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{{Use Indian English|date=December 2015}}
{{Use dmy dates|date=December 2015}}
{{Infobox film
| name = Loukyam
| image = Loukyam poster.jpg
| caption = Movie Poster
| director = [[Sriwass]]
| producer = V. Anand Prasad
| screenplay = [[Kona Venkat]]<br />[[Gopimohan]]
| story = Sridhar Seepana
| starring = [[Gopichand (actor)|Gopichand]]<br />[[Rakul Preet Singh]]
| music = [[Anoop Rubens]]
| cinematography = [[Vetri (cinematographer)|Vetri]]
| editing = S. R. Sekhar
| studio = [[Bhavya Creations]]
| released = {{Film date|df=y|2014|09|26}}
| runtime = 149 minutes
| country = India
| language = Telugu
}}

'''''Loukyam''''' ({{translation|Wit}}) is a 2014 Indian [[Telugu language|Telugu]]-language [[action comedy film]] directed by Sriwass. The film stars [[Gopichand (actor)|Gopichand]] and [[Rakul Preet Singh]].<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-Preet-to-romance-Gopichand/articleshow/32786429.cms|title=Rakul Preet to romance Gopichand|work=[[The Times of India]]|date=27 March 2014|accessdate=24 July 2014|archive-date=17 July 2015|archive-url=https://web.archive.org/web/20150717142211/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-Preet-to-romance-Gopichand/articleshow/32786429.cms|url-status=live}}</ref> It is produced by V. Anand Prasad on [[Bhavya Creations]] banner. [[Kona Venkat]] and [[Gopimohan]] provided the screenplay form a story written by Sridhar Seepana.<ref>{{cite web|url=http://www.idlebrain.com/news/today/gopichand-srivas-film.html|title=Gopichand new film in Srivas direction|publisher=idlebrain.com|date=20 February 2014|accessdate=24 July 2014|archive-date=2 March 2014|archive-url=https://web.archive.org/web/20140302072324/http://idlebrain.com/news/today/gopichand-srivas-film.html|url-status=live}}</ref> The film has music composed by [[Anup Rubens]].

The film was launched formally on 11 April 2014 at [[Film Nagar]] in [[Hyderabad, India|Hyderabad]].<ref>{{cite web|url=http://www.indiaglitz.com/gopichand-srivas-movie-launched-telugu-news-106053|title=Gopichand - Srivas movie launched|publisher=IndiaGlitz|date=11 April 2014|accessdate=24 July 2014|archive-date=6 October 2014|archive-url=https://web.archive.org/web/20141006215934/http://www.indiaglitz.com/gopichand-srivas-movie-launched-telugu-news-106053|url-status=live}}</ref> The film released worldwide on 26 September 2014,<ref>{{cite web|url=http://www.indiaglitz.com/loukyam-release-date-locked-telugu-news-113022|title='Loukyam' release date locked|publisher=IndiaGlitz|date=31 August 2014|accessdate=1 September 2014|archive-date=3 September 2014|archive-url=https://web.archive.org/web/20140903141621/http://www.indiaglitz.com/loukyam-release-date-locked-telugu-news-113022|url-status=live}}</ref> to a positive critical reception. It was successful at the box-office, earning distributors a share of {{INR|21.6 [[crore]]}}.<ref name="Loukyam Total Collections">{{cite web|url=http://www.aptoday.com/movienews/loukyam-total-collections-2014-dussehra-hit/4872/|title=Loukyam Total Collections: 2014 Dussehra Hit!|publisher=aptoday.com|date=18 November 2014|accessdate=18 November 2014|archive-date=21 November 2014|archive-url=https://web.archive.org/web/20141121080357/http://www.aptoday.com/movienews/loukyam-total-collections-2014-dussehra-hit/4872|url-status=live}}</ref> It was remade in [[Bengali language|Bengali]] as ''[[Besh Korechi Prem Korechi]]'', [[Kannada]] as ''[[Ram-Leela (2015 Kannada film)|Ram-Leela]]'' and [[Tamil language|Tamil]] as ''[[Sakka Podu Podu Raja (2017 film)|Sakka Podu Podu Raja]]''. The film was later dubbed in [[Hindi]] as ''Ek Khiladi''.

==Plot==
''Loukyam'' opens with Venky ([[Gopichand (actor)|Gopichand]]) kidnapping the sister of Babji ([[Sampath Raj]]), as she is marrying Bharath ([[Bharath Reddy (actor)|Bharath Reddy]]) although she is in love with someone else (Anand Ramaraju). He goes to [[Hyderabad]] and waits for everything in his home, [[Warangal]] to clear. He stays with his friend, Shyamala ([[Satyam Rajesh]]). There he falls for Chandrakala ([[Rakul Preet Singh]]), the sister of Sathya ([[Rahul Dev]]), a don in Hyderabad. Chandrakala rags other students in the college using her brother's power. After her initial rejection, Venky gets her to reciprocate his feelings. Meanwhile, Babji comes to Hyderabad in order to reach Sippy ([[Brahmanandam]]), the driver who helped Venky kidnap Babji's sister. Babji, unaware of the fact that he is traveling in Sippy's taxi, goes around Hyderabad with Boiling star Bablu ([[Prudhviraj (Telugu actor)|Prudhviraj]]), a rising [[Television]] star.

Meanwhile, Keshava Reddy ([[Mukesh Rishi]]), a politician is behind Chandrakala's life. He conducts an attack on her through which Venky comes to know that Chandrakala is actually Babji's second sister and that he had sent her with Sathya to Hyderabad to maintain a low profile. Babji readies Chandrakala to marry Bharath. He also continues to search for whoever (Venky) abducted his sister. Using the help of Nano Shastri ([[Krishna Bhagavaan]]), Venky manages to get Babji and Chandrakala into his house. He also comes to know that the reason Kesava Reddy wants to kill Chandrakala is that his younger sister committed suicide because she loved Babji although he did not reciprocate the same. He hires Hamsa Sippy ([[Hamsa Nandini]]), Sippy's wife, to act like his father, Meka Papa Rao ([[Chandra Mohan (Telugu actor)|Chandra Mohan]]) a.k.a. Puppy's wife. He tells Babji's elder sister to come back on the engagement day to act as if not married and Babji fixes the marriage of his elder sister with Bharat. But unexpectedly, they all come to know that the girl is pregnant and so Bharat refuses to marry.

Then Venky tells Babji that his brother who is actually Babji's sister's husband and is acting as Venky's brother will marry his sister. Babji agrees for the wedding and, in turn, tells Chandrakala that she is to marry Bharat again. Through an attack incident, Venky comes to know that Bharat is Kesava Reddy's son. He tells Kesava Reddy that even Babji is aware of this fact and is planning to kill Bharat on a trip to [[Srisailam]]. Kesava Reddy ends up believing him and attacks Babji and the group on the way. He foolishly reveals to Babji that Bharat is his son and that he is aware Babji will kill him. When Kesava Reddy realizes his folly, he kidnaps Chandrakala and Bharat and escapes from the spot. Boiling star Bablu who mistakes it to be a serial shoot stops Kesava Reddy on the way which gives Venky enough time to reach Kesava Reddy. In a thrilling climax, Venky gets Babji to beat up Kesava Reddy and using his "Sympathy angle" trick, which he had earlier used to get Babji and his sister together, He gets Babji to agree for his and Chandrakala's wedding as well. The film ends with Sippy saying that with "Loukyam"(Tact), you can fool not only Babji but even [[God]] and Boiling star Bablu saying he is Cool Bablu from now on and he will do only comedy serials and not action ones.

==Cast==
{{colbegin}}
*[[Gopichand (actor)|Gopichand]] as Venkateswarlu "Venky"
*[[Rakul Preet Singh]] as Chandrakala "Chandu"
*[[Brahmanandam]] as Sipaana Sridhar "Sippy"
*[[Mukesh Rishi]] as Keshava Reddy
*[[Sampath Raj]] as [[Warangal]] Babji
*[[Rahul Dev]] as Sathya
*[[Chandra Mohan (Telugu actor)|Chandra Mohan]] as Meka Papa Rao "Puppy", Venky's father
*[[Pragathi (actress)|Pragathi]] as Venky's mother
*[[Bharath Reddy (actor)|Bharath Reddy]] as Bharath
*[[Prabhakar (Telugu actor)|Prabhakar]] as Shankar
*[[Hamsa Nandini]] as Hamsa Sippy
*Shyamala as Neetu, Chandu's elder sister
*[[Posani Krishna Murali]] as Guptaji
*[[Krishna Bhagavaan]] as Nano Shastri
*[[Raghu Babu]] as Leela
*[[Prudhviraj]] as 'Boiling Star' Bablu
*[[Banerjee (actor)|Banerjee]] as Minister
*[[Satyam Rajesh]] as Shyamala, Venky's friend
*[[Gundu Sudharshan]] as Director
*Anand Ramaraju as Neetu's lover, Venky's friend
*Giridhar as Venky's friend
*[[Y. Kasi Viswanath|Kasi Viswanath]] as Principal
*[[Raghu Karumanchi]] as Banti, Babji's henchman
*Ramachandra as a College student
*[[Shakalaka Shankar]] as student
*Sarika Ramachandra Rao as Director
*Harish Siva as Mukesh
{{colend}}

==Soundtrack==
{{Infobox album
| name = Loukyam
| type = Soundtrack
| artist = [[Anoop Rubens]]
| cover =
| alt =
| released = 14 September 2014
| recorded = 2014
| venue =
| studio =
| genre = Soundtrack
| length = 19:05
| label = [[Aditya Music]]
| producer = [[Anoop Rubens]]
| prev_title = [[Oka Laila Kosam]]
| prev_year = 2014
| next_title = [[Pilla Nuvvu Leni Jeevitam]]
| next_year = 2014
}}

Music composed by [[Anoop Rubens]]. The music released on ADITYA Music Company.

{{Track listing
| total_length = 19:05
| headline = Track-List
| extra_column = Singer(s)
| title1 = Soodu Soodu
| length1 = 3:44
| lyrics1 = [[Ramajogayya Sastry]]
| extra1 = Dhanunjay, [[Ramya Behara]]
| title2 = Tere Beautiful Anke
| length2 = 3:25
| lyrics2 = Anup Rubens, Sweekar
| extra2 = [[Raja Hasan]], [[Sweekar Agasthi]]
| title3 = Ninnu Chudagane
| length3 = 3:57
| lyrics3 = [[Ananta Sriram]]
| extra3 = [[Vijay Prakash]], [[Mohana Bhogaraju]]
| title4 = Pink Lips
| length4 = 4:08
| lyrics4 = [[Sri Mani]]
| extra4 = [[Jaspreet Jasz]], [[Sahithi]]
| title5 = Sur Super
| length5 = 3:56
| lyrics5 = [[Chandrabose (lyricist)|Chandrabose]]
| extra5 = Simha, [[Ranina Reddy]]
}}

==Trivia==
*[[Bollywood]] film ''[[Chennai Express]]''{{'s}} scene where [[Shah Rukh Khan]] carries [[Deepika Padukone]] up the steps, was used in this film as the part where Chandrakala falls for Venky. Incidentally, ''Chennai Express'' had copied this scene from the 2006 Kannada romance drama film, ''[[Mungaru Male]]''.
*A scene from ''[[Legend (2014 film)|Legend]]'', 2014 [[Telugu cinema|Tollywood]] film was used as the scene where Boiling star Bablu stops Kesava Reddy's gang in the climax.
*The theatrical poster for the 2014 [[Telugu cinema|Tollywood]] film, ''[[Manam (film)|Manam]]'' was used in the film to show an edited photo of Venky, his father, and grandfather.

==Production==

===Development===
After his directorial ''[[Pandavulu Pandavulu Tummeda]]'' released on 31 January 2014, Sriwass announced his next film with [[Gopichand (actor)|Gopichand]] as the protagonist with V. Anand Prasad producing the film on Bhavya Creations banner. The news was confirmed by a press release on 20 February 2014 which added that Sridhar Seepana wrote the story and the dialogues, [[Kona Venkat]] and [[Gopimohan]] penned the screenplay of the film. Sriwass said that the film is in its [[Pre-production]] stages and the film's shooting would begin in April 2014.<ref>{{cite web|url=http://www.indiaglitz.com/gopichands-new-film-with-director-srivas-telugu-news-103802|title=Gopichand's New Film With Director Srivas|publisher=IndiaGlitz|date=21 February 2014|accessdate=24 July 2014|archive-date=2 June 2014|archive-url=https://web.archive.org/web/20140602053845/http://www.indiaglitz.com/gopichands-new-film-with-director-srivas-telugu-news-103802|url-status=live}}</ref> The film was launched on 11 April 2014 at [[Film Nagar]] in [[Hyderabad, India|Hyderabad]] by conducting a small [[Puja (Hinduism)|pooja]] ceremony at the [[Venkateswara]] Temple there. On that day, it was declared that [[Anoop Rubens]] is the music director, Vetri is the cinematographer, Vivek is the Art director, P. L. M. Khan is the executive producer and Kanal Kannan is the action choreographer. The makers said that the film is based in the city of Hyderabad.<ref name="shoot start">{{cite web|url=http://www.idlebrain.com/news/functions1/muhurat-gopichand-srivasfilm.html|title=Gopichand - Srivas movie launch|publisher=idlebrain.com|date=11 April 2014|accessdate=24 July 2014|archive-date=15 April 2014|archive-url=https://web.archive.org/web/20140415085939/http://idlebrain.com/news/functions1/muhurat-gopichand-srivasfilm.html|url-status=live}}</ref> On 27 July 2014 a press release confirmed that the film has been titled as ''Loukyam''.<ref>{{cite web|url=http://www.idlebrain.com/news/today/gopichand-newfilm-title-loukyam.html|title=Gopichand's new film is titled as Loukyam|publisher=idlebrain.com|date=27 July 2014|accessdate=27 July 2014|archive-date=29 July 2014|archive-url=https://web.archive.org/web/20140729202150/http://idlebrain.com/news/today/gopichand-newfilm-title-loukyam.html|url-status=live}}</ref> Collections-51+ crores

===Casting===
Sriwass said that Gopichand will be seen as a "diplomatic young man who handles any difficult situation with a smile on his face".<ref name="Gopi character"/> In the end of March 2014, [[Rakul Preet Singh]] was selected as the female lead of the movie which marked her first collaboration with both Gopichand and Sriwass.<ref>{{cite web|url=http://www.indiaglitz.com/rakul-preet-to-pair-up-with-gopichand-telugu-news-105423|title=Rakul Preet to pair up with Gopichand|publisher=IndiaGlitz|date=28 March 2014|accessdate=24 July 2014|archive-date=24 September 2015|archive-url=https://web.archive.org/web/20150924183533/http://www.indiaglitz.com/rakul-preet-to-pair-up-with-gopichand-telugu-news-105423|url-status=live}}</ref> In July 2014, a press release confirmed that [[Hamsa Nandini]] is playing a [[cameo appearance|cameo]] and would also do an [[item number]].<ref>{{cite web|url=http://www.deccanchronicle.com/140710/entertainment-tollywood/article/lucky-item-girl|title=The lucky item girl|publisher=Deccan Chronicle|date=10 July 2014|accessdate=24 July 2014|archive-date=12 July 2014|archive-url=https://web.archive.org/web/20140712082255/http://www.deccanchronicle.com/140710/entertainment-tollywood/article/lucky-item-girl|url-status=live}}</ref> Confirming her inclusion, Hamsa Nandini revealed about her role in the film in an interview to [[The Times of India]]. She said, "This is the first time I am experimenting with comedy and I am excited about how things are shaping up. All I can say is that my role has a surprise element. I play the role of a woman who thinks she's too intelligent when she clearly isn't."<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Hamsanandini-teams-up-with-Gopichand/articleshow/38140239.cms|title=Hamsanandini teams up with Gopichand|work=The Times of India|date=10 July 2014|accessdate=24 July 2014|archive-date=16 July 2014|archive-url=https://web.archive.org/web/20140716034335/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Hamsanandini-teams-up-with-Gopichand/articleshow/38140239.cms|url-status=live}}</ref> It was known on 5 August 2014 that Brahmanandam's character in the film is named Sippy and his role would stay till the climax of the movie.<ref>{{cite web|url=http://www.idlebrain.com/news/today/brahmanandam-plays-sippy-in-loukyam.html|title=Brahmanandam plays Sippy in Loukyam|publisher=idlebrain.com|date=5 August 2014|accessdate=5 August 2014|archive-date=8 August 2014|archive-url=https://web.archive.org/web/20140808101625/http://www.idlebrain.com/news/today/brahmanandam-plays-sippy-in-loukyam.html|url-status=live}}</ref> Rakul Preet Singh also added that her character in the film is titled Chandrakala.<ref>{{cite web|url=http://www.idlebrain.com/news/functions1/onthesets-loukyam.html|title=Loukyam On the sets|publisher=idlebrain.com|date=5 August 2014|accessdate=5 August 2014|archive-date=8 August 2014|archive-url=https://web.archive.org/web/20140808052100/http://www.idlebrain.com/news/functions1/onthesets-loukyam.html|url-status=live}}</ref>

===Filming===
The regular shooting began on 18 April 2014 at Hyderabad.<ref name="shoot start"/> After completing the first schedule, filming continued in the end of May 2014 at [[Ramoji Film City]] in Hyderabad where an action sequence was shot on Gopichand and [[Pradeep Rawat (actor)|Pradeep Rawat]] under the supervision of Kanal Kannan.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Gopichand-gets-into-action-mode-for-Sriwass-film/articleshow/35628201.cms|title=Gopichand gets into action mode for Sriwass' film|work=The Times of India|date=27 May 2014|accessdate=24 July 2014|archive-date=17 July 2015|archive-url=https://web.archive.org/web/20150717190944/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Gopichand-gets-into-action-mode-for-Sriwass-film/articleshow/35628201.cms|url-status=live}}</ref> The sequences were also shot near [[Jawaharlal Nehru Technological University, Hyderabad|JNTU]] campus where Rakul Preet Singh was spot filming the shots alongside Gopichand.<ref>{{cite web|url=http://www.deccanchronicle.com/140527/entertainment-tollywood/article/t-gopichand-action|title=T Gopichand in action|publisher=Deccan Chronicle|date=27 May 2014|accessdate=15 August 2014|archive-date=19 August 2014|archive-url=https://web.archive.org/web/20140819092738/http://www.deccanchronicle.com/140527/entertainment-tollywood/article/t-gopichand-action|url-status=live}}</ref> Later, another press release stated that 50% of the film's shoot is complete and with the completion of the schedule starting from 17 June 2014, the shoot of the film's talkie part would come to an end. It added that 3 songs will be filmed in abroad locations.<ref>{{cite web|url=http://www.indiaglitz.com/gopichand-srivas-film-to-be-released-in-september-telugu-news-108834|title=Gopichand - Srivas film to be released in September|publisher=IndiaGlitz|date=11 July 2014|accessdate=24 July 2014|archive-date=14 October 2014|archive-url=https://web.archive.org/web/20141014192605/http://www.indiaglitz.com/gopichand-srivas-film-to-be-released-in-september-telugu-news-108834|url-status=live}}</ref> On 27 July 2014 a press release confirmed that the next schedule would begin from 5 August 2014 in which songs would be filmed.<ref name="Gopi character">{{cite web|url=http://www.indiaglitz.com/channels/telugu/article/111002.html|title='Loukyam' confirmed for Gopichand|publisher=IndiaGlitz|date=28 July 2014|accessdate=28 July 2014|archive-date=29 July 2014|archive-url=https://web.archive.org/web/20140729210010/http://www.indiaglitz.com/channels/telugu/article/111002.html|url-status=live}}</ref> The item number was shot on Gopichand and Hamsa Nandini at [[Ramanaidu Studios]] in [[Nanakramguda]] on 5 August 2014 and by then, the film's talkie part was completed.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Hamsanandini-shakes-a-leg-with-Gopichand/articleshow/39691584.cms|title=Hamsanandini shakes a leg with Gopichand|work=The Times of India|date=5 August 2014|accessdate=5 August 2014|archive-date=6 August 2014|archive-url=https://web.archive.org/web/20140806060249/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Hamsanandini-shakes-a-leg-with-Gopichand/articleshow/39691584.cms|url-status=live}}</ref> The last schedule started at Europe on 23 August 2014 and 3 songs were shot on the lead pair.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Gopichands-Loukyam-in-last-leg-of-shoot/articleshow/40777552.cms|title=Gopichand's Loukyam in last leg of shoot|work=The Times of India|date=23 August 2014|accessdate=25 August 2014|archive-date=15 February 2016|archive-url=https://web.archive.org/web/20160215223853/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Gopichands-Loukyam-in-last-leg-of-shoot/articleshow/40777552.cms|url-status=live}}</ref><ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2014/rakul-preet-singh-heads-to-europe-for-loukyam-shoot-157682.html|title=Rakul Preet Singh Heads To Europe For Loukyam Shoot|publisher=Oneindia Entertainment|date=25 August 2014|accessdate=25 August 2014|archive-date=26 August 2014|archive-url=https://web.archive.org/web/20140826114840/http://www.filmibeat.com/telugu/news/2014/rakul-preet-singh-heads-to-europe-for-loukyam-shoot-157682.html|url-status=live}}</ref><ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Loukyam-to-be-shot-shoot-in-Italy/articleshow/40927663.cms|title=Loukyam to be shot shoot in Italy|work=The Times of India|date=26 August 2014|accessdate=1 September 2014|archive-date=30 October 2015|archive-url=https://web.archive.org/web/20151030060011/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Loukyam-to-be-shot-shoot-in-Italy/articleshow/40927663.cms|url-status=live}}</ref><ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Rakul-to-shoot-for-a-song-in-Italy/articleshow/40927499.cms|title=Rakul to shoot for a song in Italy|work=The Times of India|date=27 August 2014|accessdate=1 September 2014|archive-date=27 August 2014|archive-url=https://web.archive.org/web/20140827235020/http://timesofindia.indiatimes.com/entertainment/telugu/music/Rakul-to-shoot-for-a-song-in-Italy/articleshow/40927499.cms|url-status=live}}</ref> A press release on 31 August 2014 stated that the film's shoot has been wrapped up and has entered [[post-production]] phase.<ref>{{cite web|url=http://www.idlebrain.com/news/today/loukyam-september26.html|title=Loukyam to release on 26 September|publisher=idlebrain.com|date=31 August 2014|accessdate=1 September 2014|archive-date=2 September 2014|archive-url=https://web.archive.org/web/20140902213541/http://idlebrain.com/news/today/loukyam-september26.html|url-status=live}}</ref>

==Release==
In July 2014, it was reported that the film would release in September 2014.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Gopichand-Rakul-Preets-film-to-release-in-September/articleshow/38015158.cms|title=Gopichand, Rakul Preet's film to release in September|work=The Times of India|date=8 July 2014|accessdate=27 July 2014|archive-date=6 September 2015|archive-url=https://web.archive.org/web/20150906211208/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Gopichand-Rakul-Preets-film-to-release-in-September/articleshow/38015158.cms|url-status=live}}</ref> Later the film's producer added that the film would release in the third week of September 2014 if all goes well.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Loukyams-audio-to-be-launched-in-early-September/articleshow/40421002.cms|title=Loukyam's audio to be launched in early September|work=The Times of India|date=19 August 2014|accessdate=25 August 2014|archive-date=18 October 2015|archive-url=https://web.archive.org/web/20151018070104/http://timesofindia.indiatimes.com/entertainment/telugu/music/Loukyams-audio-to-be-launched-in-early-September/articleshow/40421002.cms|url-status=live}}</ref> On 31 August 2014 the makers announced that the film would release worldwide on 26 September 2014.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Loukyam-to-release-on-September-26/articleshow/41345989.cms|title=Loukyam to release on September 26|work=The Times of India|date=31 August 2014|accessdate=1 September 2014|archive-date=1 September 2014|archive-url=https://web.archive.org/web/20140901064529/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Loukyam-to-release-on-September-26/articleshow/41345989.cms|url-status=live}}</ref>

===Marketing===
At the end of July 2014, the makers released few stills featuring the protagonists.<ref>{{cite web|url=http://entertainment.oneindia.in/telugu/news/2014/gopichand-rakul-preet-first-look-loukyam-posters-released-155504-pg1.html|title=Posters: Gopichand, Rakul Preet's First Look In Loukyam Released|publisher=Oneindia Entertainment|date=30 July 2014|accessdate=5 August 2014|archive-date=4 August 2014|archive-url=https://web.archive.org/web/20140804233423/http://entertainment.oneindia.in/telugu/news/2014/gopichand-rakul-preet-first-look-loukyam-posters-released-155504-pg1.html|url-status=live}}</ref> The stills featuring Gopichand and Hamsa Nandini from the film's item number were officially released on 5 August 2014 by the makers.<ref>{{cite web|url=http://entertainment.oneindia.in/telugu/news/2014/hamsa-nandini-first-look-in-loukyam-item-song-photos-revealed-156060.html|title=Photos: Hamsa Nandini's Look In Loukyam Item Song Revealed|publisher=Oneindia Entertainment|date=5 August 2014|accessdate=5 August 2014|archive-date=7 August 2014|archive-url=https://web.archive.org/web/20140807223049/http://entertainment.oneindia.in/telugu/news/2014/hamsa-nandini-first-look-in-loukyam-item-song-photos-revealed-156060.html|url-status=live}}</ref> The first look poster featuring Gopichand was released on 15 August 2014 on the eve of [[Independence Day of India|68th Independence Day of India]].<ref>{{cite web|url=http://www.indiaglitz.com/Gopichands-loukyam-first-look-telugu-news-112060|title=Gopichand's 'Loukyam' First Look|publisher=IndiaGlitz|date=15 August 2014|accessdate=15 August 2014|archive-date=19 August 2014|archive-url=https://web.archive.org/web/20140819105347/http://www.indiaglitz.com/Gopichands-loukyam-first-look-telugu-news-112060|url-status=live}}</ref> The film's first look teaser was launched on 18 August 2014.<ref>{{cite web|url=http://www.indiaglitz.com/Loukyam-first-look-teaser-today-telugu-news-112233|title='Loukyam' first look teaser today|publisher=IndiaGlitz|date=18 August 2014|accessdate=18 August 2014|archive-date=21 August 2014|archive-url=https://web.archive.org/web/20140821234014/http://www.indiaglitz.com/loukyam-first-look-teaser-today-telugu-news-112233|url-status=live}}</ref>

==References==
{{Reflist}}

==External links==
* {{IMDb title|3982436}}

[[Category:Films directed by Sriwass]]
[[Category:Indian films]]
[[Category:2014 films]]
[[Category:2010s Telugu-language films]]
[[Category:Films scored by Anoop Rubens]]
[[Category:Indian romantic comedy-drama films]]
[[Category:2014 romantic comedy-drama films]]
[[Category:Indian action comedy-drama films]]
[[Category:2010s action comedy-drama films]]

Loukyam - Revision history

imported>Jayanthkumar123 at 07:11, 19 June 2021