Template:Infobox website Limeroad is an Indian online marketplace,[1] owned by A. M. Marketplaces Pvt Ltd.[2] The company is based in Gurugram, Haryana.
It is India's first women's social shopping website.[3][4] It deals in clothing and accessories for women, men and kids.[5][6] The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create.[7][8]
Background
Limeroad was founded in 2012 by Suchi Mohan, Manish Saksena and Ankush Mehra as a fashion marketplace for women.[2][9][10] The company's name is inspired from Grand Trunk Road.[11][12]
The company raised US$5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012[13] followed by Series B round US$15 million in 2014[14] and Series C round US$30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.[15]
In 2016, Limeroad came into partnership with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) to promote handloom and handicraft products online in India.[16]
Limeroad competes with e-commerce companies such as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo, Wooplr and Voonik.[7]
Awards
| Year | Award(s) | Awarding organisation | Result | Ref. |
|---|---|---|---|---|
| 2015 | Coolest Start-up of the year | Business Today (India) | Template:Won | [17] |
| 2015 | Infocom Woman of the Year - Digital Business | INFOCOM | Template:Won | [18] |
| 2016 | Unicorn Start-up Award | NDTV | Template:Won | [19] |
| 2017 | ET Startup Award | The Economic Times | Template:Nom | [9] |
See also
References
- ↑ Non-Conformist Fashionista(2016-10-07).
- ↑ 2.0 2.1 LimeRoad FY 2016 revenue more than doubles(2016-11-17).
- ↑ LimeRoad Thrives Amidst A Bloodbath(2017-03-07).
- ↑ India's first social shopping platform exclusively for women Limeroad.com. The Times of India(2013-05-23).
- ↑ We're in the business of dopamine: LimeRoad(2018-06-17).
- ↑ LimeRoad aims to revolutionise online shopping for men(2016-05-30).
- ↑ 7.0 7.1 Fashion e-tailer Limeroad to empower 1.5 lakh women entrepreneurs(2018-01-20).
- ↑ Limeroad Allows Users To Earn From Its Scrapbook Feature(2013-09-27).
- ↑ 9.0 9.1 Different Looks(2015-06-21).
- ↑ मैग्जीन में छपी ज्वैलरी देखकर आया बिजनस आइडिया, अब अरबों का टर्नओवर(2017-02-07).
- ↑ Limeroad: The new age Grand Trunk Road of fashion(2015-11-02).
- ↑ How discovery startups like Limeroad, Wooplr, Tripoto are catching both consumers & investors' interest(2015-04-05).
- ↑ India's LimeRoad, a new and innovative social commerce site for women, lands $5m Series A funding(2012-10-23).
- ↑ Indian Fashion Discovery Site LimeRoad Lands $15M Series B(2014-05-08).
- ↑ LimeRoad, A Fashion Scrapbooking Site Based In India, Scoops Up $30M Series C(2015-03-30).
- ↑ LimeRoad partners with MP Govt to offer handloom products online(2018-12-26).
- ↑ ET Startup Awards 2017: ET-Facebook woman ahead award goes to Falguni Nayar of Nykaa(2017-07-24).
- ↑ LimeRoad's Shuchi Mukherjee bags 'Woman of the Year' award(2015-08-04).
- ↑ The (EM)POWER List 2018: Suchi Mukherjee(2018-06-23).