Ajay Kumar at 16:52, 18 August 2023

2023-08-18T16:52:20Z

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{{Use Indian English|date=July 2020}}
{{Use dmy dates|date=July 2020}}
{{Infobox film
| name = Le Musk
| image = Le Musk - A.R.Rahman - Movie Poster.jpg
| alt =
| caption = First Look Poster
| director = [[A. R. Rahman]]
| writer = {{Plainlist|
* A. R. Rahman
* Saira Rahman}}
| screenplay = Gurachi Phoenix
| producer = A. R. Rahman
| starring = {{Plainlist|
* [[Nora Arnezeder]]
* [[Guy Burnet]]
* Munirih Grace
* Mariam Zohrabyan}}
| cinematography = Gianni Giannelli
| editing = {{Plainlist|
* Anand Kishore
}}
| music = A. R. Rahman
| studio = {{Plainlist|
* Ideal Entertainment
* KM Musiq
* [[Intel]]
* Zilvermeer Production
* [[Thenandal Studio Limited]]
}}
| released =
| country = India
| language = English
}}

'''''Le Musk''''' is an 2022 Indian [[virtual reality]] [[thriller (genre)|thriller]] film co-produced and directed by film composer [[A. R. Rahman]].<ref>{{Cite web|url=https://variety.com/2022/digital/news/ar-rahman-le-musk-cannes-premiere-1235267051/|title= Rahman turns director! |date= 15 May 2022 }}</ref>
<ref>{{cite news|url=https://indianexpress.com/article/entertainment/music/ar-rahman-on-wearing-the-directors-hat-for-le-musk-filmmaking-is-a-tough-job-but-i-loved-it%E2%80%8B-4642124/ |title=AR Rahman on wearing the director's hat for Le Musk: Filmmaking is a tough job but I loved it|newspaper=[[The Indian Express]] | date=6 May 2017 | first=Samarpita | last=Das | accessdate=15 July 2020}}</ref> The film stars [[Nora Arnezeder]], [[Guy Burnet]], Munirih Grace and Mariam Zohrabyan.<ref name="indiatimes">{{cite news|url=https://economictimes.indiatimes.com/magazines/panache/how-virtual-reality-pushed-ar-rahman-towards-multi-sensory-filmmaking/articleshow/58662010.cms|newspaper=The Economic Times|title=How virtual reality pushed AR Rahman towards 'multi-sensory' filmmaking|date=14 May 2017|first=Ishani|last=Duttagupta|accessdate=15 July 2020}}</ref><ref>{{Cite web|url=https://www.thequint.com/indian-cinema/2017/04/27/ar-rahman-unveils-poster-of-directorial-debut-le-musk|title= AR Rahman |date= 27 April 2017 }}</ref><ref>{{Cite web|url=https://in.news.yahoo.com/ar-rahman-unveils-poster-directorial-025920756.html|title= le Musk 2017}}</ref><ref>{{Cite web|url=http://www.theweek.in/news/entertainment/rahman-turns-director.html|title= Rahman turns director! }}</ref>

A preview of ''Le Musk'' was shown 27 April 2017 at the ‘NAB’, Las Vegas in a room with multi-sensory 'Positron Voyager' VR motion platform.<ref name="pressks">{{cite web|url=http://pressks.com/entertainment/ar-rahman-released-le-musk-movie-first-look-poster/26309/|author=shiva|publisher=pressks.com|title=AR Rahman Released Le Musk Movie First Look Poster | Press News Release|accessdate=27 May 2017}}</ref><ref>{{cite web|url=https://www.asianage.com/entertainment/hollywood/060517/ar-rahman-gears-up-for-his-directorial-debut-le-musk.html|publisher=asianage.com/|title=AR Rahman gears up for his directorial debut Le Musk|date=6 May 2017 |accessdate=20 October 2019}}</ref> At [[2019 Cannes Film Festival|72nd Cannes Film Festival]], Rahman unveiled 'Scent of a song' from the film.<ref>{{Cite news|url=https://www.thehindu.com/entertainment/deep-dive-into-vr-with-rahmans-scent-of-a-song/article27130595.ece|title=Deep dive into VR with Rahman's Scent of a Song|work=[[The Hindu]]|date=14 May 2019 |accessdate= 20 May 2019|last1=Joshi |first1=Namrata }}</ref>

==Plot==
The film follows the journey of an orphaned Armenian child, full-time heiress and part-time musician, who grows up to be a diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes a dramatic turn when she receives an anonymous message, which brings back her mysterious past.<ref>{{Cite web|url=https://variety.com/2019/film/asia/busan-a-r-rahman-le-musk-directing-debut-in-post-production-1203364440/|title=Busan: A.R. Rahman 'Le Musk' Directing Debut in Post-Production|last1=Frater|first1=Naman Ramachandran,Patrick|last2=Ramachandran|first2=Naman|date=2019-10-09|website=Variety|language=en|access-date=2019-10-10|last3=Frater|first3=Patrick}}</ref>

==Cast==

* [[Nora Arnezeder]] as Juliet
* [[Guy Burnet]]
* Munirih Grace
* Mariam Zohrabyan
* Edoardo Landolfi

==Production==

===Development===

In 2015, [[A. R. Rahman]] was planning to create a theatre with projections all around and scent added to it, after being suggested by his wife Saira to make a film on perfumes.<ref>{{cite web|url=https://indianexpress.com/article/entertainment/bollywood/ar-rahman-on-le-musk-it-was-actually-saira-banus-initiative/ |title=AR Rahman on Le Musk: It was actually Saira Banu's initiative |date=7 May 2017 |publisher=[[The Indian Express]]}}</ref><ref>{{cite web|url=https://www.firstpost.com/entertainment/ar-rahman-on-his-upcoming-film-le-musk-filmmaking-is-a-very-tough-job-3427228.html |title=AR Rahman on his upcoming film Le Musk: Filmmaking is a very tough job |date=6 May 2017 |publisher=First Post}}</ref> Three months later, someone gave Rahman a [[virtual reality]] gear which prompted him and his wife to make a virtual reality film based on perfumes. In order to blend the [[olfactory]] element in his film, Rahman got in touch with Grace Boyle,<ref>{{cite web|url=https://re-publica.com/en/member/12181 |title=Grace Boyle - The Feelies |publisher=[[Re:publica]]}}</ref> who is the founder director of Feelies, a London based company that has developed the technology to disperse scent during a film.<ref>{{cite news|url=https://www.thehindu.com/entertainment/music/a-whiff-of-rahman/article18454926.ece |title=A whiff of Rahman |work=[[The Hindu]]|date=15 May 2017 |last1=Khan |first1=Atif }}</ref><ref>{{cite web|url=https://www.financialexpress.com/entertainment/le-musk-ar-rahman-on-turning-director-and-choosing-vr/657320/ |title=Le Musk: AR Rahman, on turning director and choosing VR |date=7 May 2017 |publisher=[[The Financial Express (India)|Financial Express]]}}</ref>

===Filming===

The entire film was shot in [[Rome]] in a span of 13 days using a pair of Jaunt ONE cameras, with each of them being fitted with 24 camera sensors so as to capture [[8K resolution|8K]] quality video.<ref>{{cite web|url=https://iq.intel.com/new-films-use-virtual-reality-immerse-movie-fans/ |title=Le Musk Brings VR to Theaters |publisher=[[Intel]]}}</ref><ref>{{cite web|url=https://thevirtualassist.net/le-musk-virtual-reality-vr-movie-a-r-rahman/ |title=Le Musk: Musical Virtual Reality movie; Co-Written, Soundtracked and Directed by A R Rahman. |publisher=The Virtual Assist}}</ref>

==References==
{{reflist}}

==External links==
*{{imdb title|tt6299578}}
*https://www.facebook.com/LeMuskTheFilm/

[[Category:2022 films]]
[[Category:English-language Indian films]]
[[Category:Films scored by A. R. Rahman]]
[[Category:Films set in Rome]]
[[Category:Entertainment One films]]
[[Category:Virtual reality films]]
[[Category:Films set in Italy]]
[[Category:Films shot in Rome]]
[[Category:Films shot in Italy]]

Le Musk - Revision history

Ajay Kumar at 16:52, 18 August 2023