imported>Rdp060707 at 06:18, 28 July 2021

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{{short description|International farm equipment manufacturer}}
{{Advert|date=August 2010}}
[[File:Mahindra tractor model2.jpg|thumb|Scale model of a Mahindra 475 DI]]
'''Mahindra Tractors''' is an international farm equipment manufacturer of [[Mahindra & Mahindra]].<ref>{{cite web|url=http://www.mahindra.com/Farm_Equ_sec/farm-equipment-manufacturers.html |title=Farm Equipment Manufacturers | Farm Equipment | Tractor Equipment Manufacturers |publisher=Mahindra |date= |accessdate=2011-01-03}}</ref> In 2010, Mahindra became the world's highest-selling tractor brand by volume. Mahindra's largest consumer base is in India, China, North America, and a growing market in Australia. The company is the largest manufacturer in [[India]]<ref>{{cite web|url=http://www.mahindra.com/Farm_Equ_sec/farm-tractors.html |title=Farm Tractors | Agricultural Tractors | Mahindra Tractors |publisher=Mahindra |date= |accessdate=2011-01-03}}</ref> and has the capacity to build 150,000 tractors a year.<ref name=autogenerated3>{{cite web |url= http://www.mahindra.com/mediaroom/Fact/fesOverview%5B1%5D..pdf|title=Over view|website=www.mahindra.com |format=PDF|access-date=2021-04-16}}</ref>

M&M produced its first tractor in 1963, the Mahindra B-275 by forming a joint venture with International Harvester to
manufacture tractors carrying the Mahindra nameplate for the Indian
market. Mahindra Tractors sold about 85,000 units annually making it one of the largest tractor producers in the world.<ref name="mahindraaustralia.com">{{cite web |url=http://www.mahindraaustralia.com/ |title=Mahindra Australia |publisher=Mahindra Australia |date=2007-09-27 |accessdate=2012-07-02 |url-status=dead |archiveurl=https://web.archive.org/web/20120709232036/http://www.mahindraaustralia.com/ |archivedate=2012-07-09 }}</ref> To expand into the growing tractor market in China, Mahindra acquired majority stake in [[Jiangling Tractors|Jiangling]].

To raise awareness about Mahindra in the US, Mahindra USA announced its new sponsorship in the [[NASCAR]] [[Nationwide Series]] with [[R3 Motorsports]], which is participating with a #23 Mahindra Tractors Chevrolet. The car was driven by [[Robert Richardson Jr. (racing driver)|Robert Richardson Jr.]].<ref name="motorbeam.com">{{cite web|url=http://www.motorbeam.com/news/mahindra/mahindra-usa-sponsors-nascar-nationwide-series/ |title=Mahindra USA Sponsors NASCAR Nationwide Series |publisher=Motorbeam.com |date=2009-04-06 |accessdate=2011-01-03}}</ref> With this sponsorship, Mahindra was the first Indian company to sponsor a car in NASCAR. In 2008, Mahindra was a sponsor of the MacDonald Motorsports team which ran the #81 car in the NASCAR Nationwide Series.<ref name="motorbeam.com"/>

==Mahindra operations==
Mahindra Tractors operates in ten countries and has a fairly large customer base in the United States, Australia, Chile, Serbia, Indian Subcontinent, Iran, Syria and a major part of the African continent among many more.<ref>{{cite web |url=http://www.mahindratractorworld.com/aboutus.aspx |title=Agricultural Tractors | Farm Equipment Manufacturers - Mahindra Tractors |publisher=Mahindratractorworld.com |date= |accessdate=2011-01-03 |archive-url=https://web.archive.org/web/20101219233840/http://mahindratractorworld.com/aboutus.aspx |archive-date=2010-12-19 |url-status=dead }}</ref> Mahindra operates in China, North America and Australia through its subsidiaries, [[Jiangling Tractors|Jiangling]], Mahindra USA and Mahindra Australia. It also operates in some Indian states through its subsidiaries [[Mahindra Gujarat]] and Swaraj.

===Mahindra India===
[[File:Mahindra Tractors at a Showroom in 2012.JPG|thumb|left|Mahindra Tractors at a Showroom in 2012 near Chengalpattu in Tamil Nadu]]
[[File:Mahindra 575 Di -Tamil girl watching sunset at a village sugar cane field and palm trees sitting barefoot in pink Sari on a red tractor - Tamil Nadu village gas station with her mobile phone - myindiaexperience -feature story photo.jpg|thumb|Mahindra 575 Di at sunset over a sugar cane field, [[Tamil Nadu]], [[India]] ]][https://www.mahindratractor.com/tractors.aspx Mahindra Tractors] is number one in sales in India - the largest tractor market in the world<ref name="Mahindrausa.com">{{cite web|url=http://www.mahindrausa.com/ |title=Mahindra Tractor - Compact tractors, utility tractors, farm tractors, ag tractors, attachments, implements & farm equipment - all built tough! |publisher=Mahindrausa.com |date= |accessdate=2011-01-03}}</ref> - and it has been the market leader since 1983. Its sales are predominantly in the states of [[Gujarat]], [[Haryana]], [[Punjab, India|Punjab]], [[Maharashtra]] and the Southern States. Its sales in Gujarat are under the label [[Mahindra Gujarat]] and its sales in Punjab are under the label Swaraj. In 1999, Mahindra purchased 100% of Gujarat Tractors from the Government of Gujarat.<ref name=autogenerated1>{{cite web|url=http://www.mahindra.com/Farm_Equ_sec/fes_gujtractor_overview.htm |title=Mahindra Corporate |publisher=Mahindra.com |date= |accessdate=2011-01-03}}</ref> and Mahindra purchased a 64.6% stake in Swaraj in 2004.

Mahindra Tractors started manufacturing 15HP tractor under the brand name Yuvraj in Rajkot in 2011. The plant in Rajkot is set up jointly by Deepak Diesel Pvt Ltd and Mahindra & Mahindra. The plant has a maximum capacity of 30000 tractors per annum.

===Mahindra USA===
[[File:Mahindra 3616 HST MFWD - 2011.jpg|thumb|Mahindra 3616 HST MFWD is a Four wheel drive tractor sold in USA]]
In 1994, the company entered the American market as [[Mahindra USA]]; it has a sales and service network throughout the country. Mahindra USA, a subsidiary of Mahindra Tractors, is responsible for sales in North America. Mahindra has five assembly plants in the US—one at its North American headquarters in [[Houston]], [[Texas]], another in [[Marysville, California]] and one in [[Chattanooga, Tennessee]]. In August 2012, Mahindra USA opened its fourth assembly and distribution center in [[Bloomsburg, Pennsylvania]]. In 2014, Mahindra USA opened its fifth assembly and distribution center in [[Lyons, Kansas]].

In addition to building their own tractors, Mahindra also sources tractors from other manufacturers. For the USA market, Mahindra has purchased their core products from [[Tong Yang Moolsan]], one of the top tractor manufacturers in South Korea, to cover selected product ranges.<ref name="Mahindrausa.com"/>

===Mahindra Australia===
Based in Brisbane, Mahindra Australia is a branch of Mahindra & Mahindra Ltd. In 2005, the company entered the Australian market with the launch of its assembly & customer support centre in Acacia Ridge, QLD.<ref name="ReferenceA">{{cite web |url=http://www.mahindraaustralia.com/content.php?act=view&parentID=1&childID=10 |title=> About Us > About Mahindra Pacific |publisher=Mahindra Australia |date= |accessdate=2011-01-03 |archive-url=https://web.archive.org/web/20110714021255/http://www.mahindraaustralia.com/content.php?act=view&parentID=1&childID=10 |archive-date=2011-07-14 |url-status=dead }}</ref> Currently, the company's products are sold and serviced by 40 dealers throughout Australia. Mahindra Australia is also responsible for sales in New Zealand and the rest of Australasia. The Company's products are distributed in [[Fiji]] by Carpenters Motors.<ref name="ReferenceA"/>
In Western Australia and South Australia, Mahindra tractors are distributed by McIntosh Distribution.

===Jiangling===
In 2004 Mahindra purchased an 80% stake in [[Jiangling Tractors]] from [[Jiangling Motor Company]] in China. Mahindra also has a factory in China.

Mahindra has also formed a joint venture with Yueda group in Yancheng, China.

==Brands==
<gallery>
File:Mahindra 6030 Turbo, Jackson, Mississippi, 2011.jpg
File:Mahindra tractor model1.jpg
File:Mahindra Tractor.jpg
File:കൊയ്തുയന്ത്രം.jpg
File:Mahindra 6030 Turbo.jpg
</gallery>

*Mahindra India
**Swaraj
**Trakstar - Gromax Agri Equipment Ltd.
*ITMCO-Mahindra
*[[Jiangling Tractors|Jiangling]]
**FengShou
**Lenar
*Mahindra Agribusiness - founded in 2000 to incorporate the entire food chain.<ref>{{cite web|url=http://www.mahindra.com/Farm_Equ_sec/agribusiness.html |title=Agribusiness |publisher=Mahindra |date= |accessdate=2011-01-03}}</ref>

==Assembly plants==
===Domestic (India)===
*[[Jaipur]], [[Rajasthan]]
*[[Mumbai]], [[Maharashtra]]
*[[Mohali]], [[Punjab, India|Punjab]]
*[[Nagpur]], Maharashtra
*[[Rudrapur, Uttarakhand|Rudrapur]], [[Uttarakhand]]
*[[Zaheerabad|Zahirabad]], [[Telangana]]
*[[Rajkot]], [[Gujarat]]
*[[Vadodara]], Gujarat
*[[Amreli]], Gujarat

===Mahindra Australia===
*[[Brisbane]], [[Australia]]<ref name=autogenerated2>{{cite web|url=http://www.mahindra.com/Farm_Equ_sec/FrmEq_Overseas_overview.html |title=China Tractors | Mahindra USA |publisher=Mahindra |date= |accessdate=2011-01-03}}</ref>

===United States===
*[[Chattanooga, Tennessee]]
*[[Houston|Houston, Texas]]
*[[Marysville, California]]
*[[Bloomsburg, Pennsylvania]]
*[[Lyons, Kansas]]
Detroit ( R&D Plant )

===China===
*Jiangling, China

===Africa===
*[[Chad]]
*[[The Gambia|Gambia]]
*[[Mali]]
*[[Nigeria]]
*[[Ghana]]
*[[Benin]]
*[[Somalia]]

==Competitors==
*[[Tractors and Farm Equipment Limited|TAFE.com]]
*[[Kubota Corporation|Kubota]]
*[[John Deere|Deere & Company]]
*[[Case IH]]
*[[sonalika]]

New Holland

==References==
{{Reflist}}

==External links==
*[http://www.mahindrausa.com/ Mahindra USA webpage]
*[https://www.mahindratractor.com/ Mahindra Tractor]
*[https://web.archive.org/web/20090823055557/http://www.mahindratractorworld.com/ Mahindra Tractors Corporate webpage]
*[http://www.mahindra.com/ Mahindra Corporate webpage]
*[https://web.archive.org/web/20120709232036/http://www.mahindraaustralia.com/ Mahindra Australia]
*[http://www.barchinkarco.com/ Mahindra's in Iran]
*[http://www.mahindraeurope.com/ Mahindra Europe]
*[https://web.archive.org/web/20090221125316/http://mahindragujarat.com/ Mahindra Gujarat webpage]
*[https://web.archive.org/web/20090221065741/http://www.itm.co.ir/ ITMCO webpage]

{{Mahindra Group}}
{{Automotive industry in India}}

{{Commons category|Mahindra tractors}}

[[Category:Tractor manufacturers of India]]
[[Category:Mahindra Group]]
[[Category:Manufacturing companies based in Mumbai]]
[[Category:Indian companies established in 1962]]
[[Category:Vehicle manufacturing companies established in 1962]]
[[Category:1962 establishments in Maharashtra]]

Mahindra Tractors - Revision history

imported>Rdp060707 at 06:18, 28 July 2021