Brock211211849 at 11:54, 5 May 2026

2026-05-05T11:54:51Z

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{{Short description|Indian fashion brand}}
{{Use dmy dates|date=May 2025}}
{{Use Indian English|date=May 2025}}
{{Infobox company
| name = Libas
| type = [[Privately held company|Private]]
| industry = [[Fashion]], [[Retail]]
| founded = {{Start date and age|1985}}
| founder = Sunil Keshwani
| hq_location = [[Noida]], [[India]]
| key_people = {{Unbulleted list|Sidhant Keshwani (CEO)|Sunil Keshwani}}
| products = [[Ethnic wear]], fusion wear
| owner = Zivore Apparel Pvt Ltd
| num_employees = 1,500
| website = {{URL|https://www.libas.in/}}
}}

'''Libas''' is an Indian [[fashion brand]] specializing in ethnic and fusion wear for women. The brand was founded in 1985 by Sunil Keshwani. It is led by Sidhant Keshwani, who is the CEO.<ref name=":7">{{Cite web |date=2022-03-09 |title=Libas ropes in Sara Ali Khan as the face of the brand |url=https://www.financialexpress.com/business/brandwagon-libas-ropes-in-sara-ali-khan-as-the-face-of-the-brand-2455044/ |access-date=2025-02-04 |website=Financialexpress |language=en}}</ref> It operates in India under the parent company Zivore Apparel Pvt Ltd.<ref name=":0">{{Cite web |date=30 May 2024 |title=D2C fashion brand Libas raises Rs 150Cr from ICICI Ventures |url=https://indianstartupnews.com/funding/d2c-fashion-brand-libas-raises-rs-150cr-from-icici-ventures-4710348 |access-date=2025-02-04 |website=indianstartupnews.com |language=en}}</ref><ref name=":1">{{Cite web |last=Ambwani |first=Meenakshi Verma |date=2024-05-30 |title=Ethnic wear brand Libas secures ₹150 crore funding to accelerate growth |url=https://www.thehindubusinessline.com/companies/ethnic-wear-brand-libas-secures-150-crore-funding-to-accelerate-growth/article68231550.ece |access-date=2025-02-04 |website=BusinessLine |language=en}}</ref>

== History ==
Libas was established in 1985 by Sunil Keshwani.<ref name=":0" /><ref>{{Cite web |date=2024-08-28 |title=Libas opens largest store in Lajpat Nagar, Delhi |url=https://www.indiaretailing.com/2024/08/28/libas-new-flagship-store-lajpat-nagar/ |access-date=2025-02-04 |website=India Retailing |language=English}}</ref> In 2013, his son Sidhant Keshwani assumed the role of CEO and expanded the brand's digital presence.<ref>{{Cite web |date=2024-05-22 |title=Libas launches new collection at LULU Fashion Week |url=https://www.imagesbof.in/libas-launches-new-collection-at-lulu-fashion-week/ |access-date=2025-02-04 |website=Images Business of Fashion |language=en-US}}</ref><ref name=":2">{{Cite web |last=Peer |first=Abha Garyali |date=2024-10-21 |title=60% of Libas’ festive ad budget is being directed toward Meta platforms:Sidhant Keshwani |url=https://www.adgully.com/60-of-libas-festive-ad-budget-is-being-directed-toward-meta-platforms-sidhant-keshwani-152094.html |access-date=2025-02-04 |website=www.adgully.com |language=en-US}}</ref> The company launched on [[e-commerce]] platforms [[Myntra]] and [[Flipkart]] in 2014.<ref name=":3">{{Cite web |last=Gupta |first=Vaishnavi |date=2025-01-31 |title=Libas Unveils Plan to Open 100 Stores in the Next Year |url=https://www.indianretailer.com/interview/retail-people/new-commerce/libas-unveils-plan-open-100-stores-next-year |access-date=2025-02-04 |website=Indian Retailer |language=en}}</ref><ref>{{Cite web |last=Kumar Jha |first=Abhinav |date=2024-10-05 |title=The Future Of Ethnic Wear |url=https://bwdisrupt.com/article/the-future-of-ethnic-wear-535296 |access-date=2025-02-04 |website=BW Disrupt |language=en}}</ref> By 2019, Libas became a [[Fast fashion|fast-fashion]] [[Direct-to-consumer|D2C]] (Direct-to-Consumer) company in the Indian wear segment with the launch of its official website. In 2020, Libas introduced its mobile shopping app for browsing, selecting, and purchasing Indian wear and launched the sub-brand Libas Extra Love, which focuses on plus-size apparel.<ref name=":4">{{Cite web |last=Junkie |first=APAC Ad |date=2022-03-11 |title=Sara Ali Khan Featured in Libas Campaign as its First Celebrity Brand Ambassador |url=https://www.brandinginasia.com/sara-ali-khan-featured-in-libas-campaign-as-its-first-celebrity-brand-ambassador/ |access-date=2025-02-04 |website=Branding in Asia |language=en-US}}</ref><ref name=":5">{{Cite web |last= |date=2022-04-29 |title=Ethnic wear brand Libas records Rs 600 cr GMV revenue in FY 22, plans to open 50 retail stores by the end of this year |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/ethnic-wear-brand-libas-records-rs-600-cr-gmv-revenue-in-fy-22-plans-to-open-50-retail-stores-by-the-end-of-this-year/91178954 |access-date=2025-02-04 |website=ETRetail.com |language=en}}</ref>Libas expanded its horizons and went global with the launch of ShopLibas. This marked a significant step in taking Indian wear to international customers, across the world.

The brand entered the offline retail sector in 2021 with the opening of its first standalone store and expanded into multi-brand outlets (MBOs).<ref>{{Cite web |date=2021-09-01 |title=Libas Forays into Offline Retailing with Launch of Two Outlets in Delhi |url=https://www.indianretailer.com/news/libas-forays-into-offline-retailing-with-launch-of-two-outlets-in-delhi.n11461 |access-date=2025-02-04 |website=Indian Retailer |language=en}}</ref> In 2022, Libas introduced the Libas Art sub-brand, a premium line of occasion wear that includes hand-embroidered garments and pieces created using [[Artisan|artisanal]] techniques.<ref>{{Cite web |last=Lamba |first=Charu |date=2024-08-09 |title=Libas to bet big on omnichannel expansion; eyes 100 EBOs by FY 2026 end |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/libas-to-be-bet-big-on-omnichannel-expansion-eyes-100-ebos-by-fy-2026-end/112397278 |access-date=2025-02-04 |website=ETRetail.com |language=en}}</ref> By 2023, Libas expanded its retail operations into large-format stores (LFS) and became a mass brand with products ranging from Rs 1000 to 8000, providing wardrobe options for all seasons and occasions.<ref name=":1" /><ref>{{Cite web |date=2022-10-01 |title=Libas Strengthens Offline Footprint, Expects 70 pc Growth during Festive Season |url=https://www.indianretailer.com/news/libas-strengthens-offline-footprint-expects-70-pc-growth-during-festive-season |access-date=2025-02-04 |website=Indian Retailer |language=en}}</ref><ref>{{Cite web |date=2022-05-04 |title=Libas to Open 50 Retail Stores in 2023 Pan-India |url=https://www.indianretailer.com/news/libas-eyes-to-open-50-retail-stores-in-2023-pan-india.n13325 |access-date=2025-02-04 |website=Indian Retailer |language=en}}</ref><ref>{{Cite web |date=2024-12-17 |title=Libas Opens Exclusive Bridal Outlet at Omaxe Chowk |url=https://www.indianretailer.com/news/libas-opens-exclusive-bridal-outlet-omaxe-chowk |access-date=2025-02-04 |website=Indian Retailer |language=en}}</ref> In 2024, the brand entered into the kid’s ethnic wear market by launching Libas Kids, a line of ethnic wear for girls aged 3 to 12 that includes kurta sets, [[lehenga]] sets, sharara sets and [[Anarkali]] suits in various prints and colours.<ref name=":4" /> The brand also expanded its presence on Amazon Fashion, TataCliq, and Nykaa Fashion.<ref name=":6">{{Cite web |date=2024-09-27 |title=Retail India News: Libas Launches #UffTeriAdaa Campaign with Kiara Advani for Festive Winter Collection |url=https://www.indianretailer.com/news/retail-india-news-libas-launches-uffteriadaa-campaign-kiara-advani-festive-winter-collection |access-date=2025-02-04 |website=Indian Retailer |language=en}}</ref><ref name=":5" />In 2026, Libas launched its new workwear brand – Gerua – using AI-led insights to meet the needs of the modern working women.<ref>{{cite web |title=Libas launches digital-first affordable workwear sub-brand Gerua |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/libas-launches-digital-first-affordable-workwear-sub-brand-gerua/130456594 |website=The Economic Times Retail |access-date=2026-05-05}}</ref>

== Overview ==
Libas is focused on ethnic and fusion wear, including [[Kurta|kurtas]], kurta sets, suits, sarees, and contemporary styles. The brand operates through an [[omnichannel]] strategy, combining online marketplaces, direct-to-consumer platforms, and offline retail stores.<ref name=":8">{{Cite web |date=2024-05-30 |title=Libas Raises Rs 150 Crore from IAF Series 5, Targets Omnichannel Growth |url=https://www.indianretailer.com/news/funding-alert-libas-raises-rs-150-crore-iaf-series-5-targets-omnichannel-growth |access-date=2025-02-04 |website=Indian Retailer |language=en}}</ref><ref name=":2" /> Libas delivers over 4,000 live SKUs and launches 100-150 new styles weekly.<ref name=":3" />

The company exports its products to several international markets, including the USA, UK, UAE, and Australia<ref>{{Cite web |last=Sabharwal |first=Punita |date=2024-12-04 |title=Doyens of D2C: How these Founders are Reshaping the Space |url=https://www.entrepreneur.com/en-in/news-and-trends/doyens-of-d2c-how-these-founders-are-reshaping-the-space/483765 |access-date=2025-02-04 |website=Entrepreneur |language=en}}</ref> and has collaborated with [[Bollywood]] celebrities for brand campaigns, including [[Kiara Advani]],<ref name=":6" /> [[Sanjeeda Sheikh]], [[Vaani Kapoor]],<ref>{{Cite web |last=Crossley |first=Isabelle |date=2024-08-29 |title=Libas launches bridal store in Lajpat Nagar with Vaani Kapoor |url=https://in.fashionnetwork.com/news/Libas-launches-bridal-store-in-lajpat-nagar-with-vaani-kapoor,1659046.html#valentino |access-date=2025-02-04 |website=FashionNetwork.com |language=en-IN}}</ref> and [[Avneet Kaur]]<ref>{{Cite web |date=2024-12-04 |title=Avneet Kaur adds festive glamour to Libas campaign |url=https://www.exchange4media.com/marketing-news/avneet-kaur-adds-festive-glamour-to-libas-campaign-139203.html |access-date=2025-02-04 |website=Indian Advertising Media & Marketing News |language=en}}</ref> were featured in marketing campaigns. In 2022, actress [[Sara Ali Khan]] became the brand ambassador.<ref>{{Cite news |date=2022-03-10 |title=Indian Ethnic Wear brand, 'Libas' announces its first celebrity face - Sara Ali Khan |url=https://timesofindia.indiatimes.com/indian-ethnic-wear-brand-libas-announces-its-first-celebrity-face-sara-ali-khan/articleshow/90120690.cms |access-date=2025-02-04 |work=The Times of India |issn=0971-8257}}</ref><ref>{{Cite news |date=2023-10-30 |title=Soha Ali Khan stuns on the ramp for Riyaz Gangji’s LIBAS |url=https://timesofindia.indiatimes.com/life-style/fashion/luxury/runway/soha-ali-khan-stuns-on-the-ramp-for-riyaz-gangjjis-libas/articleshow/104818127.cms |access-date=2025-02-04 |work=The Times of India |issn=0971-8257}}</ref><ref name=":7" />

== Operations ==
Libas is headquartered in [[Noida]], India. It operates more than 40 exclusive brand outlets (EBOs) and has a presence in over 500 large-format stores and multi-brand outlets across the country.<ref>{{Cite web |last= |date=2025-08-12 |title=11 Stores in a Day, Quick Commerce by Diwali: Inside Libas’ festive growth playbook |url=https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/libas-plans-11-new-stores-and-launches-quick-commerce-ahead-of-diwali/123251713 |access-date=2025-08-20 |website=retail.economictimes.indiatimes.com |language=en}}</ref> The company employs approximately 1,500 individuals. In May 2024, Libas secured its first external funding of INR 150 crore from IAF Series 5, managed by ICICI Venture.<ref>{{Cite web |date=2024-05-30 |title=Libas secures Rs 150 cr from IAF Series 5, aims to enhance omnichannel presence |url=https://www.indiaretailing.com/2024/05/30/libas-secures-rs-150-cr-from-iaf-series-5/ |access-date=2025-02-04 |website=India Retailing |language=English}}</ref><ref>{{Cite web |last=Crossley |first=Isabelle |date=2024-05-31 |title=Libas raises Rs 150 crore from IAF Series 5 to boost omni-channel operations |url=https://in.fashionnetwork.com/news/Libas-raises-rs-150-crore-from-iaf-series-5-to-boost-omni-channel-operations,1637232.html#jean-paul-gaultier |access-date=2025-02-04 |website=FashionNetwork.com |language=en-IN}}</ref><ref>{{Cite web |date=2024-05-30 |title=Libas secures Rs 150 crore from IAF Series 5, a fund managed by ICICI Venture |url=https://indiantelevision.com/mam/marketing/brands/libas-secures-rs-150-crore-from-iaf-series-5,-a-fund-managed-by-icici-venture-240530 |access-date=2025-02-04 |website=indiantelevision.com |language=en}}</ref><ref name=":8" /> Libas has received several industry awards, including a [[Green building council|Platinum Green Building]] rating from the Indian [[Green building council|Green Building Council]] (IGBC).<ref>{{Cite web |date=2024-11-30 |title=Libas HQ receives platinum green building rating from IGBC |url=https://www.commercialdesignindia.com/insights/libas-hq-receives-platinum-green-building-rating-from-igbc |access-date=2025-02-04 |website=Commercial Design India |language=en-US}}</ref> The company won the Best Customer Engagement Strategy Award in Fashion Services by Quantic.<ref>{{Cite web |date=2024-05-13 |title=3rd Edition Awards - Customer Experience Excellence Awards |url=https://cxexcellenceawards.in/3rd-edition-awards/ |access-date=2025-02-04 |website=cxexcellenceawards.in |language=en-US}}</ref>

== References ==
{{Reflist|2}}

== External links ==
* [https://www.libas.in/ Libas website]


[[Category:Companies established in 1985]]
[[Category:Companies based in Noida]]
[[Category:Indian companies established in 1985]]
[[Category:Retail companies of India]]

Libas - Revision history

Brock211211849 at 11:54, 5 May 2026