CleanupBot at 11:14, 30 January 2022

2022-01-30T11:14:00Z

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{{short description|Video player for Android devices}}
{{Use dmy dates|date=September 2019}}
{{ad|date=April 2021}}
{{Infobox website
| name = MX Player
| logo = MX Player Logo.png
| logo_size = 250px
| logo_alt = MX Player Icon
| creator = J2 Interactive
| type = {{plainlist|
*[[Video On Demand]]
*[[Music]]
*[[Games]]}}
| headquarters = [[Mumbai]], [[India]]
| language = [[English Language|English]], [[Tamil language|Tamil]], [[Hindi]], [[Telugu language|Telugu]], [[Marathi language|Marathi]], [[Bengali language|Bengali]], [[Bhojpuri]], [[Punjabi language|Punjabi]], [[Kannada]], [[Malayalam]], [[Gujarati language|Gujarati]], [[Urdu language|Urdu]]
| language_count = 13
| key_people = {{plainlist|
* Karan Bedi ([[chief executive officer]])
* Abhishek Joshi (SVP & head of marketing and business partnerships)
* Vivek Jain ([[chief operating officer]])
* Gautam Talwar ([[chief content officer]])
}}
| programming_language =
| area_served = As Video Player: Worldwide <br/> As OTT: India, USA, UK, Canada, Australia, New Zealand, Pakistan, Bangladesh and Nepal
| launch_date = As video player: 18 July 2011<br>As OTT: 20 February 2019
| parent = [[The Times Group]]
| owner = [[Times Internet]]
| url = {{URL|https://www.mxplayer.in/}}
}}

'''MX Player''' is an Indian [[video streaming]] and [[Over-the-top media service|video on demand]] platform developed by MX Media & Entertainment (formerly J2 Interactive<ref>{{Cite news|date=2018-06-28|title=Times Internet buys MX Player for Rs 1,000 crore|work=The Economic Times|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/times-internet-buys-mx-player-for-rs-1000-crore/articleshow/64773344.cms?from=mdr|access-date=2020-06-30}}</ref><ref>{{Cite web|last1=Ramachandran|first1=Naman|date=2018-12-05|title=ATF: MX Player Reveals Ambitious Plans as India Streamer (EXCLUSIVE)|url=https://variety.com/2018/digital/asia/mx-player-india-streaming-platform-1203080697/|access-date=2020-06-30|website=Variety|language=en}}</ref>). It has over 280 million users globally.<ref>{{Cite web|title=India's MX Player expands to US, UK and other markets in international push|url=https://social.techcrunch.com/2020/03/26/indias-mx-player-expands-to-us-uk-and-other-markets-in-international-push/|access-date=2020-06-30|website=TechCrunch|language=en-US}}</ref><ref>{{Cite web|title=MX Player top entertainment app in India in 2019|url=https://www.newindianexpress.com/entertainment/hindi/2020/mar/30/mx-player-top-entertainment-app-in-india-in-2019-2123519.html|access-date=2020-06-30|website=The New Indian Express}}</ref> The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours across 12 languages including [[English Language|English]], [[Hindi]] and [[Tamil language|Tamil]]. It is available on iOS, Android and the web.

In 2018, [[Times Internet]] acquired a majority stake in MX Player for $140 million.<ref>{{Cite web|title=India's Times Internet buys popular video app MX Player for $140M to get into streaming|url=https://social.techcrunch.com/2018/06/27/times-internet-buys-mx-player-for-140m/|access-date=2020-06-27|website=TechCrunch|language=en-US}}</ref>

In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate [[Tencent]].<ref>{{Cite web|title=Tencent leads $111M investment in India's video streaming service MX Player|url=https://social.techcrunch.com/2019/10/29/tencent-times-internet-mx-player/|access-date=2020-06-30|website=TechCrunch|language=en-US}}</ref><ref>{{Cite web|title=Deal Street: Tencent Enters India's Video Streaming Space With $110-Million Investment|url=https://www.bloombergquint.com/technology/startup-funding-news-mx-player-elasticrun-smartworks-fasal-fisdom|access-date=2020-06-30|website=BloombergQuint|language=en}}</ref>

==History==

===Video player===
MX Player launched as a video player on 18 July 2011. It featured subtitle support and offline video viewing capabilities.

=== OTT platform ===
On 20 February 2019, MX Player was relaunched as an [[Over-the-top media service|OTT platform]] with original programming. It has also licensed contents from various Indian and International studios including [[FilmRise]], [[Sonar Entertainment]], [[Screen Media Films]], Goldmine, [[Hungama Digital Media Entertainment|Hungama]], [[Shemaroo]], [[Paramount Pictures]], [[Sony Entertainment]] and [[Sun TV Network]].<ref>{{Cite web|last=Bureau|first=Our|title=MX Player inks content deal with Paramount Pictures and Sony Pictures Television India|url=https://www.thehindubusinessline.com/info-tech/mx-player-inks-content-deal-with-paramount-pictures-and-sony-pictures-television-india/article31268871.ece|access-date=2020-06-30|website=@businessline|language=en}}</ref><ref>{{cite web|url=https://www.hollywoodreporter.com/news/tencent-times-internet-invest-indian-streamer-mx-player-1251408|last=Bhushan|first=Nyay|title=China's Tencent, India's Times Internet Lead $110M Investment in Indian Streamer MX Player|date=2019-10-31|access-date=2020-11-03|website=The Hollywood Reporter}}</ref> In 2020, it tied up with [[Ullu App]] for adult content.<ref>{{Cite web|url=https://www.amarujala.com/entertainment/web-series/mx-player-tie-up-with-ullu-app-for-its-adult-content-to-compete-with-zee5|title=ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ|website=Amar Ujala|language=hi}}</ref>

=== International expansion ===
Initially available in India, in March 2020, MX Player announced the launch of its OTT service internationally to select markets, including the United States, United Kingdom, Canada, Australia, New Zealand, Pakistan, Bangladesh and Nepal.<ref>{{Cite web|title=India's MX Player expands to US, UK and other markets in international push|url=https://finance.yahoo.com/news/indias-mx-player-expands-us-110117132.html|access-date=2020-06-30|website=finance.yahoo.com|language=en-US}}</ref> Elsewhere, it is still a video player.

== List of original shows ==
{| class="wikitable"
! rowspan="2" |Year
! rowspan="2" |Title
! rowspan="2" |Genre(s)
! rowspan="2" |Premiere
! rowspan="2" |Seasons / Episodes
! colspan="2" |Language(s)
|-
!Original
!Dub
|-
|2019
|''Famously Filmfare Season 2 (Bollywood)''
|Talk Show
|19 February 2019
|1 Season, 10 Episodes
|Hindi
|
|-
|2019
|''Famously Filmfare (Tollywood)''
|Talk Show
|19 February 2019
|1 Season, 10 Episodes
|Telugu
|
|-
|2019
|''Famously Filmfare (Kollywood)''
|Talk Show
|19 February 2019
|1 Season, 5 Episodes
|Tamil
|
|-
|2019
|''Famously Filmfare (Sandalwood)''
|Talk Show
|19 February 2019
|1 Season, 6 Episodes
|Kannada
|
|-
|2019
|''Famously Filmfare (Mollywood)''
|Talk Show
|19 February 2019
|1 Season, 6 Episodes
|Malayalam
|
|-
|2019
|''Famously Filmfare (Bengali)''
|Talk Show
|19 February 2019
|1 Season, 11 Episodes
|Bengali
|
|-
|2019
|''Famously Filmfare (Punjabi)''
|Talk Show
|19 February 2019
|1 Season, 10 Episodes
|Punjabi
|
|-
|2019
|''Famously Filmfare (Marathi)''
|Talk Show
|19 February 2019
|1 Season, 12 Episodes
|Marathi
|
|-
|2019
|''[[Aafat]]''
|Comedy, Drama
|19 February 2019
|1 Season, 6 Episodes
|Hindi
|
|-
|2019
|''F Buddies''<ref>[https://www.mumbailive.com/en/digital/mx-player-launches-the-trailer-of-f*ck-buddies-34152 MX Player launches the trailer of f*ck buddies - Mumbai Live]</ref>
|Romance
|25 March 2019
|1 Season, 8 Episodes
|Tamil / English
|Telugu, Hindi
|-
|2019
|''Love Ok Please''
|Travel Reality Show
|25 March 2019
|1 Season, 14 Episodes
|
|
|-
|2019
|''Kiski Sarkar''
|Comedy
|15 April 2019
|1 Season, 5 Episodes
|Hindi
|
|-
|2019
|''Express Yourself''
|Music
|26 April 2019
|1 Season, 4 Episodes
|Hindi
|
|-
|2019
|''Bollywood Buzzinga S1''
|Game Show
|4 May 2019
|1 Season, 10 Episodes
|Hindi
|
|-
|2019
|''Thinkistan''
|Drama
|24 May 2019
|1 Season, 23 Episodes
|Hindi
|
|-
|2019
|''Aani Kay Hava''
|Romantic Comedy
|28 June 2019
|2 Seasons, 12 Episodes
|Marathi
|Hindi
|-
|2019
|''Bollywood Buzzinga S2''
|Game Show
|16 August 2019
|2 Seasons, 26 Episodes
|Hindi
|
|-
|2019
|''Once A Year''
|Romance
|20 September 2019
|1 Season, 6 Episodes
|Marathi
|
|-
|2019
|''[[Pandu]]''
|Comedy
|20 September 2019
|1 Season, 6 Episodes
|Marathi
|
|-
|2019
|''[[Hello Mini]]''
|Thriller
|1 October 2019
|1 Season, 15 Episodes
|Hindi
|
|-
|2019
|''Shaadi Fit''
|Reality
|15 November 2019
|1 Season, 11 Episodes
|Hindi
|
|-
|2019
|''[[Hey Prabhu!]]''
|Comedy, Drama
|14 November 2019
|1 Season, 6 Episodes
|Hindi
|Tamil
|-
|2019
|''[[Cheesecake]]''
|Drama
|29 November 2019
|1 Season, 5 Episodes
|Hindi
|
|-
|2019
|''[[Queen (web series)|Queen]]''<ref>{{Cite web|url=https://www.thenewsminute.com/article/teaser-queen-released-web-series-jayalalithaa-starring-ramya-krishnan-113262|title=Teaser of 'Queen' released: Web series on Jayalalithaa starring Ramya Krishnan|date=1 December 2019|website=www.thenewsminute.com|access-date=18 May 2020}}</ref>
|[[Historical drama|Historical Drama]]
|14 December 2019
|1 season, 11 episodes
|[[Tamil language|Tamil]]
|[[Telugu language|Telugu]], [[Hindi]], [[Bengali language|Bengali]]
|-
|2020
|''[[Pawan & Pooja]]''
|Romance, Drama
|14 February 2020
|1 Season, 10 Episodes
|Hindi
|[[Telugu language|Telugu]], [[Tamil language|Tamil]]
|-
|2020
|''[[Ek Thi Begam]]''
|Action, Thriller
|15 April 2020
|1 Season, 10 Episodes
|Marathi
|Hindi
|-
|2020
|''[[Bhaukaal]]''<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/if-you-havent-seen-mx-players-bhaukaal-yet-here-are-4-reasons-that-will-make-you-binge-watch-the-series-now/articleshow/74597471.cms?from=mdr|title=If you haven't seen MX Player's 'Bhaukaal' yet, here are 4 reasons that will make you binge-watch the series now!|newspaper=The Economic Times}}</ref>
|Drama, Action
|6 March 2020
|1 Season, 10 Episodes
|Hindi
|Telugu, Tamil
|-
|2020
|''Samantar''<ref>{{Cite web|url=https://timesofindia.indiatimes.com/web-series/news/all-you-need-to-know-about-swwapnil-joshi-and-tejaswini-pandits-samantar/articleshow/74578638.cms|title=All You Need To Know About Swwapnil Joshi and Tejaswini Pandit's Samantar – Times of India|date=11 March 2020|website=The Times of India|language=en|access-date=2020-03-31}}</ref>
|Suspense, Drama
|13 March 2020
|1 Season, 9 Episodes
|Marathi
|Hindi, Telugu and Tamil
|-
|2020
|''[[Mastram (web series)|Mastram]]''
|Comedy, Fantasy
|30 April 2020
|1 Season, 10 Episodes
|Hindi
|Telugu, Tamil
|-
|2020
|''[[Raktanchal]]''
|Crime
|28 May 2020
|1 Season, 9 Episodes
|Hindi
|Telugu
|-
|2020
|''[[Times of Music]]''
|Music, Reality Show
|20 June 2020
|1 Season, 11 Episodes
|Hindi
|
|-
|2020
|''[[Dangerous (web series)|Dangerous]]''<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/web-series/dangerous-bipasha-basu-karan-singh-grover-trailer-mx-player-6542355/|title=Dangerous trailer: Bipasha Basu and Karan Singh Grover reunite for a sleek thriller|date=6 August 2020}}</ref>
|Crime, Drama
|14 August 2020
|1 Season, 7 Episodes
|Hindi
|Telugu, Tamil
|-
|2020
|''[[Aashram]]''<ref>{{Cite web|url=https://www.hindustantimes.com/bollywood/aashram-trailer-bobby-deol-plays-a-spiritual-leader-who-veers-between-aastha-and-apraadh-in-prakash-jha-s-new-series/story-Z6Z3URgldJLFBb53FHSpSO.html|title=Aashram trailer: Bobby Deol plays a spiritual leader who veers between 'aastha' and 'apraadh' in Prakash Jha's new series|date=17 August 2020|website=Hindustan Times}}</ref>
|Crime, Drama
|28 August 2020
|2 Seasons, 18 Episodes
|Hindi
|Telugu, Tamil
|-
|2020
|''High''
|Crime
|7 October 2020
| 1 Season
|Hindi
|
|-
|2020
|''Bullets''
|Action
|30 October 2020
|1 Season
|Hindi
|Telugu, Tamil
|-
|2020
|''Pati Patni Aur Panga''
|Romance, Drama
|12 December 2020
|1 Season
|Hindi
|Telugu, Tamil
|-
|2021
|''[[Chakravyuh – An Inspector Virkar Crime Thriller]]''
|Crime, Thriller
|12 March 2021
|1 Season, 8 Episodes
|Hindi
|Telugu
|-
|2021
|''[[Chhatrasal (web series)|Chhatrasal]]''<ref>{{Cite web|last1=MumbaiJuly 21|first1=India Today Web Desk|last2=July 21|first2=2021UPDATED|last3=Ist|first3=2021 19:08|title=Chhatrasal trailer out. Ashutosh Rana, Jitin Gulati's web series to premiere on July 29|url=https://www.indiatoday.in/binge-watch/story/chhatrasal-trailer-out-ashutosh-rana-jitin-gulati-s-web-series-to-premiere-on-july-26-1830922-2021-07-21|access-date=2021-08-12|website=India Today|language=en}}</ref>
|Historical Drama, War
|29 July 2021
|1 Season, 20 Episodes
|Hindi
|
|-
|}

== MX TakaTak ==
In July 2020, MX Player launched short video app MX TakaTak.<ref>{{Cite web|last=Mittal|first=Aarzoo|date=2020-07-09|title=Tencent-backed MX Player launches short video app MX TakaTak|url=https://entrackr.com/2020/07/mx-player-launches-short-video-app-mx-takatak/|access-date=2021-01-24|website=Entrackr|language=en-US}}</ref><ref>{{Cite news|title=What is TakaTak? Know all about it|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/internet/what-is-takatak-know-all-about-it/articleshow/76888672.cms?from=mdr|access-date=2021-01-24}}</ref> As of 24 Jan 2021 app has more than 70 million active users.<ref>{{Cite web|last=Studio|first=HT Brand|date=2020-12-30|title=Short format video app MX TakaTak is launching Rs. 100 crore creator fund|url=https://www.livemint.com/brand-post/short-format-video-app-mx-takatak-is-launching-rs-100-crore-creator-fund-11609318708683.html|access-date=2021-01-24|website=mint|language=en}}</ref>

==References==
{{Reflist}}

{{VOD services}}

[[Category:Android (operating system) software]]
[[Category:Indian entertainment websites]]
[[Category:Video on demand services]]
[[Category:Companies of The Times Group]]
[[Category:2018 mergers and acquisitions]]
[[Category:2011 establishments in Maharashtra]]

MX Player - Revision history

CleanupBot at 11:14, 30 January 2022