Cristine5684 at 11:39, 12 April 2026

2026-04-12T11:39:02Z

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{{short description|Five-door variant of the Mahindra Thar SUV introduced in 2024}}
{{Infobox automobile
| name = Mahindra Thar ROXX
| image = Mahindra Thar ROXX on rocks (cropped).jpg
| manufacturer = [[Mahindra & Mahindra]]
| production = 2024–present
| model_years = 2024–present
| assembly = [[India]]: Chakan, Maharashtra
| aka = Thar 5-door
| model_code = W502
| class = [[Compact SUV]]
| body_style = 5-door [[SUV]]
| layout = [[Front-engine, rear-wheel-drive layout|Front-engine, rear-wheel-drive]]<br />[[Front-engine, four-wheel-drive layout|Front-engine, four-wheel-drive]]
| platform = Mahindra Scorpio-N ladder-frame chassis
| related = [[Mahindra Thar]]<br />[[Mahindra Scorpio-N]]
| engine = {{ubl
|'''[[Petrol engine|Petrol]]:'''
|2.0 L mStallion [[Inline four engine|I4]] [[Turbocharger|turbo]]
|'''[[Diesel engine|Diesel]]:'''
|2.2 L [[Mahindra mHawk engine|mHawk]] I4 [[Turbodiesel|turbo]]
}}
| transmission = {{ubl
|6-speed manual
|6-speed automatic
}}
| wheelbase = {{convert|2850|mm|in|1|abbr=on}}
| length = {{convert|4265|mm|in|1|abbr=on}}
| width = {{convert|1820|mm|in|1|abbr=on}}
| height = {{convert|1900|mm|in|1|abbr=on}}
| weight = {{convert|1800-1950|kg|lb|0|abbr=on}}
}}
The '''Mahindra Thar ROXX''' is a [[compact SUV]] manufactured by [[Mahindra & Mahindra]].<ref>{{Cite news |date=2025-09-18 |title=Who Should Buy the Mahindra Thar and Who Should Opt for the Thar Roxx? |url=https://economictimes.indiatimes.com/industry/auto/cars-uvs/who-should-buy-the-mahindra-thar-and-who-should-opt-for-the-thar-roxx/articleshow/123969501.cms |access-date=2025-10-04 |work=The Economic Times |issn=0013-0389}}</ref> Launched in September 2024, it is the five-door, long-[[wheelbase]] variant of the [[Mahindra Thar]], intended to offer the off-road capability of the original Thar with additional cabin space and comfort for everyday use.<ref>{{Cite web |title=Mahindra Thar Roxx Diesel Automatic vs Mahindra Scorpio N Diesel Automatic: Performance Comparison {{!}} CarDekho.com |url=https://www.cardekho.com/india-car-news/mahindra-thar-roxx-diesel-at-vs-mahindra-scorpio-n-diesel-at-performance-compared-33415.htm |access-date=2025-10-04 |website=CarDekho |language=en}}</ref> The model is positioned between the [[Mahindra Scorpio-N]] and the Thar three-door, targeting the lifestyle SUV segment in [[India]].<ref>{{Cite web |last=Merchant |first=Akbar |title=Mahindra Thar, Roxx monthly production to be ramped up to 9,500 units by January |url=https://www.autocarindia.com/car-news/mahindra-thar-roxx-monthly-production-to-be-ramped-up-to-9500-units-by-january-2025-433130 |access-date=2025-10-04 |website=Autocar India |language=en}}</ref>

== Development and launch ==
The Thar ROXX was unveiled on 15 August 2024 and officially launched in September 2024 across India. It is based on the same body-on-frame platform as the Mahindra Scorpio-N, replacing the compact ladder chassis of the three-door Thar.<ref>{{Cite web |title=Mahindra Thar sales cross 200,000 in four years since launch |url=https://www.autocarpro.in/analysis-sales/mahindra-thar-tops-200000-sales-new-thar-roxx-accelerates-demand-123572 |access-date=2025-10-04 |website=Autocar Professional |language=en}}</ref> This change allowed Mahindra to extend the wheelbase by approximately 300 mm, creating a five-door configuration with improved on-road comfort and interior space.<ref>{{Cite news |date=2024-10-14 |title=Mahindra Thar Roxx deliveries begin: Check price, features, engine options and more |url=https://timesofindia.indiatimes.com/auto/cars/mahindra-thar-roxx-deliveries-begin-check-price-features-engine-options-and-more/articleshow/114211383.cms |access-date=2025-10-04 |work=The Times of India |issn=0971-8257}}</ref>

The ROXX was introduced in multiple variants, MX1, MX3, MX5, AX3L, AX5L and AX7L, and offered with both petrol and diesel engine options paired with six-speed manual or automatic transmissions.<ref>{{cite news |date=September 2024 |title=Mahindra launches Thar ROXX SUV in India |url=https://www.autocarindia.com/car-news/mahindra-thar-roxx-launch-2024 |work=Autocar India}}</ref> At launch, ex-showroom prices ranged between ₹14.99 lakh and ₹19.99 lakh, depending on drivetrain and trim level.<ref>{{Cite web |date=2025-06-10 |title=John Abraham’s custom Thar Roxx features now for everyone: What’s new? |url=https://www.financialexpress.com/auto/car-news/john-abrahams-custom-thar-roxx-features-now-for-everyone-whats-new/3874771/ |access-date=2025-10-04 |website=The Financial Express |language=en}}</ref>

=== John Abraham Edition ===
In February 2025, Mahindra introduced the ''Thar ROXX John Abraham Edition'', a limited-edition version of the five-door SUV named after Indian actor [[John Abraham]].<ref>{{Cite web |last=Kulkarni |first=Akshay |date=2025-03-19 |title=Mahindra Thar Roxx Gets New Features - John Abraham Edition Debuts |url=https://www.rushlane.com/mahindra-thar-roxx-gets-new-features-john-abraham-edition-debuts-12520161.html |access-date=2025-10-04 |website=RushLane |language=en-US}}</ref><ref>{{Cite web |title=Mahindra Teases Special Thar ROXX for John Abraham |url=https://www.carlelo.com/news/mahindra-teases-special-thar-roxx-for-john-abraham |access-date=2025-10-04 |website=www.carlelo.com |language=en}}</ref> The edition was part of Mahindra’s marketing campaign emphasizing the Thar’s association with adventure and fitness. It featured a matte-black exterior finish, dark chrome highlights, a red-stitched interior, and an exclusive “JOHN” badging on the tailgate.<ref>{{Cite web |title=जॉन अब्राहम ने खरीदी Mahindra Thar Roxx, कंपनी ने JA बैजिंग के साथ इस धांसू एसयूवी को बनाया खास |url=https://navbharattimes.indiatimes.com/auto/car-bikes/john-abraham-buys-brand-new-mahindra-thar-roxx-with-custom-made-special-ja-badging-on-exterior-interior-know-details/articleshow/119114231.cms |access-date=2025-10-04 |website=Navbharat Times |language=hi}}</ref> Mechanically, it was identical to the standard ROXX LX 4X4 variant, powered by the 2.0-litre turbo-petrol or 2.2-litre diesel engine. Mahindra produced a limited number of units, and bookings were opened exclusively through the brand’s online platform.<ref>{{cite news |date=February 2025 |title=Mahindra Thar ROXX John Abraham Edition unveiled |url=https://www.autocarindia.com/car-news/mahindra-thar-roxx-john-abraham-edition-launch-2025 |work=Autocar India}}</ref><ref>{{Cite web |last=Nigam |first=Saumya |last2=News |first2=India TV |date=2025-03-18 |title=Mahindra Thar Roxx for John Abraham: 5 Exclusive features that make it special |url=https://www.indiatvnews.com/auto/john-abraham-s-new-mahindra-thar-roxx-5-distinctive-features-you-must-know-2025-03-18-981134 |access-date=2025-10-04 |website=India TV News |language=en}}</ref>

== Design and features ==

=== Exterior ===
The Thar ROXX retains the design cues of the Thar series, such as flat body panels, circular headlamps, and wide wheel arches, while introducing several distinct elements:<ref>{{Cite news |title=Mahindra Thar Roxx Becomes First-Ever SUV With Dolby Atmos 4-Channel Audio |url=https://www.ndtv.com/auto/mahindra-thar-roxx-becomes-first-ever-suv-with-dolby-atmos-4-channel-audio-8544964 |archive-url=https://web.archive.org/web/20250601075630/https://www.ndtv.com/auto/mahindra-thar-roxx-becomes-first-ever-suv-with-dolby-atmos-4-channel-audio-8544964 |archive-date=2025-06-01 |access-date=2025-10-04 |work=www.ndtv.com |language=en}}</ref><ref>{{Cite web |title=7000 km road trip in Thar Roxx! Views on fuel efficiency & ride quality {{!}} Team-BHP |url=https://www.team-bhp.com/news/7000-km-road-trip-thar-roxx-views-fuel-efficiency-ride-quality |access-date=2025-10-04 |website=Team-BHP.com |language=en}}</ref>

* Larger body-coloured front grille with horizontal slats
* Extended wheelbase (2,850 mm) for a five-door layout
* Full-size rear doors, fixed metal roof, and redesigned quarter windows
* Alloy wheels up to 19 inches on higher variants
* A new color palette including ''Stealth Black'', ''Deep Forest'', and ''Desert Beige''

=== Interior ===
The cabin features a revised layout with more equipment than the three-door Thar, including:<ref>{{Cite news |last=Charan |first=Parth |date=June 30, 2025 |title=The Drive Report: Mahindra Thar Roxx (Petrol RWD) |url=https://www.moneycontrol.com/automobile/the-drive-report-mahindra-thar-roxx-petrol-rwd-article-13201562.html}}</ref><ref>{{Cite news |title=Mahindra Thar Facelift Interiors Spied- Check Similarities With Thar Roxx |url=https://www.ndtv.com/auto/mahindra-thar-facelift-interiors-spied-check-similarities-with-thar-roxx-8705417 |archive-url=https://web.archive.org/web/20250713013040/https://www.ndtv.com/auto/mahindra-thar-facelift-interiors-spied-check-similarities-with-thar-roxx-8705417 |archive-date=2025-07-13 |access-date=2025-10-04 |work=www.ndtv.com |language=en}}</ref>

* 10.25-inch touchscreen [[In-car entertainment|infotainment]] system supporting [[Android Auto]] and [[Apple CarPlay]]
* Digital instrument cluster with off-road telemetry
* Dual-zone climate control, rear [[Air conditioning|AC]] vents, and multiple USB-C ports
* Reclining rear seats with fold-flat capability for increased cargo space
* Safety features such as six airbags, rear-view camera, and hill-descent control

== Safety ==
{{Bharat NCAP
|year=2024
|description=Mahindra Thar ROXX
|reference_code=mahindra-thar-roxx
|adult_stars=5
|adult_points=31.09
|child_stars=5
|child_points=45.00
}}

== Powertrain and performance ==
The Thar ROXX is available with the same engine lineup as the three-door model:

* 2.0-litre mStallion turbo-petrol engine producing {{cvt|150|hp|kW|0}} and {{cvt|320|Nm|lbft|0}}
* 2.2-litre mHawk diesel engine producing {{cvt|130|hp|kW|0}} and {{cvt|300|Nm|lbft|0}}

Both engines are offered with a six-speed manual or six-speed automatic transmission. Drivetrain options include rear-wheel drive (RWD) and four-wheel drive (4WD) with a low-range transfer case. The suspension is tuned slightly softer than that of the three-door model to enhance on-road ride quality.<ref>{{cite news |date=September 2024 |title=Mahindra Thar ROXX: 3 reasons to buy and 3 not to |url=https://www.autocarindia.com/auto-features/mahindra-thar-roxx-3-reasons-to-buy-and-3-not-to-436093 |work=Autocar India}}</ref>

== Market positioning and sales ==
The Thar ROXX expanded Mahindra’s presence in India’s growing lifestyle SUV category, competing with the [[Suzuki Jimny|Jimny 5-door]] and the [[Force Gurkha|Gurkha 5-door]]. According to sales data reported in May 2025, the Thar ROXX contributed to a significant increase in the Thar lineup’s sales compared with the previous year.<ref>{{cite news |date=May 2025 |title=Mahindra Thar and Thar ROXX sales rise 80 percent in May 2025 |url=https://navbharattimes.indiatimes.com/auto/car-bikes/mahindra-thar-and-thar-roxx-sales-increase-2025/articleshow/121668540.cms |work=Navbharat Times}}</ref> The model also helped the Thar brand cross 300,000 cumulative sales within five years of the launch of its second generation.<ref>{{cite news |date=August 2025 |title=Mahindra Thar crosses 3 lakh sales milestone in India |url=https://www.ndtv.com/auto/mahindra-thar-clocks-3-lakh-unit-sales-in-five-years-9365040 |work=NDTV Auto}}</ref>

In October 2025, Mahindra revised ROXX pricing following changes to India’s goods and services tax (GST) structure on SUVs, reducing prices by up to ₹1.33 lakh per variant.<ref>{{cite news |date=October 2025 |title=Mahindra Thar ROXX becomes cheaper despite GST hike |url=https://www.livemint.com/auto-news/thar-roxx-price-cut-2025 |work=LiveMint}}</ref><ref>{{Cite web |last=Das |first=Mainak |date=2025-10-02 |title=Thinking Mahindra Thar Roxx this Diwali? This 5-door SUV becomes cheaper by up to ₹1.33 lakh despite GST hike |url=https://www.livemint.com/auto-news/thinking-mahindra-thar-roxx-this-diwali-this-5-door-suv-becomes-cheaper-by-up-to-rs-1-33-lakh-despite-gst-hike-11759381937931.html |access-date=2025-10-04 |website=mint |language=en}}</ref>

== Reception ==
According to reviews by ''Autocar India'' and ''Hindustan Times Auto'', the Thar ROXX was praised for its additional space, comfort, and practicality while retaining much of the Thar’s off-road capability. Critics noted that although it is more suitable for family use, the larger size and weight make it less agile than the three-door version. Reviewers described it as a “dual-purpose” SUV suited for both urban commuting and moderate adventure driving.<ref>{{cite news |date=September 2024 |title=2025 Mahindra Thar ROXX review: bigger, plusher, and more practical |url=https://auto.hindustantimes.com/auto/mahindra-thar-roxx-review |work=Hindustan Times Auto}}</ref><ref>{{Cite web |title=7 Out of 10 Mahindra Thars Sold Are Now Roxx SUVs: We Explain |url=https://www.cartoq.com/car-news/mahindra-thar-roxx-dominates-sales-with-70-percent-market-share/ |access-date=2025-10-04 |website=Cartoq |language=en}}</ref>

== See also ==

* [[Mahindra Thar]]
* [[Mahindra Scorpio]]
* [[Mahindra & Mahindra]]
* [[Automotive industry in India]]

== External links ==

* [https://auto.mahindra.com/suv/thar-roxx Official Mahindra Thar ROXX website]

== References ==
{{Reflist}}

{{Mahindra and Mahindra vehicles}}

[[Category:Mahindra vehicles]]
[[Category:Cars introduced in 2024]]
[[Category:Sport utility vehicles]]

Mahindra Thar ROXX - Revision history

Cristine5684 at 11:39, 12 April 2026