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{{Use dmy dates|date=May 2022}}
{{Use Indian English|date=December 2013}}
{{Infobox broadcasting network
|name = 9x Media
|logo = 9x Media logo.jpg
| caption =logo
|type = [[Music television]] [[Television network|network]]<br>[[Bollywood|Entertainment]] [[Indian Television|news]] [[New media|online venture]]
|branding = 
|airdate =  
|country = [[India]] 
|available = 
|founded = 2007
|founder = [[Indrani Mukerjea]]
|former_names = INX Network
|slogan = 
|key_people = Pradeep Guha – Managing Director
|website = [http://www.9xmedia.in/ 9xmedia.in]
}}

'''9X Media''' is the largest Indian music broadcaster operating 4 [[music television]] channels and a [[Bollywood]] news portal – www.spotboye.com. The four music channels are [[9XM]] (Latest Bollywood), [[9x Jalwa|9X Jalwa]] (Evergreen Hindi), [[9X Jhakaas]] (Marathi) and [[9X Tashan]] (Punjabi).

==History==
The company was founded by [[Indrani Mukerjea]] in 2007 through two companies, [[INX Media]] Pvt Ltd and INX News Pvt Ltd.

In March 2009, chairman & Chief Strategy Officer (CSO) [[Peter Mukerjea]] and founder & CEO Indrani Mukerjea left their management roles at INX Media.<ref>{{cite web|url=http://contentsutra.com/article/419-peter-and-indrani-mukerjea-stepping-down-from-inx-management/|title=Peter And Indrani Mukerjea Stepping Down at INX; Pradeep Guha To Come Onboard As Consultant|publisher=contentSutra|date=2009-03-10}}</ref><ref>{{Cite web|url=http://timesofindia.indiatimes.com/india/Fresh-twist-Woman-allegedly-killed-by-TV-tycoons-wife-Indrani-Mukerjea-was-her-daughter-not-sister/articleshow/48680150.cms|title = Peter Mukherjea: Fresh twist: Woman allegedly killed by TV tycoon's wife Indrani Mukerjea was her daughter, not sister|website = [[The Times of India]]}}</ref><ref>{{Cite web|url=http://www.ndtv.com/india-news/after-indrani-mukherjeas-arrest-husband-peter-mukherjea-says-shocked-and-dumbstruck-1211129|title = Murdered Woman Was Indrani Mukerjea's Daughter, Not Sister: Police}}</ref>

In August 2010, INX Media renamed itself 9X Media as part of a restructuring process.<ref>{{cite web|url=http://www.afaqs.com/media/story.html?sid=27892|title=INX Media renamed 9X Media|publisher=afaqs!|date=2010-08-05|access-date=10 February 2012|archive-url=https://web.archive.org/web/20160919021822/http://www.afaqs.com/media/story.html?sid=27892|archive-date=19 September 2016|url-status=dead}}</ref> It was planned to be acquired by Zee Entertainment Enterprises in October 2017 for the cost of {{INR}} 160 [[crore]], however the plan fell through in March 2018.<ref>{{Cite news|url=http://www.thehindubusinessline.com/companies/zee-entertainment-fully-acquires-9x-media-and-inx-music/article9891227.ece|title=Zee to acquire 9X Media, its arms for ₹160 cr|date=2017-10-06|work=The Hindu Business Line|access-date=2017-11-18|language=en}}</ref><ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/zee-terminates-9x-media-acquisition/articleshow/63334878.cms?from=mdr|title=ZEE terminates 9X Media acquisition|language=en}}</ref>

In June 2020, the company shut down its English music network [[9XO]].

==Current stations==
*'''[[9XM]] :''' is the flagship channel of 9X Media. Since its launch in 2007, 9XM has been a prominent Bollywood music channel. 9XM airs the latest Bollywood songs interspersed with rib-tickling animation. Its popular animation characters include Bade Chote, Bheegi Billi and Betel Nuts. Bade Chote of Bakwaas Bandh Kar fame entertain viewers with their jokes and funny messages.<ref>{{cite web | url=http://www.afaqs.com/news/story/27894_9XM-gets-into-licensing-and-merchandising-business | title=9XM gets into licensing and merchandising business | publisher=afaqs | work=afaqs news bureau | date=5 August 2010 | access-date=19 December 2015}}</ref>
*'''[[9x Jalwa|9X Jalwa]] :''' IT airs Forever Young Bollywood music songs. The Channel also features Bollywood movie trivia through a series of short format shows and vignettes.
*'''[[9X Tashan]]:''' is the Punjabi Music Channel and a category leader since its launch in 2011. 9X Tashan, is targeted at free-spirited Punjabi viewers who take pride in everything related to Punjab.<ref>{{cite web|url=http://9xmedia.in/pdf/press_release/9XTASHAN.pdf|title=Super Hit Punjabi Music Channel to launch on 31st August 2011|publisher=9X Media|date=2011-08-30|access-date=10 February 2012|archive-url=https://web.archive.org/web/20120105234823/http://9xmedia.in/pdf/press_release/9XTASHAN.pdf|archive-date=5 January 2012|url-status=dead}}</ref><ref>{{cite web | url=http://www.campaignindia.in/Article/268701,9x-media-group-launches-punjabi-music-channel-9x-tashan.aspx | title=9X Media Group launches Punjabi music channel 9X Tashan | publisher=camapignindia.com | work=CI Team | date=31 August 2011 | access-date=19 December 2015}}</ref>
*'''[[9X Jhakaas]]:''' is First Marathi Music Channel. Targeted at the confident and go-getter Marathi Music lovers, 9X Jhakaas airs Marathi film & non-film songs.<ref>{{cite web
| url               = http://www.indiantelevision.org.in/release/y2k13/sep/seprel31.php
| archive-url        = https://web.archive.org/web/20150129223719/http://www.indiantelevision.org.in/release/y2k13/sep/seprel31.php
| archive-date       = 29 January 2015 
| title             = 9X Jhakaas presents Maha Ganapati Utsav
| date = 6 September 2013
| publisher         = indiantelevision.com
| access-date        = 24 November 2013
}}</ref>
*'''SpotboyE :''' A Bollywood News portal. The website celebrates Bollywood and is the destination for news, features and stories of Bollywood movies, stars and people associated with Bollywood.
*'''9x Malayalam, 9x Tamil :''' Upcoming channels

==Former stations==
*'''[[9X (TV channel)|9X]]''' A general entertainment channel bought by [[Zee Entertainment Enterprises|ZEE]] and later shut down.
*'''[[9XO]]:''' The company's contemporary English & International music channel.<ref>{{cite web | url=http://www.indiantelevision.com/headlines/y2k12/apr/apr199.php | title=9X Media's intl music channel 9XO launches on 24 April | publisher=indiantelevision.com | work=IT Team | date=23 April 2012 | access-date=19 December 2015}}</ref> It ceased broadcasting on 1 June 2020.

== Controversies ==
{{see|INX Media Case}}

==References==
{{reflist}}
{{9X Media}}

{{DEFAULTSORT:9X Media}}
[[Category:9X Media| ]]
[[Category:Companies based in Mumbai]]
[[Category:Television networks in India]]
[[Category:Indian companies established in 2007]]
[[Category:2007 establishments in Maharashtra]]
[[Category:Mass media companies established in 2007]]