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Alok Kumar Rai (born 20 January 1976) is a professor of marketing at the Institute of Management Studies, Banaras Hindu University,[1][2][3][4] currently serving as the Director of the Indian Institute of Management Calcutta since 15 July 2025.[5] He previously served as the 40th Vice-Chancellor of the University of Lucknow from December 2019 to July 2025.[6][7]
Education and career
Rai completed his B.Sc. from Allahabad University, MBA from Banaras Hindu University, and PhD from VBS Purvanchal University.[8] He has also held additional charge as Vice-Chancellor of Sampurnanand Sanskrit Vishwavidyalaya,[9] Dr. Bhimrao Ambedkar University, Agra, and APJ Abdul Kalam Technical University (AKTU), Lucknow.[10]
Publications
Rai has published several famous textbooks, some of which are:
- Customer Loyalty: Concept, Context and Character{{#if:Kumar Rai|, Kumar Rai}. McGraw Hill(2017). ISBN 9789332902718
- Customer Relationship Management: Concepts and Cases{{#if:Kumar Rai|, Kumar Rai}. Prentice Hall India Learning Private Limited(2012). ISBN 9788120346956
Research
References
- ↑ Core Faculty Dr. Alok Kr. Rai. www.bhu.ac.in. Retrieved 2022-09-09.
- ↑ Official Website of Governor's Secretariat, Raj Bhavan Lucknow Uttar Pradesh, India. / Universities / Vice- Chancellors of Universities. upgovernor.gov.in. Retrieved 2022-09-09.
- ↑ BHU's Prof Alok Kumar Rai appointed vice-chancellor of Lucknow University. Hindustan Times(2019-12-28). Retrieved 2022-09-09.
- ↑ BHU's Prof Alok Kumar Rai appointed vice-chancellor of Lucknow University. Hindustan Times(2019-12-28). Retrieved 2022-09-11.
- ↑ After nearly 2 years, IIM Calcutta gets a full-time director. The Indian Express(2025-07-17). Retrieved 2025-07-17.
- ↑ Prof Rai gets second term as Lucknow University vice-chancellor. Hindustan Times(2022-12-30). Retrieved 2022-12-31.
- ↑ University of Lucknow / Vice Chancellor. www.lkouniv.ac.in. Retrieved 2022-09-09.
- ↑ Dr Alok Kumar Rai | Banaras Hindu University, Varanasi - Academia.edu. bhu-in.academia.edu. Retrieved 2022-09-09.
- ↑ Lucknow: Professor Alok Kumar Rai given additional charge as vice-chancellor of Sampurnanand Sanskrit University. The Times of India(May 21, 2021). Retrieved 2022-09-09.
- ↑ अनुशासनहीनता के आरोप में एकेटीयू के कुलपति प्रो. पीके मिश्रा हटाए गए, लखनऊ विश्वविद्यालय के प्रो आलोक राय को मिला चार्ज. Hindustan. Retrieved 2023-02-08.