Fashion Factory, formerly Brand Factory, is a chain of retail stores operated by Reliance Retail.[1] It was formerly operated by Future Group. It offers a wide range of apparel brands in different categories for men, women, infants, accessories, cosmetics, footwear, sportswear, and luggage. Launched in September 2006 as Brand Factory, it had 100 stores across 50 cities in India in December 2018.[2] It was India's largest discount retail chain at the time.[3][4][5] The chain had planned to expand its number of outlets to 100 by 2018.[6] In 2022, it was acquired by Reliance Industries and rebranded as Fashion Factory.[7]
Outlets
The outlets are between 10,000 and 150,000 square feet in size and hosted several Indian and International fashion brands like Buffalo, Jack & Jones, Levis, Pepe Jeans, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Raymond, Louis Phillippe, Ed Hardy, Allen Solly, Lee Cooper, WROGN, and Gini & Jony.[8] It has 81 outlets across India.[9][10][11]
References
- ↑ Fashion Factory. relianceretail.com. Retrieved 2025-05-18.
- ↑ Brand Factory plans aggressive expansion, to focus on small towns, Govind, Deepti. mint(December 18, 2017). Retrieved July 2, 2024.
- ↑ trendandoffers.com. trendandoffers.com.
- ↑ Brand Factory offers 'Biggest Clearance Sale' this New Year.
- ↑ Brand Factory unleashes its Ethnic Wear collection. www.indiainfoline.com.
- ↑ Brand Factory plans aggressive expansion, to focus on small towns, Govind, Deepti. Livemint(18 December 2017).
- ↑ India's Reliance to take over operations of 250 more Future Retail stores-sources. Reuters(2022-02-28). Retrieved 2023-02-10.
- ↑ Brand Factory offers 'Biggest Clearance Sale' this New Year. instantpublish.blogspot.in.
- ↑ Brand Factory launches 2 new stores in Hyderabad. Hindu Businessline(20 January 2014).
- ↑ Future Group launches "Brand Factory" in Ahmedabad. www.indiaprwire.com. Retrieved 20 November 2014.
- ↑ Fashion Factory Locator/Finder | Clothing Stores. location.reliancefashionfactorystores.com. Retrieved 2025-05-18.