FirstCry is an Indian e-commerce company, headquartered in Pune. The company, launched in 2010, initially focused on baby products retailing. In January 2020, the company had over 380 stores across India.[1] FirstCrys opened its first outlet in Srinagar in May 2019.[2] It is into its series E round of financing.[3]
Mergers and acquisitions
In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for Template:INRConvert.[1][4] The merged entity now does business under the name FirstCry.com, a FirstCry Mahindra Venture.[5][6] The company acquired playschool company Oi Playschool.[7][8]
References
- ↑ 1.0 1.1 FirstCry Has Revamped Baby Apparel Shopping In India, Marya, Ashita. Entrepreneur(2020-01-02). Retrieved 2020-03-14.
- ↑ FirstCry.com opens outlet in Srinagar. Greater Kashmir(2019-05-29). Retrieved 2020-03-14.
- ↑ SoftBank investing Rs 1,055.57 crore in FirstCry. The Financial Express(2020-02-07). Retrieved 2020-03-14.
- ↑ Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore. The Economic Times(2016-10-15). Retrieved 2020-03-14.
- ↑ FirstCry, Mahindra Retail consolidate business. @businessline(15 October 2016). Retrieved 2020-03-14.
- ↑ FirstCry buys Mahindra’s BabyOye for Rs362.1 crore, Chakraborty, Sayan. Livemint(2016-10-15). Retrieved 2020-03-14.
- ↑ Firstcry secures around $400 mn from Softbank as part of series-E funding. Business Standard India(2020-02-19). Retrieved 2020-03-14.
- ↑ SoftBank-backed FirstCry acquires playschool chain Oi, Chanchani, Madhav. The Times of India(29 November 2019). Retrieved 2020-03-14.