ICICI Prudential Life Insurance

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Template:Infobox company ICICI Prudential Life Insurance Company Limited is a life insurance company in India. Established as a joint venture between ICICI Bank Limited[1] and Prudential Corporation Holdings Limited,[2] ICICI Prudential Life is engaged in life insurance and asset management business. In 2016, the firm became the first insurance company in India to be listed in the domestic stock exchanges.[3][4]

History

ICICI Prudential Life Insurance started its operations in 2001. The life insurance arm was established as a joint venture between ICICI Bank Limited and Prudential Corporation Holdings Limited[5] with assets under management (AUM) of approx. Template:INRConvert.[6]

In 2010, the firm had grown up to Template:INRConvert mark in assets under management (AUM).[7]

In 2015, the firm had crossed Template:INRConvert mark in assets under management (AUM).[8] It became the first insurance company in the industry to benchmark in AUM.[6]

In 2016, ICICI Prudential Life became the first insurance company to be listed in Indian stock market, namely Bombay Stock Exchange and National Stock Exchange.[9] The IPO, where the parent company ICICI Bank Limited offloaded 12.65 per cent of its shares, was termed as biggest in the Indian market since 2010 with its market capitalisation of Template:INRConvert. Temasek Holdings, Premji Invest and Government of Singapore are other major shareholders of the company.[10][11][12]

In 2017, ICICI Prudential Life was to take over Sahara Life’s insurance business on request from the regulator IRDA in a motive to resolve the crisis at Sahara's life insurance arm.[13] The merger was later revoked by Securities Appellate Tribunal.[14]

In 2020, ICICI Prudential Life had crossed Template:INRConvert mark in assets under management (AUM).[15] The total premium income was Template:INRConvert of which Template:INRConvert was from the new business premium while approx. Template:INRConvert was of the renewal premium.[16]

Historical Landmarks

Following are the major landmarks of the company after its formation:

Year Landmarks
2016 First Insurance company in the country to get listed in the stock exchanges of BSE and NSE[3][4]
2020 In September, entered into a corporate agency agreement with NSDL Payments Bank for providing customer-based protection and savings products to customers of latter[17]
2020 In December, collaborated with RBL Bank and formed a bancassurance partnership with a plan to offer portfolio of life insurance products to customers[18]

Key people

  • N S Kannan - Managing Director and CEO[15]
  • M S Ramachandran - Chairman, Independent Director[19]
  • Amit Palta - Chief Distribution Officer[20]
  • Judhajit Das - Chief Human Resource Officer[21][22]
  • Satyan Jambunathan - Chief Financial Officer[16]
  • Ganessan Soundiram - Chief Technology Officer[23]
  • Manish Dubey - Chief Marketing Officer[24]
  • Deepak Kinger - Chief Risk & Compliance Officer
  • Manish Kumar - Chief Investments Officer
  • Ashish Rao - Chief Customer Experience & Operations[25]

Partnerships

  • In December 2019, the company collaborated with Paytm so that users can get the iProtect Smart plan benefits through it.[26]
  • In January 2021, the company collaborated with PhonePe so that users can get term life insurance instantly via the app without any health check-ups and paperwork.[27]

Advertising and marketing campaigns

  • In February 2013, the firm released a brand awareness campaign with a theme of "bande achhe hai". This TV commercial was inspired by a real-life incident that was aired for four weeks. The ad was shot by Amit Sharma of Chrome Pictures with music given by Shantanu Moitra and lyrics written by Swanand Kirkire.[28][29]
  • In March 2018, the firm had collaborated with actress Konkona Sen Sharma to drive awareness about their term plan ICICI Pru iProtect Smart plan that provides a life cover for family's protection and a 34 critical illness cover for self. The ad was showcased on TV, digital, cinema, outdoor media and other mediums.[30]
  • During COVID-19 time, in the month of November 2020, the firm released a commercial ad to spread awareness of their term plan product ICICI Pru iProtect Smart where customers can get the benefits of both life and health insurance.[24]

Corporate Social Responsibility (CSR) initiatives

  • In March 2019, ICICI Prudential Life Insurance geared up for a CSR initiative with a campaign named "Suna Kya? Body Ka Alarm" (Template:Translation) in association with Times Spotlight. This initiative is urging Indian people to pay attention to their body signs and encourages them to be prepared financially. The company has also partnered with SRL diagnostics for discounted health check-up packages.[31]
  • In March 2020, ICICI Prudential Life Insurance partnered with Times of India for conducting the Mission Healthy India Survey 2020 to find out if people were paying attention to the signs their body gives that can help them catch the onset of a critical illness early. This awareness initiative from the company urges people to take good care of their health and be financially prepared against any uncertainty.[32]

Awards and accreditation

Year Title Product Awards Notes
2011 Insurance Company of the Year Award 2011 Indian Insurance Awards [33]
2011 Company of the Year Award 2011 Life Insurance Indian Insurance Awards [33]
2016 Product of the Year 2016 ICICI Pru iProtect Smart Life insurance category by Product of the Year (India) Private Limited [33]
2018 Best Customer Orientation in Life Insurance Emerging Asia Awards 2018 [34]
2018 Best Life Insurance Company of the Year Emerging Asia Insurance Awards 2018 [34]
2018 Best Growth in Life Insurance Emerging Asia Awards 2018 [34]
2018 Best Insurance Firm of the Year 2018 – Life Insurance Highest Persistency and Claim Settlement Ratio at the Moneycontrol

Wealth Creator Awards

[35]
2019 Product of the Year 2019 - Life insurance category ICICI Pru iProtect Smart "Product of the Year 2019" in the life insurance category by Product of the Year (India) Private Limited [36][37]
2020 Claims and Customer Service Excellence Awards Life Insurance Category by FICCI [38]
2021 Best ULIP Policy of the Year ICICI Pru Signature Business Today - Money Today Financial Awards [39]

See also

References

  1. ↑ Stock Share Price | Get Quote | BSE. www.bseindia.com. Retrieved 2021-09-06.
  2. ↑ ICICI Prudential Life climbs after tieup with NSDL Payments Bank. Business Standard India(10 September 2020).
  3. ↑ 3.0 3.1 ICICI Prudential Life Insurance Company Ltd.. Business Standard India. Retrieved 2021-05-03.
  4. ↑ 4.0 4.1 ICICI Prudential Life Insurance to debut on BSE, NSE tomorrow. The Financial Express(2016-09-28). Retrieved 2021-05-03.
  5. ↑ Prudential Corp to sell up to 3.71% in ICICI Prudential Life Insurance. Hindu Business Line(25 March 2019).
  6. ↑ 6.0 6.1 ICICI Prudential Life Insurance company's AUM cross ₹2 lakh crore. mint(2020-12-11). Retrieved 2021-04-08.
  7. ↑ ICICI Prudential's Assets Under Management Cross Rs 2 Lakh Crore. Moneycontrol. Retrieved 2021-04-08.
  8. ↑ ICICI Prudential Life AUM crosses Rs 1 trillion. Hindu Business Line(25 February 2015).
  9. ↑ SBI Life Insurance IPO opens, raises Rs2,226 crore from anchor investors. Mint(20 September 2017).
  10. ↑ ICICI Pru Life IPO to open on Sep 19, price band Rs 300-334/sh. Moneycontrol(9 September 2016).
  11. ↑ Singapore govt buys ICICI Pru Life stake worth Rs842 crore. mint(22 June 2020).
  12. ↑ ICICI to sell 6% stake in life insurance JV to Premji Invest, Temasek arm for Rs 1,950 crore. The Economic Times. Retrieved 2021-08-17.
  13. ↑ IRDAI asks ICICI Prudential to take over Sahara insurance business. Zee Business(29 July 2017).
  14. ↑ Tribunal Revokes IRDAI Order To Transfer Sahara Life Business To ICICI Prudential. BloombergQuint(11 January 2018).
  15. ↑ 15.0 15.1 ICICI Prudential's assets under management cross Rs 2 trillion. Business Standard India(2020-12-11). Retrieved 2021-04-08.
  16. ↑ 16.0 16.1 ICICI Pru Life confident to double value of new biz premium in FY23 over FY19. mint(2021-03-28). Retrieved 2021-04-08.
  17. ↑ ICICI Prudential Life climbs after tieup with NSDL Payments Bank. Business Standard India(2020-09-10). Retrieved 2021-08-17.
  18. ↑ RBL Bank, ICICI Prudential join hands for bancassurance partnership. The Economic Times. Retrieved 2021-08-17.
  19. ↑ ICICI Prudential Life Insurance Company Ltd.. Business Insider.
  20. ↑ ICICI Prudential Life to settle death claims in single day - ET BFSI, www.ETBFSI.com. ETBFSI.com. Retrieved 2021-04-13.
  21. ↑ We are a leadership talent factory: Judhajit Das, CHRO, ICICI Prudential Life - ETHRWorld, www.ETHRWorld.com. ETHRWorld.com. Retrieved 2021-04-15.
  22. ↑ Covid-19 demands an adaptive response, says ICICI Pru Life Insurance, Nair-Ghaswalla, Amrita. @businessline. Retrieved 2021-04-15.
  23. ↑ ICICI Prudential Life boosts customer experience with FACE ID, PIN and Fingerprint login - ET CIO, www.ETCIO.com. ETCIO.com. Retrieved 2021-04-09.
  24. ↑ 24.0 24.1 ICICI Prudential Life Insurance unveils new campaign for term insurance - Exchange4media. Indian Advertising Media & Marketing News – exchange4media. Retrieved 2021-04-10.
  25. ↑ Digitalization helped maintain persistency levels of insurance policies, Dubey, Navneet. mint(2021-03-03). Retrieved 2021-09-10.
  26. ↑ ICICI Prudential Life Insurance partners with Paytm - ET BrandEquity, www.ETBrandEquity.com. ETBrandEquity.com. Retrieved 2021-04-09.
  27. ↑ PhonePe Launches Term Life Insurance Plans Starting at Rs 149 Annual Premium, How to Access It. www.news18.com(2021-01-06). Retrieved 2021-04-10.
  28. ↑ ICICI Prudential's new ad 'Bande achhe hai' aims to build an emotional relevance. The Economic Times. Retrieved 2021-04-10.
  29. ↑ ICICI Prudential's tribute to men. afaqs!. Retrieved 2021-04-10.
  30. ↑ ICICI Prudential Life Insurance ropes in Konkona Sen Sharma for its newest campaign - ET BrandEquity, www.ETBrandEquity.com. ETBrandEquity.com. Retrieved 2021-04-10.
  31. ↑ Our body is talking to us. Are we too busy to listen?. The Economic Times. Retrieved 2021-04-10.
  32. ↑ Your body is talking to you. The Mission Healthy India survey reveals why you need to pay attention! - Times of India. The Times of India. Retrieved 2021-04-10.
  33. ↑ 33.0 33.1 33.2 ICICI Prudential Life Insurance Company History | ICICI Prudential Life Insurance Company Information - The Economic Times. economictimes.indiatimes.com. Retrieved 2021-04-15.
  34. ↑ 34.0 34.1 34.2 Emerging Asia Insurance Awards 2018. Iccasiainsuranceawards.com(28 May 2018). Retrieved 15 April 2021.
  35. ↑ Wealth Creator Awards | Financial Sector Awards - Moneycontrol.com. Moneycontrol. Retrieved 2021-04-15.
  36. ↑ Winning Products, PoyUser. Product of the Year India | Consumers Vote. Sales Increase.. Retrieved 2021-09-06.
  37. ↑ Product of the Year Awards India 2019 recognises the best brands and innovations. www.timesnownews.com. Retrieved 2021-09-06.
  38. ↑ ICICI Prudential Life Insurance - Buy Best Life Insurance Plans. www.policyx.com. Retrieved 2021-04-15.
  39. ↑ The Top Rung- Business News. www.businesstoday.in. Retrieved 2021-04-15.

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