Frank Simoes (1937–2002) was an Indian writer and pioneering advertising executive, the first Indian to set up his own advertising agency,[1] born in Mumbai.
He initially worked for advertising agency Ogilvy & Mather before setting up his own company; his campaigns included work for Only Vimal, Raymonds, Taj Hotels, Liberty Shirts, and BOAC.[2][3]
He quit advertising while still successful in the 1970s, (Frank Simoe's only closed shop post 1985. I know as I was working there till April 1985. - Noel Keymer).sold his firm, and moved to Goa to become a writer.[4]
He began his career as a writer with The Times of India. After his initial foray into writing, he began to have his articles published fairly regularly.
Malavika Sanghvi wrote in her column in The Times: Template:Quote
References
- ↑ Remembering Frank Simoes. agencyfaqs(27 August 2002).
- ↑ Frank Simoes: An advertising legend and a self-made man. suchetadalal.com(30 August 2002).
- ↑ The adman par excellence. The Sunday Tribune (India).
- ↑ Ad mad world: Book review: Frank Unedited: The Best of Frank Simoes. India Today(12 January 2004).