https://indianpedia.org/index.php?action=history&feed=atom&title=LimcaLimca - Revision history2026-07-30T04:19:40ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=Limca&diff=166417&oldid=prev2402:8100:24EF:1F1F:20E9:E6A7:CE8F:AA2E at 13:00, 16 July 20212021-07-16T13:00:58Z<p></p>
<p><b>New page</b></p><div>{{More citations needed|date=March 2013}}<br />
{{Infobox Beverage<br />
|name=Limca<br />
|image=[[Image:Limca-logo.jpg|center|The ''Limca'' logo]]<br />
|type=[[Lemon-lime soda]]<br />
|manufacturer=[[The Coca-Cola Company]]<br />
|origin={{flagicon|IND}} [[India]]<br />
|introduced=1977<br />
|related=[[Coca-Cola]], [[7 Up]], [[Sprite (soft drink)|Sprite]]<br />
}}<br />
[[File:Limca soft drink.jpg|thumb|175px|A bottle of Limca.]]<br />
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'''Limca''' is a [[Lemon-lime drink|lemon- and lime-flavoured carbonated soft drink]] made primarily in [[India]] and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours.<br />
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In an interview in 2008, Ramesh Chauhan of [[Parle Bisleri]] revealed that he had approached the owners of [[Duke's Lemonade]], requesting them to share the formula for the drink with the promise not to make it in India, which was turned down. Chauhan decided to come up with his own formula, which he launched under the Limca brand in 1977.<ref name=dnaj08>{{cite news|title=‘Coca-Cola is neglecting beautiful Limca’|url=http://www.dnaindia.com/money/report_coca-cola-is-neglecting-beautiful-limca_1173659|access-date=21 February 2012|newspaper=[[Daily News and Analysis]]|date=26 June 2008}}</ref><br />
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In 1992, when the Indian government allowed [[Coca-Cola]] to return for operations, at the same time as it admitted [[Pepsi]] for the first time, Coca-Cola bought local soft-drink (soda) brands, from [[Parle Bisleri]] owner Ramesh Chauhan including Limca, [[Thums Up]] (a cola-like drink), [[Maaza]] (a [[mango]]-juice based drink), [[Citra (India)|Citra]] (a clear lemon-lime drink), and [[Gold Spot]] (Orange flavour).<ref>{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/from-household-names-to-forgotten-history-story-of-indias-grand-old-brands-such-as-binaca-dalda-moti-soaps/articleshow/10898023.cms|title=From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps|last=Pande|first=Bhanu|date=2011-12-04|work=The Economic Times|access-date=2018-09-17|last2=Bhushan|first2=Ratna}}</ref><br />
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Prior to 1988, the original formula of Limca contained [[Brominated vegetable oil|brominated vegetable oil (BVO)]]. After worldwide reports of ill effects of BVO, its use in soft drinks was banned in India. As a result of this ban, the formula for Limca was changed, and BVO was removed from the concentrate for Limca.<br />
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One of Limca's taglines was "Limca. It's veri veri Lime & Lemoni."<br />
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==Limca Book of Records==<br />
Limca also publishes the ''[[Limca Book of Records]]'', a record book similar to the ''[[Guinness Book of Records]]'', started originally by Ramesh Chauhan. The ''Limca Book of Records'' details feats, records and other unique statistics from an Indian perspective.<br />
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==See also==<br />
* [[7 Up]]<br />
* [[Thums Up]]<br />
* [[Coca-Cola]]<br />
* [[Fanta]]<br />
* [[Pepsi]]<br />
* [[Sprite (soft drink)|Sprite]]<br />
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==References==<br />
{{reflist}}<br />
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==External links==<br />
* [https://web.archive.org/web/20141225231518/http://www.coca-colaindia.com/products/limca.html Coca-Cola India's page on its Limca brand]<br />
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{{Citrus sodas}}<br />
{{Coca-Cola brands}}<br />
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[[Category:Lemon-lime sodas]]<br />
[[Category:Products introduced in 1977]]<br />
[[Category:Indian drink brands]]<br />
[[Category:Coca-Cola brands]]</div>2402:8100:24EF:1F1F:20E9:E6A7:CE8F:AA2E