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{{Use dmy dates|date=October 2015}}
{{Use Indian English|date=October 2015}}
{{Infobox film
| name           = Annum Innum Ennum
| image          = File:Annum Innum Ennum.jpg
| caption        = Film Poster
| director       = Rajesh Nair
| producer       = Usha Rajesh,Kishor Nair
| writer         = Rajesh Mohanan
| starring       = [[Jishnu Raghavan]]<br /> 
[[Nishan (actor)|Nishan]]<br />[[Siddique (actor)|Siddique]]<br />Fareisa Joemmanbaks<br />[[Malayalam|Tashu Kaushik]]<br />[[Radhika (Malayalam actress)|Radhika]]
| music          = Varun Unni
| cinematography = Prasanth Krishna
| editing        = V SaaJan
| studio         = Vaya Films
| distributor    = 
| released       = {{Film date|2013|01|18|ref1=<ref>{{Cite web|url=http://www.flixmirror.com/title/140/annum-innum-ennum|title = #1 Top Best Bathroom Mirrors for Sale}}</ref>|df=y}}
| runtime        = 
| country        = India
| language       = Malayalam
| budget         = 
| gross          = 
}}
'''''Annum Innum Ennum''''' ({{lang-en|Then, Now and Forever}}) is a 2013 Malayalam film directed and scripted by Rajesh Mohanan, starring [[Jishnu Raghavan|Jishnu]], [[Nishan (actor)|Nishan]], [[Siddique (actor)|Siddique]], Fareisa Joemmanbaks, Tashu Kaushik and [[Radhika (Malayalam actress)|Radhika]]. Produced by Usha Rajesh under the Vaya Films banner, the film was shot mostly in [[Trivandrum]].<ref>{{cite news|author=Sanjith Sidhardhan|url=http://articles.timesofindia.indiatimes.com/2013-01-10/news-and-interviews/36257433_1_rajesh-nair-annum-innum-ennum-actor-jishnu|archive-url=https://archive.today/20130915094536/http://articles.timesofindia.indiatimes.com/2013-01-10/news-and-interviews/36257433_1_rajesh-nair-annum-innum-ennum-actor-jishnu|url-status=dead|archive-date=15 September 2013|title=Jishnu is excited about Annum Innum Ennum|date=10 January 2013|work=[[The Times of India]]|accessdate=15 September 2013}}</ref><ref>{{Cite web|url=https://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/rajesh-nairs-new-film-is-for-all-generations/articleshow/13409640.cms?from=mdr|title=Rajesh Nair's new film is for all generations|website=timesofindia.indiatimes.com|date=9 June 2012|language=en}}</ref><ref>{{Cite web|url=https://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/jishnu-in-annum-innum-ennum/articleshow/13891019.cms|title=Jishnu in Annum Innum Ennum|website=timesofindia.indiatimes.com|date=10 January 2017|language=en}}</ref>
==Plot==
The film revolves around a young married couple and their relationship at various levels. It illustrates the dry humour of how pretentious human relations can be and how there is a quid pro quo in all relations no matter how genuine they may seem. It deals with the irony of life.

==Cast==
{{Cast listing|
* [[Jishnu Raghavan]] as Shridhar Krishna alias Sri: Non-practiced doctor also Writer; Anjana's husband; Riya's ex-boyfriend<ref>{{cite web|url=https://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/jishnu-supervises-production/articleshow/13865350.cms|title=Jishnu supervises production|website=The Times of India|date=10 January 2017 |language=en}}</ref><ref>{{Cite web|url=https://www.ritzmagazine.in/actor-jishnu-raghavan-still-an-inspiration/|title=Actor Jishnu Raghavan still an inspiration|website=ritzmagazine.in|date=25 March 2016|language=en}}</ref> 
* [[Nishan (actor)|Nishan]] as Roy Thomas: Radio Jockey; Anjana's one-sided lover<ref name="interview">{{cite news |url=http://www.hindu.com/fr/2010/09/24/stories/2010092450910200.htm|archive-url=https://web.archive.org/web/20121108172455/http://www.hindu.com/fr/2010/09/24/stories/2010092450910200.htm|url-status=dead|archive-date=8 November 2012|title=Making a mark |author=P. K. Ajith Kumar|date=24 September 2010|newspaper=[[The Hindu]]}}</ref> 
* [[Siddique (actor)|Siddique]] as Sidharth Menon
* [[Radhika (Malayalam actress)|Radhika]] as Anjana alias Anju: Shridhar's wife; Roy's ex-love interest<ref>{{Cite web|url=https://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/actors-radhika-and-jishnu-to-walk-for-a-cause/articleshow/13741370.cms|title=Actors Radhika and Jishnu to walk for a cause|website=timesofindia.indiatimes.com|date=2 June 2012|language=en}}</ref> 
* [[Malayalam|Tashu Kaushik]] as Riya: Shridhar's ex-girlfriend<ref>{{cite web |title=Tashu Kaushik in M'town |url=http://www.deccanchronicle.com/channels/showbiz/mollywood/tashu-kaushik-m%E2%80%99town-009 |work=Deccan Chronicle |date=19 May 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120520065531/http://www.deccanchronicle.com/channels/showbiz/mollywood/tashu-kaushik-m%E2%80%99town-009 |archivedate=20 May 2012}}</ref>
* [[Malayalam|Rosin Jolly]] as Daisy
* Fareisa Joemmanbaks as Dolly
* [[Thilakan]] as Dr. Benjamin Bruno
* [[Malayalam|Rekha]] as Indu
* [[Ashokan (actor)|Ashokan]] as Thomas
* [[Malayalam|Arun Cherukavili]] as Niyaz
* [[Malayalam|Salim Kumar]] as Lopez
* [[Seema G. Nair]] as Clara
* [[Malayalam|Bijukuttan]] as Constable
* Nobi as Pauly
}}

==Awards and Nominations==
{| class="wikitable sortable"
! Category
! Recipient(s)
! Result
|-
! style="background:#bfd7ff;" colspan="3"|'''''[[Kerala Film Critics Association Awards]]'''''
|-
| [[Kerala Film Critics Award for Best Actor|Best Actor]]
| [[Jishnu Raghavan]]
| {{Won}}
|-
|  [[Kerala Film Critics Association Award for Best Supporting Actor|Best Supporting Actor]]
| [[Siddique (actor)|Siddique]]
| {{Won}}
|-
! style="background:#bfd7ff;" colspan="3"|'''''[[Vanitha Film Awards]]'''''
|-
| [[Vanitha Film Awards|Special Performance (Male)]]
| [[Jishnu Raghavan]]
| {{Won}}
|-
! style="background:#bfd7ff;" colspan="3"|'''''[[Asianet Film Awards]]'''''
|-
| [[Asianet Film Awards|Best New Face of the Year (Female)]]
| [[Malayalam|Tashu Kaushik]]
| {{Nominated}}
|}

==Production==
{{Multiple image
 | align     = right
 | direction = horizontal 
 | footer    = ''Annum Innum Ennum'' is the third collaboration of [[Jishnu Raghavan|Jishnu]] and [[Siddique (actor)|Siddique]] after ''[[Choonda]]'' (2003) and ''[[Players (2013 film)|Players]]'' (2007)
 | total_width = 250
 | image1    = Jishnu in 2012 4.jpg
 | image2    = Siddiquee.JPG
}}

: "''Annun Innum Ennum'' is an all-generation movie from a new generation team. Through my movie, I am trying to explain about two generations, which are always at loggerheads with each other." - Rajesh Nair<ref>{{Cite web|url=http://www.deccanchronicle.com/tabloid/glam-sham/dialogue-does-it-all-rajesh-nair-453#.T6vNG9QOWlc.facebook|archive-url=https://web.archive.org/web/20120515124800/http://www.deccanchronicle.com/tabloid/glam-sham/dialogue-does-it-all-rajesh-nair-453#.T6vNG9QOWlc.facebook|url-status=dead|title="Dialogue does it all for Rajesh Nair"|archive-date=15 May 2012}}</ref>

The film's cast consists mostly of youngsters. Surinamese model and former Miss India-World Fareisa Joemmanbaks made her debut through this film.<ref>{{Cite web|url=https://timesofindia.indiatimes.com/city/thiruvananthapuram/Miss-India-Worldwide-to-feature-in-Malayalam-movie/articleshow/13371685.cms|title=Miss India Worldwide to feature in Malayalam movie &#124; Thiruvananthapuram News - Times of India|website=The Times of India}}</ref> Rajesh Nair chose [[Bollywood]] actress Tashu Kaushik for an important role. Nair had promised her a role when both met in Uganda some three years before.<ref>{{Cite web|url=http://www.deccanchronicle.com/channels/showbiz/mollywood/tashu-kaushik-m%E2%80%99town-009|archive-url=https://web.archive.org/web/20120520065531/http://www.deccanchronicle.com/channels/showbiz/mollywood/tashu-kaushik-m%E2%80%99town-009|url-status=dead|title="Tashu Kaushik in M'town"|archive-date=20 May 2012}}</ref> About his role, Nishan, who rose to fame with ''Ee Adutha Kalathu'' says: "My role is of a guy who owns an ad agency and happy go lucky person."<ref>{{Cite web|url=http://www.deccanchronicle.com/channels/showbiz/mollywood/nishan-annum-innum-ennum-443|archive-url=https://web.archive.org/web/20120611205928/http://www.deccanchronicle.com/channels/showbiz/mollywood/nishan-annum-innum-ennum-443|url-status=dead|title="Nishan in Annum Innum Ennum"|archive-date=11 June 2012}}</ref>

The film's shooting commenced on 5 May 2012 in [[Trivandrum]]. The first schedule of filming completed on 15 May and took place entirely in the city of Trivandrum. The last schedule including songs will start on 22 June. The music for the movie was composed by Varun Unni. Although multiple tracks were initially composed for the film, only the title track "Ayyo" was used. Director Rajesh Nair commented that the other songs including "Peyyum Mazhayye" were being saved for his upcoming release [[Escape from Uganda]] which would star [[Rima Kallingal]]<ref>{{cite web| url = http://www.indiaglitz.com/channels/malayalam/article/91559.html| title = Malayalam Cinema News {{!}} Malayalam Movie Reviews {{!}} Malayalam Movie Trailers - IndiaGlitz Malayalam}}</ref>

==Reception==
The film received mixed to positive reviews upon release. Veeyen of nowrunning.com rated the film 1.5/5 saying " The film finds itself lost somewhere in between being an adult comedy and a morality tale and it satisfies the enthusiasts of neither."<ref>{{Cite web|url=https://www.nowrunning.com/movie/10643/malayalam/annum-innum-ennum/4067/review.htm|title=Annum Innum Ennum Review - Annum Innum Ennum Malayalam Movie Review by Veeyen|website=NOWRUNNING}}</ref> Indiaglitz.com gave the movie a 4.5 rating saying "The movie tries to tell a little serious things and issues about love, sex, heartaches and fragile relationships from each one's life but is overly concerned with the male concupiscence in each of the cases" citing this as its shortcoming.<ref>{{Cite web|title=Malayalam Cinema News {{!}} Malayalam Movie Reviews {{!}} Malayalam Movie Trailers - IndiaGlitz Malayalam|url=https://www.indiaglitz.com/malayalam|access-date=2021-12-06|website=IndiaGlitz.com}}</ref> The movie's uncanny title track "Ayyo vishaada meghamayi..." was well received by music buffs and the video of the song went viral on YouTube garnering over 50,000 views within the first few days of its release. Director [[Malayalam|Rajesh Nair]] and composer [[Malayalam|Varun Unni]] are expected to join forces again in the upcoming [[Rima Kallingal]] starrer [[Escape from Uganda]].<ref>{{Cite news|url=https://www.thehindu.com/features/friday-review/music/on-song/article4504810.ece|title=On song|first=K.|last=Pradeep|newspaper=The Hindu|date=13 March 2013|via=www.thehindu.com}}</ref>

==External links==
* {{IMDb title|2640110|Annum Innum Ennum}}

==References==
{{reflist}}

{{Kerala Film Critics Award for Best Actor}}
{{Kerala Film Critics Award for Second Best Actor}}
{{Vanitha Film Awards for Special Performance – Male}}

[[Category:2013 films]]
[[Category:2010s Malayalam-language films]]
[[Category:Malayalam-language films]]
[[Category:Films shot in Thiruvananthapuram]]
[[Category:2013 directorial debut films]]
[[Category:Indian films]]