View source for Aiyyaa

{{short description|2012 film by Sachin Kundalkar}}
{{EngvarB|date=April 2015}}
{{Use dmy dates|date=April 2020}}
{{Infobox film
| name           = Aiyyaa
| image          = Aiyyaa poster.jpg
| alt            = 
| caption        = Theatrical release poster 
| director       = [[Sachin Kundalkar]]
| producer       = [[Anurag Kashyap]]<br>[[Guneet Monga]]<br>[[Viacom 18]]<br>[[Meraj Shaikh]]
| writer         = Sachin Kundalkar
| starring       = [[Rani Mukerji]]<br>[[Prithviraj Sukumaran]]<br>[[Subodh Bhave]]<br>[[Nirmiti Sawant]]
| music          = [[Amit Trivedi]]
| cinematography = Amalendu Choudhary
| editing        = Abhijeet Deshpande
| studio         = [[Viacom 18 Motion Pictures]]<br>ShowMaker Pictures
| distributor    = Viacom 18 Motion Pictures
| released       = {{Film date|2012|10|12|[[India]]}} 
| country        = [[India]]
| language       = [[Hindi]]
| runtime        = 152 minutes
| budget         = ₹30 [[crore]]
| gross          = ₹118 [[crore]] [http://www.superwoods.com/news-id-aiyyaa-rani-mukerji-25-10-123989.htm<!-- Bot generated title -->]<ref>{{cite news|title =Aiyyaa 9th Day Box Office Collection|url= http://www.superwoods.com/news-id-aiyyaa-rani-mukerji-21-10-123953.htm}}</ref>
}}
'''''Aiyyaa''''' ({{translation|Oh my!}}) is a 2012 Indian [[romantic comedy]] [[drama film]] starring [[Rani Mukherji]] and [[Prithviraj Sukumaran]] in the lead roles. It was written and directed by [[Sachin Kundalkar]] and jointly produced by Anurag Kashyap and [[Viacom 18 Motion Pictures]].<ref name="autogenerated1">{{cite web |url=http://www.ndtv.com/article/bollywood/rani-mukerjee-signs-anurag-kashyaps-next-138638 |title=Rani Mukerjee signs Anurag Kashyap's next |publisher=Ndtv.com |date=4 October 2011 |access-date=20 October 2011 |archive-url=https://web.archive.org/web/20120623060611/http://www.ndtv.com/article/bollywood/rani-mukerjee-signs-anurag-kashyaps-next-138638 |archive-date=23 June 2012 |url-status=dead  }}</ref> The trailer was released on 6 September 2012. The movie was released on 12 October 2012 worldwide.

== Plot ==
The story is about a [[Marathi people|Marathi]] girl Meenakshi Deshpande ([[Rani Mukerji]]) falling in love with a [[Tamils|Tamil]] artist Surya ([[Prithviraj Sukumaran]]). She is a librarian at a college. She has five members in her family (including herself): A wheelchair using grandmother ([[Jyoti Subhash]]) who is blind and has gold teeth, her father ([[Satish Alekar]]) who smokes four cigarettes together, her mother ([[Nirmiti Sawant]]) who is obsessed with Meenakshi's marriage, and her brother Nana ([[Amey Wagh]]) whose only love in life is dogs. To escape the craziness of her family, Meenakshi lives her life in dreams. In her dreams the only thing she's doing is dancing and enacting her favourite actresses, [[Madhuri Dixit]], [[Sridevi]], [[Juhi Chawla]] etc. Her colleague Maina, nicknamed "Gaga Bai" ([[Anita Date]]), is an eccentric woman who dresses up in weird ensembles inspired by pop star Lady Gaga.

Meenakshi's family is looking for a suitable groom but Meenakshi, who doesn't believe in arranged marriages, is waiting for her prince and wants her dream wedding. That's when Surya ([[Prithviraj Sukumaran|Prithviraj]]) enters. Surya is an art student, and the moment Meenakshi looks at him she falls in love with his tanned skin and a mysterious fragrance emanating from him. By this time her family has found the 'right guy' Madhav ([[Subodh Bhave]]) for her and are rushing with her wedding.

The rest of the film involves Madhav running around after Meenakshi, and Meenakshi following Surya. Nana gets engaged to Maina under bizarre circumstances when Meenakshi goes missing on her engagement date when she was following Surya and ends up in his incense sticks factory. Meenakshi learns that Surya's fragrance, that she got enthralled to, was because of his involvement in the factory. In the end, Meenakshi succeeds in winning over Surya's heart and they get engaged in a traditional Maharashtrian ceremony.

== Cast ==
* [[Rani Mukerji]] as Meenakshi Deshpande
* [[Prithviraj Sukumaran]] as Surya
* [[Jyoti Subhash]] as Grandmother
* [[Nirmiti Sawant]] as Mother (Aai)
* [[Anita Date-Kelkar]] as Maina
* [[Subodh Bhave]] as Madhav Rajadhyaksha
* [[Amey Wagh]] as Nana
* [[Satish Alekar]] as Meenakshi's Baba
* [[Kishori Ballal]] as Surya's mother
* [[Thamizh (actor)|Pakkada Pandi]] as Pakkada Pandi
* Devnendra Joshi as Babloo
* Madhura Deshpande as Kamala
* Isha Wadnekar as Anju 
* Vineet Vatve as Purohit

== Production ==
Pre-production started in August 2011 and the film went into shooting by the first week of October 2011. The shooting ended in April 2012, and the film was released on 12 October 2012.<ref>{{cite web|url=http://www.rediff.com/movies/slide-show/slide-show-1-south-prithviraj-rani-mukerji-together-in-hindi-film/20111017.htm |title=Malayalam actor Prithviraj to romance Rani Mukerji and the production budget of the film is 9 crore and marketing budget of the film is 7 crore a toal of 16 crore of investment |work=Rediff.com |access-date=20 October 2011}}</ref>

== Certifications ==
''Aiyyaa'' was given a UA by the CBFC despite the sexual scenes.<ref name="beekays.com">[http://www.beekays.com/movies/hindi/2012/aiyyaa// Aiyyaa (2012) – Information, Review, Rating, Trailers, Videos, Posters, Box Office and more – Beekays Movies<!-- Bot generated title -->]</ref>

The BBFC gave ''Aiyya'' a 12a for infrequent moderate sex and drug references.<ref name="beekays.com"/>

The MPAA gave the film a PG-13 due to the same reasons as cited by the BBFC.

== Soundtrack ==
{{Infobox album
| name       = Aiyyaa
| type       = Soundtrack
| longtype   = 
| artist     = [[Amit Trivedi]]
| cover      =
| alt        =
| released   = {{Start date|df=yes|2012|September|21}}<ref>{{cite web|url=https://itunes.apple.com/in/album/aiyyaa-original-motion-picture-soundtrack-ep/1073352750 |title=Aiyyaa (Original Motion Picture Soundtrack) |publisher=[[iTunes Store]]}}</ref>
| recorded   =
| venue      =
| studio     =
| genre      = [[Feature film soundtrack]]<br> [[World Music]]
| length     =
| language   = [[Hindi language|Hindi]]
| label      = [[T-Series (company)|T-Series]]
| producer   = Amit Trivedi
| prev_title = [[English Vinglish]]
| prev_year  = 2012
| next_title = [[Luv Shuv Tey Chicken Khurana]]
| next_year  = 2012
| misc = {{External media
| audio1 = {{YouTube|JxQmfYECP-0|Audio Jukebox}}}}
}}

{{Track listing
| extra_column = Singer(s)
| all_lyrics      = [[Amitabh Bhattacharya]]
| all_music       = [[Amit Trivedi]]<ref>{{cite web|url=http://www.indianexpress.com/news/a-tale-of-two-worlds/853610/3|title=A Tale of Two Worlds|work=The Indian Express|date=30 September 2011|access-date=20 October 2011}}</ref>
| title1 = Dreamum Wakeuppam
| extra1 = [[Sowmya Raoh]]
| length1 = 3:31
| title2 = Sava Dollar ([[Lavani]])
| extra2 = [[Sunidhi Chauhan]]
| length2 = 4:47
| title3 = Aga Bai
| extra3 = [[Shalmali Kholgade]], [[Monali Thakur]]
| length3 = 4:25
| title4 = Mahek Bhi
| extra4 = [[Shreya Ghoshal]]
| length4 = 5:18
| title5 = What To Do
| extra5 = [[Sneha Khanwalkar]], [[Amitabh Bhattacharya]]
| length5 = 5:26
| title6 = Wakda
| extra6 = [[Amit Trivedi]]
| length6 = 4:06
}}

=== Reception ===

The soundtrack received positive reviews on release. Music Aloud's review rated it 8/10.<ref>{{cite news|url=http://www.musicaloud.com/2012/09/20/aiyyaa-music-review-bollywood-soundtrack/|title=Aiyyaa – Music Review|date=20 September 2012|work=Music Aloud|access-date=25 September 2012}}</ref> Musicperk.com rated the album 8/10 quoting "Aga Bhai, Mahek Bhi, What To Do and Dreamum Wakeupum are the picks of the album".<ref>{{Cite web |url=http://www.musicperk.com/aiyyaa/ |title=Aiyyaa {{!}} Musicperk – Trending news, analysis, reviews, ratings and exclusive content for music |access-date=7 October 2012 |archive-url=https://web.archive.org/web/20121030011923/http://www.musicperk.com/aiyyaa/ |archive-date=30 October 2012 |url-status=dead }}</ref> Shresht Poddar, of ''Score Magazine'', gave the album 3 out of 5 stars saying, "Melody-wise, the album is just above average. Innovation-wise, it scores full marks from me. Amit Trivedi dares to be experimental when his contemporaries are staying safe by sticking to tried-and-tested methods."<ref>{{cite web|last=Poddar|first=Shresht|title=Music Review of Aiyyaa|url=http://www.highonscore.com/music-review-aiyyaa}}</ref> Suhail mir of Gomolo, gave the soundtrack 4 out of 5 stars mentioning, "'Aiyyaa' is a triumphant album all the way. Dares to be quality entertainer with experimental tracks that are promising. Amit trivedi shows his real – class with 'Aiyyaa', a mix of styles, tastes and generes. An intelligently packaged complication."<ref>{{cite web|last=Suhail|first=mir|title=Music Review of Aiyyaa by Suhail|url=http://www.gomolo.com/aiyya-movie-music-review/43676/242056}}</ref>

Rumnique Nannar said "Aiyyaa is one of the most spirited and hilarious albums in such a long time that lives up to its trailer and wacky style. Each of the songs has something to celebrate and enjoy, and it is often so rare to hear an album so joyous and downright fun." and gave 4 on 5. Moreover, Anita date was praised by the entire film fertinity for her top notch performance.<ref>[http://bollyspice.com/49141/aiyyaa-music-review Aiyyaa Music Review – BollySpice<!-- Bot generated title -->]</ref>

== Critical reception ==
{| class="wikitable sortable infobox plain" style="float:right; width:20em; font-size:80%; text-align:centr; margin:0.5em 0 0.5em 1em; padding:0;" cellpadding="0"
! colspan="2" style="font-size:120%;" | Professional reviews
|-
! colspan="2" style="background:#d1dbdf; font-size:120%;" | Review Scores
|-
! Source
! Rating
|-
| Koimoi
|{{Rating|3.0|5}}
|-
| [[Daily News and Analysis|DNA India]]
|{{Rating|2.5|5}}
|-
|''[[The Times of India]]''
|{{Rating|2.5|5}}
|-
|[[YAHOO]]
|{{Rating|3.5|5}}
|-
|[[India Today]]
|{{Rating|2.0|5}}
|-
| Hindustan Times
|{{Rating|2.0|5}}
|-
|[[Bollywood Hungama]]
|{{Rating|3.5|5}}
|-
| Kerala Films
|{{Rating|2.0|5}}
|-
|[[Rediff.com|Rediff]]
|{{Rating|1.0|5}}
|-
|[[IMDb]]
|{{Rating|4.1|10|score=4.1/10 stars}}
|-
|India Masala
|{{Rating|3.0|5}}
|}

The film was released worldwide on 12 October 2012. ''Aiyyaa'' garnered mixed to negative reviews. While the performance by Rani was praised and admired by the critics, the inadequacy of the plot led to disappointing outcome. Bravos, a review aggregator website specifically for Indian movies, assigned the film an average score of 38 (out of 100) based on 7 reviews from mainstream critics. Madhureeta Mukherjee of ''[[Times of India]]'' gave it 2.5 stars. "Even with such a talented ensemble, this one turns into a cultural showpiece, and gets lost in translation." said ToI.<ref>{{cite web|title=Aiyyaa Review|url=http://timesofindia.indiatimes.com/entertainment/movie-reviews/hindi/Aiyyaa/movie-review/16768189.cms|work=[[The Times of India]]}}</ref> "Aiyyaa is let down by its weak script" writes Prasanna D Zore of rediff.<ref>{{cite web|title=Review: Aiyyaa, what a letdown!|url=http://www.rediff.com/movies/review/review-aiyyaa-what-a-letdown/20121012.htm|publisher=[[Rediff]]|access-date=12 October 2012}}</ref>

Roshni Devi of Koimoi gave it 3 stars. "Watch Aiyyaa for a quirkily different film with very good performances but be warned that it drags."<ref>{{cite web|title=Aiyyaa Review|url=http://www.koimoi.com/reviews/aiyyaa-review/|publisher=koimoi.com|access-date=12 October 2012}}</ref> Social Movie Rating site MOZVO gave it 2.9 putting Aiyyaa in 'Average' category.<ref>{{cite web|title=Aiyyaa Review |url=http://mozvo.com/movie/aiyyaa-2012 |publisher=MOZVO |access-date=12 October 2012 |url-status=dead |archive-url=https://web.archive.org/web/20150419151028/http://mozvo.com/movie/aiyyaa-2012 |archive-date=19 April 2015 }}</ref> Taran Adarsh of [[Bollywood Hungama]] gave it 3 stars.<ref>{{cite web|title=Aiyyaa|url=http://www.bollywoodhungama.com/moviemicro/criticreview/id/549597|publisher=Bollywood Hungama|access-date=12 October 2012}}</ref> Kanika Sikka of DNA gave it 2.5 stars. "Aiyyaa is an average entertainer" said DNA.<ref>{{cite web|title=Review: Aiyyaa is an average entertainer|url=http://www.dnaindia.com/entertainment/review_review-aiyyaa-is-an-average-entertainer_1751709|publisher=DNA India|access-date=12 October 2012}}</ref>

Kerala Films gave 2 stars and added "Aiyya is let down by a confused script."<ref>{{cite web|title=Aiyyaa Hindi Review:script|url=http://www.keralafilms.tk/2012/10/aiyya-hindi-movie-review-prithvirajs.html|publisher=Kerala Films|access-date=13 October 2012}}</ref> Anupama Chopra of Hindustan Times rated ''Aiyya'' 2 stars and added "Whackiness can't carry a film."<ref>{{cite web|title=Anupam Chopra's Review: Aiyya |url=http://www.hindustantimes.com/Entertainment/Reviews/Anupama-Chopra-s-review-Aiyyaa/Article1-943782.aspx |work=Hindustan Times |access-date=13 October 2012 |url-status=dead |archive-url=https://web.archive.org/web/20121013082755/http://www.hindustantimes.com/Entertainment/Reviews/Anupama-Chopra-s-review-Aiyyaa/Article1-943782.aspx |archive-date=13 October 2012 }}</ref> Reviewers on IMDb gave Aiyya an overall all mark of 4.1 out of 10.<ref>{{cite web|title=Aiyyaa|url=https://www.imdb.com/title/tt2255934/?licb=0.3093838614251112|publisher=IMDb|access-date=12 October 2012}}</ref> Shilpa Jamkhandikar of India Masala rated ''Aiyaa'' 3 stars praising the cast and the stories, saying 'What it doesn't have is something that binds all of this together. Kundalkar makes a bizarre mash-up of several genres and ends up with a film that doesn't do too much justice to any one of them."<ref>{{cite web|title=Aiyyaa: Theatre of the absurd|url=http://blogs.reuters.com/indiamasala/2012/10/12/aiyyaa-theatre-of-the-absurd/|archive-url=https://web.archive.org/web/20121014073519/http://blogs.reuters.com/indiamasala/2012/10/12/aiyyaa-theatre-of-the-absurd/|url-status=dead|archive-date=14 October 2012|publisher=India Masala|access-date=12 October 2012}}</ref>

Raghavendra Singh of FilmFare praised the movie and says "It takes courage to present something never-done-before on the larger-than-life canvas of the big screen. And surprisingly debut director (at least in Hindi films) Sachin Kundalkar shows this trait with great effect in his film Aiyyaa. Hats off to an established star, Rani Mukerji, for showing such conviction in Kundalkar's experimental vision."<ref>{{cite web |title=Movie Review: Aiyyaa |url=http://www.filmfare.com/reviews/movie-review-aiyyaa-1457.html|first=Raghuvendra |last=Singh |date=12 October 2012 |publisher=FilmFare.com|access-date=12 October 2012}}</ref>

The songs "Aga Bai" and "Dreamum Wakupum" became super hits and chartbusters, both getting over 1 million views on YouTube in less than 1 week of being released. Both charted in the top 5 of the India's Airplay Top 100 and have been promoted strongly on TV and Radio broadcasts.

== Box office ==

=== Overseas ===
''Aiyyaa'' was released overseas in a very limited number of theatres (30 in the United Kingdom) and as a result did poorly in overseas markets with its opening collecting around $125 500 overseas; however, it averaged $4,000 in each theatre over its opening weekend. It dropped 90% the following weekend.<ref>[http://www.boxofficeindia.com/overdetail.php?page=shownews&articleid=4989&nCat= Boxofficeindia.com<!-- Bot generated title -->]</ref> Subsequently, it was declared a flop by Box Office India for its overseas performance.{{citation needed|date=May 2016}}

=== India ===
''Aiyya'' had many high expectations at the box office from both filmmakers and box office predictors due to high advertisement and raving reviews from the trailers and promos alike. They were expecting 80%–100% occupancy throughout the country on its opening day and that it would collect 15–200&nbsp;million on the first weekend.{{citation needed|date=May 2016}}

==Awards and nominations==
{| class="wikitable sortable"
|-
! Award
! Category
! Recipients and nominees
! Result
! Ref.
|-
| [[5th Mirchi Music Awards]]
| [[Mirchi Music Award for Upcoming Female Vocalist of The Year|Upcoming Female Vocalist of The Year]]
| [[Shalmali Kholgade]] – "Aga Bai"
| {{nom}}
|<ref>{{Cite web|url=http://www.radiomirchi.com/mma2012/hindi/nomination.html|title=Nominations – Mirchi Music Award Hindi 2012|website=radiomirchi.com|access-date=27 April 2018}}</ref>
|}

== References ==
{{Reflist|colwidth=30em}}

== External links ==
* {{Bollywood Hungama movie|aiyyaa<!-- id# 549597 -->}}
* {{IMDb movie}}

{{Sachin Kundalkar}}
{{Anurag Kashyap}}
{{Authority control}}

[[Category:Indian films]]
[[Category:2010s Hindi-language films]]
[[Category:Indian romantic musical films]]
[[Category:2012 films]]
[[Category:Films scored by Amit Trivedi]]
[[Category:Viacom18 Studios films]]
[[Category:Films featuring an item number]]