Film)|Kalidas]]'' (Telugu and Tamil Bilingual)
*1933 : ''Sita Swayamvar'' (Hindi)
*1940 : ''Bondam Pelli'' (Telugu)
*1940 : ''[[Barrister Parvateesam (film)|Barrister Parvateesam]]''
*1940 : ''Chaduvukunna Bharya'' (Telugu)
*1981 : ''[[Raja Paarvai]]'' (Tamil)
*1981 : ''Amavasya Chandrudu'' (Telugu)

;Assistant director and actor

*1941 : ''[[Tenali Ramakrishna]]'' (Telugu)
*1942 : ''[[Gharana Donga]]'' (Telugu)

;Assistant cinematographer

*1938 : ''Stree'' (Hindi)

;Assistant director

*1931 : ''Kamar-Al-Zaman'' (Silent)
*1941 : ''Darpan'' (Hindi)
*1943 : ''Dawal'' (Hindi)
*1944 : ''[[Lady Doctor]]'' (Hindi)

;Actor and director

*1946 : ''Griha Pravesam'' (Telugu)
*1947 : ''[[Palnati Yuddham (1947 film)|Palnati Yuddham]]'' (Telugu)
*1948 : ''[[Drohi (1948 film)|Drohi]]'' (Telugu)
*1953 : ''[[Pempudu Koduku]]'' (Telugu)

;Producer (North)

*1961 : ''[[Sasural (1961 film)|Sasural]]'' (Hindi)
*1963 : ''Ham Rahi'' (Hindi)
*1967 : ''[[Milan (1967 film)|Milan]]'' (Hindi)
*1968 : ''[[Raja Aur Runk]]'' (Hindi)
*1970 : ''[[Khilona (1970 film)|Khilona]]'' (Hindi)
*1976 : ''Udhar Ka Sindhur'' (Hindi)
*1980 : ''Yeh Kaisa Insaaf'' (Hindi)
*1981 : ''[[Ek Duuje Ke Liye]]'' (Hindi)
*1985 : ''[[Meraa Ghar Mere Bachche]]'' (Hindi)
*1986 : ''Swaati'' (Hindi)
*1990 : ''Bidaai'' (Bengali)
*1993 : ''Ardhana'' (Malayalam)
*1994 : ''Nagpachami'' (Bengali)
*1994 : ''Sandhyadhara'' (Bengali)
*1996 : ''Mayer Katha'' (Bengali)
*1996 : ''Sunapua'' (Oriya)

;Director

*Kashta Jeevi (Telugu)
*1949 : ''[[Mana Desam]]'' (Telugu)
*1950 : ''[[Shavukar]]'' (Telugu)
*1950 : ''[[Samsaram (1950 film)|Samsaram]]'' (Telugu)
*1952 : ''[[Pelli Chesi Choodu]]'' (Telugu)
*1952 : ''[[Pelli Chesi Choodu|Kalyanam Panni Paar]]'' (Tamil)
*1952 : ''[[Rani (1952 film)|Rani]]'' (Tamil & Hindi)
*1953 : ''[[Paradesi (1953 film)|Paradesi]]'' (Telugu)
*1953 : ''[[Paradesi (1953 film)|Poongothai]]'' (Tamil)
*1954 : ''[[Manohara (film)|Manohara]]'' (Tamil)
*1955 : ''[[Missamma]]'' (Telugu) / ''[[Missiamma]]'' (Tamil)
*1955 : ''[[Mangaiyar Thilakam]]'' (Tamil)
*1957 : ''[[Baagyavathi]]'' (Tamil)
*1957 : ''[[Miss Mary (1957 film)|Miss Mary]]'' (Hindi)
*1958 : ''[[Kadan Vaangi Kalyaanam]]'' (Tamil)
*1958 : ''[[Appu Chesi Pappu Koodu]]'' (Telugu)
*1961 : ''Thayilla Pillai'' (Tamil)
*1963 : ''[[Iruvar Ullam]]'' (Tamil)

;Producer (South)

*1956 : ''[[Ilavelpu]]'' (Telugu)
*1965 : ''[[Illalu]]'' (Telugu)
*1965 : ''Idaya Kamalam'' (Tamil)
*1965 : ''[[Kalithozhan]]'' (Malayalam)
*1975 : ''Piriya Vidai'' (Tamil)
*1976 : ''Thande Makkalu'' (Kannada)
*1978 : ''Mane Belagida Sose'' (Kannada)

;Producer and director

*1957 : ''[[Sharada (1957 film)|Sharada]]'' (Hindi)
*1959 : ''[[Chhoti Bahen]]'' (Hindi)
*1964 : ''Beti Bete'' (Hindi)
*1966 : ''Daadi Maa'' (Hindi)
*1969 : ''[[Jeene Ki Raah]]'' (Hindi)
*1972 : ''[[Shaadi Ke Baad]]'' (Hindi)
*1974 : ''[[Bidaai (1974 film)|Bidaai]]'' (Hindi)
*1977 : ''[[Jay Vejay]]'' (Hindi)

{{div col end}}

==Awards==
;[[National Film Awards]]
*[[National Film Award for Best Feature Film in Tamil|Certificate of Merit for Best Feature Film in Tamil]] – [[Mangaiyar Thilakam|Mangayar Thilakam]] (1956).
*[[National Film Award for Best Feature Film in Telugu]] – [[Bharya Bhartalu]] (1962).
*1982 – [[Dadasaheb Phalke Award]]

;Nandi Awards
*[[Raghupathi Venkaiah Award]] – 1980

;Filmfare Awards
*Filmfare Award for Best Film – [[Khilona (1970 film)|Khilona]]
*[[Filmfare Lifetime Achievement Award – South]] (1992)<ref>{{cite web|url=http://www.filmfare.com/features/lifetime-achievement-award-south-winners-down-the-years-6684.html|title=Lifetime Achievement Award (South) winners down the years...|website=Filmfare.com|access-date=16 July 2018}}</ref>

;Other Awards
*Raja Sandow Memorial Award for the year 1978–79 by the then Honorable Chief Minister of Tamil Nadu, Dr. M. G. Ramachandran at Madras
*Udyog Patra Award by the Honorable Vice-President of India, Mr. M.Hidayatullah at New Delhi on 20 December 1980
*Ramnath Award −82 by the Cine Technicians' Association of South India on 5 June 1982
*Kalatapasvi Award by Telugu cinema weekly magazine Sitaara on 13 March 1983 at Hyderabad
*[[Kala Prapoorna]] award was conferred on him by Chancellor, [[Andhra University]] at Waltair (Old Visakhapatnam) on 21 December 1985
*Andhra Ratna award was conferred on L.V.Prasad by Andhra Pradesh Kalavedhika on 27 March 1987 at Hyderabad

==See also==
* [[Raghupathi Venkaiah Award]]

==References==
{{Reflist}}

==External links==
*[http://www.lvprasad.org/ Official website]
*[http://www.prasadgroup.org/ Prasad Group website]
*{{iMDb name|0695264}}
*{{cite web|url=http://www.lvprasad.org/lvpstamp/pdf/bollyspace.pdf|title=Film History Nugget: L. V. Prasad|website=Lvprasad.org|access-date=16 July 2018}}
*{{cite web|url=http://prasadgroup.org/downloads/connect19.pdf|archive-url=https://web.archive.org/web/20110727183833/http://prasadgroup.org/downloads/connect19.pdf|url-status=dead|archive-date=27 July 2011|date=27 July 2011|access-date=16 July 2018}}
*{{cite web|url=http://www.prasadz.com/links/group.htm|archive-url=https://web.archive.org/web/20101203123955/http://www.prasadz.com/links/group.htm|url-status=dead|archive-date=3 December 2010|title=Prasads - Entertainment.Complete|date=3 December 2010|access-date=16 July 2018}}

{{L. V. Prasad}}
{{Dadasaheb Phalke Award}}
{{Raghupathi Venkaiah Award Recipients}}
{{FilmfareLifetimeAchievementAwardSouth}}

{{Authority control}}

{{DEFAULTSORT:Prasad, L. V.}}
[[Category:1908 births]]
[[Category:1994 deaths]]
[[Category:Male actors from Andhra Pradesh]]
[[Category:Andhra University alumni]]
[[Category:Telugu male actors]]
[[Category:Telugu film directors]]
[[Category:Film producers from Andhra Pradesh]]
[[Category:Dadasaheb Phalke Award recipients]]
[[Category:Filmfare Awards South winners]]
[[Category:Tamil film directors]]
[[Category:People from West Godavari district]]
[[Category:20th-century Indian film directors]]
[[Category:20th-century Indian male actors]]
[[Category:Male actors in Tamil cinema]]
[[Category:Male actors in Hindi cinema]]
[[Category:Film directors from Andhra Pradesh]]
[[Category:Indian male film actors]]
[[Category:Male actors in Telugu cinema]]
[[Category:Cinematographers from Andhra Pradesh]]

L. V. Prasad - Revision history

imported>Citation bot at 22:27, 23 August 2021