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{{short description|Indian pay television channel}}
{{Use Indian English|date=September 2015}}
{{Use dmy dates|date=September 2015}}
{{Infobox television channel
| name = MTV
| logo = MTV 2021 (brand version).svg
| logo_size = 160px
| logo_caption = Logo used since 2021
| launch_date = {{Start date and age|df=y|1996|10|28}}
| owner = [[JioStar]]<br /><small>(branding licensed from [[Paramount Networks EMEAA]])</small>
| headquarters = [[Mumbai]], India
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to [[letterboxed]] [[576i]] for the [[SDTV]] feed)
| country = [[India]]
| language = [[Hindi]]
| area = {{Plainlist|
* India
* Afghanistan<ref>{{cite web|url=https://oqaab.af/pashto/wp-content/uploads/2019/10/HD-Plus-KABUL-Channel-List-Pashto-V4.pdf|title=HD Plus KABUL Channel List Pashto V4|date=October 2019|access-date=12 April 2026|website=[[Oqaab]]|language=ps}}</ref>
* Bangladesh<ref>{{cite news|url=https://bangla-archive.dhakatribune.com/bangladesh/2021/10/04/40863|script-title=bn:যে ২৪ বিদেশি চ্যানেল প্রচারে বাধা নেই|date=4 October 2021|access-date=8 June 2022|work=[[Dhaka Tribune]]|language=bn|archive-date=8 June 2022|archive-url=https://web.archive.org/web/20220608075046/https://bangla-archive.dhakatribune.com/bangladesh/2021/10/04/40863|url-status=dead}}</ref>
* United Arab Emirates<ref>{{cite web |title=MTV India |url=https://campaignme.com/agency/mtv-india-2/ |website=Campaign Middle East |access-date=2 November 2025}}</ref>}}
| sister_channels = [[Colors Infinity]]
| website = {{URL|www.mtvindia.com}}

{{URL|www.youtube.com/@mtvindia}}
| online_serv_1 = JioHotstar
| online_chan_1 = India
| online_serv_2 = YouTube
| online_chan_2 = India
}}

'''MTV''' is an Indian [[pay television]] [[television channel|channel]] specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of the [[MTV|original American network]] and is owned by [[JioStar]], under a license agreement with [[Paramount Networks EMEAA]]. Most of the programming on the channel is produced in [[Hindi]].<ref>{{Cite book|title = The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years|url = https://books.google.com/books?id=NA7dJJC-TuMC&q=mtv%2520india%2520hindi%2520language&pg=PT84|publisher = Pearson Education|date = 2005-09-14|isbn = 9780132782159|language = en|first1 = Vijay|last1 = Mahajan|first2 = Kamini|last2 = Banga}}</ref> MTV India has its headquarters in [[Vile Parle]] in [[Mumbai]]. The channel has been airs it's songs of Bollywood and all non-film songs of Hindi, Punjabi, Bhojpuri, Rajasthani, Haryanvi, Qawwali, Ghazal, Pahari, Sufi, English, K-pop, UK Asian, Fusion and Rock through Pump Up Mornings, Specials and Chillax only

== Related channels ==
In 2014, [[Viacom 18]] launched ''Pepsi MTV Indies'', an [[Indie Music|indie music]] and subculture channel in partnership with [[PepsiCo|Pepsi Co]].<ref>{{cite web|url=http://lighthouseinsights.in/pepsi-partners-viacom18-for-pepsi-mtv-indies-a-24-hour-channel-for-indie-music-culture.html/|title=Pepsi & Viacom18 To Launch 'Pepsi MTV Indies', A 24-Hour Channel For Indie Music & Culture|date=February 6, 2014|access-date=December 21, 2017|archive-date=22 December 2017|archive-url=https://web.archive.org/web/20171222053114/http://lighthouseinsights.in/pepsi-partners-viacom18-for-pepsi-mtv-indies-a-24-hour-channel-for-indie-music-culture.html/|url-status=live}}</ref>

In 2016, MTV Indies was replaced by [[MTV Beats]], a 24-hour music-only channel. After its launch, MTV India changed its focus on broadcasting reality series.<ref>{{cite web|url=http://www.televisionpost.com/television/viacom18-to-launch-hindi-music-channel-mtv-beats-mtv-indies-content-to-be-on-digital-platforms/|title=Viacom18 to launch Hindi music channel MTV Beats; MTV Indies content to be on digital platforms|date=September 8, 2016|access-date=December 21, 2017|archive-date=22 December 2017|archive-url=https://web.archive.org/web/20171222050905/http://www.televisionpost.com/television/viacom18-to-launch-hindi-music-channel-mtv-beats-mtv-indies-content-to-be-on-digital-platforms/|url-status=dead}}</ref>

[[VH1 (Indian TV channel)|VH1 India]] airs the international productions of MTV instead of airing them on MTV India, along with international music.<ref>{{cite web |title= MTV shutting down: Why channels that shaped music and youth culture are closing after 40 years |url=https://economictimes.com/news/new-updates/mtv-shutting-down-why-channels-that-shaped-music-and-youth-culture-are-closing-after-40-years/amp_articleshow/124542518.cms |website=Economic Times India |access-date=15 October 2025}}</ref>

== Programming ==
{{Further|List of programmes broadcast by MTV (India)}}
MTV has [[List of programmes broadcast by MTV (India)|numerous programs]], including [[MTV Splitsvilla]], [[MTV Dark Scroll]], [[MTV Hustle]] and [[Brave Combat Federation]].

==VJs==
===Former===
*[[Amrita Arora]]<ref>{{Cite web|url=https://www.ndtv.com/entertainment/amrita-arora-just-took-us-back-to-the-90s-with-this-pic-1732575|title=Amrita Arora Just Took Us Back To The 90s With This Pic|website=NDTV.com|access-date=2 September 2019|archive-date=2 September 2019|archive-url=https://web.archive.org/web/20190902183614/https://www.ndtv.com/entertainment/amrita-arora-just-took-us-back-to-the-90s-with-this-pic-1732575|url-status=live}}</ref>
* [[Anusha Dandekar]]<ref>{{Cite web|url=https://www.thehindu.com/entertainment/anusha-dandekar-on-fashion-reality-tv-and-why-mtv-will-always-be-her-safe-space/article36708001.ece|title=Anusha Dandekar on fashion, reality TV, and why MTV will always be her ‘safe space’|first=Gautam|last=Sunder|date=28 September 2021|via=www.thehindu.com|access-date=5 January 2024|archive-date=8 December 2021|archive-url=https://web.archive.org/web/20211208125331/https://www.thehindu.com/entertainment/anusha-dandekar-on-fashion-reality-tv-and-why-mtv-will-always-be-her-safe-space/article36708001.ece|url-status=live}}</ref>
* [[Ayushmann Khurrana]]<ref name="auto">{{Cite web|url=https://indianexpress.com/article/entertainment/bollywood/jose-covaco-recalls-the-day-mtv-colleague-ayushmann-khurrana-decided-to-quit-tv-7958470/|title=Jose Covaco recalls the day MTV colleague Ayushmann Khurrana decided to quit TV to chase Bollywood dreams: ‘I’m going to f**king do it…’|date=8 June 2022|access-date=11 December 2022|archive-date=11 December 2022|archive-url=https://web.archive.org/web/20221211041412/https://indianexpress.com/article/entertainment/bollywood/jose-covaco-recalls-the-day-mtv-colleague-ayushmann-khurrana-decided-to-quit-tv-7958470/|url-status=live}}</ref>
* [[Gaelyn Mendonca]]
* [[Gurbani Judge|Bani J]]<ref>{{Cite web|url=http://mtv.in.com/vjs/profile/vj-bani-7.html|title=MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Bani - Profile|date=4 September 2011|url-status=dead|archive-url=https://web.archive.org/web/20110904125254/http://mtv.in.com/vjs/profile/vj-bani-7.html|archive-date=4 September 2011}}</ref>
* [[Baseer Ali]]<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/television/baseer-ali-on-roads-with-roadies-5166945/|title=Baseer Ali on hosting On Roads with Roadies: Consider myself lucky to get associated with Roadies once again|date=7 May 2018|access-date=5 January 2024|archive-date=6 September 2023|archive-url=https://web.archive.org/web/20230906174320/https://indianexpress.com/article/entertainment/television/baseer-ali-on-roads-with-roadies-5166945/|url-status=live}}</ref>
* Benafsha Soonwalla<ref>{{Cite web|url=https://www.india.com/showbiz/benafsha-soonawalla-bigg-boss-11-all-you-need-to-know-about-this-mtv-vj-view-pics-2508675/|title=Benafsha Soonawalla Bigg Boss 11: This MTV VJ To Raise Temperatures On Salman Khan's Show|first=Leona|last=Nathan|date=1 October 2017|website=India.com|access-date=2 September 2019|archive-date=2 September 2019|archive-url=https://web.archive.org/web/20190902184535/https://www.india.com/showbiz/benafsha-soonawalla-bigg-boss-11-all-you-need-to-know-about-this-mtv-vj-view-pics-2508675/|url-status=live}}</ref>
* [[Cyrus Broacha]]<ref>{{Cite web|url=https://www.indiatoday.in/magazine/society-and-the-arts/story/19970811-cyrus-broacha-meet-the-mtv-veejay-with-the-coolest-show-in-town-831866-1997-08-10|title=Cyrus Broacha: Meet the MTV veejay with the coolest show in town|website=India Today|access-date=11 December 2022|archive-date=11 December 2022|archive-url=https://web.archive.org/web/20221211033533/https://www.indiatoday.in/magazine/society-and-the-arts/story/19970811-cyrus-broacha-meet-the-mtv-veejay-with-the-coolest-show-in-town-831866-1997-08-10|url-status=live}}</ref>
* [[Cyrus Sahukar]]<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/television/cyrus-sahukar-debut-tv-show-mtv-fully-faltoo-first-of-many-7241219/|title=First of Many: Cyrus Sahukar revisits MTV Fully Faltoo|date=24 March 2021|access-date=11 December 2022|archive-date=11 December 2022|archive-url=https://web.archive.org/web/20221211053617/https://indianexpress.com/article/entertainment/television/cyrus-sahukar-debut-tv-show-mtv-fully-faltoo-first-of-many-7241219/|url-status=live}}</ref>
* Deepti Gujral<ref>{{Cite web|url=http://mtv.in.com/vjs/profile/vj-deepti-19.html|title=MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Deepti - Profile|date=4 September 2011|url-status=dead|archive-url=https://web.archive.org/web/20110904011406/http://mtv.in.com/vjs/profile/vj-deepti-19.html|archive-date=4 September 2011}}</ref>
*José Covaco<ref name="auto"/>
*[[Malaika Arora]]<ref name=Club>{{cite web |title=New VJs on the Block |url=http://www.screenindia.com/jun06/music.htm |website=[[Screen (magazine)|Screen]] |access-date=14 November 2018 |archive-url=https://web.archive.org/web/20060326075110/http://www.screenindia.com/jun06/music.htm |archive-date=26 March 2006}}</ref>
*[[Maria Goretti (actress)|Maria Goretti]]<ref>{{Cite web|url=https://www.tribuneindia.com/1999/99jan17/sunday/filmtv.htm|title=Tribuneindia... Film and tv|website=www.tribuneindia.com|access-date=2 September 2019|archive-date=2 September 2019|archive-url=https://web.archive.org/web/20190902183615/https://www.tribuneindia.com/1999/99jan17/sunday/filmtv.htm|url-status=live}}</ref>
*[[Mia Uyeda]]<ref>{{Cite web|url=https://www.khaleejtimes.com/city-times/mamma-mia-5|title=Mamma Mia!|first=David|last=Light|website=Khaleej Times|access-date=11 December 2022|archive-date=11 December 2022|archive-url=https://web.archive.org/web/20221211052717/https://www.khaleejtimes.com/city-times/mamma-mia-5|url-status=live}}</ref>
*[[Mini Mathur]]<ref>{{Cite web|url=https://www.tribuneindia.com/2000/20000326/spectrum/tv.htm|title=The Sunday Tribune - Spectrum - Television|website=www.tribuneindia.com|access-date=11 December 2022|archive-date=1 April 2023|archive-url=https://web.archive.org/web/20230401172702/https://www.tribuneindia.com/2000/20000326/spectrum/tv.htm|url-status=live}}</ref>
*[[Nafisa Joseph]]<ref>{{Cite web|url=https://www.indiantelevision.com/headlines/y2k4/july/july204.htm|title=Former MTV VJ Nafisa Joseph dead|date=30 July 2004|website=Indian Television Dot Com|access-date=17 March 2020|archive-date=17 March 2020|archive-url=https://web.archive.org/web/20200317051926/https://www.indiantelevision.com/headlines/y2k4/july/july204.htm|url-status=live}}</ref>
* [[Nikhil Chinapa]]<ref>{{Cite web|url=https://timesofindia.indiatimes.com/Nikhil-Chinnappa/articleshow/30978726.cms|title=Nikhil Chinnappa - Times of India|website=The Times of India|access-date=2 September 2019|archive-date=28 September 2019|archive-url=https://web.archive.org/web/20190928103436/https://timesofindia.indiatimes.com/Nikhil-Chinnappa/articleshow/30978726.cms|url-status=live}}</ref>
*[[Raageshwari Loomba]]<ref>{{Cite web|url=https://www.tribuneindia.com/1999/99jan24/sunday/filmtv.htm|title=Tribuneindia... Film and tv|website=www.tribuneindia.com|access-date=21 November 2021|archive-date=29 September 2023|archive-url=https://web.archive.org/web/20230929230002/https://www.tribuneindia.com/1999/99jan24/sunday/filmtv.htm|url-status=live}}</ref>
*Ramona Arena<ref>{{Cite web|url=https://www.ndtv.com/entertainment/a-throwback-from-the-second-and-third-era-of-mtv-vjs-can-you-name-them-all-2471501|title=A Throwback From The "Second And Third Era Of MTV VJs." Can You Name Them All?|website=NDTV.com|access-date=5 January 2024|archive-date=24 January 2022|archive-url=https://web.archive.org/web/20220124174603/https://www.ndtv.com/entertainment/a-throwback-from-the-second-and-third-era-of-mtv-vjs-can-you-name-them-all-2471501|url-status=live}}</ref>
* [[Rannvijay Singha|Rannvijay Singh]]<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/web-series/rannvijay-singha-on-quitting-roadies-splitsvilla-i-dont-regret-my-choices-8626810/|title=Rannvijay Singha on quitting Roadies, Splitsvilla: ‘I don’t regret my choices’|date=25 May 2023|access-date=5 January 2024|archive-date=28 June 2023|archive-url=https://web.archive.org/web/20230628164835/https://indianexpress.com/article/entertainment/web-series/rannvijay-singha-on-quitting-roadies-splitsvilla-i-dont-regret-my-choices-8626810/|url-status=live}}</ref>
* [[Rhea Chakraborty]]<ref>{{Cite web|url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/rhea-chakraborty-heats-up-the-action-in-bank-chor/articleshow/38802048.cms|title=Rhea Chakraborty heats up the action in Bank Chor! - Times of India|website=The Times of India|access-date=11 December 2022|archive-date=11 December 2022|archive-url=https://web.archive.org/web/20221211041411/https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/rhea-chakraborty-heats-up-the-action-in-bank-chor/articleshow/38802048.cms|url-status=live}}</ref>
* [[Shenaz Treasury]]<ref>{{Cite web|url=https://www.rediff.com/movies/slide-show/slide-show-1-what-shenaz-and-malaika-have-in-common/20091201.htm|title=What Shenaz and Malaika have in common|website=Rediff|access-date=11 December 2022|archive-date=11 December 2022|archive-url=https://web.archive.org/web/20221211041412/https://www.rediff.com/movies/slide-show/slide-show-1-what-shenaz-and-malaika-have-in-common/20091201.htm|url-status=live}}</ref>
* Siddharth Bhardwaj<ref>{{Cite web|url=https://www.indiatoday.in/movies/celebrities/story/bigg-boss-5-siddharth-bhardwaj-splitsvilla-143437-2011-10-14|title=VJ Siddharth Bhardwaj enters Bigg Boss 5|website=India Today|access-date=11 December 2022|archive-date=11 December 2022|archive-url=https://web.archive.org/web/20221211041411/https://www.indiatoday.in/movies/celebrities/story/bigg-boss-5-siddharth-bhardwaj-splitsvilla-143437-2011-10-14|url-status=live}}</ref>
* [[Sophie Choudry]]<ref>{{Cite web|url=https://www.tribuneindia.com/2004/20040111/spectrum/tv.htm|title=The Sunday Tribune - Spectrum - Television|website=www.tribuneindia.com|access-date=9 December 2022|archive-date=25 January 2021|archive-url=https://web.archive.org/web/20210125022404/https://www.tribuneindia.com/2004/20040111/spectrum/tv.htm|url-status=live}}</ref>
* Sunanda Wong<ref>{{Cite web|url=http://mtv.in.com/vjs/profile/vj-sunanda-23.html|title=MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Sunanda - Profile|date=3 September 2011|url-status=dead|archive-url=https://web.archive.org/web/20110903142140/http://mtv.in.com/vjs/profile/vj-sunanda-23.html|archive-date=3 September 2011}}</ref>

==Awards==
{{div col}}
* Fully Faltoo Film Awards
* Lycra MTV Style Awards
* [[MTV Immies]]
* MTV VMAs
* MTV Hustle
* [[MTV Youth Icon of the Year]]
{{div col end}}

==MTV Fully Faltoo Films==
A series of spoof films under the banner of ''MTV Fully Faltoo Films'' were produced by MTV. The first film [[Ghoom (film)|Ghoom]], a spoof of the 2004 film [[Dhoom]] was released theatrically on 2 June 2006.<ref>{{cite news|url=https://www.hindustantimes.com/india/now-mtv-forays-into-fully-faltoo-films/story-CCCwkmMhqt0A5hVztBpDjL.html|title=Now, MTV forays into 'fully faltoo' films|date=May 22, 2006|access-date=February 6, 2019|archive-date=7 February 2019|archive-url=https://web.archive.org/web/20190207021504/https://www.hindustantimes.com/india/now-mtv-forays-into-fully-faltoo-films/story-CCCwkmMhqt0A5hVztBpDjL.html|url-status=live}}</ref><ref>{{cite web|url=http://www.indiantelevision.com/headlines/y2k6/may/may227.htm|title=MTV India forays into films; spoofs 'Dhoom'|date=18 May 2006|access-date=6 February 2019|archive-date=7 February 2019|archive-url=https://web.archive.org/web/20190207020311/http://www.indiantelevision.com/headlines/y2k6/may/may227.htm|url-status=live}}</ref> Three more spoof films "Jadoo Ek Bar" ([[Jodhaa Akbar]]), "Bechaare Zameen Par" ([[Taare Zameen Par]]) and "Cheque De India" ([[Chak De! India]]) aired on MTV under "Fully Faltoo Film Festival" from 20 September 2008 to 4 October 2008.<ref>{{cite web|url=https://www.dnaindia.com/entertainment/report-mtv-announces-fully-faltoo-film-festival-1189033|title=MTV announces 'Fully Faltoo Film Festival'|date=September 10, 2008|access-date=February 6, 2019|archive-date=19 March 2020|archive-url=https://web.archive.org/web/20200319192758/https://www.dnaindia.com/entertainment/report-mtv-announces-fully-faltoo-film-festival-1189033|url-status=live}}</ref>

== References ==
{{Reflist}}

==External links==
* {{official website|http://www.mtvindia.com}}

{{Network 18}}
{{MTV Networks}}
{{Paramount Global}}

{{DEFAULTSORT:MTV India}}
[[Category:Television stations in Mumbai]]
[[Category:MTV channels]]
[[Category:Music television channels in India|MTV_Beats]]
[[Category:Television channels and stations established in 1996]]
[[Category:Viacom18]]
[[Category:1996 establishments in Maharashtra]]

MTV India-293266 - Revision history

LiveHi at 09:27, 1 May 2026