https://indianpedia.org/index.php?action=history&feed=atom&title=Lux_CoziLux Cozi - Revision history2026-07-31T03:49:10ZRevision history for this page on the wikiMediaWiki 1.45.4https://indianpedia.org/index.php?title=Lux_Cozi&diff=230516&oldid=prev->Kakinadian at 03:10, 24 June 20212021-06-24T03:10:59Z<p></p>
<p><b>New page</b></p><div>{{Notability|companies|date=January 2019}}<br />
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{{Use Indian English|date=November 2018}}<br />
'''Lux Cozi''' is an [[India]]n brand of [[men's underwear]],<ref>{{cite web |url=http://www.ice.gov.it/paesi/asia/india/upload/182/Market%20Research%20on%20Undergarments%20sector%20in%20India.pdf |title=Microsoft Word - Market Research on Undergarments sector in India.doc |accessdate=2010-11-23 |archive-url=https://web.archive.org/web/20110722034729/http://www.ice.gov.it/paesi/asia/india/upload/182/Market%20Research%20on%20Undergarments%20sector%20in%20India.pdf |archive-date=22 July 2011 |url-status=dead |df=dmy-all }}</ref> part of the [[Lux Industries]] Ltd (LIL) group based in [[Kolkata]], [[West Bengal]], [[India]]. The brand turnover is about ₹200 [[crore]]s, mostly from rural India.{{citation needed|date=January 2014}} The Lux Innerwear brand was launched by LIL in 1963. Today, it is sold in 5 [[lakh]] retail outlets across India.{{citation needed|date=January 2014}}<br />
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==Bollywood associations==<br />
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The Lux brand has been endorsed by the [[Bollywood]] actors [[Shah Rukh Khan|Shahrukh Khan]], [[Sunny Deol]] and [[Suniel Shetty]].<ref>{{cite web |url=http://luxinnerwear.com/home.aspx?a=1 |title=Lux Cosi - Sponsorship |publisher=Luxinnerwear.com |accessdate=2014-01-13 |archive-url=https://web.archive.org/web/20140113132424/http://luxinnerwear.com/home.aspx?a=1 |archive-date=13 January 2014 |url-status=dead |df=dmy-all }}</ref> Indian television personalities [[Aman Verma (actor)|Aman Verma]] and [[Shekhar Suman]] & [[Ali Asgar (actor)|Ali Asgar]] as well as actor-director [[Satish Kaushik]] have also endorsed Lux Cozi products. [[Sunny Deol]] and [[Sushant Singh Rajput]] have also endorse this brand.{{citation needed|date=January 2014}}<br />
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[[Varun Dhawan]] has been recently chosen to be the [[brand ambassador]] of Lux Cozi in 2017.<ref>{{cite web|author=BOC Editorial on 2007-06-26 |url=http://businessofcinema.com/bollywood-news/sunny-deol-shoots-for-lux-cozi-tvc/19095 |title=Sunny Deol shoots for Lux Cozi TVC |publisher=Businessofcinema.com |date= |accessdate=2014-01-13}}</ref><br />
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==IPL associations==<br />
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Lux Cozi sponsors the [[Indian Premier League]] of [[cricket]]. In the IPL season 5, Lux Cozi was an official sponsor of the [[Kings XI Punjab]] team. It also had its branding on the helmets of the erstwhile [[Deccan Chargers]]. For the [[2013 Indian Premier League]], Lux Cozi was an official partner of [[Kings XI Punjab]]<ref>{{cite web|url=http://www.kxip.in/about-2/sponsors |title=Sponsors and Partners &#124; Kings XI Punjab |publisher=Kxip.in |date= |accessdate=2014-01-13}}</ref> and erstwhile [[Pune Warriors India]], Lux Cozi is also one of the official sponsors of the Kolkata Knight Riders in Dream 11 IPL 2020.<br />
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==Lux Cozi Times of India Film Awards - 2013==<br />
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Lux Cozi was the title sponsor of the [[Times of India]] Film Awards 2013(TOIFA)<ref>{{cite web|url=http://timesofindia.indiatimes.com/toifa |title= Times of India Film Awards 2013 |work=[[The Times of India]] |date= |accessdate=2014-01-13}}</ref> that were held in [[Vancouver|Vancouver, British Columbia]], Canada. Bollywood fans vote on the nomination categories to determine the winners of the choice categories. Technical awards are also awarded.<br />
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==References==<br />
{{Reflist}}<br />
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[[Category:Clothing brands of India]]<br />
[[Category:Underwear brands]]<br />
[[Category:Clothing companies of India]]<br />
[[Category:Companies based in Kolkata]]<br />
[[Category:1963 establishments in West Bengal]]<br />
[[Category:Clothing companies established in 1963]]</div>->Kakinadian