IMbesharam is an Indian e-commerce website that sells sex toys, sexual wellness products and accessories. It was founded in 2013[1] by Raj Armani and Salim Rajan. The website sells sex toys,[2] accessories such as lingerie and strap-ons, sexual wellness products such as lubricants and condoms,[2] and other products such as games and edible underwear.[2][3]
Founding
IMbesharam was founded in 2013 by entrepreneurs Salim Rajan and Raj Armani in response to the lack of comprehensive online resources catering to adult needs in India.[4]
Business model
According to a 2020 article by Mint, three of the brand's five best-selling products were female vibrators.[5] Among the company's customers, 54% were women and 46% were men. According to a 2022 estimate, the company was projected to exceed Template:Currency in sales by 2023.[6]
In 2022, IMBesharam provided seed funding to the Sangya Project, an Indian sex-tech startup, to manufacture inexpensive sexual wellness products and sex toys in India.[6]
Cooperations
IMbesharam has partnered with Lovense.[7] Additionally, IMbesharam has partnered withadult actress Sunny Leone to launch exclusive product lines and promotional campaigns.[8]
References
- ↑ Pleasure seekers from non-metros drive up sex toys sales(1 October 2016). Retrieved 13 January 2023.
- ↑ 2.0 2.1 2.2 6 best sexual pleasure and wellness brands to shop from – all homegrown!. GQ India(25 May 2022).
- ↑ Batman of bedrooms: Trials and triumphs of an erotic ecommerce startup. Retrieved 19 February 2024.
- ↑ Startups like ImBesharam, ThatsPersonal go into war zone to capture a share of Rs 2,500-crore adult toys market. Retrieved 19 February 2024.
- ↑ Atmanirbhar Bharat: Made-in-India sex toys coming soon. Mint(18 June 2020). Retrieved 13 January 2023.
- ↑ 6.0 6.1 Is it sextech brand IMBesharam's phata-poster-nikla-hero moment?. Moneycontrol.com(21 September 2022). Retrieved 13 January 2023.
- ↑ Lovense Inks Deal With IMbesharam for Distribution in India. Retrieved 19 February 2024.
- ↑ Sunny Leone excited about imbesharam.com. Retrieved 19 February 2024.